show episodes
 
Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about ten minutes. And Season 2 takes it to the next level, recording together with the G-CMO Forum, a community of Israel's top CMO's from global companies. [Learn more at buchman.co.il]
 
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show series
 
In B2B marketing, it's not enough to get attention. To sell a vision, you need to educate. And while educating experts in their own field - is typically solved by content, crappy blog posts are so 2010. Enter, the survey. Crowd-sourced surveys may be one of a marketer's most effective tools. So this interview goes really deep, talking to Ramel Levi…
 
In this episode, Adam Lisagor, the founder of Sandwich, walks though the three key ingredients of every explainer video. He also touches on how the genre has evolved despite being nearly a century old, the all-powerful role of authenticity in videos, tips for working well with your agency (hint, one of them is to spend a lot :) ) and more. Oh, I al…
 
Noah Kagan is the founder of OK Dork, an early employee at Mint and Facebook, and the founder of AppSumo.com and sumome.com. He's mastered and moved on from just about every channel there is - from a popular podcast to YouTube. In this episode, we explore channel selection, Noah's framework for marketing, and why he's so incredibly bullish on YouTu…
 
Writing is a technology. Using a pen’s been around for longer than most of us have been alive. And yet, the pen is flat and pretty basic. That’s why we’re here to talk about the Parlo pen, a new twist on a very old idea. Measuring in at 10 inches uncapped and about half that in writing position, it’s a slim, lightweight pen that’s precisely focused…
 
Opportunity: Take a page from a storied American industry. Ask your doctor if our juice is right for you. Editor: Paul O’Mara (Be sure to check out the YouTube video via this episode's show notes. It's way better that way.) The Benediction of Sister Susan - YouTube Links: TV Magic Cards with Marshall Brodien (Commercial, 197?) - YouTube — "Take the…
 
Opportunity: Helping you become more comfortable in your skin. Editor: Paul O’Mara (Be sure to check out the YouTube video via this episode's show notes. It's way better that way.) Yellow Leather - YouTube Links: Freddie Mercury Queen's Concert Yellow Leather Jacket Costume - TLC — "A Premium Quality Freddie Mercury Yellow Jacket, A Pure Queen’s Po…
 
A ton of great marketing roles are open in tech now. And a ton of great people are looking. Which means that hiring is on everyone's mind. So in this, I interviewed four incredible senior marketers from top-tier tech companies - Yotpo, Lusha, Workiz, and Cognyte - to learn what core skills they look for when they interview. We touch on learning cap…
 
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