show episodes
 
Barry Moltz gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 25 years. Barry knows the formula for taking your company to the next level! This is a business radio show where we talk about all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.
 
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show series
 
If there’s one thing for sure, the only constant is change. That’s never more true than in the business world where changes like tech and shifts in customer’s tastes threaten your small business’s very survival. Why then, does it take many of us small business so long to make the changes needed?Here to demystify why that is and let you know how to …
 
This isn’t the question you think it is. Normally, pricing coaching comes down to a fairly standard formula. You determine how much a client stands to make based on your training, and set your price at about a fraction of that. “For just $XXXX, you can be qualified to charge $XXXXXX!” But what if your potential clients stand to make…nothing from yo…
 
If you are wondering what is a chamber of commerce and if it can help your business, this latest episode of SmallBiz in: 15 is one you won’t want to miss. Here, former Chamber Executive and Co-founder of Save Your Town Deb Brown sits down with Shawn Hessinger, the Executive Editor for Small Business Trends to discuss this topic in depth.Highlights …
 
SEGMENT 1 with Ingrid Vanderveldt, starting at 0:00: Many of us have bold visions. But not too many people I know would have the vision of empowering a billion women. Ingrid Vanderveldt is here to share how she is giving women around the world the ability to get over 6-7 figures annually and beyond doing what they love. SEGMENT 2 with Richard S. Ha…
 
Risk reversal is a must for most products and services. But inevitably, someone tries to turn a fair shake into a ploy for free stuff — at your expense. So how can you prevent someone from using your free trial offer as a way to get…more than a trial? Today, we share all the ways we make sure that our free trial is used for its intended purpose: to…
 
Your customers are out there…somewhere. You just have to give them a path to your door. The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today’s special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or service. Chloe Thomas is…
 
For a small business trying to build a following, every cent counts. Too much of marketing seems like magic, or hack-based advice that makes empty promises of results if you just do x, y, or z. The reality is much more fluid, and requires you to be very careful with your marketing dollars. Today, we share what we know to be true about marketing fai…
 
There’s a storm coming. But it’s not time to batten down the hatches and head for the cellar just yet. With a recession on the way, it’s definitely time to prepare — but not to duck and cover. Today, we discuss how to minimize the damage our impending recession will do to your business. But more importantly, we explain how to take advantage of the …
 
Are you thinking about opening a small business in a small town but aren’t sure there are enough customers to support it? If so, you’ll want to check out this latest episode where Patrick Palmer, Business Owner of the Computer Guy, discusses how to have a successful small business in a town of 5,000 people or less. In this video episode, Patrick gi…
 
It’s the classic conundrum for aspiring entrepreneurs: can I build a truly successful business without ditching the 9 to 5? It’s Q&A Wednesday, and we’ve got a listener who’s caught between the safety of a regular paycheck, and the promise of independence. Their side-hustle is established, but its growth is held back by the demands of a conventiona…
 
What’s top talent really worth? Is it worth giving up a piece of your business? Offering equity can be a smart move. But too many entrepreneurs do it when they think they have to, rather than investigating whether it’s prudent. If you can’t afford a salary that’s tempting enough to assemble the best team, it might be wiser to step back and retool, …
 
SEGMENT 1 with David Gelles, starting at 0:00: In our society today, we revere many of our most financially successful business leaders with almost religious dedication. Think about all the memorials at Apple stores by consumers when Steve Jobs died… or the respect that Elon Musk, Jeff Bezos, and Richard Branson get. Is this deserved? SEGMENT 2 wit…
 
You don’t have to start your own business to run your own business. Franchising is a viable, lower-risk way to get your entrepreneurship on. Instead of building something from the ground up, you can take ownership of an existing, proven business. It may not be entirely “yours,” but a franchise is yours enough to provide the flexibility, autonomy, a…
 
SEGMENT 1 with JD Sherman, starting at 0:00: Cybersecurity is a huge issue for small business owners. Your business is always at risk if you’re not making cybersecurity a priority. It seems like the number one problem is password protection, and there is an easy solution. SEGMENT 2 with Tiago Forte, starting at 19:00: One of the things that so many…
 
Got a digital product to sell? Get it on Product Hunt. Product Hunt is a wildly popular, seriously trusted resource where real consumers share their thoughts on everything from apps to websites to tech hardware. If you can make a splash there, you can build a customer base. …but of course, you have to know how to stand out. With countless products …
 
Lifetime deals are the ultimate long-term sales tactic. But can the sales you score now hurt your business years (or decades) later? Like any strategy, offering neverending deals has its strengths and weaknesses. We know — we’ve done lifetime deals for our SaaS company, some of which panned out better than others. If you don’t carefully weigh all t…
 
There’s a flaw in the “funnel” approach. It’s not that marketing and sales funnels don’t work generally, or that they’re not useful. It’s that funnels can only do so much. With packaged funnel-building programs and software making big promises, it’s easy to think funnels are more powerful than they really are. Can you really set up a few assets, si…
 
Cold emailing works — just maybe not the way you think it does. Sending an unsolicited message to a complete stranger is…awkward at best. But ask any successful independent business founder, and you’ll find that it’s almost unavoidable. Creating a stronger network (and a stronger business) means you can’t be afraid to reach out, even when it’s down…
 
Are you charging too much? Most small business advice encourages higher prices for higher profits. But the somewhat controversial Price for Growth goes against that grain, suggesting entrepreneurs should play a longer game — even at the expense of profit. And frankly, we’re convinced. Jeff Robinson’s book flies further under the radar than it shoul…
 
SEGMENT 1 with Amy Herman, starting at 0:00: How can we sharpen our business observation, analysis, and communication skills? Amy Herman believes we can do it by looking at art. SEGMENT 2 with Heenle Turner, starting at 17:00: According to our next guest, 23% of businesses fail because they don’t have the right team. This is increasing because of t…
 
If you’re not segmenting, you’re not email marketing. The first rule of marketing is that you can’t say the same thing to everyone. As much as possible, you have to appeal to individuals. If you’re sending the same exact messages to your whole contact list, you’re leaving leads on the table. In fact, the fewer segments you have, the less effective …
 
Can lower prices = more revenue? Sure — but only if you do it right. Yes, we spend a lot of time on this podcast advocating for higher prices. “Who can charge the least?” is a race to the bottom that no one wins (unless you’re Wal-Mart). But in certain contexts, a discount can be an investment in your business’ growth. Today, we explain how. We’ll …
 
The good news: in-person events are a viable option again (finally). The bad news: it’s been a while. Do we still remember how to pull them off? It’s Q&A Wednesday, and we’ve got a listener who wants to organize their very first live, in-person event. As it happens, we’re planning one of our own — and we’ve done a few in the past. Today, we share o…
 
As of next year, Google Analytics as we know it will be disappearing forever. In its place will be Google Analytics 4, or GA4, for short. Meanwhile, don’t panic, says Anil Batra, Managing Partner of Optizent, and Shawn Hessinger, the Executive Editor for Small Biz Trends. In this episode, they sit down together to discuss what GA4 is, the main diff…
 
Udemy: it’s got a quarter million courses on just about every topic under the sun — and an audience of tens of millions of potential students. Sounds like a great place to sell your own course, doesn’t it? …or is it? There’s never been a better time to sell your expertise and create a revenue stream as an online teacher, trainer, or coach. But when…
 
Make the “Sunday Blues” yesterday’s news. If you struggle with getting things done over the course of the week, we have the episode (and the expert) for you. Demir Bentley is a renowned productivity expert who’s helped executives at major companies to…well, get their sh*t together. The problem, according to Bentley, isn’t a lack of effort or even t…
 
Solopreneur-ing or running a small team? Have too much on your plate? Have everything on your plate? We’ve been there. Specifically, Omar knows what it’s like to be the developer, marketer, salesperson, janitor, and everything else you can think of in a small business — all at once. Today, he shares his system for getting it all handled efficiently…
 
No money in the marketing budget? There’s a way around that. For newer and smaller businesses, relying on content, word of mouth, and other organic marketing is normal (and smart!). But at some point, you’ll hit that growth plateau. With rare exception, most businesses have to invest in marketing to see results. But what if you don’t have any spare…
 
Entrepreneurship is about freedom. But if you take investments, how much freedom are you giving up? It’s Q&A Wednesday, and we’ve got a listener in a fairly common pickle. They started a business, grew it, and it’s doing great. The only problem: our listener can see that the business has hit a plateau — and the only way to grow is to get a little h…
 
While COVID restrictions may be lifting, the virtual events that became popular during the pandemic aren’t going anywhere, says Monique Johnson, Founder of LIVE Video Lab and The M.O.V.E Experience. In this video interview with Shawn Hessinger of Small Biz Trends, she discusses how small business owners can use this trend to their advantage.By watc…
 
Every business is vulnerable to hackers. It’s only getting worse. In our many years of online entrepreneurship, we’ve faced multiple attacks from different kinds of saboteurs and assorted badguys. At some point, you just have to accept the reality, and protect yourself. Fortunately, you can do a few (relatively easy) things that make your business …
 
SEGMENT 1: Netflix broke the mold in 2013 when they released all the episodes for House of Cards at once. Especially over the last few years, Netflix has become a fixture in so many people’s lives. What is the rest of Hollywood doing to compete with Netflix? (with Dade Hayes, starting at 0:00) SEGMENT 2: The movie HER with Scarlett Johansson is abo…
 
Are you ready for your MBA? First, you need to make sure it’ll be (more than) worth it. Becoming a Master of Business Administration can take years, tens of thousands of dollars, and a whole ‘lotta sweat. It might be the biggest investment you ever make! Before your first day of class, it’s crucial to take certain steps to ensure you get serious re…
 
What’s your online course worth? That can be a tough question, but it’s one you have to answer. Price it too low, and you’ll cheat yourself out of revenue. Price it too high, and you’ll alienate buyers. So where’s the Goldilocks zone? And how can you find it for your course? If you think our answer is “it depends,” think again. Today, we’re offerin…
 
If you haven’t embraced video marketing yet, it’s time. For many, creating (or “producing”) video content can seem intimidating, like something you need special training or experience to pull off. But that’s the wrong approach. Video marketing isn’t about presenting some slick appearance. It’s about documenting and sharing the journey. Today, we br…
 
How do you know when you’ve really struck oil? Product/market fit is the gold standard of business viability. Once you have it, you’re golden. And if you don’t have it…well, an uphill battle is your best-case scenario. So what defines product/market viability, and what metrics can prove it’s there? It’s Q&A Wednesday, and we’ve got a listener who m…
 
Join Kristin Ostrander of Mommy Income and Shawn Hessinger of Small Biz Trends to get the lowdown on how FBA works, how sellers can get started, how much it costs on average to start up and more. Kristin also goes into the different business models people are using (e.g., retail arbitrage, your own private brand and wholesale)…
 
Don’t let ‘perfect’ be the enemy of ‘launched.’ For any kind of product — from a shirt to a SaaS — the urge to keep tweaking and tweaking before you bring it to market is powerful. But you have to resist it. In business, it’s better to create an MVP (Minimum Viable Product), and get it out the door. From there, you adjust based on real-world feedba…
 
If you’re building your own business, read this book. In 2016, Arvid Kahl founded FeedbackPanda, a SaaS product for teachers. In 2019, he sold it. Using FeedbackPanda as a model, Zero to Sold outlines exactly how to create a SaaS business, grow it quickly, and cash out. If that sounds ruthlessly practical and to the point, that’s because it is. Our…
 
SEGMENT 1 with Alina Vandenberghe, starting at 0:00: How can small business owners help with the crisis in Ukraine? Alina shares how her company is supporting people in the region and how others can do the same. SEGMENT 2 with John Livesay, starting at 19:00: Selling has changed a lot over the years. First, it was in person and by telephone. Today …
 
Saying goodbye isn’t easy — or cheap. At some point, if you run a business long enough, you’ll have to fire someone. Probably several someones. This is normal, but it should never be done without serious consideration. Before you give someone the ax, it’s imperative to calculate exactly what you’re losing. Even the most sub-par employees can be ext…
 
Nervous about going live? Live video presentations are almost unavoidable in business now — especially online business. Even if it’s just internal presentations with your own team, the camera is calling. Fortunately, Omar has a lot of experience in this department. As someone who’s logged countless hours running webinars, remote meetings, and live …
 
What you'll hear about . . . Shawna's incredible story of how she overcame health issues an 8-minute model for wellness you can implement today SEO marketing tips that will help you rank higher, faster About Shawna Coronado An author and media host, Shawna Coronado educates on anti-inflammatory lifestyle, whole food cooking, and organic gardening. …
 
Can you break up with your business? What do you do if you’ve built a business, but you’re just not feeling it any more? What happens when entrepreneurship starts to feel like…just work? It’s Q&A Wednesday, and we’ve got a listener who’s had an ecommerce business for a few years — and kinda hates it now. This listener hasn’t enjoyed the business in…
 
Are you a business owner that feels you are going alone most of the time? Your work time and personal time is valuable, so no one needs to inform you that it is essential to find a way to balance things out. And then there is the aspect of finding time to grow your business. What to do?If this sounds like you, maybe it’s time to rethink getting a v…
 
SEGMENT 1 with Angie Morgan, starting at 0:00: To be successful, small business owners need to understand the role that risk plays in their business and their life. But many have a misconception about how much risk is needed or how many risks they are actually taking. SEGMENT 2 with Jim Terry, starting at 19:00: How does a small business owner navi…
 
Does being nice, funny, or likable even matter? Lots of jerks are successful in business, right? But is there any tangible evidence that likeability and profitability go together? The impact of your personal brand on your business brand is hard to measure. But it’s pretty impossible to argue that a well-liked personality who puts smiles on people’s…
 
How big could your business grow? The decisions you make now can put a ceiling on your growth potential, or make the sky the limit. It all depends on whether you build for scalability and innovation. Today, we have a lesson from a special guest teacher on how to do exactly that. Whether you’re just starting your business, or you want to unleash its…
 
Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book project successful. …
 
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