show episodes
 
The world of brand and agency marketing is constantly changing. The best way to keep up? Listen in as Paul Dyer, Nick Taylor and other members of Lippe Taylor sit down with marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, advertising, social media, influencer marketing, technology and consumer buying beha ...
 
The Engage Video Marketing Podcast is a weekly show exploring the power of online video to move people to take action. Each week your host, leading video strategist Ben Amos will share world-class guest interviews, video strategy training, latest social video trends, case studies tips and tactics to help grow your business through effective video marketing. Learn more and take the next steps to become a confident video strategist at https://www.engagevideomarketing.com
 
Influencer Business is the playground for brands and creators. We give you an up-close and personal look at the influencer industry and the people and brands who make it tick. Whether you are an influencer looking to level up, or a marketer trying to enhance your influencer marketing strategy, or a casual observer just curious what this phenomenon is all about, this is your podcast. Each week we take you behind the scenes with the movers, shakers and up-and-comers in this rapidly expanding l ...
 
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show series
 
Kar Brulhart (kb_brandmarketing) helps overwhelmed entrepreneurs grow on Instagram. In this episode, she shares how she grew on Instagram by 15k followers in just 31 days—all organically. Kar has years of experience working at innovative startups and has created marketing campaigns for well established brands like Michael Kors, Google, and the UN. …
 
In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching. → Join the free training The Rise of the Digital CEO starting this Thursday 17th June Jame…
 
Food blogger and third-time author Jessica Merchant of @howsweeteats joins this episode to talk about how she’s nailed her voice and shares unpopular opinions on what it takes to get better at writing. Jessica openly talks about her weaknesses, her favorite parts of the job (and least favorites!), and how staying true to her brand has helped her ma…
 
Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Ev…
 
Austin Munhofen is the founder of Gush and Grow, a talent management and brand education company, Trove partner, *and* the new host of the Influencer Business podcast! She shares her non-linear path to influencer management and her take on the most exciting industry developments that are still to come. We cover a lot in this episode, including when…
 
In this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?” As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the ro…
 
In today’s episode of the Engage Video Marketing Podcast, I’m going to help you get more leads for your business using your email list. In this episode we cover: The importance of building an email list of the right leads for your business. How to set up your email list to make customers buy your stuff.…
 
In today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency). Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook a…
 
Jen Sey is the global brand president at Levi Strauss & Co., where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss & Co. for more than 20 years, holding a variety of leadership positions within the Marketing, Strategy, and Ecommerce teams. In 2013, Jen became the global chief marketing o…
 
I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my g…
 
John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock. John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to rol…
 
Let’s talk about podcasting and the power of long form audio… Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast? Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast? We’ll find ou…
 
Jeremy Parker is the Co-founder and CEO of Swag.com, the eCommerce platform for purchasing promotional materials that people actually want to keep. When you think of the promotional products industry, you might think of cheaply made items you pickup conferences only to eventually throw away. Or, god forbid you've ever had to order promotional produ…
 
Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have? It’s not an easy question… but it is one that we’ll be addressing in today’s episode. Rick Mulready is an online m…
 
How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, a…
 
Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality…
 
In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers. The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a …
 
The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with…
 
Ray Kerins is senior vice president of corporate affairs for Bayer US. Ray’s current position is the latest in a string of senior communications jobs in the pharmaceutical and life sciences industry. Before joining Bayer in 2013, Ray was with Pfizer, serving as chief global spokesperson and overseeing global internal and external communications as …
 
What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first? In today’s interview we’ll be exploring just that. My guest today is a video strategist (and an awesome student of the Online Video Strategy B…
 
As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business. You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction! The purpose of …
 
In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer…
 
Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of presiden…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy which is… production. The final element to consider as part of an effective online video strategy is the actual production of th…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy which is… metrics. The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy which is… optimisation. Optimisation of video content is the process of ensuring that the content is found and engaged with onli…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy which is… distribution. Without distribution of your video content, your strategy will, quite simply, reach no one. Distributio…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy which is… content. This is where you need to start brainstorming ideas for the actual pieces of video content that are going to …
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goa…
 
Daniel LaBelle started using TikTok to help his photography business, but 12 months later he has morphed into a full-time content creator thanks to his nearly 15 million fans. His comedic takes on everyday life have catapulted him into a new career and he shares what that ride has been like. The highs, the lows and nearly wanting to quit. Daniel sh…
 
Matt Furman serves as the Chief Communications and Public Affairs Officer at Best Buy, where he’s been since 2012. He’s responsible for communications--internal and external--as well as government affairs, CSR, and community relations. In addition, Matt manages event planning and Best Buy’s in-house production studio. Before joining the Minneapolis…
 
Let’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a vi…
 
Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017, coming from a similar role at PayPal. At PayPal, he spent two years setting up the company’s first corporate communications function and overseeing communications about its separation from eBay. Before that, he’d been with Visa for more than a decade, serving …
 
Jeffrey Kuhlman is Chief Communications and Marketing Officer at Bentley Motors, Inc. Jeff was serving as communications chief for the U.S. arm of the British luxury automobile brand when he added marketing responsibilities in 2016. He reports to the president of Bentley USA as well as the U.K.-based global communications director. Jeff is an auto …
 
In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ …
 
In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An e…
 
In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is a PhD …
 
In this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful. The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised. Listen now to find out more.…
 
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