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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
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Marketing Smarts from MarketingProfs
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How to Win Customers' Trust and Loyalty With Unfiltered Marketing: Stephen Denny on Marketing Smarts [Podcast]
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How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally DistrBy Kerry O'Shea Gorgone
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Episode 171: What Creates an Extraordinary Product Experience?
28:35
28:35
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28:35
2020 put promotional products in the spotlight. Promotional products were the one thing that connected us, created a bond and unity. But we have a new challenge now. How do we not let this new opportunity slip into commoditization?By commonsku
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Marketing Smarts from MarketingProfs
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Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]
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Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries.By Matt Snodgrass
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Bonus Episode: Reflecting on Episode 135 The Decade Ahead with David Nicholson and Jonathan Isaacson
1:31:43
1:31:43
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1:31:43
In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.…
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Bonus Episode: Reflecting on Episode 136 The Decade Ahead, Distributor's Perspective with Jamie Mair
1:31:43
1:31:43
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1:31:43
In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.…
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Marketing Smarts from MarketingProfs
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The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021: LinkedIn's Keith Richey on Marketing Smarts [Podcast]
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Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).By Matt Snodgrass
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Episode 170: "Do Less and Obsess" with MarketingProf's Ann Handley
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34:24
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In today’s episode, Ann Handley empowers us to escape marketing mediocrity and she compels us to do work we’re proud of. Ann is also our opening keynote speaker at skucon on January 7th where she will share “The Big, Bold, Brave New World of Content and Storytelling.”By commonsku
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Episode 169: Is Your Remote Team All it Can Be? Tips from Claudia St. John
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48:25
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48:25
Now that we know WFH is here to stay and moreover, as we look to 2021 as the year when we have to make some tough decision about whether to be in the office or change our infrastructure to offer remote options, we’re facing more challenges ahead.By commonsku
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Marketing Smarts from MarketingProfs
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Get to Know the New B2B Decision-Makers: LinkedIn's Ty Heath Shares New Research on Marketing Smarts [Podcast]
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29:00
Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers.By Kerry O'Shea Gorgone
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Episode 168: Crafting the Iconic with Midnight Rider’s Mitra Khayyam
39:51
39:51
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Mitra is one of our special guests speaking at skucon on January 7th, where we’ll talk further about How to Create Merchandise Experiences That Connect and in today’s episode we talk about building iconic brands, licensing, creating high-demand merch experiences and we chat all around this intersection of art and commerce.…
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Marketing Smarts from MarketingProfs
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The B2B Forum 2020 Edition of Marketing Smarts [Podcast]
33:17
33:17
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33:17
In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.By Kerry O'Shea Gorgone, Matt Snodgrass
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Bonus Episode: Setting Sales Goals In Uncertain Times
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13:59
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When the chips are down, when the economy is limping along, and when your team is exhausted by overwhelming uncertainty, there is no better way to regain your equilibrium and find your focus than by rallying around a shared goal.By commonsku
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Marketing Smarts from MarketingProfs
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How to Humanize Your Brand: Bonnie Rothman and Judy Kalvin on Marketing Smarts [Podcast]
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33:50
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33:50
Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.By Matt Snodgrass
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Episode 167: skucast Live! Rener Gracie’s Six Sales (and Life!) Lessons for Winning
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51:20
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51:20
We had the privilege of welcoming Rener Gracie of Quikflip to a skucast Live! episode this week, and what an insanely energetic time, learning from a master instructor in sales, problem-solving, and passion!By commonsku
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Episode 166: The Future of the Industry in a Post-Covid World
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Today on the skucast, we sit down with Catherine Graham (commonsku’s CEO) and Mark Graham (commonsku’s President and Chief Brand Officer) and talk about what a momentous time we live in for innovation, and what the future will continue to unfold for us as we move forward.By commonsku
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Marketing Smarts from MarketingProfs
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MarketingProfs PRO Members Talk to Marketing Smarts About How They're Surviving (and Thriving) [Podcast]
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Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruptionBy Kerry O'Shea Gorgone
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Episode 165: What Clients Care About Now with Denise Taschereau and Karie Cowden, PromoCares
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44:36
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44:36
Today on the skucast, we’re joined by Denise Taschereau and Karie Cowden on behalf of PromoCares. PromoCares brings awareness to environmental responsibility, ethical sourcing, diversity equality inclusions, sustainability, and community impact in the promotional products industry.By commonsku
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Marketing Smarts from MarketingProfs
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What the Airlines Got Right and Why 800 Numbers Are the Worst: Mike Betzer on Marketing Smarts [Podcast]
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Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI--all in an effort to get to the heart of why companies struggle to really talk to their customers.By Matt Snodgrass
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Episode 164: Comfort, M&A, and Negotiation Strategies with Lance Stier / Nassau Candy
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Join us for a rich and wide-ranging conversation on today's #skucast, not only about the rise of comfort food and M&A, but also the impact of private equity, the negotiation of the deal, and the vital importance of strategic partnerships with Lance Stier of Nassau Candy.By commonsku
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Marketing Smarts from MarketingProfs
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How to Eliminate Distractions and Put Success in Your Way: 'Attention' Author Rob Hatch on Marketing Smarts [Podcast]
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As marketers, we compete for our audience's attention--and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.By Kerry O'Shea Gorgone
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Episode 163: Highlights from Sessions at Home
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26:22
In this episode, we’re bringing you highlights from the event that include some of the best sales tips for creating sales, growing sales, and leading your sales team!By commonsku
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Marketing Smarts from MarketingProfs
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Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]
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34:53
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Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a foBy Matt Snodgrass
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skucast
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Episode 162: Purpose is the New Black with Stan Phelps and Roger Burnett
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28:29
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28:29
On this episode of skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact. Red Goldfish is a part of a series of books that Stan has created, called Purple Goldfish that focus on a range of topics from attracting raving customers to…
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Marketing Smarts from MarketingProfs
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You CAN Use Social Media for B2B (Even in a Pandemic): 'Ultimate Guide to Social Media' Authors Talk With Marketing Smarts [Podcast]
35:27
35:27
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Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.By Kerry O'Shea Gorgone
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Marketing Smarts from MarketingProfs
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A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]
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35:12
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Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a pBy Matt Snodgrass
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Episode 161: The Real Secret to Your Success
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29:53
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Today on #skucast we discuss the lessons we have learned early on and throughout our careers. We unpack the helpful tips and advice we were given that changed our way of thinking from those who are considered visionaries. We discuss our experiences in both mentee and mentor roles and highlight how mentorship is a dynamic, two-way interaction where …
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Marketing Smarts from MarketingProfs
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Marketing From A to [Gen]Z: 'Zconomy' Author Jason Dorsey on Marketing Smarts [Podcast]
28:26
28:26
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28:26
Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business--and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement amBy Kerry O'Shea Gorgone
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Episode 160: Winning Through Complexity, Not Price with Nathan Goldberg / Specialized
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36:05
Today Nathan Goldberg joins the #skucast to share why you should keep asking questions, build strong relationships, and seek new ways to provide value. He shares his questioning strategy and reveals why his business competes on complexity and uniqueness instead of price.By commonsku
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Marketing Smarts from MarketingProfs
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Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]
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30:55
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30:55
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.By Kerry O'Shea Gorgone
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Episode 159: Different is Better with Mike Michalowicz
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24:50
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Mike Michalowicz, commonsku Sessions at Home keynote, joins us today to discuss why different is better in business, marketing, and sales. Join us for a fast and rich conversation with the man whom Simon Sinek declared, “the top contender for the patron saint of entrepreneurs.”By commonsku
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Marketing Smarts from MarketingProfs
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How Stanley Black and Decker Accelerated Digital Transformation: Orlando Gadea and Alexandre Soncini on Marketing Smarts [Podcast]
25:04
25:04
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25:04
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.By Kerry O'Shea Gorgone
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Episode 158: The Turnaround with Christa Ramus and Joseph Sommer, Whitestone Branding
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35:48
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In today's episode of #skucast we're joined by Joseph Sommer and Christa Ramus of Whitestone Branding, a distributor honored with a place on the Inc 5000 list of fastest-growing private businesses in the U.S. for the third year in a row. In this discussion, they share what happened to their business when the pandemic hit their HQ city, New York, ha…
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Marketing Smarts from MarketingProfs
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Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]
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Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.By Kerry O'Shea Gorgone
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Episode 157: skucast Live! How to Craft New Experiences with Merch in Today's Environment
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On Tuesday, September 1, 2020, we hosted our first-ever live skucast episode! This skucast Live offered attendees the opportunity to peek behind the curtain and discover how Jason Lucash and the HPG team developed the Batch & Bodega concept.By commonsku
