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It’s the 100th episode of the Radix Communications podcast… and it’s all change. New format, new sound, and a new name. So if you were expecting Good Copy, Bad Copy, don’t panic; you’re in the right place. You’ll still hear great guests discussing B2B content and copywriting. But as the new name suggests, each episode of B2BQ&A will focus on a spec…
 
This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview. David and Paul talk about the human side of B2B copywriting, how the focus on the individual who is ultimately reading your conten…
 
In this month’s episode of Good Copy, Bad Copy, we’re talking about how to make your B2B content readable and accessible for the widest possible audience. And who better to talk to on this subject than Sarah Winters, founder of Content Design London? In our feature interview, David and Sarah discuss how our readers really take in information… and h…
 
In this month’s episode of Good Copy, Bad Copy, we’re talking about creating content with real value for the reader. More specifically, writing content that reflects your customers’ priorities and furthers your business goals. In our feature interview, we get a lesson from the two inspirational voices behind The School of Valuable Content: Sonja Ni…
 
In this month’s Good Copy, Bad Copy, we’re getting serious about diversity and inclusion in B2B marketing content. Guest co-host Kavita Singh, Assistant Editor at B2B Marketing, joins David to share her experiences starting in the UK’s B2B sector as both an American and a woman of colour – and to lay bare the societal shifts we’ve lived through thi…
 
In this month’s Good Copy, Bad Copy, we’re talking about writing social media copy for B2B brands – how to write it, what tactics work well, and what B2B marketing experts think great social content looks like. Guest co-host Lorraine Williams, founder of Lighthouse Proofreading (and undisputed Queen of PDF Proofing), joins David to chat about the w…
 
This month’s episode of Good Copy, Bad Copy is about how to write Account-Based Marketing (ABM) content that sticks. I’ve been in this B2B technology copywriting business for a few years now, and I can think of few approaches that have flourished in that time as much as ABM. Everybody is doing it, and it’s easy to see why: when it works, it *really…
 
In this month’s episode of Good Copy, Bad Copy, we’re talking about an issue that plagues B2B marketers everywhere: getting other departments in your business to share the insights that are so vital to creating worthwhile content. Guest co-host Adam Harper, Quantexa’s new Demand Generation Manager for EMEA, joins David in the virtual studio to disc…
 
This month’s episode of Good Copy, Bad Copy focuses on the changing role of content in the telecommunications sector – and what other B2B marketers can learn from it. The pandemic has had a seismic impact on B2B telecoms, with brands moving fast to accommodate the stampede to home working. But even before that, the market’s major players were movin…
 
Our final Good Copy, Bad Copy of 2020 is an extra special one. It’s our third annual Best B2B Content roundup – when we reveal what you’ve voted as the best content of the year. And this year, through the joys of Zoom, David’s joined by an international panel of B2B marketing experts to discuss the results. Meet our expert panel of B2B marketing al…
 
In this month’s episode of Good Copy, Bad Copy, we discuss how storytelling, data, and customer insights all come together to create engaging B2B content. Guest co-host Ramon Vanden Brulle, Copy Director at Yesler (excitingly now part of Accenture Interactive), joins David to dissect why data and a well-structured, strong story are both components …
 
In this episode of Good Copy, Bad Copy, we’re talking about copywriting tools, tips and tricks to make you a better B2B writer. Our guest co-host, Radix copywriter and content lead Katy Eddy, speaks with Julia Pierce from Literature and Latte about whether a writing tool like Scrivener might be a serious alternative to Word. And four writers share …
 
Strange as it may seem, there was once a time where the idea of B2B marketing just didn’t exist. So, from that bleak, cold world, how has B2B evolved into the innovative, passion-led industry we know today? In this episode of Good Copy, Bad Copy, David and co-host Jane Morrin, EMEA Director of Marketing at Udemy, take a look at the pivotal moments …
 
The public sector isn’t like any other B2B audience. The people, the practices, and the motivations are very different – and there are whole ecosystems of sectors within sectors. So how do you avoid creating marketing content that’s tone deaf, and publish something that actually works? In this special edition of Good Copy, Bad Copy, we go pretty de…
 
In this month’s Good Copy, Bad Copy we’re joined by guest co-host Angela Cattin, as we find out just how much behind-the-scenes work it takes to align stakeholders behind an award-winning B2B campaign. Our interviewee is Mwamba Kasanda, from Barings. In her previous role at Korn Ferry, Mwamba spearheaded the Global Talent Crunch campaign, which man…
 
In this month’s Good Copy, Bad Copy, we’re looking at not one, but two recent reports into the current attitudes and trends driving B2B blog writing. With the publication of the 2020 Content Marketing Institute (CMI) benchmarking report, its clear that marketers no longer malign blogging the same way they did back in the dark days of… *checks calen…
 
In this month’s Good Copy, Bad Copy, we’re talking about all the challenges that come with managing a creative team – both in B2B marketing, and outside of it. Creativity is a difficult thing to handle. As this episode’s guest co-host, Velocity Partners’ Harry Kapur, puts it: “It’s not a tube you can squeeze, and magic comes out. Creativity is insa…
 
In this month’s Good Copy, Bad Copy, we’re talking about Agile and Lean-Agile processes, and whether B2B content producers can learn something from software development and engineering. David’s joined (virtually, of course) by a very special guest co-host: our former host Emily King, now Content Coordinator at Bluefruit Software. She shares her wea…
 
In this month’s episode of Good Copy, Bad Copy (recorded in a simpler time, while the world was still relatively normal), we’re talking about the technology that’s changing how we write – from the digital tools at your disposal, to the AI writing bots taking over the boring bits of your job. David interviews Parry Malm, digital anarchist and CEO of…
 
In this month’s Good Copy, Bad Copy, we’re talking about readability in B2B content with Professor Chris Trudeau. He’s a plain language expert, and a known destroyer of waffle (plus he’s marvellous on Twitter). We all overcomplicate our writing sometimes. You might be trying to hide the fact that you don’t know the subject well, or maybe you’re a l…
 
In this month’s Good Copy, Bad Copy, we’re talking about B2B content formats with a whole bunch of marvellous guests. Lorraine Williams from Lighthouse Proofreading shares tips to help you check a PDF properly, while Nick Mason and Karla Rivershaw from Turtl put forward a convincing case for the format’s indefinite retirement. Contrarian as it may …
 
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