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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab.
 
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This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and…
 
This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. A…
 
We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect…
 
Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a deba…
 
This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent…
 
This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seat…
 
This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and …
 
This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from…
 
This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-…
 
In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media cha…
 
To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. Joined by special guest Brian Morrissey, former president/editor-in-chief at Digiday Media, we discuss the curious rise of Clubhouse, Twitter’s pending …
 
This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we couldn’t pass on the opportunity to talk about the biggest news of the week — the Gamestop stock drama, and how it connects to the two Outlook trends i…
 
This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture. In this episode, you’ll hear the first half of the conversation where they break down the first three segments of the report, which includes the overa…
 
This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer & Head of the IPG Media Lab, discussions our partnerships team had with interesting startups such as Standard Cognition, Community, and MarsBot, as we…
 
Welcome back to Floor 9. We are gearing up for the first all-virtual CES, which kicks off next Monday, and we couldn’t be more excited to share what we will see from this biggest tech industry confab with you. In this episode, co-hosts Adam and Scott chat about what they expect to see next week, how different this year’s CES will be, and go through…
 
We’ve got a full house on Floor 9 this week! Get yourself a warm drink and cozy up to join our holiday party where we play a fun game called “Trends Yule Love.” Here’s how it works: Each of the Lab team members has picked a virtual gift that points to a specific trend we covered in a Floor 9 episode released this year, and it is up to co-hosts Adam…
 
For the last regular episode of 2020, we welcome back an old friend of the Lab, Brent Bushnell, CEO of LA-based micro-amusement park Two Bit Circus. Together with co-hosts Adam and Scott, we talked about how the location-based experience businesses have pivoted online, using virtual events as a new customer channel, new experiments in ticketing and…
 
This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging conversation, we discuss the challenges and opportunities presented by the pandemic, the importance of storytelling and community-building for D2C brand…
 
For a second helping of Floor 9, we hope you enjoy this unabridged conversation of our last episode on the future of startups with special guest David Rosenthal, venture investor and co-host of Acquired. Scott talked with David for over an hour, and here you get to hear a lot of interesting parts of our conversation that were left on the cutting ro…
 
For this year’s Thanksgiving special, co-hosts Scott and Adam catch up on two important leftover news items from last week: Wonder Woman 1984 to be released on HBO Max and Apple to reduce their App Store commission cut from 30% to 15%. Together, Adam and Scott break down the various implications these two news stories have on the future of Hollywoo…
 
This week, we are glad to have seasoned VC investor David Rosenthal join us to discuss the current state and the future of startups, investing, and innovation. Together, Scott and David talked about how the pandemic has changed startup funding, the emerging innovation categories, the merits of buying vs. building, and other key trends in the startu…
 
This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safety & brand responsibility in advertising. Click here to read more about our “ten commandments” on media responsibilities, and listen to we discuss ever…
 
Welcome back to another episode of the award-winning Floor 9! This week we welcome Sean Ahearn, Senior Manager of Client Services at the Lab, to chat all about technology’s impact on mental health. From social media and information overload, to Zoom fatigue and digital wellness, we cover the good, the bad, and the unintended consequences of adoptin…
 
This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along…
 
This week on Floor 9, we welcome back Arielle Garcia, Chief Privacy Officer of UM, along with first-time guest David Mihalek, SVP, Digital Strategy of UM, for a follow-up discussion to the “Data Privacy as a Business Imperative” episode we had with Arielle last month. Together, we dived deep into how brand advertisers and publishers are preparing f…
 
This week on Floor 9, co-hosts Scott and Adam chat about the top tech and media news of the week before diving into a timely discussion on the pandemic’s impact on the adoption of digital and contactless payments. If you want to learn about the accelerated adoption of digital payments and its implications for retailers and financial service brands,…
 
This week on Floor 9, we are very happy to chat with Phil Libin, CEO and co-founder of All Turtles and creator of virtual presentation software mmhmm. He is also co-founder and former CEO of Evernote, and makes the perfect guest to talk about the future of work given the accelerated shift towards remote work. Starting with the need for better remot…
 
In this episode of Floor 9, Scott was joined by two repeat guests: Christina Adranly from Lab’s strategy team and Chelsea Freitas from UM’s strategy team, to talk about fashion! Specifically, our knowledgeable guests explained the impact that digital media and COVID-19 have had on the fashion industry, with a focus on street fashion, and how the fu…
 
In this episode of Floor 9, co-hosts Adam and Scott recap the two major tech events of the week: Apple’s “Time Flies” event on Tuesday and Facebook Connect 7 event on Wednesday. Together, they cover everything from these two events that brand marketers should know, along with some insights into how the two tech giants are preparing for a post-mobil…
 
This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adranly, Director of Strategy, the trio discussed their experience of working from home, new pandemic social etiquette, changes in media consumption, and overall…
 
On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape, to consumer sentiments, to real-life examples of how to conduct responsible collection and use of data, Arielle talked us through them all and affirmed our stance that…
 
On this special episode of Floor 9, we bring you a thought-provoking and important conversation with the legendary Nikole Hannah Jones, a Pulitzer Prize winning journalist for covering civil rights and racial injustice for The New York Times Magazine and creator of the 1619 project. Conducted as part of the 2020 UM Impact Day, this conversation bet…
 
This week on Floor 9, we welcome back an old friend, Brian Hughes, who leads the Audience Analysis Practice for MAGNA, to talk about the latest developments in the ongoing streaming wars. But before we get to the frontrunners, cord-cutters, and brand implications, Adam and Scott tackle the top news stories of the week, especially what the high-prof…
 
This week on Floor 9, co-hosts Adam and Scott tackle one of the top questions in every media and tech professional’s mind these days: what is going to happen to TikTok? Together, Scott and Adam dived deep into the proposed ban and its various potential ramifications for the technology industry as well as for brands. Before this insightful main disc…
 
On this week’s episode of Floor 9 Ader CEO, Justin Warden and streamer DuckyTheGamer (Sam Hatch) join Scott and Ryan for a conversation about the current state of gaming, the explosive growth in mobile gaming and how they see the overall space continuing to develop. Check out DuckyTheGamer on YouTube and you can find Justin on Twitter @justin_warde…
 
On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will em…
 
This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32, a boutique podcast production agency for brands, to discuss all the latest developments in podcasting. Overall, it seems like the market continues to consolidate and mature as a marketing channel. Together, we dissect the news and how they impact the podcast…
 
This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all the craziness of the past six months, and what we can expect to develop next. Before that, they discuss some of the hottest news items of the week in tech …
 
In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features in apps and Safari, digital car keys that you can share via texts, and some subtle new features that are laying the groundwork for Apple’s AR ambitions. Whet…
 
In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team…
 
In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some o…
 
In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink. Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies,…
 
In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the issues surrounding Section 230, arguably the most important law for online speech and social media — what it is, its unexpected origin, how it benefit brands and m…
 
In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicia…
 
In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, and some predictions for the future of travel. 1:09 — weekly news roundup with Scott and Adam 8:50 — Interview with Warren Webster, CEO of Atlas Obscura: http…
 
In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by the New York Times, we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to…
 
In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and post-COVID recovery in China and Australia. 1:30 — weekly news roundup with Scott and Christina 8:59 — Adam interviews Lin and Mat on the pandemic’s impact…
 
In this week’s COVID-19 Special, we are talking about COVID-19’s impact on ecommerce and multichannel retail with Amy Hufft, Head of Global Brand Marketing and Communications at Shopify. But first, we round up the hottest news this week, including the recent drama between Universal Studios and AMC Theatres over the former breaking the theatrical wi…
 
In this week’s COVID-19 special, we are talking about COVID-19’s impact on live content, the increasing consumption of news content, and what marketers can do today to actively engage with audiences looking for live and news content. 01’08 — a UM Roundtable discussion on live content in times of corona, featuring Chelsea Freitas (Partner, Strategy …
 
Welcome back to the fourth episode of our COVID-19 special. For as long as we need to work from home, Floor 9 will be coming out with weekly episodes that provide timely information, market intelligence, and actionable insights on COVID-19’s impact on the media and advertising landscape. For the first interview of the episode, Eileen Kiernan, Globa…
 
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