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GUIDE Culture® Podcast

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GUIDE Culture® Podcast

Macy McNeely, Kathryn Shubert and Loy Day

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The GUIDE Culture® podcast drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Founder, Loy Day, and Co-CEO's, Macy McNeely and Kathryn Shubert, answer your questions centered around personal growth, entrepreneurship and all things sales. They deliver quick wins every week with a mixture of inspiration and motivation. At GUIDE Culture®, we are passionate about making sales cool again and helping you reach your full potential i ...
 
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In the last Loy Lesson, Loy shares a few of his big surprises in life. If you haven't listened to the previous episode, click HERE! In this episode, he shares the specific systems that he credits for how those surprises developed throughout his life and how having a certain system in place can create the life that YOU want to. Mentions: Daily Depos…
 
Introducing: Loy Lessons - a new, ongoing series here on the GUIDE Culture Podcast! If you're an avid listener, you most likely know Loy - he's the creator of GUIDE Culture and is a massive part inside the training. If you're new around here, first welcome 👋🏽 For the full story of GUIDE Culture and how everyone is connected, click here. Here's the …
 
In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday at 10am ET / 9am CT / 8am MT / 7am PT! Loy talks about how feeding your spirit is the fuel to really standing out and being the high performer that you want to be in business. You probably hear about feeding your mind, but feeding your s…
 
Have you ever wondered how people seem to create viral content on the fly? Maybe you follow someone on Instagram or TikTok and it feels like they constantly bust out content that blows up and gets a ton of engagement. GUIDE Culture graduate, Koby Lomax, has almost mastered what it takes to go viral on TikTok and in this episode, he reveals what it …
 
Ashley Empowers of High Earning Housewife, empowers women to become the CEO of their home AND their business. She does this through teaching money management, delegation and systems for success. Ashley is a GUIDE Culture graduate that participated in the online course first and then attended an In Person Training. The most interesting part is that …
 
We recently got the question, "can you tell me your thoughts on evergreen sales models?" And as a business owner, THAT is the question in your head all the time - what sales model should I follow? What strategy should I implement? We totally get it, because there is SO much advice coming at you when you own a business and it feels like none of the …
 
If you're a solo business owner, chances are you know that feeling of the sales being all on YOU. Not only do you have to worry about filling seats to your program, but you have to make payroll if you have employees, you have to pay your contractors, you have to get yourself out of debt and you have to do allllll of that before you can even think a…
 
We work with a lot of business owners and a lot of time we'll hear them say that they think they need to hire a business coach or possibly a service provider, but they aren't sure which to do first. And as business owners ourselves, we get it - you of course want to invest in the right thing at the right time. The key to this is really knowing the …
 
Are you “playing” business or are you IN business? There's a big difference! The truth is, you're only IN business when you are exchanging value with someone else. Think about this way: Would you rather buy from the person that stays tucked away behind their computer perfecting the label and editing their branding to make sure everything looks perf…
 
In this BONUS episode, Loy shares a short piece of his full story and gives insight as to where he started, how he began developing the GUIDE Culture material and how it got to where it is today. This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group- join the group for more pop up trainings, coaching and connection with ot…
 
As an entrepreneur or business owner, you've probably heard the advice of "just be consistent." It seems like that is what all of the experts and gurus are telling you - that if you are consistent and keep showing up then your business will grow. And while there is a level of truth to that, because yes consistency is important, we have to ask you: …
 
All too often people ask us: "what do I need to DOOOO?!" What they're asking is what actions do they need to take in order for their business to "work." What are the step by step instructions they need to follow so that sales come in and their business grows. And all of that is great because as a business owner you of course have to DO certain thin…
 
In this BONUS episode, Kat shares her full story about where she started after college, how she pivoted into entrepreneurship and went from confusion to clarity in a short amount of time. She gives insight as to how she started her journey with GUIDE Culture and how that eventually led to joining the team as co-CEO alongside Macy McNeely. This audi…
 
Something we get asked a lot from online business owners is, "how do I make my offer irresistible?" What they're typically asking is: what can I ADD to my offer so that people see it as a no brainer? And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you…
 
In this bonus episode, Kat shares an interesting experience that she had at a car dealership recently and it's something that you might be able to relate to. She shares what went wrong and what could have been done instead. This advice can shift your perspective on selling and serving and give insight for how you can genuinely guide your audience i…
 
In this BONUS episode, Macy shares her full story to let you in on where she started, how she landed in entrepreneurship and how she got here today - building GUIDE Culture from the ground up alongside her dad, Loy, and co-CEO Kathryn. This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group - join the group HERE for more pop…
 
As an online business owner, there's so much coming at you at once that it can get a little foggy when it comes to where you should be spending your time. And it makes sense because when you hear 'online business' the first things you think of are the things that are, well... ONLINE. Instagram, Facebook, LinkedIn, TikTok, YouTube, podcast, website,…
 
Have you ever felt like the ONLY way to make more sales is to grow your following? We hear this a lot when we work with business owners and entrepreneurs. People tend to feel like their current audience isn't the right audience and they need to get in front of MORE people to really build the business that they dream of. And while yes, more eyeballs…
 
In this BONUS episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! Loy starts with the advice that he would give his great grandchildren and leads us through a discussion of desire, momentum and passion (even if you aren't experiencing a lot of …
 
"I can't seem to close the sale after someone shows interest." ⤴️ that's a common response we received recently when we asked our audience what their biggest struggle was in their business. And maybe you can relate - you're really good at posting and sharing knowledge and information, but then you can't seem to make the sale. What's interesting (an…
 
In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! Loy takes us back to one of the key fundamentals of sales and that is PROSPECTING. As a business owner or entrepreneur, your job first and foremost is to continuously find new …
 
As an entrepreneur or business owner, you wear a lot of hats. There's a lot you have to think about and one of the small details that tend to be a struggle for people are photos - whether it be for your website or social media content, it can sometimes be hard to know what photos you need... until the very moment you need them. We've been there bef…
 
Over the last several weeks, Macy and Kat have been taking you through the Daily Deposit series here on the podcast! If you've listened to those episodes, you have hopefully experienced a mindset shift and have been able to reset your focus on the RIGHT things for your life and business. It's truly a practice that helps you master your mindset and …
 
DAILY DEPOSIT PODCAST SERIES: FINAL EPISODE + MASTERCLASS ANNOUNCEMENT 📣 Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 5 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop pro…
 
DAILY DEPOSIT PODCAST SERIES CONTINUED: Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 4 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The a…
 
DAILY DEPOSIT PODCAST SERIES CONTINUED: Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 3 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The a…
 
During the month of June, we're hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don't know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day. In each episode, you'll learn about 1 portion of the 5 part process to outsmart you…
 
During the month of June, we're hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don't know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day. Over the next 5 weeks you'll learn the 5 part proven process to outsmart your brain…
 
Not many people can say they’ve started two successful businesses from scratch, built a £1m brand in their teens, travel the world speaking internationally, had dinner with the Prime Minister, won 11 national & international business and entrepreneur awards and written a book. And even fewer people can say they’ve done all that – and so much more –…
 
Have you ever asked someone a question and they answer based on why they think you're asking, but they don't actually address the reason that you're really asking? For example: let's say you're car shopping and you ask the car salesman the length of a car before buying it. They may assume it's because you are worried about the space in the back bec…
 
Megan Kober is a registered dietitian and the founder of The Metabolism Makeover. Better known as The Nutrition Addiction, Megan has over 10 years of experience and is passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love! In addition to her well-versed nutritio…
 
People who work for themselves often think they work for nobody. The TRUTH is that they work for everyone. ⬆️ that's a comment we heard just the other day on Clubhouse and we couldn't agree more. This concept is what we call having an Agent Mentality because, by definition, an agent is simply someone who represents another. The spirit of an agent i…
 
"Why do you really own this business?" That's the one question that Casey Graham, co-founder and CEO of Gravy Solutions, believes that all entrepreneurs and business owners should ask themselves in order to develop their Owner's Intent. So, what exactly is an Owner's Intent? It's a single sentence that answers that question above. It's not just a s…
 
BONUS EPISODE with Coach Loy Day! In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! "Give a man to fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." That's a Chinese Proverb that Loy repeated in …
 
GUIDE Culture's Spring Cohort is OPEN for enrollment 🎉 In this episode, Macy, Kat and Loy are answering some common questions they've been hearing since opening enrollment for GUIDE Culture's Spring Cohort. Enrollment closes on Friday, April 23rd (or when the seats are filled) so if you've been interested AT ALL, there's no time to waste. Listen to…
 
BONUS EPISODE with Coach Loy Day! In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! If you're in the online business world, chances are you've been fed the advice that you just need to "show up and add value to your audience." The t…
 
Have you ever felt like when you communicate with people they just aren't picking up what you're putting down? Maybe you use Instagram stories to talk to your audience, but the words you're saying just aren't hitting, meaning people aren't coming to you with questions, much less taking action (aka buying your offer). Or maybe when you're on sales c…
 
“After I get people interested, I can’t get them to convert into customers.” “I struggle to create content that gets people interested.” “I know what I have can help people, but I just can’t quite get that across.” A few months back we sent out a survey to see what people are struggling with most when it comes to sales and those ⬆️ were some of the…
 
If you're an online business owner or entrepreneur that sees clients 1:1, you may realize that a lot of your clients have the same problem, or even if they don't have the same problem, maybe you've noticed that you keep giving them very similar solutions. This is totally normal because as the professional, no matter the industry, you're typically g…
 
Have you ever noticed how all of the big time careers require continued education? If you're a doctor, teacher, lawyer, etc. you typically have to go through recertifications and things like that in order to stay in your field. But what about those of us who aren't in those fields? Does that mean that we don't need to continue our learning and educ…
 
On this podcast episode we introduce Ninja Nat - the girl behind the scenes at GUIDE Culture who makes a lot of the magic happen ✨ Natalie first joined the GC team in May of 2019 to help the team with anything and everything. Since then, she has evolved into someone who works directly alongside Macy and Kat to help all of their juicy ideas come to …
 
Have you ever been told that the “fortune is in the follow up?” Butttt you feel like fortune, is in fact, NOT in the follow up because either: people don’t respond 👻 OR they fall through the cracks (because let’s admit it, it can be easy to forget to follow up) Here at GC, we feel pretty strongly about follow ups, because the data from our last lau…
 
If you're in the infopreneur space, it can be hard to know what content to give for free and what content to charge for. You might be in a place on social media where you really want to show people that you know what you're talking about, but also respect your paying customers. So, how do you decide where to draw the line? In this podcast episode, …
 
On this podcast episode we welcome GUIDE Culture graduate, Tu-Hien Le to talk all things starting and scaling an e-commerce business! Tu-Hien is the Founder & CEO of BeauGen, a mommy lifestyle brand whose mission is to make mommying feel good. Inspired after having her first child, Tu-Hien and her husband started BeauGen to address the pain and str…
 
As an entrepreneur selling your product or service, have you ever gotten the “I’m too busy” or “I can’t afford it” objection? I'm sure you have! They’re easily the most common objections people give when they’re not able to make a purchase. The question is: are these objections even real? The truth is, sometimes people use these objections to prote…
 
Last week, we welcomed 100 new students into our 8 Week Signature Program and with that, we spent a lot of time talking with people to help them make a decision that was best for them. As we were talking with people, both Kat and Macy kept seeing a theme and it was something along the lines of: “I’ve invested in a launch system. I’ve invested in br…
 
Remember last month when you sat down and planned out what you wanted 2021 to look like? Maybe you created a vision board or even gotten a big brand new planner so you can write down and plan all the things. We're entering a brand new month, so we're curious - how's it going? Are you executing? We're one-third of the way through Q1 and if things ar…
 
Have you ever heard the story of the Chinese bamboo tree? This particular tree has a seed that is so hard that when planted it will do nothing for almost 5 years. It has to be continually watered and cared for throughout all of those years and it's not until year 5 that you would see the results from all of that care. In this episode Loy talks abou…
 
In this podcast episode, Macy and Kat get transparent and reflect on 2020... but not in the way you might be used to hearing. They share a few things that didn't go so well and how they moved forward, talk about lessons learned and excitedly share things that went really well in 2020. Through all of the ups and downs that the year brought, the ONE …
 
Have you ever heard that you teach people how to treat you? Whether it's conscious or subconscious, it's totally true. The vibe that you give off in conversations, whether it be face to face or online through social media, will train people how to treat you. In this episode, Macy shares what you can do so that people treat you like the expert and p…
 
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