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Welcome to skucast, the #1 podcast for entrepreneurs in the print and promotional products industries. skucast shines a light on our industries' best work, features maverick personalities, and discusses what’s really involved in running a modern print or promotional products business. skucast is the official podcast of commonsku.
 
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show series
 
How do you earn (and keep) people's trust after a year like 2020? Stephen Denny shares insights from his new book (co-written with Paul Leinberger), Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally DistrBy Kerry O'Shea Gorgone
 
In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.…
 
In this episode of skucast, we reflect on one of our most popular episodes of the year posted back in January of 2020. Many of the challenges and opportunities discussed in this episode were accelerated because of the pandemic and so, today we discuss what the new decade ahead looks like for the promotional products industry.…
 
Mitra is one of our special guests speaking at skucon on January 7th, where we’ll talk further about How to Create Merchandise Experiences That Connect and in today’s episode we talk about building iconic brands, licensing, creating high-demand merch experiences and we chat all around this intersection of art and commerce.…
 
Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruptionBy Kerry O'Shea Gorgone
 
Today on the skucast, we’re joined by Denise Taschereau and Karie Cowden on behalf of PromoCares. PromoCares brings awareness to environmental responsibility, ethical sourcing, diversity equality inclusions, sustainability, and community impact in the promotional products industry.By commonsku
 
Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI--all in an effort to get to the heart of why companies struggle to really talk to their customers.By Matt Snodgrass
 
As marketers, we compete for our audience's attention--and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.By Kerry O'Shea Gorgone
 
Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a foBy Matt Snodgrass
 
On this episode of skucast, we sit down with Stan Phelps and Roger Burnett co-authors of the new book, Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact. Red Goldfish is a part of a series of books that Stan has created, called Purple Goldfish that focus on a range of topics from attracting raving customers to…
 
Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.By Kerry O'Shea Gorgone
 
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a pBy Matt Snodgrass
 
Today on #skucast we discuss the lessons we have learned early on and throughout our careers. We unpack the helpful tips and advice we were given that changed our way of thinking from those who are considered visionaries. We discuss our experiences in both mentee and mentor roles and highlight how mentorship is a dynamic, two-way interaction where …
 
Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business--and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement amBy Kerry O'Shea Gorgone
 
Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.By Kerry O'Shea Gorgone
 
In today's episode of #skucast we're joined by Joseph Sommer and Christa Ramus of Whitestone Branding, a distributor honored with a place on the Inc 5000 list of fastest-growing private businesses in the U.S. for the third year in a row. In this discussion, they share what happened to their business when the pandemic hit their HQ city, New York, ha…
 
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