Matty Dalrymple The Indy Author public
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Welcome to The Indy Author Podcast, where we explore the writing craft, the publishing voyage, and how we can navigate our way to the readers who will love our work. I'm Matty Dalrymple, and I independently publish my Lizzy Ballard Thrillers and my Ann Kinnear Suspense Novels and Suspense Shorts through my imprint, William Kingsfield Publishers.
 
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show series
 
In this week's episode of The Indy Author Podcast, Orna Ross of the Alliance of Independent Authors joins me to discuss the seventh of the Seven Processes of Publishing: SELECTIVE RIGHTS LICENSING, or how you can make your hard-earned content work for you year after year across multiple markets and in multiple mediums. We discuss contract clauses t…
 
Orna Ross of the Alliance of Independent Authors joins me to discuss the sixth of the Seven Processes of Publishing: PROMOTION. ALLi defines promotion as specific activities designed to sell a particular book during a particular time period, as distinct from marketing, which we discussed in episode 105 and which comprises ongoing positioning of you…
 
Orna Ross of the Alliance of Independent Authors joins me for the fifth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is marketing. We talk about the difference between marketing, which is your welcoming handshake to a potential reader, and promotion, which we’ll address in the next episode. We talk…
 
Orna Ross of the Alliance of Independent Authors joins me for the fourth of a series of seven episodes devoted to the Seven Processes of Publishing. This week the topic is distribution. As with the previous episodes in this series, we discuss ebook, print, and audio, including how to reach the most outlets in a way that is aligned with your busines…
 
Orna Ross of the Alliance of Independent Authors joins me for the third of a series of seven episodes devoted to the Seven Processes of Publishing: Production. We talk about the production process for ebooks, print books, and audiobooks, including how the requirements for text-centric books is becoming increasingly easy for indy authors to meet; th…
 
Orna Ross of the Alliance of Independent Authors joins me for the second of a series of seven episodes devoted to the Seven Processes of Publishing. This week the focus is on Design. We talk about cover design, and how it needs to be not a work of art but a billboard that will appeal to your target readers. We discuss the importance of a profession…
 
Orna Ross of the Alliance of Independent Authors joins me for the first of a series of seven episodes devoted to the Seven Processes of Publishing. This week the focus is on Editorial. We talk about the different stages of editing, and the importance of distinguishing the deepening and development process from the correction and clarification proce…
 
Mark Lefebvre talks about the importance of being a relaxed author, a topic he and co-author Joanna Penn explore in depth in their book THE RELAXED AUTHOR. We discuss relaxed writing (including writing at your own pace and fitting your writing process to your lifestyle); relaxed publishing (including the advice to publish wide … or not : ) and how …
 
A.L. (Amy) Jackson discusses CONNECTING WITH FANS THROUGH MERCHANDISING. She talks about considerations for using merch to strengthen ties with existing fans and to connect with new fans; what merch has worked best for her (including her fabulous book launch boxes); the logistics of design, sales, and distribution; and the factors that impact wheth…
 
Ran Walker discusses what made him move from long-form fiction to short fiction, and specifically to drabbles, short stories of exactly 100 words; what platforms he uses to get his short fiction into readers’ hands; the benefits he has gained by building relationships with libraries; and his accidental success in France. For a transcript of this in…
 
Author JK Ellem shares why he chose to start indy and go exclusive on Amazon, and his strategy for pursuing traditional publishing deals and wider distribution. He discusses how he found the sweet spot in his release schedule and his pricing model. And he emphasizes why it should be your readers who should be driving the direction of your writing, …
 
Michael La Ronn discusses how to maximize the value of the author tools that are already on your computer; what writing apps of the future will (and should) look like; how artificial intelligence will impact authors; and the importance of thinking of our books as data, the currency of the future. For a transcript of this interview and links to more…
 
Rob Archangel and Mikal Keefer talk about FINDING AND BEING A GHOSTWRITER. Rob, the principal at author services provider Archangel Ink, discusses the different circumstances that lead a person to look for a ghostwriter, how ghostwriting varies based on the client’s needs and skills, and the variables that influence the cost of a ghostwriting servi…
 
Author Kristina Adams examines writing myths and questions the common wisdom of writing and publishing that perhaps shouldn't be so common. She shares her thoughts on what it means to be a productive and successful author, and debunks some of the myths of a writer's life, including the belief that writing is a talent, not a skill; the admonition to…
 
Nicholas Erik talks about Valuing the Creative Process and the importance of factoring in the enjoyment you get out of the process. We talk about the dangers of trying to increase productivity by taking shortcuts, and the importance of making the puzzles and challenges that you have to solve ones that you want to solve, not ones you dread. And we t…
 
Ricardo Fayet, one of the founders of the resource marketplace Reedsy, discusses FINDING A CREW FOR YOUR CREATIVE VOYAGE. He discusses what signs might tip off authors that they have reached the point where investing in this kind of help makes sense, how authors can decide what to outsource, best practices for finding a good match between needs and…
 
Rebel author Sacha Black discusses SIDE CHARACTERS--what are side characters and what distinguishes them from the protagonist and antagonist? Is a sidekick different from a side character? How can side characters support the story or the portrayal of other characters? And what are good and bad reasons to kill off a side character that readers are /…
 
Michael La Ronn talks about his decision end his podcast THE WRITER’S JOURNEY. He discusses his original impetus for starting the podcast, the adjustments he made to it over time, and the personal and professional considerations that made him decide to bring that creative endeavor to an end. He discusses the benefits he gave up and the benefits he …
 
In this week's episode of The Indy Author Podcast, author Ben H. Winters discusses the "both-ness" of compelling characters. We talk about how he used the concept of “both-ness” in his own books, including THE QUIET BOY, UNDERGROUND AIRLINES, and THE LAST POLICEMAN, and how other authors have—or haven’t—used it in some of his favorite books, includ…
 
Tiffany Yates Martin shares best practices for how to give and receive critique … and cites some pretty harrowing examples to illustrate her points. We look at the value of formal critique groups; the fact that all input is opinion, not fact; and tips for how to weigh how that input aligns with the vision you have for your work. We talk about wheth…
 
Dan Wood of Draft2Digital takes a look back at his eight years at Draft2Digital and, more importantly, looks ahead to share how indy authors can apply that perspective going forward. We discuss how social media has changed over that time, what technical and retail platforms indy authors can take advantage of today that were not available in 2013, a…
 
In Episode 85 of The Indy Author Podcast, I interviewed Dave Chesson of Kindlepreneur and creator of Publisher Rocket about keywords, and after that episode I got pretty obsessed about my own keywords, and played around a bit with Dave’s four-column method. Of course, the devil’s in the details, so as I was working on optimizing my keywords, I deci…
 
Dave Chesson talks about the importance of thinking like a reader, not an author, when picking your keywords (actually, keyphrases), best practices for prioritizing your keywords, a newish feature on the Amazon product page that can help you identify phrases that will resonate with readers, and an exercise that KDP itself endorses that you can use …
 
Kelley Way discusses the legal considerations for use of images for book covers and promotional material, including use of free sites like Unsplash. She discusses the use of music and musical references—a topic of particular interest to me based on an Ann Kinnear Suspense Short I just wrote—and what Creative Commons and public domain material is, a…
 
Abe Ogden discusses the six Rs of maximizing the value of your content: repackage, repurpose, revise, repository, rights, and resources. We talk about how the democratization of formats like hardcover books and outlets like branded merchandise open opportunities for the indy author. "If you're going to be developing this content, squeeze it for eve…
 
Writer's block--is it fact or fantasy? Does it require inspiration or willpower to overcome? What tips or tricks can get a writer writing again? In this episode, previous guests of The Indy Author Podcast share their perspectives on writer's block, from specific tasks you can perform to break through the block to frank discussions of its emotional …
 
Dan Blank of WeGrowMedia shares the central tenets of his concept of human-centered marketing: Give yourself permission to create; understand who you hope to reach; and connect to a person, not an audience. He discusses the pitfalls of counting your success by numbers of Likes and Follows, and how a focus on tools and algorithms can kill the creati…
 
Author Daniel Palmer talks about making the transition from the corporate world to the writer’s world, what lessons regarding branding he brought with him, and how he carried that forward into another business venture. He talks about the evolution of his own brand: from Daniel Palmer to authoring books under the brand of his father Michael Palmer, …
 
Douglas Smith talks about how you can turn your short fiction into a “magic bakery”—a term Doug borrows from Dean Wesley Smith—earning you money and building your resume over and over with the same content. We discuss the opportunities offered by reprints, foreign markets, and audio markets, and we discuss how writer’s groups can—and can’t—help you…
 
In this week's episode of The Indy Author Podcast, Zibby Owens talks about how creatives can adjust to accommodate a changing environment, as illustrated by Zibby’s publication at the height of the COVID pandemic of the anthology Moms Don’t Have Time To. She talks about how the anthology was a natural outgrowth of other professional and personal pu…
 
In this week’s episode of The Indy Author Podcast, I share a behind-the-scenes look at the recent launch of my fourth Ann Kinnear Suspense Novel, A FURNACE FOR YOUR FOE. I talk about what I did and didn't do (and what I didn't do because I didn't think it would be useful versus what I didn't do because I didn't know how), what worked and didn't wor…
 
Damon Courtney of BookFunnel shares information on how authors can use customized landing pages, opportunities offered by email integration, the power of giveaways to attract readers and strengthen ties to fans, the financial benefits of selling direct, and the rise of wide audio. Damon Courtney is the creator and CEO of BookFunnel, an ebook delive…
 
Jane Friedman reviews Key Book Publishing Paths, and describes considerations for fitting the path to your desired destination. We talk about how publishing isn’t indy or traditional—it’s a spectrum—and how hybrid authors aren’t necessarily authors who are using hybrid publishers. We talk about lessons one model can learn from another, and red flag…
 
This episode of The Indy Author Podcast is a bit of a departure. Most of the episodes focus on one person's perspective on a variety of topics, but this episode is going to focus on many people's perspective on one topic, and that topic is PERSONAL BRANDING. I solicited perspectives on personal branding from previous guests of the podcast, and I'd …
 
Website designer Pauline Wiles discusses AUTHOR WEBSITES, including easy fixes for common website problems; design guidelines that create a site that is both engaging and easy to maintain; various alternatives depending on your technology tolerance; and some free tools that can help you make your site look like a pro designed it. Pauline Wiles is a…
 
Robert Blake Whitehill discusses MENTORING AND COLLABORATING WITH INTERNS, including the logistics and requirements of an author establishing an internship with a college or university, how he determines what work he asks his interns to do, and how he got past the idea that “if you want something done right, do it yourself.” He also discusses the c…
 
M.K. Williams talks about what she has learned from her author services business, including the importance of establishing a network within the community you want to serve, the advice to approach people with an offer rather than an ask, the value of her project management background, and the importance of knowing what your time is worth. M.K. Willi…
 
Orna Ross of the Alliance of Independent Authors talks about COPYRIGHT FOR AUTHORS. We discuss why it’s so vitally important for authors, and especially indy authors, to understand the basics of copyright, at what point in the creative process copyright is established, the various parameters by which rights can be defined, and when legislation that…
 
Beth Kephart talks about WRITING MEMOIR, including various motivations for embarking on a memoir, and which might be considered unproductive or unhealthy (for example, for revenge). She discusses how writers can approach topics or episodes that involve actual people, both from a writing perspective and in terms of preparing those people for the exp…
 
YA author Emma G. Rose talks about the event that led her to write about suicide in her YA novels, how her goals for her book changed over time, how she approached her family about the topic of the book and how she interacts with her readers, and how she uses guidelines from her journalism background to avoid glamorizing the topic. Emma G. Rose is …
 
Former FBI agent Jerri Williams talks about MISTAKES WRITERS MAKE ABOUT THE FBI AND HOW TO AVOID THEM. We discuss common myths and misconceptions about the FBI and other law enforcement agencies, including the portrayal of jurisdictional issues and roles and responsibilities. Jerri shares tips for the best way to approach subject matter experts for…
 
Thriller author Jason Kasper discusses what drove his move from indy publishing to a small traditional publisher, the control he’s maintained over his two primary reader outreach mechanisms (email and a private Facebook group), and how he has maintained another indy author practice: rapid creation of content. Jason Kasper served in the US Army as a…
 
Tiffany Yates Martin talks about X-RAYING YOUR PLOT, including the benefit of the x-ray—getting an overarching view of your story—how it differs from an outline, the importance of the “but / therefore” test, and some steps you can take if your x-ray reveals breaks in your story. Tiffany Yates Martin has spent nearly thirty years as an editor in the…
 
Keith Wheeler talks about writing and publishing children’s books, including the importance of writing for the parents as well as the child, how to find and work with an illustrator (including advice to never work with friends or family), and the production process and options for books with illustrations. Keith Wheeler is a multi-award-winning aut…
 
Mark Leslie Lefebvre talks about going wide for the win—the importance of distributing to and understanding all the retail platforms, not just Amazon. He gets pretty impassioned as he talks about the dangers of a lemming mentality, and he reminds us that there are bookselling professionals behind those other platforms, and that our own professional…
 
Jon McGoran discusses point of view, the pros and cons of first-, second-, and third-person point of view, and reader expectations based on considerations such as genre. He discusses the importance of narrative economy and triangulation--how one character's observations of another character can give the reader a lot of information about both the ob…
 
Brian Rathbone discusses the opportunities offered by Google Play, including the ability to reach global markets that are underserved by other platforms, the ability to link content together—for example, linking an ebook box set with the component works and benefiting from earned metadata, or ratings and reviews, of the component works. He also dis…
 
Editor Joshua Essoe discusses tips for drafting and editing your action sequences to ensure that the reader isn’t pulled out of the story – tips that apply even if your scene doesn’t involve battle plans or broadswords. He talks about the importance of strong, engaging characters, because if your reader doesn’t care about the people involved, no am…
 
Evan Gow discusses the role newsletter swaps can play in author promotions, the etiquette of swaps, and some gotchas authors should watch out for, as well as advice for authors with small or inactive email lists. Evan also talks about the many other services that StoryOrigin provides, and why the fact that he’s both the development team and the sup…
 
Lee Savino discusses AUTHOR NEWSLETTERS, the one area of an author’s business about which Lee says “just do it,” imagining your newsletter as a conversation with a specific person over a cup of coffee or a glass of wine, and a pep talk about how to get past the “I don’t want to pester them” mindset and recognizing that your work is a gift that you’…
 
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