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Meta loosens up a controversial ad policy, Google's new algorithm might affect your product reviews, why discounting during this holiday season may be a sign of poor brand health, a peek into trending creative on Facebook, AND MORE. Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as low as $…
 
YouTube lets marketers peer into some previously secret data... new Twitter rules may keep your company's lawyers busy... are B2B marketers next in line for the creator economy?... Google's ad platform gains some rich competitor insights... Go Premium! No ads, more stories, and expert livestreams — https://todayindigital.com/premium ADVERTISING as …
 
More data is good data, says Facebook. Will the metaverse give us a clean start in consent? The state of vaccinations at agencies. TikTok adds a nice brand-tagging feature. And today's the day we spill the beans on the big change happening to this very podcast tomorrow. Go Premium! No ads, more stories, and expert livestreams — https://todayindigit…
 
The tragic data behind Black Friday. Even Twitter's founder is leaving Twitter! Where art thou mobile-first indexing? Are consumers ready to shop in person? And TikTok takes the next steps in its growing eCommerce venture! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-news…
 
Jelly Academy is an educational program that presents a solid understanding of the most successful elements to a digital marketing strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them. MORE INFO AND SIGN UP: https://b.link/jellyacademy This course is ideal for those with limi…
 
A special episode today — I'm speaking with Lauren Petrullo, owner of the Mongoose Media agency. We're diving deep into the growing trends of social commerce and livestreaming. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Showcase your marketing tool for free! …
 
Are good reviews hurting your Google ranking? Check your accounts Google might have refunded you some money! Even non social media platforms are trying to be like TikTok! And why is Walmart selling cocaine propaganda from a child’s toy? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b…
 
Is it the beginning of the end for WordPress themes? The hack that exposed thousands of brand web sites is growing. How is the broken supply chain affecting delivery times? Some welcome news for people who run ads on Google or post YouTube videos. And forget TikTok — the cool kids are on OnlyFans! • Get a Free 14-Day Trial of the Premium Newsletter…
 
The big brand giving up social media — but this time, for good? Also Snapchat's drive to make marketing augmented continues... B2B marketers now get better tools on LinkedIn... The latest platform to copy TikTok... and Instagram finally makes the change content managers have all wanted. • Get a Free 14-Day Trial of the Premium Newsletter (with excl…
 
Why your Instagram hashtag strategy is probably wrong... Facebook loosens its tie on a very contentious ad policy... What is the ideal length of a blog post for SEO... Another huge platform jumps aboard livestreamed commerce.... And TikTok's big screen moment. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, link…
 
Facebook's new test will take even more of a chunk out of your already puny organic reach. The popular web format that's on its way out. The march toward a cashierless future continues. And why Spotify is the North Korea of the podcast world. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — htt…
 
Will Facebook's tiny new labels boost your holiday sales? We have the first look at Spotify's self-service ads platform. Google adds demand forecasting to your arsenal. TikTok's shot-by-shot recommendation of the perfect short video. And we want to promote your marketing tool — for free! • Get a Free 14-Day Trial of the Premium Newsletter (with exc…
 
Batten down the hatches — a new Google update is rolling out. Snapchat has some new toys for media buyers. Facebook totally isn't doing anything shady with its new security feature. YouTube community building may get easier. A big Instagram frustration has been fixed. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, vide…
 
Your Google ads just got a lot better — as long as you've got $50-grand to spend. Pinterest sets up shop in the future. YouTube outlines its plans for livestreamed commerce. Yelp offers some free advertising for local businesses. And (I can't believe we're going to cover this) the connection between marketing and NFTs. • Get a Free 14-Day Trial of …
 
Why is one of the world's largest brands running ads for other companies — and why are those companies hating it? Also: Facebook rolls out more ways to sell your product, Snapchat get sued for Apple's decision, TikTok's latest numbers may all but force you onto the platform, and the best SEO advice: Go bold or go home. • Get a Free 14-Day Trial of …
 
What is a Fractional CMO? In this special weekend edition, Tod speaks with Casey Stanton of CMOx on the topic of how you can transition or bolster your career to becoming a fractional CMO. Casey spent almost a decade agency-side, then had stint as a professor of marketing at Tulane University. Today, he runs the premiere fractional CMO education an…
 
A huge study on clickthrough rates finds consumers are clicking less. Instagram gets ready to pay for your Reels. The most-viewed posts on Facebook are shockingly low-effort. And how to take up more real estate for your brand on Twitter — without paying a penny. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, li…
 
While Google Ads Giveth, Facebook Taketh Away. What is the marketing connection between Boomers and leather skirts? YouTube's solution to disliked videos — take away the dislike button. And agency executives say this has actually been a pretty good year. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and…
 
Bing's new feature might be good for shoppers, but is it good for you? Also: Do consumers blame your brand for the supply chain issues? Twitter Fleets live again... Why media buyers should be less patient with underperforming interests... and oh god I never should have installed Farmville. Complete the LIstener Survey for a chance to win one of thr…
 
If there's a Facebook exodus, why are marketers staying? Those AI-Generated Blog Posts May Get the Thumbs Up from Google Soon. Snapchat Goes Full Body with its Augmented Reality, Buy-Now-Pay-Later is in the Hot Seat. And Trolls Are Going to Love Twitter's New Feature. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: h…
 
A big platform continues to shed users... Is Wayfair's new digital ad campaign decent or desperate?... What does Gen Z really want from your marketing?... And Facebook Groups are slowly becoming subreddits. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • Get a Free 14-Day Trial of …
 
Is it finally here — a version of Facebook without ads? Also: You'll be able to do much more with a tweet soon, YouTube borrows from — well, guess who, Pinterest's suggestions for holiday selling, and a change to Google My Business. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/survey • G…
 
What is a person, exactly, and how will Facebook count its new Multiple Profiles test? Also: A strange change to how Google ranks your videos... Yet another big brand jumps on the livestreaming bandwagon... and I am about to PayPal you $100. Complete the LIstener Survey for a chance to win one of three $100 cash prizes: https://TodayInDigital.com/s…
 
Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max campaigns... Plus: Facebook tries to claw that sweet, sweet first-party data back... A big ads platform gets Tag Manager integration... and it's another episode of Who's Copying Who? • Get a Free 14-Day Trial o…
 
New ways to manage your Google conversions... Why the supply chain issues are going to hit the smaller players hardest... Pinterest joins the liveshopping trend... How well do you know your customers? Less well than you think... and the case of the blue checkmark that wasn't. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive conte…
 
CORRECTION: In this interview, the guest indicates that Brand Metrics is in a closed beta. In fact, it’s an open beta and available to customers. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter Does your brand need a podcast? Let us help: https://engageQ.com/podca…
 
The secret to one DTC brand's huge improvements in their ad campaigns is something you could be doing, but probably aren't. Also: Everyone is having issues getting product in-stock, but that isn't slowing down buyers. Google adds new merchant features. And how to forecast future demand in the PPC auction. • Get a Free 14-Day Trial of the Premium Ne…
 
Facebook has a new name. How an old brand is trying to attract younger customers. Can media buyers capitalize on the potential of connected TV? And is there a trust gap between Amazon and the digital marketing industry? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newslet…
 
In the battle between Instagram and TikTok — has Zuckerberg taken the lead? Also: All that work you did for Core Web Vitals — did it matter? TikTok has some new ways to share content... LinkedIn offers you a side hustle... and how one influencer sold nearly $2B in product in a single day. • Get a Free 14-Day Trial of the Premium Newsletter (with ex…
 
The numbers are out and all the platforms are doing just fine, thankyouverymuch! Also, the fight for young users on social media. Amazon adds a lot more placements for your ad campaigns. And some good news for people who market mobile apps. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https…
 
Who cares if your boss thinks your content is high-quality — what does Google think?! Also: Did YouTube change its algorithm? How to exploit LinkedIn's code for increased reach... a big upgrade for BigCommerce... Apple's tracking restrictions just got worse... and what is math anyway?! • Get a Free 14-Day Trial of the Premium Newsletter (with exclu…
 
A special long Weekend Edition for you — a deep-dive conversation with Google Ads consultant Jyll Saskin Gales — https://jyll.ca Jyll spent six years at Google helping large brands with their Google Ad strategies. These days, she runs a busy consultancy doing comprehensive ad account audits for businesses of all sizes, and does one-on-one or small …
 
Facebook tries to make up with marketers... Instagram has good news for those of you interested in influencer marketing... Google's final answer about author ranking... Reddit offers a tonne of trends for the holiday season... and — I can't believe I'm going to say this — we have a Facebook group now. • Get a Free 14-Day Trial of the Premium Newsle…
 
TikTok's ad platform is getting stronger... YouTube's change might increase your video views... Another retailer starts selling its first-party data... New chat features from Facebook your company probably isn't using... and PayPal has its acquisition eyes set on a huge social platform. • Get a Free 14-Day Trial of the Premium Newsletter (with excl…
 
Google Search is getting more volatile — what does that mean for your ranking? Pinterest is getting more... well, TikTok'ey... Instagram adds some welcome new metrics... WhatsApp Collections... and advice on how your PPC needs to change this quarter from a Google ads veteran. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive conte…
 
Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube, Google's scheme to delete all ads from search, a GDPR integration for Microsoft ads, and the real question is why aren't you buying podcast ads?! • Get a Free 14-Day Trial of the Premium Newsletter (with exclus…
 
The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, lin…
 
The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a helpful holiday guide to plan Q4... and why is LinkedIn leaving the world's biggest market? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:/…
 
The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google. Andrew Foxwell's "Q4 & BFCM Quick Wins Guide for Advertisers" — https://b.link/q4guide • Get a Free 14-Day Trial of the Prem…
 
Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more big moves in the livestreamed e-commerce space. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) —…
 
Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YO…
 
The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes stop smiling. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low as $20! See https://t…
 
• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low as $20! See https://todayindigital.com/ads • Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY! - Slack: https://todayindigital.com/slack - Discord: https://todayindigita…
 
Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new contest could give your brand more exposure... and how to scale and optimize your Facebook ad campaigns — in a world without cookies. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, vi…
 
One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site dropped off the face of the Earth? How much will you make next year? The best places to get SEO customers. And Instagram finally kills off its most confusing feature. • Get a Free 7-Day Trial of the Premiu…
 
It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!! • Get a Free 7-Day Trial of the Premium Newsletter (…
 
There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Google stop delivering ads this week?... And the shocking result one viral video is having on academia.. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium…
 
There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach. We're looking for an Associate Producer! Check TodayInDigital.com/job…
 
15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks... and real story behind the van that went viral over the weekend We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Da…
 
Do they stay or do they go back? The question agencies are facing now.... Why you might be doing LinkedIn posts all wrong... Which platform has more staying power for consumer trends... and you might want to sit down for this: Facebook will be removing even more data from marketers. We're looking for an Associate Producer! Check TodayInDigital.com/…
 
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