The Value of Authenticity in User Groups— EP017


Manage episode 193472275 series 1453501
By Influence Marketing Council, John Mark Troyer, Kathleen Nelson Troyer, and Co-founders of the Influence Marketing Council. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today we are talking about user groups?—?programs that gather local communities in the real world. Our guests are Victor Bohnert and Brad Tompkins. Victor is a Principal at the Innovatis Group and has worked with associations and user groups for nearly 20 years. Brad is the current CEO of the VMware User Group and his career background spans a number of operations and management roles in the tech area. We discuss the value of a user group program, how you start one, why a company would want one, who should be running the program, the different kinds of user groups, and what makes them different from other professional associations.

About Our Guests

Victor Bohnert. Victor has worked with various associations for nearly 20 years. He has extensive experience in building and managing customer communities in the all sectors and has led several organizational turn-arounds and mergers.

Brad Tompkins. Brad is a 20-year industry executive with a broad and diverse leadership background in corporate technology operations. He currently serves as CEO of VMware User Group (VMUG) and is responsible for building and leading top-performing teams, increasing profitability and managing costs.

The Influence Marketing Podcast is a podcast from the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Podcast co-hosts John Mark Troyer and Kathleen Nelson Troyer are also co-founders of the IMC. For more information, go to

21 episodes