Manage episode 257444343 series 2107404
Superhuman has defined a new category of luxury SaaS.
They take something we all use - email - and transform it into an incredible experience. And their brand reflects it.
In this episode, I speak to Gaurav Vohra, a founding Superhuman team member and their Head of Growth.
In just over ten minutes, we talk:
- The role exclusivity played in growth (275K people waitlisted and counting)
- How (and more importantly, why) it came about
- Why startups shouldn’t blindly follow launch playbooks
- Why marketers of tomorrow will not be just looking at marketing.
You can read more about Superhuman's internal playbooks and get a list of Gaurav's top three productivity tools at: