Episode 90: Media Responsibility Ten Commandments


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By Floor 9 and IPG Media Lab: Scott Elchison. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safety & brand responsibility in advertising. Click here to read more about our “ten commandments” on media responsibilities, and listen to we discuss everything from potential monetization paths for social platforms to why clients are quick to embrace them.

As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Apple’s new Mac announcements, VF buying street fashion brand Supreme, and Spotify buying podcast ad tech company Megaphone.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review on Apple Podcast!

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116 episodes