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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
SECRETS 222 Distributor Horror Stories, How Can We Fix Our Broken Food System, Lois & Bob Gamerman With Soft Stuff Distributors
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By Retail Solved with Daniel Lohman, CPSA and Daniel Lohman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Distributors play an important role in delivering your favorite brand to retailers. The challenge is that some use outdated broken models that favor their success at the expense of brands and retailers - why big brands avoid using distributors.
This episode's FREE downloadable guide
Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers, and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
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Download the show notes here:
274 episodes
