BTI #198: Two Simple Words that Will Transform Your Sales Copy


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By James Patrick and James Patrick: Photographer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer.

In this episode of Beyond the Image, host James Patrick teaches listeners how two simple words can completely transform your sales copy to increase your conversions.

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