SUFB 1131: Don't Do This When Creating Conservation Messages


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By Andrew Lewin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We need to manage the human population in order to protect the Ocean. I remember Dr. Edd Hind-Ozan saying that statement in a conversation we had while planning for the International Marine Conservation Congress in Malaysia (2018). It always stuck with me because it was so true. Humans pose the biggest disturbances that contribute to our major issues in the Ocean (Climate Change, Plastic Pollution, Overfishing, and Marine Pollution). I want to add to the statement that we have to change the way humans behave around the Ocean. Conservation messaging will be important to accomplish behaviour change.

Behaviour change is an important field in Marine Conservation as it explains how to get the attention of a specific target market to change their behaviour for a conservation outcome. Messaging plays a large role in getting people's attention, holding it to educate them, and inspire them to follow the call to action.

For example, Plastic pollution is causing the death of marine mammals, we should stop using single-use plastic. It's a basic message that won't change people's behaviour, but there are ways to make the message more appealing. some people fail hard at that message.

I talk about two recent incidences that provide great examples of how not to create conservation messages.

Want To Talk Oceans? Join the Speak Up For Blue Facebook Group:

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Check out the Shows on the Speak Up For Blue Network:

Marine Conservation Happy Hour Apple Podcasts: Spotify:

Madame CuriosityApple Podcasts: Spotify:

ConCiencia Azul: Apple Podcasts: Spotify:

Dugongs & Seadragons: Apple Podcasts: Spotify:

Environmental Studies & Sciences Apple Podcasts: Spotify:

Marine Mammal Science: Apple Podcasts: Spotify:

Projects For Wildlife Podcast: Apple Podcasts: Spotify:

Ocean Science RadioApple Podcast: Spotify:

The Guide To Mindful Conservation: Dancing In Pink Hiking Boots:Apple Podcasts: Spotify:

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