It’s All Fun, Games – And Gamers – With Facebook Gaming Exec Rick Kelley

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By AdExchanger and AdExchanger Talks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.

350 episodes