How to Navigate Through a Soft Launch with a Mid-Core Game in 2021

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By Deconstructor of Fun. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch.

I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, what has been their marketing budget, how do they improve marketability, what metrics they are looking at and how have the privacy changes affected the soft launch.

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298 episodes