CEO Storytelling: Building a narrative - with Kevin Maney

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By Yaagneshwaran Ganesh. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative. He talks about: --> How does a narrative really work especially when you are competing with a better product? --> The process to identifying your strategic PoV --> 5 step process to translate a PoV into a narrative --> Do narratives come with an expiry date? --> What holds back a CEO or a business leader from investing their energies on building a narrative --> Existing solution and 'adjacent possible', and a lot more...

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