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When your time=money you have to be SMART. It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, ...
 
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Making the leap from a solo music instructor to a multi-teacher studio is an ambitious step. You need more than faith to successfully make this leap. You need a plan. In this episode, I speak with music studio owner, Jason Thompson who plans on taking his teaching business from his house to a storefront.…
 
You're busy and it's difficult to find the time to get things done, even the things you know you NEED to do- like all these marketing tasks like blogging, posting on social, taking photos, and emailing your list. How do make time to market your business - when there's no marketing department, no marketing assistant, and no big marketing budget? In …
 
After thousands of purchases, most fall into the mediocre category, several into awful, and a few stand apart in a category all their own. Those that woo you, make you feel special and make you want you to buy again. Enter the Pony-O. In this episode, Torie Mathis and her cohost Sean talk about a recent pony purchase (that's hair pony, not horse po…
 
You've got big plans; grow your business, build a nest egg, get in shape. You know it's going to take time, but how long will it REALLY take? Most likely, you've underestimated the time and don't have the necessary plan to make it happen. So how do you do it? In this episode, Torie Mathis and her cohost Sean, reveal secrets to reaching goals, stayi…
 
Do you know how your customers feel about your business? Are you aware of how customers experience your services? Your products? A negative customer experience is more than just a bummer; it can be detrimental to your business…if it’s not corrected. In this episode, Torie Mathis and her cohost Sean talk about how to open your eyes to the feedback l…
 
If your business doesn't look trustworthy, customers will be nervous about buying from you and your business will suffer. The key is to get them to know, like, and trust you. Using Social Proof is one of the quickest and easiest ways to gain the trust of prospects and potential customers. In this episode, Torie Mathis and her cohost Sean go over si…
 
By now you've grasped the power of digital marketing for getting in front of more potential customers, but are you actually using it to your full advantage. Or are all your marketing eggs in the WRONG basket? In this episode, Torie Mathis and her cohost Sean go over the one place too many business owners are overlooking online as they spend too muc…
 
Many small businesses spend their entire marketing budget going after new customers, but what about the loyal, happy clients you already have? Too often these guys are left out, ignored, and sometimes even driven away. In this episode, Torie Mathis and her cohost Sean, talk about how to stop driving your happy customers away and how you can do to c…
 
It's one thing to dream big. It's another thing to actually have your dreams come true. So how do you get from idea to reality? In this episode, Torie Mathis and her cohost Sean talk about how to move beyond just a good idea to actually making things happen. It takes more than wishing. More than thinking about it. More than writing it down. If you …
 
If it's one form of digital marketing that will transform your business and boost your reach like nonother, it's video marketing. In this episode, Torie Mathis and her cohost Sean talk about how to make simple videos for your business that will raise you above your competition, get you consistently in front of more qualified customers and get more …
 
Marketing isn't just about persuading people to sign up for your music lessons. Marketing has the ability to change the world. Marketing encourages people to dream of a better life, a better future, a better world. All purchases are driven by a desire for change. You don't buy a new pair of shoes because your old pair are worn in. That might be a p…
 
Want to make huge gains in your business growth? It's time to let some things go and stop getting drowned in the little stuff. The busywork. The piddles. You have to stop being Robin. And start being Batman. In this episode, Torie Mathis and her co-host Sean talk about how to step into the CEO role of your business, so you can actually grow and not…
 
Your website should be the powerful foundation for all of your digital marketing however, just because you build it doesn't mean that customers will ever find it. Unfortunately, we see many business owners, coaches, and service professionals build an expensive, fancy website that never gets any traction. In this episode, Torie Mathis and her cohost…
 
It's easy to come up with big ideas and make elaborate plans, but following through and passing that two-week mark when the excitement wears off is anything but easy - for any of us. We look back on what we learned from 100 episodes, the steps we took to finally commit to the journey, and what inspired us to keep on going when the going got tough. …
 
We all have our opinions about contractors vs employees. In this week's show, I speak with an employment attorney Dan Messeloff to look at the legal implications of contractors. I was surprised to learn just how risky it is to run a music school with contractors. The contractor model can work great for a smaller music studio built around the owner …
 
After 5 years of organizing local events for Miles Through Time Automotive Museum, we've dialed in some very successful - yet low cost - strategies for not only getting a huge buzz but also how to get a great turnout for our events. In this episode, Torie Mathis and her cohost Sean, go over the missing piece to failed events and some easy-to-implem…
 
So many business owners find themselves incredibly busy day in and day out, yet are rarely moving the need forward, struggling to pay themselves and beating themselves up for not getting it all done. In this episode, Torie Mathis and her cohost Sean talk about the facade of the 40-hour workweek and what that means to an entrepreneur. They look at w…
 
We hear all the time that social media is a waste of time or that it just doesn't work for local small business, but that's just not true. Social media is one of the best opportunities for any small business to get in front of more people than they ever could FOR FREE. In this episode, Torie Mathis and her cohost Sean go over easy steps for YOUR bu…
 
Story marketing is a two-sided coin. One side features the use of storytelling as a device to hook the recipient of your marketing message. Not stories about your music lessons, but stories about your customer. Stories that tell a tale of how your music lessons can transform your customer’s life. The flip side of the coin is the stories that your c…
 
You're supposed to have work-life balance. You're supposed to have a spectacular morning routine to be successful. And you're supposed to grind yourself into the ground so that one day, just maybe, you can retire. In this episode, Torie Mathis and her cohost Sean debunk all the things you're supposed to be doing and go over real strategies to succe…
 
Life is full of challenges, especially when you are a parent, a business owner, or an athlete...and in those cases, it's pretty much the name of the game. Yet, many of us feel resistance and think that means we aren't up to the task. In this episode, Torie Mathis and her cohost Sean talk about how to push through any challenges and break through an…
 
You can have the greatest product or service but if you fail to connect with your audience, fail to get them to act, or worse fail to get them to care about it your marketing will fall flat. In this episode, Torie Mathis and her cohost Sean talk about how to make your digital marketing more effective with 3 simple strategies you can do right now. I…
 
Children often perceive that learning to play an instrument is hard to do. Playing an instrument isn't necessarily hard to do, but it does take time, patience, and perseverance to become good a musician. Curing the practice problem begins with inspiring and motivating kids to be up for the long journey. The secret is to make a child's initial steps…
 
One of the most effective pieces of marketing your business is growing your "herd" - the number of people that have heard of you and your business. If you want to grow your business, more people need to know about it. That means you have to promote yourself. In this episode, Torie Mathis and her cohost Sean talk about stepping into your personal br…
 
This is the greatest time to be in business. The opportunity of digital marketing to get in front of more people for less money is unlike any other time in history. And social media is one of the greatest opportunities out there for all businesses. However, there are some BIG mistakes being made that are hampering your efforts, even making you thin…
 
Peter Drucker famously said, "What gets measured, gets managed." But a better approach for business and life is "What gets measured gets improved." In this episode, Torie Mathis and her cohost Sean talk about the ways you can implement simple measurements to improve the growth of your business, the effectiveness of your marketing, your money, your …
 
Prizes, incentives, and rewards aren't a long-term cure to the practice problem. They might give your students a gentle push but ultimately the desire to practice has to come from the child. So how do you build this desire? It takes time. How much time depends on the child, The first step is to educate the parents in your studio on your approach to…
 
There is never a shortage of salesmen ready to sell you the greatest advertising - sure to drive more people to your business. But which ones are the best? What marketing has the best ROI? In this episode, Torie Mathis and her cohost Sean talk about the different advertising channels and which have yielded the best and worst results. If your thinki…
 
Business owners are notorious for being overwhelmed, stressed out, and time-strapped. If you're not careful, your business can and will take over all parts of your life. Bye-bye hobbies. Bye-bye travel. See ya later family. In this episode, Torie Mathis and her co-host Sean talk about why it's essential that you put family first and business second…
 
Design is not just about looking pretty. It's about effectively communicating your message, gaining trust, and making sales. In this episode, long-time designer Torie Mathis and her non-designer cohost Sean go over basic design principles and some easy-to-follow tips that will have your beginner designs looking professional. With these simple guide…
 
Are you scared to start something new because you might fail or might not do well at first? The truth is we all start as a beginner. We all start shitty. Michael Jordan wasn't the GOAT when he started. Warren Buffet didn't start a finance genius. Gary Vaynerchuk went through years of Wine TV being shitty before anyone ever watched him. They all ros…
 
Hate your job? Despise your clients? Or is that bridge-job feeling more like a torture cell than a bridge to anywhere? What do you do when you look around and you're not where you want to be? In this episode, Torie Mathis and her cohost Sean talk about their journey to escaping low-paying, misaligned, crappy jobs for their true passions and why bei…
 
Music is the ultimate team sport. A solo instrument can stir the soul, but the communal effort of a group can make for an even more exhilarating experience. Why is it then that a child's musical journey typically begins in a private lesson? Does playing an instrument require a certain level of skill before one is ready for a group setting? Dance, m…
 
Sometimes the worst experience imaginable turns into the best thing after all. Life's funny that way. In a freak accident, I broke my hip and coupled with 9/11 my Army career was kaput. Sean severely injured his back and suffered through 2 grueling back surgeries ending his Air Force and law enforcement career. Life didn't go as planned. In this ep…
 
It's a problem when students don't practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren't being met. Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is not a priority. (And for some parents). Parents anticipate a b…
 
Website design has come a long way since I started coding websites. Business owners can now easily design their own or get a decent little site for a fraction of the price it was a few years back. Easy, however, doesn't mean it's designed with sales and conversions in mind, and most of you are missing out big time. In this episode, Torie Mathis and…
 
This past year, every business experienced unexpected situations, but in business, this isn't new. No matter how much you plan there are always going to be things that don't go as planned. Things change. People change. The economy changes. Maybe it's you that changes. As a business owner, you have to be flexible. In this episode, Torie Mathis and h…
 
If you’re looking for a competitive edge for your music studio, it will most likely not be found in the private lesson. Your competitive edge will be found in the experiences you provide, in the culture you create, and the opportunities you create for your students. Content marketing is a great way to position your music studio as a business that i…
 
With all marketing, you're either moving towards pleasure or away from pain. Doesn't that apply to life as well? The same applies to music with its endless dance of harmony and dissonance. In this week's episode, I field a question from Demitris Whitehead regarding how to balance pleasure and pain in your marketing. Upcoming Event The 3 Secrets to …
 
Are you not getting enough sales from your website? Or maybe your website isn't generating enough leads or calls. Even if your website is beautifully designed it may be lacking what it takes to get customers to take action. On this episode, Torie Mathis and her co-host Sean talk about website mistakes that keep you from generating calls, sales, and…
 
Setting or raising your teaching rates can be a difficult process. You're setting a dollar amount that is a reflection of both what you think you're worth and what you think your customer's perception of your worth is. What if people are taken aback by your rates? What if your prices aren't in harmony with the perceived value of your lessons? Your …
 
Nothing really prepares you for life as an entrepreneur. But if I could put my finger on the one thing that helped me the most on my entrepreneurial journey it would be my time in the military. In this episode, Sean, an Air Force Veteran, and I, an Army Veteran, talk about how the military shaped our businesses, our health, and family. In ways we n…
 
In 2017, Sean Mathis started Miles Through Time Automotive Museum with one car, his Pop's 1959 Cadillac Coupe De Ville. Since then he has had a wild ride, from moving locations, changing services, and juggling over a million dollars worth of exhibits. Sean and I talk about humble beginnings, challenges, successes, and what's in the future for Sean …
 
When I started my music school I knew a lot about music. I knew nothing about business. In this episode, I share with you my simple 3 step plan I followed to turn my little music studio into a thriving music school. www.davesimonsmusic.com Today's sponsor Elevate the virtual music lesson experience with Rock Out Loud Live…
 
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