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You believe a set of things to be your product's USP or value proposition, but ask yourself —how many times is it in sync with what your customer really believes to be valuable?Steve Rankel, one of the world's best, joins Yaag and Manish to show how anything that isn't derived out of a customer conversation, is nothing but an educated guess. This e…
 
If you are part of a go-to-market (GTM) team, or have leveraged ProductHunt or AppSumo for your SaaS product launches, this episode is going to be very useful for you.In this episode, Jeroen Corthout, the CEO of SalesFlare joins Yaag and Manish to discuss some of the sales and marketing challenges they faced as a startup, especially during the GTM …
 
If you loved this podcast, you may also be interested in checking out Casey's course on how to monetize quora -- > https://quora-masterclass.myshopify.com/products/how-to-monetize-quora-course You can get in touch with him at casey@bonjoro.com if you have any questions!By Casey Hill, Yaagneshwaran Ganesh, Manish Nepal
 
Getting into product-led growth (PLG), from being a sales-driven organization is quite a decision and journey. Your sales people are going to lose a lot of control and your product in itself needs to evolve for the PLG journey. Stephanie Cox, the VP of Sales and Marketing at Lumavate, joins Yaag and Manish to discuss her experience and learnings fr…
 
A lot of times we think of field marketing as an extended events team, but it's one team that pretty much interfaces with multiples functions such as sales, marketing, product, customer success, and customer support. Nick Bennett joins Yaag and Manish to share how companies can leverage the power of field marketing for growth, and breaks a lot of m…
 
The brilliant Justin Welsh joins Yaag and Manish, to discuss the SMB SaaS playbook. He shares about the issues he looks to solve for when takes up consulting for an SMB SaaS company, what he learnt from his failures, what he looks for in the founders he works with, the role of personal branding in sales, and lot more.…
 
We marketers love talking about playbooks, ultimate guides, success stories, cheat sheets, best practices, and whatnot. But, you never hear marketers talk about is the role that luck or sheer randomness plays in our success—or failure. There is some amount f randomness in marketing for sure, and that's what Yaag and Manish dig into, in this episode…
 
Rand Fishkin opens up on what makes a marketing flywheel work, what to look for in a partner when you discover synergies, what does he mean by audience intelligence, the logic that goes into challenging the marketing status quo and managing the customer attention economy. This one is a real master class.…
 
Darryl Praill is someone who started his career as someone who wrote code for 5 years, then did door-to-door selling, then went on to become the VP of marketing, then the CMO of Vanilla soft and now their CRO. So, Yaag and Manish got on to exploring marketing career paths available for people with specific interests, and we wish you don't miss this…
 
Andrus Purde, the CEO of OutFunnel joins Yaag and Manish in this episode to discuss the revenue marketing journey. He shares his views on how he would approach revenue ops when the company is small and as it matures, why revenue accountability isn't a common phenomenon yet, and a lot more.By Andrus Purde, Yaagneshwaran Ganesh, Manish Nepal
 
Scott Vaughan, the Chief Growth Officer at Integrate joins the ABM Conversations podcast to share his insights and expertise on how to market to an enterprise audience. He shares how:1. An organization can move from automation to orchestration2. What's an oxbow that SDRs could effectively use3. How marketing to enterprise is different from marketin…
 
This is an exclusive episode on sales. Belal Batrawy joins Yaag and Manish to discuss how one can elevate the thought process around sales.He shares:1. How one can step aside from scheduling the needless weekly meetings,2. The logic behind how despite sales don't hitting quota, certain companies hit the revenue quota anyway3. The trainable and non-…
 
In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from ABM programs. Anand shares stories of how small things have a cumulative effect on landing a large sized deal, what story counts at the board level and mor…
 
In this episode, David Wachs, the CEO of Handwrytten joins Yaag and Manish and shares how handwritten letters can be used to build stickiness and an emotional bond with your customers, especially in a B2B scenario. He shares how much personalization makes sense, extending beyond the seasonality and more.…
 
In this episode, Yaag and Manish talk about how 2020 has officially proved to become the year of virtual videos and webinars, to the extent that we are now going through a webinar fatigue or Zoom fatigue. Though webinar is still going strong, should webinars be a lead generation channel? Should it always be a standard 60 min one way presentation an…
 
In today's episode, Scott Brinker joins Yaag and Manish to throw light on some interesting questions such as:1. How are organizations re-aligning their martech stack in the current scenario?2. Are we headed towards more point solutions or more ecosystems?3. 4 types of product integrations4. Bullyware, and more!And then a set of rapid fire questions…
 
Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on:1. The way attribution happens in content marketing today2. Why it is high time for marketers now to find a better place than events and tradeshows to spend their marketing budgets3. Why a lead shouldn't be going to an SDR and instead to…
 
Nicholas Scalice, the host of the Growth Marketing Toolbox podcast and the founder of Earnworthy, joins Yaag and Manish on this episode to discuss his journey from chasing criminals to chasing leads and landing pages. And he also shares how his favorite growth marketing tools, his choices in marketing over a rapid fire round and more.…
 
If you are in the SaaS content marketing world, you may or may not agree with what the title calls for. In this episode, Yaag and Manish discuss how the push to content subscription impacts consumption, and what can be done to improve the content experience in real time.By Yaagneshwaran Ganesh, Manish Nepal
 
Jimmy Daly, the ex-VP of Growth at Animalz, joins Yaag and Manish on this episode to discuss his views on how his time on sales calls impacted his content marketing journey. And he also shares how he has always been working remote since 2013 and cannot think of another way of working.By Jimmy Daly, Yaagneshwaran Ganesh, Manish Nepal
 
Several aspects of what we know as modern sales and marketing, goes way back in history. It's an evolution of the persuasion tactics that the Greeks, the Romans, the Chinese, and the Indian scholars used hundreds of years ago. Yaag and Manish throw light on some of those strategies that we use even today.…
 
Louis Grenier, the host of Everyone Hates Marketers Podcast joins Yaag and Manish, to discuss some pressing questions such as 'Should marketers be obsessed with best practices?', 'Our obsession with marketing trends', and a lot more on the factors contributing to bad marketing.By Yaagneshwaran Ganesh, Manish Nepal
 
Sangram Vajre joins Yaag and Manish in this episode to give us the context of what happens when you flip the marketing funnel. Give this episode a listen to takeaway his insights, experience and specific case stories on using ABM to build relationships, trust and translate it to revenue.By Yaagneshwaran Ganesh, Sangram Vajre, Manish Nepal
 
We are in an unprecedented time where the marketing budgets are coming down by the day, and there are no ad budgets. But as marketers, regardless of the situation, our show must go on. In this episode, Yaag and Manish discuss how can we leverage the power of organic content in such situations.By Yaagneshwaran Ganesh, Manish Nepal
 
Aligning or integrating marketing and sales is an age old problem. There are often questions such as - can technology solve the alignment issue? What's the cost of non-alignment? What are the steps involved in integrating marketing and sales? Jeff Davis joins the show with Yaag and Manish, and answers these questions from his experience.…
 
In this episode, the world's no.1 gamification expert Yu-kai Chou joins Yaag and Manish to discuss how one could use Octalysis Framework and it's 8 core drives (his proprietary actionable gamification framework) in B2B marketing scenarios. If you are anywhere even neat the realm of marketing, do not miss this episode.…
 
Ferrying across the rivers of Sydney, Matt Barnett the CEO of Bonjoro discovered that videos can play a huge role across customer acquisition, on-boarding, customer engagement, and more. In fact, he still shoots short live videos on the fly to welcome his customers personally. Hear from the man himself on "using videos for growth"…
 
It is one of those topics that is not only useful for our regular listeners (B2B sales and marketing professionals), but also for our favorite people outside this periphery — the HR! 🙂Yaag and Manish discuss what's currently broken in the e-hiring process (that is ramping up given the COVID situation globally), the need to use technology better and…
 
Marketer’s aren’t one trick pony. We have a lot of things going on in the side that we do it for several reasons such as personal brand building, pure passion, revenue and so on. But, the options we now have to promote these have come a long way compared to 5 years ago. What are the options and how can we do it better? And that's what Yaag and Mani…
 
In this episode, Brooke Sellas - the founder and CEO of Bsquared Media & the co-host of the famous podcast Marketing Companion, joins Yaag and Manish to discuss paid advertising. Dip into the episode to understand the nitigrities of paid advertising and how to look at it in these trying Covid19 times.…
 
For a long time, product-led growth has been looked at, purely from the angle of in-product marketing and selling version upgrades. But what is the core essence of it and how can you make your product the center piece of your growth strategy? That's what Yaag and Manish discuss in this episode.By Yaagneshwaran Ganesh, Manish Nepal
 
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