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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
In this new podcast, AdExchanger editors, hosted by executive editor Sarah Sluis, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
 
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show series
 
The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are aware of that and open to a conversion is changing at a phenomenally fast rate,” says Amy Williams, CEO and founder of sustainable advertising startu…
 
It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of “psychological warfare.”…
 
You’d be forgiven for thinking of the Video Advertising Bureau (VAB) as a professional thorn in Nielsen’s side. The TV ad industry trade org is largely responsible for the chain of events that led to Nielsen losing its MRC accreditations last year. But “this isn’t personal,” says VAB CEO Sean Cunningham on this week’s episode. “I don't know that an…
 
Does IAB Tech Lab CEO Tony Katsur have the toughest gig in ad tech? That’s an “accurate description,” Katsur says on this week’s episode. It’s his job, among many other things, to spearhead and speed up Project Rearc, an ambitious industry effort to press reset on how personalized advertising works online.…
 
Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it’s been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple’s ATT accelerated the indie agency’s move away from last-click attribution. Plus: navigating an acquisition while pregnant.…
 
Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (…
 
Kelly Abcarian joined NBCU last year to lead a team tasked with disrupting the measurement status quo. “Marketers don’t buy ratings,” Abcarian says on this week’s episode. “They buy results.” NBCU’s roster of alternative measurement and audience verification providers now includes seven partners – and counting.…
 
Mobile behavior is telling: How is Trump’s Truth Social really doing? How is app usage trending in Russia and Ukraine? Did all those crypto ads during the Super Bowl actually get people to download crypto apps? On this week’s episode, we dive into the trends with Jonathan Kay, CEO of app store intelligence platform Apptopia.…
 
When the time comes to take up arms, the best weapons – or tools – are the ones you’re most familiar with. And in Ukraine, advertising is becoming a weapon of choice wielded against misinformation, explains MGID CEO Sergey Denisenko. He joins the podcast from western Ukraine to report on the situation, and how the ad community can help. Also in thi…
 
It’s a classic tale of redemption. After going bankrupt in 2019, MoviePass is set to relaunch with co-founder and original CEO Stacy Spikes leading the charge. There are a lot of reasons things will be different this time around, Spikes says, including the eventual rollout of an advertising component.…
 
Activision-Blizzard, ZeniMax Media, Bungie, Zynga, MoPub, Adjust, Glu Mobile: Each multi-billion acquisition happened in the past year, as creative game developers and the ad tech businesses that monetize their apps come together. Plus: What’s new in the SSP market? Google’s iron grip on the category is strong as ever, but there’s room for growth.…
 
Amazon vet Lartease Tiffith, the IAB’s newly appointed EVP of public policy, has a wide spectrum of responsibilities: lobbying against bills that ban data-driven advertising, then lobbying for a federal privacy law. He’s a week and a half in, and he’s got his work cut out for him.
 
Google tells its side of the story in a motion to dismiss the antitrust case it’s facing – but where does the truth lie? Also: Google unveils its cookie-free Topics API, a rundown on California’s follow-up privacy law (CPRA) and a quick explainer on the latest privacy bill to hit the Hill: the ominously named Banning Surveillance Advertising Act.…
 
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