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AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by senior editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
In this new podcast, AdExchanger editors, hosted by executive editor Sarah Sluis, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
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The Post-IDFA Era Ain’t Bad, With IronSource CRO Omer Kaplan
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Apple’s ATT rollout triggered an industry-wide freakout among mobile ad tech companies. But surprisingly, over the past year Apple has gotten “more accessible,” says Omer Kaplan, CRO and co-founder of ironSource. Also in this episode: Being a newly public ad tech company in a tricky market.
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Attribution Evolves, Media Networks Explode - E195
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We evaluate the new crop of attribution and analytics companies rising from the ashes of multitouch attribution. Plus, is Marriott's entrance into the ads business a sign that we’ve reached peak media network – or is it just the beginning?
A rundown on the state of TikTok’s ad platform, including its attribution woes. (But you’d be crazy not to advertise there.) And location-data-related privacy issues that will crop up should Roe v. Wade be overturned.
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The ROI Of Doing Good, With Good-Loop CEO Amy Williams
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The bad news: The internet as a whole has a larger carbon footprint than the entire airline industry (!!), and programmatic advertising is a contributor. The good news: “The extent to which people are aware of that and open to a conversion is changing at a phenomenally fast rate,” says Amy Williams, CEO and founder of sustainable advertising startu…
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NewFronts Week Means Galas And Shiny New TV Tech – But The War In Ukraine Reveals A Grittier Side Of Advertising
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It’s NewFronts season. A week of programmatic pageantry where the data-driven video and streaming media ecosystem dresses up and pretends to have the glitz and glamour of the age-old TV upfronts. But across the Atlantic, the industry is hard at work on real problems as advertising becomes a means a means of “psychological warfare.”…
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Rooting For Nielsen (Really), With VAB CEO Sean Cunningham
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52:56
You’d be forgiven for thinking of the Video Advertising Bureau (VAB) as a professional thorn in Nielsen’s side. The TV ad industry trade org is largely responsible for the chain of events that led to Nielsen losing its MRC accreditations last year. But “this isn’t personal,” says VAB CEO Sean Cunningham on this week’s episode. “I don't know that an…
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Programmatic’s Carbon Footprint And Elon’s Twitter
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Twitter’s ad prospects just got even more dicey with news that Elon Musk will buy the platform. Plus, quantifying ad tech’s carbon footprint.
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Move Fast And Fix Things, With IAB Tech Lab CEO Tony Katsur
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Does IAB Tech Lab CEO Tony Katsur have the toughest gig in ad tech? That’s an “accurate description,” Katsur says on this week’s episode. It’s his job, among many other things, to spearhead and speed up Project Rearc, an ambitious industry effort to press reset on how personalized advertising works online.…
As data-driven advertising undergoes an unwanted rebrand by privacy advocates to “surveillance advertising,” we take the pulse of privacy professionals and talk about how they talked about ad tech at a recent privacy conference in Washington, DC. Plus: The rise of in-game advertising and what it needs to do in order to level up.…
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The Facebook Signal Crash, With Tuff CEO Ellen Jantsch
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Clients of growth marketing agency Tuff saw “painful” results on Facebook as a result of signal loss, but it’s been able to roll with the changes, according to CEO Ellen Jantsch. There was even a silver lining. Apple’s ATT accelerated the indie agency’s move away from last-click attribution. Plus: navigating an acquisition while pregnant.…
WarnerMedia and Discovery concentrate power in the CTV space, even as CNN+ makes a slow start. Plus: understanding the tech pipes powering retail media businesses.
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Retail Media Is Back, With Kroger SVP Cara Pratt
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Retail media is returning to the spotlight after its heyday of mascot-branded cereals in Saturday morning TV cartoons, newspaper circulars and cardboard cutouts in store aisles. This time, retail media is powered by first-party purchase data and loyalty programs. We speak to SVP of Kroger Precision Marketing Cara Pratt, an OG when it comes to OGs (…
The Privacy Sandbox proposals are moving forward in an organization whose governance is in the air and leadership is disengaged. We unpack what’s going on at the W3C with working group member and IAB Tech Lab advisor Alex Cone. He also weighs in on what went wrong with FloC.
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The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard
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51:08
Don’t apologize for having to monetize, according to Lisa Howard, global head of advertising and marketing solutions at The New York Times. “[We’re] unapologetic about ads,” she says. But when it comes to digital advertising, less is more.
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Retail Media Rundown And Nielsen’s Buyer - E188
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Retail media is reaching the C-suite, with advertising (and first-party data projects) coming up in retailer earnings. Then, we talk about the $16 billion deal to buy Nielsen.
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Living In A Multi-Currency World, With NBCU’s Kelly Abcarian
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Kelly Abcarian joined NBCU last year to lead a team tasked with disrupting the measurement status quo. “Marketers don’t buy ratings,” Abcarian says on this week’s episode. “They buy results.” NBCU’s roster of alternative measurement and audience verification providers now includes seven partners – and counting.…
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BuzzFeed’s First Earnings (OMG) And The DL On Google’s ESP - E187
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We analyze the WTF moments from BuzzFeed’s first earnings report – including the negative effect of Facebook’s audience declines. Plus: We dive into Google Ad Manager’s acronym soup and share an audio TL;DR on Google’s publisher-focused signals, including PPIDs and ESPs.
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Analyzing App Trends, With Apptopia CEO Jonathan Kay
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Mobile behavior is telling: How is Trump’s Truth Social really doing? How is app usage trending in Russia and Ukraine? Did all those crypto ads during the Super Bowl actually get people to download crypto apps? On this week’s episode, we dive into the trends with Jonathan Kay, CEO of app store intelligence platform Apptopia.…
Google Analytics is removing the IP address from its global product. We get into the data privacy whys, as well as what Google Analytics is building in its place, in this week’s episode. Also: The EARN IT act and how American Express overhauled its attribution model in anticipation of loss of signal.…
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Episode 272: Guess What? MMPs Aren’t Dead, With Branch’s Alex Bauer
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It was hard to imagine how mobile measurement platforms (MMPs) could survive Apple’s ATT changes. But the MMPs aren’t dying, they’re thriving, says Branch’s Alex Bauer, on the heels of raising $300 million.
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Ukrainian Ad Tech’s Fight Against Misinformation - E185
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When the time comes to take up arms, the best weapons – or tools – are the ones you’re most familiar with. And in Ukraine, advertising is becoming a weapon of choice wielded against misinformation, explains MGID CEO Sergey Denisenko. He joins the podcast from western Ukraine to report on the situation, and how the ad community can help. Also in thi…
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Leaving Cookies Behind, With Dstillery’s Chief Data Scientist Melinda Han Williams
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Former physicist Melinda Han Williams used to spend her time studying “electronic transport in nanostructured graphene devices.” These days, as chief data scientist at Dstillery, she’s creating identifier-free solutions to transport us past the end of third-party cookies.
This week, there’s only one big story: the Russian invasion and war in Ukraine. The worlds of media, marketing and technology are reckoning with their role in a time of war. Difficult theoretical questions of content moderation and information access are all of a sudden not-so-theoretical and advertisers, too, must consider their role.…
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Personalization Needs To Be In Context, With ActionIQ CEO Tasso Argyros
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Privacy and data security aren’t just legal issues – they are also customer experience issues. Consumers don’t like their data “changing hands under the table,” says ActionIQ CEO Tasso Argyros.
Signal loss is muddying Meta’s algorithms and causing short-term pain (and stock dives) for the company formerly known as Facebook. Its partners and advertisers are feeling it, too. But signal loss is also prompting digital transformation and creating strong tailwinds – depending on who you are in ad tech.…
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Why MoviePass The Sequel Will Have Ads, With CEO Stacy Spikes (Back At The Helm)
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It’s a classic tale of redemption. After going bankrupt in 2019, MoviePass is set to relaunch with co-founder and original CEO Stacy Spikes leading the charge. There are a lot of reasons things will be different this time around, Spikes says, including the eventual rollout of an advertising component.…
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The Beginning Of The End For Android Ad ID - E182
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It’s the beginning of the end of the Android Ad ID. What Google’s mobile privacy sandbox announcements means. Plus: Why Facebook’s ad approval process irritates telehealth company Wisp.
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Diversifying The Data, With LVA Founder Larry Adams
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50:40
Marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams experienced this firsthand and founded LVA, an “anti-racist” agency that uses proprietary technology to measure the level of inclusion in content.
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There’s Nothing But Green Pasture For Video Game Ads … For SSPs, Not So Much
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Activision-Blizzard, ZeniMax Media, Bungie, Zynga, MoPub, Adjust, Glu Mobile: Each multi-billion acquisition happened in the past year, as creative game developers and the ad tech businesses that monetize their apps come together. Plus: What’s new in the SSP market? Google’s iron grip on the category is strong as ever, but there’s room for growth.…
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Blazing An Alternative Measurement Trail With WarnerMedia’s Andrea Zapata
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Nielsen has always “had a challenge with counting appropriately,” says Andrea Zapata, head of research, data and insights at WarnerMedia Ad Sales. That’s why WarnerMedia is going big on alternatives: VideoAmp, iSpot and Comscore.
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Spotify’s Dilemma And An Olympic Challenge - E181
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40:51
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Audio advertising is maturing (or going through puberty?): Spotify is the latest platform to weather a content controversy (over Joe Rogan’s misinformation). Meanwhile, competitor SiriusXM is building first-party identifiers. Plus: the quiet Olympics, and why B2B advertisers love the Super Bowl.
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Politicking At A Pivotal Moment For Online Advertising, With IAB Policy Chief Lartease Tiffith
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Amazon vet Lartease Tiffith, the IAB’s newly appointed EVP of public policy, has a wide spectrum of responsibilities: lobbying against bills that ban data-driven advertising, then lobbying for a federal privacy law. He’s a week and a half in, and he’s got his work cut out for him.
Google tells its side of the story in a motion to dismiss the antitrust case it’s facing – but where does the truth lie? Also: Google unveils its cookie-free Topics API, a rundown on California’s follow-up privacy law (CPRA) and a quick explainer on the latest privacy bill to hit the Hill: the ominously named Banning Surveillance Advertising Act.…
