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In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
Zeta Global is a 12-year-old company traditionally known for its CRM and data solutions. It has moved aggressively into ad tech, acquiring the Sizmek DSP and the Rocket Fuel DMP in the wake of Sizmek's bankruptcy, as well as IgnitionOne’s DSP and other assets.
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The Big Story
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The Election Is Over! (Someone Tell Trump) - E121
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Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at Bully Pulpit Interactive (the Biden agency that helped with the mobilization effort) to walk us through Biden's victory, and how advertising during this el…
Big news in measurement this week, with Spotify buying Megaphone and Nielsen adding set-top box and smart TV data to its currency for the first time ever. What does Spotify get in adding Megaphone to its growing frankenstack? And what does Nielsen adding these new data sources mean for the future of measuring addressable TV? Tune in to find out!…
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Resolving Identity, With Advertiser Perceptions VP Lauren Fisher
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Advertiser Perceptions surveyed 300 US advertisers and their agents on their use of identity resolution solutions. We dig into the findings
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Celtra CEO Miha Mikek On Why Creative Is About A Lot More Than DCO
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Celtra is pulling away from ad serving and zeroing in on creative production. CEO Miha Mikek explains his rationale for the move and why Celtra no longer adheres to Forrester’s definition of creative ad tech. Also in this episode: Genetic imperviousness to the effects of caffeine and what it’s like to found a company with your spouse.…
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The Big Story
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Decision 2020: CPRA, And Also That Other Thing - E119
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Did anything interesting happen this week? Well, CCPA 2.0 passed in California, tightening the consumer privacy rights associated with the OG CCPA. Also, the United States elected a new president (I mean, maybe?). We’ll look into our crystal ball and tell you how the results (Unclear at the time of this writing) might impact paid media. Except inst…
The ad industry is hard at work resolving the future of identity, but in this week’s spook-tastic show, publishers sense a scary presence awaiting them down the hall: new forms of data leakage! In this week’s episode, special guest CafeMedia’s Paul Bannister offers a word of caution on how these new solutions might be privacy safe for consumers, bu…
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An Ad Tech Health Check, With TripleLift Founder And CSO Ari Lewine
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In our 200th episode, Ari discusses the ups and downs of the ad tech space and its future prospects.
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Fifty-Five’s Hugo Loriot On Why Advertisers Need To Speak Up As The Cookie Crumbles
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Hugo Loriot, a partner at You & Mr Jones-owned data agency fifty-five, weighs in on the unfortunate lack of participation from the buy side in the cookie debates, the growing role of clean rooms and why Ads Data Hub probably doesn’t pose an antitrust concern for Google.
The DOJ’s case against Google zeroes in on search – so what happens next? And how is the ad tech community responding to this narrow purview? Also, what the FLoC is happening at the W3C? Google recently completed a test of its cohort-based targeting proposal. The team talks early results and gets into what still needs to be done.…
The app's monthly users have grown from 320 million at the end of 2019 to more than 400 million currently. Chief Revenue Officer Jon Kaplan shares an update on the platform, what's driving the growth and - naturally - ads.
Twilio buying the CDP Segment for $3.2 billion in stock has raised some industry eyebrows. Are we about to see a run on CDP acquisitions? Is this confusing new-ish category the new hotness? This week, the AdExchanger team welcomes Joe Stanhope as we take a frank look at the CDP landscape, including how the indies might hold up against the marketing…
Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late '90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media Group, which owns TV stations, websites and apps in 100 markets.
M&A activity emerged from its slumber in Q3, and we’ll find out why with special guest, and LUMA VP, Conor McKenna. Also, we’ll contextualize the House subcommittee’s antitrust report on the business practices of the big tech platforms. What does it mean and where do we go from here?
What the dove is Dovekey, and what does it mean for the future of identity in Chrome? Meanwhile, in California, the CCPA is in full swing, and while the state AG hasn’t brought the hammer down on anyone yet, it’s serving notice. And why didn’t TrueX find its Prince Charming in Disney?
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MoPub's Robin Wheeler On Why Marketers Still Aren’t Spending As Much In Apps As They Should Be
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Robin Wheeler, the new global commercial head of Twitter's MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.
Sarah is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft-Heinz.
With the ongoing pandemic, third-party cookies on their way out in Chrome and IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world. We dig into them this week with special guest Ana Milicevic of Sparrow Advisers, getting into everything from antitrust and data quality to algorithmi…
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When The Future Is A Question Mark, With Ebiquity MD Jed Meyer
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Planning for 2021? Break out your blindfolds and dartboards. This week we dig into how marketers are handling the huge uncertainty of this moment, with guest Jed Meyer, Managing Director of Ebiquity North America.
This week, The Big Story welcomes Forrester principal analyst Joanna O'Connell, as we discuss Google's recent Congressional hearing and how lawmakers now have a much better understanding of its digital advertising business. We'll also talk about whether Google's dominance can extend to the television space, the future of identity and what's going o…
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Up Close With Merkle's New Mega B2B Agency
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Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown.…
At the IAB, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. And also Facebook in February 2021 is going to start limiting how many ads a page can run. Taboola and Outbrain were once planning to merge to create the monster link recommen…
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In A Year Of Data Disruption, Oracle Places Its Bets
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As EVP of Oracle CX and Data Cloud, Rob Tarkoff oversees several data platforms and ultimately decides which receive investment going foirward. In this episode he talks about brand safety, contextual targeting, third-party data and the coming identity storm.
This week, what's Google doing to prep for the IDFA restrictions? The world wants to know, and on this episode, we'll tell you! Meanwhile, AT&T is putting Xandr up for sale, according to The Wall Street Journal. We'll recap the ad tech unit's rise and fall, and why Xandr struggled to live up to its grand ambitions - and what that says about the fut…
In this episode, U of Digital founder Shiv Gupta talks about the questions you can ask to cut through ad tech's BS. We also get into the weeds on how Facebook is planning to deal with Apple’s IDFA restrictions coming up in iOS 14. In summation: Facebook’s own apps will no longer collect IDFA for iOS 14 devices, and Facebook won’t request the identi…
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Solving Identity, With MediaWallah CEO Nancy Marzouk
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Nancy Marzouk founded MediaWallah in 2013 to pursue the emerging market for customer data onboarding and "people-based" identity resolution. She shares her long perspective on the history of identity in ad tech – from cookies to our current petri dish of proposed solutions.
In the past, privacy by design was a nice-to-have. Soon, it'll be a necessity, not just because of legislation but also due to policies coming from the major tech giants. But here's the question advertisers, publishers, agencies and ad tech vendors are grappling with: How to invest in solutions for the future when the rules are constantly changing …
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OMG’s Scott Hagedorn Wants A Reset On Behavioral Data
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Consumers lives have changed permanently due to the pandemic, and brands will need a hard reset on their data and research strategies, says Omnicom Media Group CEO Scott Hagedorn. Also, worried about the loss of online identifiers? Listen in to hear how Hagedorn and OMG are thinking about it.
Is LiveRamp pandemic proof? How'd The Trade Desk do this quarter? And what's the latest from the W3C and the future of identity? Finally, Apple does what Apple does and reroutes traffic to its news app.
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GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility
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"Busting up this inflexibility that I think has hamstrung a lot of us would be a good outcome, in my view," according to Boff. "I love what I think is going to be the speed of change, the agility. Not the set it and forget it but how do we lean into these moments. Things are changing not weekly, not daily, sometimes not even hourly. They’re just ch…
The team takes on TikTok, Google's first-ever revenue decline, Facebook headwinds and the growth of programmatic in-housing.
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AdExchanger
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Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’
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Google's new VP and GM of ads sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads.
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The Big Story
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If CMPs Entice Thee, Shalt Thou Consent? - E105
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We listened to earnings so you didn't have to. Get updated really quickly on what's going on an McDonald's, Coca-Cola, the beleaguered airlines, the agency holdcos and Criteo. Also, we welcome Gartner's VP of research Andrew Frank to chat about why CMPs are overselling their capabilities and what, realistically, they can actually do.…
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Taking On Race, With P&G Senior Director Eric Austin
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Eric leads global brand building and media innovation at the CPG giant, as well as P&G’s programs on racial bias. He talks about the #TakeOnRace films and P&G’s current view in areas like programmatic and supply chain transparency.
It's the Battle of the Digital Giants! Will Apple's restriction of IDFA mean the end of Facebook Audience Network? We'll examine how Apple's decision will impact the social media goliath. Also, we'll tell you the story of how one publisher ended up on a "shadow blocklist." When Google stopped buying, how did this small publisher claw its way back?…
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The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser
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With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re…
Bill Koenigsberg founded Horizon Media in 1989 and grew it to some 2,300 employees and $8.5 billion in client investments. Along the way he has weathered three or four economic recessions. In this episode he talks about the pandemic and its consequences.
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The Big Story
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COVID Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty - E103
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As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon,…
You've probably seen ads served by Cardlytics within your digital banking interface, with card-linked offers (e.g. 10% back at Starbucks) matched to your past purchases. New CEO Lynne Laube talks about unlocking relationships with financial institutions, data privacy and other topics.
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The Big Story
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What The Hell Is Going On At The W3C? - E102
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Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and Y…
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The Big Story
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Google's Fees, Facebook Advertisers Flee - E101
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Google unveiled its take fees for three of its solutions. We'll dive into what they are and why it's significant that Google is releasing this information now. Also, we'll delve into the Great Facebook Advertiser Boycott of July 2020.
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Sizing Amazon's Media Businesses, With Needham Managing Director Laura Martin
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Amazon’s media businesses are worth far more than people think – approximately $500 billion – or 38% of the company's current market cap, according to investment banking firm Needham & Company. In this episode, Laura Martin talks in depth about how advertising fits in.
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The Big Story
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Apple IDFA Going Away Keeps App Measurement At Bay - E100
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Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.…
Google released its sellers.json file - but it's only 5% complete. What's missing, and why? Also, we'll look at Adobe's plan to get rid of managed services in its Advertising Cloud, and the merging of Disney and Hulu ad tech teams. Finally, we'll dig into the newest ad spend forecasts from Magna and GroupM.…
Operative is an ad management technology platform serving some of the world’s biggest media companies. Its longtime CEO talks about the growth of his company, its 2016 merger with SintecMedia and what the future holds. "We always wanted to be the company that helps media businesses with their direct advertising business," he says.…
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The Big Story
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Rest, Recovery And Voter Suppression - E98
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The country is reopening. Hurrah? In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states. Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people fr…
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Merkle’s Evolution, From Direct To Digital, With CEO Craig Dempster
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When it comes to understanding your customer, what’s old is new again. Craig Dempster, the newly-minted Merkle CEO, walks through the agency’s 30-year evolution from a direct and database marketing agency to a global digital agency focused on identity and customer experience in a post-cookie world.
Isabel Rafferty Zavala is the founder and CEO of Canela Media and Canela TV, a brand new OTT network for Latino audiences. OTT is full of huge players but most of them are going after mass audiences. Isabel talks about building a TV platform for this underserved (and huge) niche and her experience as a Latina founder.…
In the wake of the nationwide protests, sparked by the murder of George Floyd at the hands of Minneapolis police, we'll look at the role digital media has played in shaping the country as it is today. Later in the episode, we'll break down what the DoJ is asking as it builds its antitrust case against Google.…
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The Next Wave Of Media Plumbing, With Hudson MX CEO JT Batson
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Hudson MX is a four-year-old company that helps agencies and publishers transact on local TV and radio inventory with greater efficiency and speed than they've been able to in the past. Now it's preparing for a wider push.
