show episodes
 
In this new podcast, AdExchanger editors, hosted by managing editor Ryan Joe, will drill into the week's most urgent headlines. The team will get listeners up to speed on the most pressing recent news in digital advertising, with key background details and analysis.
 
The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
 
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show series
 
Joe Biden won, but voting in America has forever changed, from dealing with disinformation to grassroots campaigning going virtual. In this episode, we welcome guest Mike Schneider, a partner at Bully Pulpit Interactive (the Biden agency that helped with the mobilization effort) to walk us through Biden's victory, and how advertising during this el…
 
Big news in measurement this week, with Spotify buying Megaphone and Nielsen adding set-top box and smart TV data to its currency for the first time ever. What does Spotify get in adding Megaphone to its growing frankenstack? And what does Nielsen adding these new data sources mean for the future of measuring addressable TV? Tune in to find out!…
 
Celtra is pulling away from ad serving and zeroing in on creative production. CEO Miha Mikek explains his rationale for the move and why Celtra no longer adheres to Forrester’s definition of creative ad tech. Also in this episode: Genetic imperviousness to the effects of caffeine and what it’s like to found a company with your spouse.…
 
Did anything interesting happen this week? Well, CCPA 2.0 passed in California, tightening the consumer privacy rights associated with the OG CCPA. Also, the United States elected a new president (I mean, maybe?). We’ll look into our crystal ball and tell you how the results (Unclear at the time of this writing) might impact paid media. Except inst…
 
The ad industry is hard at work resolving the future of identity, but in this week’s spook-tastic show, publishers sense a scary presence awaiting them down the hall: new forms of data leakage! In this week’s episode, special guest CafeMedia’s Paul Bannister offers a word of caution on how these new solutions might be privacy safe for consumers, bu…
 
With the ongoing pandemic, third-party cookies on their way out in Chrome and IDFA changes on the horizon, it’s easy to forget that there are actually other things happening in the advertising world. We dig into them this week with special guest Ana Milicevic of Sparrow Advisers, getting into everything from antitrust and data quality to algorithmi…
 
This week, The Big Story welcomes Forrester principal analyst Joanna O'Connell, as we discuss Google's recent Congressional hearing and how lawmakers now have a much better understanding of its digital advertising business. We'll also talk about whether Google's dominance can extend to the television space, the future of identity and what's going o…
 
Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown.…
 
At the IAB, Randall Rothenberg, who held the top spot for 14 years, is stepping into an executive chairman role, while David Cohen, IAB president since March, is taking over. And also Facebook in February 2021 is going to start limiting how many ads a page can run. Taboola and Outbrain were once planning to merge to create the monster link recommen…
 
This week, what's Google doing to prep for the IDFA restrictions? The world wants to know, and on this episode, we'll tell you! Meanwhile, AT&T is putting Xandr up for sale, according to The Wall Street Journal. We'll recap the ad tech unit's rise and fall, and why Xandr struggled to live up to its grand ambitions - and what that says about the fut…
 
In this episode, U of Digital founder Shiv Gupta talks about the questions you can ask to cut through ad tech's BS. We also get into the weeds on how Facebook is planning to deal with Apple’s IDFA restrictions coming up in iOS 14. In summation: Facebook’s own apps will no longer collect IDFA for iOS 14 devices, and Facebook won’t request the identi…
 
In the past, privacy by design was a nice-to-have. Soon, it'll be a necessity, not just because of legislation but also due to policies coming from the major tech giants. But here's the question advertisers, publishers, agencies and ad tech vendors are grappling with: How to invest in solutions for the future when the rules are constantly changing …
 
"Busting up this inflexibility that I think has hamstrung a lot of us would be a good outcome, in my view," according to Boff. "I love what I think is going to be the speed of change, the agility. Not the set it and forget it but how do we lean into these moments. Things are changing not weekly, not daily, sometimes not even hourly. They’re just ch…
 
We listened to earnings so you didn't have to. Get updated really quickly on what's going on an McDonald's, Coca-Cola, the beleaguered airlines, the agency holdcos and Criteo. Also, we welcome Gartner's VP of research Andrew Frank to chat about why CMPs are overselling their capabilities and what, realistically, they can actually do.…
 
It's the Battle of the Digital Giants! Will Apple's restriction of IDFA mean the end of Facebook Audience Network? We'll examine how Apple's decision will impact the social media goliath. Also, we'll tell you the story of how one publisher ended up on a "shadow blocklist." When Google stopped buying, how did this small publisher claw its way back?…
 
With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re…
 
As the coronavirus spikes across America, we'll look into how three very different brands - Bayer, Pandora Jewelry and Lindblad Expeditions - are preparing. Also, Advertiser Perceptions released its latest DSP report and the research firm's CSO Kevin Mannion drops by for an in-depth discussion about the DSP market. We'll check in on Google, Amazon,…
 
Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and Y…
 
Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.…
 
Operative is an ad management technology platform serving some of the world’s biggest media companies. Its longtime CEO talks about the growth of his company, its 2016 merger with SintecMedia and what the future holds. "We always wanted to be the company that helps media businesses with their direct advertising business," he says.…
 
The country is reopening. Hurrah? In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states. Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people fr…
 
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