show episodes
 
Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, ...
 
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show series
 
When it comes to starting a new company, what should you focus on? Our listener question today comes from someone building a new company that offers a slew of digital marketing services. Their question is based around whether they can also offer clients financial services as well. Can they? Should they? Let's get into it.…
 
In this episode, a newly minted Director of Marketing is doing an overhaul of his new companies visual identity and recreating their website and marketing collateral. Unfortunately, he doesn't have much in the way of a team and needs to outsource. But what should he do? Does he find an agency that can help him or does he look to hire the services o…
 
When it comes to marketing strategy, the Head of Marketing at an organization is usually the one who sets the strategic priorities. But what happens when you disagree with their approach? Or in this case their lack of one. Today's listener question features an engineer who believes her company needs a corporate identity and brand guidelines - somet…
 
Disagreements in a partnership are always a challenge, how you come out of them can really define your business moving forward. In this episode, we have a question from a listener looking for help answering one such partner disagreement - are Facebook and Google marketers just scammers? Well dear listeners, lets dive in and find out!…
 
On this episode our dear listener questions features a OBGYN who has poured her own savings into a free app for women to get accurate information, answer questions and track their pregnancies without trying to make a dime off of them. So how do you market and app, and more importantly can you do it for free? Let's kick it off in today's episode.…
 
One of the downsides of there being so much free content available on the internet is that it's super easy and hard to track plagiarism. Stealing work, not from coworkers, but from others on the internet and passing it off as your own can make you look great but can also have devastating effects on your reputation and career. It can also negatively…
 
Creating an effective landing page is critical to converting people into paying happy customers. What do you do if you don't have a clear offer and your company wants multiple products and service to be featured in a landing page? It's time to dive in and figure out the bigger problem with your company's strategic vision.…
 
Times are extremely challenging for small business owners who are facing a dramatic change in the way they do business and how their customers interact with them. It is an unprecedented challenge that no one could prepare for. With the future being so uncertain, this is a critical time to pivot or change the way you do business in order to survive …
 
The world of SEO advice is filled with videos and forms full of potential strategies to one up your competition. When you dive into this world, you'll find 'white hat' strategies, often considered good or friendly to search engines and 'black hat' strategies that are often riskier and frowned upon by search engines.. When you are looking for an edg…
 
Despite working in the marketing field, the terms in each industry can be vastly different. This episode a marketer from the world of big established brands dips their toe into the start up world and is confused by the term Product Market Fit and believes the entrepreneurial process behind it may be inefficient.…
 
Sometimes in life we find ourselves in positions we don't want to be in. When your down on your luck, between jobs, or stuck in a job you dislike, it can be especially mentally taxing, you feel bad about yourself and it becomes easy to let things slide. This episode might just give you a little motivation to stay the course and keep working toward …
 
It's strange times these days with the world grinding to a halt and economies everywhere on the verge of collapsing. Small business owners that dealt directly with the public are bearing most of the burden. To be quite honest, many businesses that existed last month, won't be around after this. So what can they do? They need to pivot their business…
 
It is never an enviable place to be, when you have a product you believe in but no cash to help you promote it. It does take money to make money but there are methods where you can burn your time or use alternative routes to make cash. Today's question deals with one such scenario in the Amazon book industry and we explore a couple ways to make the…
 
The pace of change over the last 20 years in business and marketing as been substantial. Many businesses have been left crippled in the dust unable to keep up with the times. Occasionally we happen across some businesses that seem to still be surviving despite not using the modern best practices. On today's show a listener asks if a website is real…
 
We all want to push the easy button and find that magic solution to make use millions of dollars. While I'm sure that button does exist for some people, for the majority of us it isn't so simple. On today's episode one listener is looking for the best channel to focus on in order to grow sales of their privacy and security product. Let's dive in!…
 
The way you do anything is the way you do everything. While you can have the best marketing strategies and sales funnels, if your team behind them aren't taken care of you might just be building a house of cards, or at least a high turnover rate. In this episode, I speak with Darren Chait co-founder and COO of Hugo and one of the authors of 10X Cul…
 
When entering new markets or trying to capture new sources of revenue, your company will often have to grow in new ways. The saying goes "What got you here, won't get you there." Well this is true in today's episode that features one company looking to expand from being an unknown player working with retailers to trying to capture consumers directl…
 
Unless you really love it, editing can be a painful necessity of any type of online content. The tough part comes down to editing your content in a timely manner without publishing work full of typos, grammatical errors and uneven narrative flows. This episode I share some tricks of the trade when it comes to editing your own writing.…
 
When it comes to online advertising, one of the best channels to utilize is paid traffic through pay-per-click advertising. Whether its social traffic or the gold standard of Google Ads, paid traffic is always a medium that should be evaluated when its comes to developing your marketing strategy. This week we explore driving traffic to a low value …
 
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