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Top Startup and SaaS Podcast for Startup Founders, Entrepreneurs and Investors. Learn how to optimize your growth strategy a SaaS startup entrepreneur from beta all the way to exit. We cover topics such as raising capital, acquisitions, leadership, B2B sales, growth marketing, scaling, hiring, M&A, conversion optimization, productivity, bootstrapping, venture capital, private equity, and innovation. By sharing industry lead expertise, we want you to implement the best-proven tactics to help ...
Interviews with startup founders in all sorts of industries and regions to expand our definition, thinking of what is a startup. Learn from their journey and apply it to your own startup.
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SaaS District
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How PR Strategies Support SaaS Exits with Lindsey Groepper #178
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Lindsey Groepper is the president at BLASTmedia, a national B2B SaaS PR agency that takes a holistic approach to PR. Lindsey is responsible for new business development and helping oversee the strategic direction of the agency where they focus public relations. Lindsey graduated from the University of Georgia with a Bachelor of Arts degree in Journ…
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How AI Powers Cloud Automation & Help To Reduce Cloud Costs with Leon Kuperman #177
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Leon Kuperman is the CTO of CAST AI, a platform that increases your SaaS company’s profit margin without additional work. They cut your cloud bill in half, automate DevOps tasks, and prevent downtime in one Autonomous Kubernetes platform. Leon has over 20 years of experience in product management, software design and development all the way through…
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Net Dollar Retention: The One Metric SaaS Companies Should Focus On with Firaas Rashid #176
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Firaas Rashid is CEO and founder of Hook, a predictive data platform that empowers Customer Success teams. Hook is transforming B2B SaaS by providing accurate revenue predictions and intelligent, actionable insights to secure more customer renewals. Firaas founded Hook in late 2020 and has already raised millions in funding from some of the top inv…
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Organic Growth Acceleration For Your B2B Saas Company with George Chasiotis #175
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George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “…
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Reinventing Workforce Health Management in the MedTech SaaS Space with Benjamin Crevant #174
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Benjamin Crevant is the Co-Founder and CEO of MyC MedTech, a compliant tool for companies to manage health data, medical check-ups and remote medical sites, worldwide. They offer predictive analysis and insights relevant to the activity and their employees health. After more than 8 years working around the globe gaining managing and entrepreneurshi…
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How The Future of Work Is Set to Impact SMB Platforms with Pedram Afshar #173
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Pedram Afshar is the Co-Founder & CEO of Amaka, a tech startup specialized in accounting integrations and business daily data automation. Started in 2015, Amaka now has a worldwide customer base and a over 45+ person team. He is an expert in creating innovative technology solutions, where before starting into entrepreneurship, Pedram had a career i…
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How to Convert More SaaS Users Using Video Reviews with Adam O'Leary # 172
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Adam O'Leary is the Co-Founder of TrustScout, a video testimonial capture tool that helps their customers get video reviews in a fast, simple and automated way. Originally developed for agency white-label, eCommerce, and SMBs, TrustScout helps clients increase their sales conversions, social media engagement and SEO ranking. In this episode we cove…
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Bootstrapping A 7-Figure ARR SaaS With Only 2 People Using PLG with Esben Friis-Jensen # 171
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Esben is the Co-founder and CGO at Userflow, which offers the fastest and most user friendly onboarding flow builder for SaaS/Online businesses on the market. Prior to Userflow, Esben co-founded Cobalt.io, a 200+ employee company which he stepped down at the beginning of 2021. He has a background as an Accenture consultant with more than 3 years of…
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How to Master the Perfect B2B Pricing Strategy for Your SaaS with Marcos Rivera # 170
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Marcos Rivera is the Founder & CEO of PRICING I/O, a company that helps growth-stage B2B SaaS companies design the right pricing, shifting from guesswork to framework and get ready to scale up. Marcos is also an author, speaker, investor, and entrepreneur. He was raised by a single mother in a one bedroom apartment in the Bronx and survived the har…
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How to Leverage Security To Close Faster Enterprise Deals for Your SaaS Company with Girish Redekar # 169
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Girish Redekar is the CEO & Co-Founder of Sprinto.com, a company that helps SaaS companies become SOC-2 compliant, close enterprise deals faster and pass vendor security assessments easily. He previously built and bootstrapped RecruiterBox to over 2500 customers and 50+ employees both in the US and India. The company was then acquired by a privat…
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Live SaaS Website Teardown for Optimizing Copy and UX for Improving Conversions with Christopher Silvestri # 168
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Christopher is a Conversion Alchemist at Conversion Alchemy, which means he brings copywriting, user experience and digital psychology together to help businesses understand how their visitors and users interact with them and build websites that act as their sales machines, making more money in the process. Chris is a Former UX lead at Zeda Labs & …
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Best Practices For Effectively Managing Remote Developers with Victor Purolnik # 167
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Victor Purolnik is the Founder & CEO of Trustshoring, a company that can help you find the right software development resources to support your growth, by linking you with professional and skilled developers that fit your company culture. He’s an expert in the software development and outsourcing industry, with around ten years’ of experience as bo…
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How to Avoid Common Mistakes US SaaS Companies Make When Expanding Into Europe with Alan Gleeson #166
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Alan Gleeson is the Founder of Work With Agility, a strategic B2B marketing consultancy with a passion for supporting tech startups to generate leads and to grow their businesses. Alan started his career in financial services, joining Barclays on their graduate programme. He joined Palo Alto Software, a leading SaaS company in 2004 where he acted a…
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SaaS District
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Top Metrics That Drive Higher SaaS Valuations And You Don’t Know About Selling your SaaS Business Can Hurt You with Lowell Ricklefs #165
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Lowell Ricklefs is the CEO & Founder of Traction Advising, a Hands-on M&A firm focused on helping B2B SaaS companies with >$5M ARR get acquired. They exist to help you sell your company. Lowell has been a Founder/CEO and buyer as well as COO of a $120M public company which he brought to a $260M Exit. Startup CRO and Global VP at Rockwell. He’s also…
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Getting Your First Customers as a Bootstrapped Startup With a Limited Budget with Andy Cabasso # 164
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Andy Cabasso is the co-founder at Postaga, an outreach service to build links for free, with its AI-assisted all-in-one outreach platform. They can find outreach opportunities, analyze outbound content, find email addresses and much more. Andy is also co-founder of Offsprout, where they help web design agencies to build websites for their customers…
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Content Marketing: Using the Soft and Hard Power of Marketing to Grow your SaaS Business with Greg Elfrink #163
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Gregory Elfrink has been the Director of Marketing at Empire Flippers since 2016. He joined originally as a Content Manager. Now, as the Director of Marketing, he manages everything from the content to the marketing automation, to vision and goal setting, all the way down to the implementation. His big goal is to make Empire Flippers more mainstrea…
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Essential UX-UI Design Tips for 2022 (Compilation)
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Starting 2022, we compiled some of the best advice for UI-UX & Product designers from our 2021 season. Whether you are an expert designer or even starting, These lessons will upgrade your creativity, production process and take your skills to the next level. Thank you to our guests Pek Pongpaet (Impekable), Peter Loving (UserActive) and Billy Carls…
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S3E8 An interview with Matthew Stephens, Cofounder of DeviantArt
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Matthew worked at the intersection of design and technology for over 22 years, most recently as VP of Design at The Zebra. He builds high-performing teams and designs award-winning products and brands. Beyond that, he also writes about ethics, accessibility, diversity, and education within design. At The Zebra, he scaled a Design Org from 3 to 22 i…
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What Advice Would You Give Your Younger Self (2021 Founders Compilation)
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2021 marked the start of a new chapter for the SaaS District Podcast. We had many top list entrepreneurs that shared their life and work experience and moved us in many ways, unlike ever before. We've asked several SaaS founders: "What advice would you give your 25 year old self?" and compiled our top responses in this video for you. Thank you all …
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Designing SaaS Products That Deliver Better User Value and Drive Growth with Peter Loving # 160
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Peter Loving is a software designer, coach and consultant who works with SaaS companies to build better products, making UI & UX improvements that drive growth & wow users. He’s the founder of UserActive, an agency that designs meaningful tech products. They are inspired by a mission to help tech founders build products that enrich the lives of use…
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S3E8 An Interview with Jane Portman, Cofounder of UserList and Host of UIBreakfast podcast
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Jane Portman is a UI/UX consultant specializing in web application design, founder of UI Breakfast and Userlist. At Userlist, Jane's goal is to provide flawless onboarding and engagement for SaaS companies through a simple customer messaging platform. Jane has also been running UI Breakfast Podcast since 2014. In this episode, we talked about: How …
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Inside Balsamiq: How To Do Customer Interviews and Better Wireframe Development Across Time Zones With Alberto Forni & Jessica Orellanes # 159
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Alberto Forni is a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :D Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketin…
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Inside Balsamiq: How To Get Started and Best Practices With Wireframing With Billy Carlson # 158
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Billy Carlson is a Design Educator at Balsamiq where he helps new and non-designers learn best practices of interface and digital product design. He’s been a designer for over 15 years and has worked on many types of projects. Previously, he led large UX teams at various corporations' internal design groups. During this episode we cover: 00:00 - Im…
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Inside Balsamiq: The Importance of Building Longevity in Your SaaS Business with Alasdair Mason & Valerie Liberty # 157
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Alasdair Mason is the Customer Champion at Balsamiq. He has been developing his passion for great service in a number of fields for over 2 decades. Whether it's mobile computing, winter sports, video hosting or wireframing the one common factor is providing exceptional support. As a resident of beautiful South Lake Tahoe, California he embraces the…
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SaaS District
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Inside Balsamiq: Education as a "Feature" of Your SaaS Product with Leon Barnard # 156
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Leon Barnard is a Designer, Writer, and Educator at Balsamiq. He uses his 10+ years of experience as a UX designer to teach user interface design basics and wireframing to Balsamiq's audience of mostly non-designers. He loves helping people and technology get along better. During this interview we cover: 00:00 - ShoutOUT SMS and Email Messaging Tha…
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SaaS District
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Inside Balsamiq: How To Run Better Sales, Tech Support and Documentation with Brendan Saricks & Liz Green # 155
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Brendan has worked in customer facing roles for his entire professional career. As a founding member of Balsamiq’s Tech Support team, and the Support team Co-Lead, Brendan helps shape the policy and philosophy of Balsamiq’s Support communications. He also thinks he is funny, despite evidence to the contrary. Liz Green has had a passion for software…
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Inside Balsamiq: How To Resist "Feature Creep" + Better Project Management and Prioritization with Peldi Guilizzoni # 154
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Peldi Guilizzoni is the Founder and CEO of Balsamiq, a fully bootstrapped company focused on wireframing UI/UX. After studying Computer Science in Italy he moved to San Francisco, where he worked for a couple of years. Through his experience at Adobe systems as an Engineering Lead, he discovered an opportunity to develop a tool that could make ever…
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How to Automate Your Lead Generation On LinkedIn: Bootstrapping Expandi.io to $6M ARR in 18 months With Stefan Smulders # 153
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Stefan Smulders is a SaaS Entrepreneur, Forbes Business Council and Father of a 5-year-old son. He’s the Co-founder of Expandi, a cold outreach automation tool that helps B2B marketers and agencies to automate their lead generation efforts on LinkedIn. It is completely bootstrapped SaaS where his team grew it from zero to $6M ARR in 18 months. Duri…
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Simple Ways Building Community Can Impact Your SaaS Startup with Cherish Santoshi # 152
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Cherish Santoshi is a Founding Member and Head of Community at SAWO Labs, an API authentication service. He is specialized in strategy and management and is currently managing programs for over 4 million developers across the globe and has worked for companies including Google, Microsoft, Amazon and the Government of India. Cherish is an advocate o…
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Reducing Churn and Increase Retention of your SaaS Using Personalized Gifts with Kris Rudeegraap # 151
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Kris Rudeegraap is the co-founder and CEO of Sendoso, a leading Sending Platform that helps companies stand out by promoting new ways to communicate with consumers throughout the Buyer's Journey. They enable B2B sales, marketing and customer success teams to offer both digital and physical gifts to buyers and customers. Kris has worked at Talkdesk,…
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SaaS District
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How Better UI/UX Design Practices Can Benefit Your SaaS with Pek Pongpaet # 150
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Pek Pongpaet is an award winning designer with over 16 years of industry experience. He's a Podcast host, entrepreneur, actor and the CEO and Principal UX Strategist of Impekable. Impekable is a world-class organization that develops and produces SaaS and mobile solutions, promoting digital transformation and innovation through services like Produc…
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Why Is it So Difficult To Sell Your SaaS Through Agency Partners with Sunir Shah # 149
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Sunir Shah is a marketer, developer and startup guy. He's the founder of AppBind, a SaaS subscriptions management tool for resellers and agencies. AppBind lets you subscribe to software and ads for clients without using your credit card. This cloud-based billing solution enables trustful communication between agencies and clients. During this inter…
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S3E7 From $10M Landscaping business to Uber of Landscaping app with CEO Bryan Clayton
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Bryan Clayton is CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. o…
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SaaS Growth Strategies, Trends and Building a Profitable Real Estate Portfolio with Perry Zheng # 148
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Perry Zheng is the founder and CEO of Cash Flow Portal, real estate syndication software, and a real investor portal founded in April 2020. Before starting to work on Cash Flow Portal full-time, Perry was an engineering manager at Lyft for 5 years and worked as a software engineer at Twitter and Amazon before that. He started real estate syndicatio…
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Bootstrapping from $0 to $10M ARR: A Personalized Sales Automation SaaS with Guillaume Moubeche # 147
50:26
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Guillaume is an entrepreneur, co-founder and CEO at Lemlist, one of the coolest sales automation platforms on the market right now. Guillaume and his team bootstrapped in the past the “Lempire”, Lemlist + Lempod and exited Lempod to focus on Lemlist. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Decisions 01:02 - In…
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Top SMB SaaS Player in LATAM on How to Gain Visibility and Control over your SaaS with Matt Cole #146
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Matt Cole is the CEO of SUMA+ SaaS, a leading provider of financial management SaaS for small businesses in Latin America. Matt’s passionate about empowering entrepreneurs, making education accessible for all and conserving the environment for the future generations During this interview we cover: 00:00 Oribi.io Smarter Data-Driven & Analytics Deci…
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S3E6 An interview with Llama Life solopreneur Marie Ng
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Marie is the developer and designer of Llama Life, a tool that helps you work THROUGH to-do lists, not just make them. She's a 4th time founder (sold 2 companies) and previously designed an app that was featured by Apple and ranked in the Top 10 Productivity apps. Currently based in Melbourne, Australia, but spent 12yrs living in London and New Yor…
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SaaS District
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Why Investors Love the SaaS Industry & Top Methods to Scale Your SaaS Business with Michael Bereslavsky #145
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Michael Bereslavsky is the founder and CEO at Domain Magnate, an M&A and micro-private equity firm with over 14 years of experience buying, optimizing and selling profitable online businesses. Michael has been working in the online businesses since 2004 which has enabled him to learn how to effectively build and monetize websites and grow online bu…
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How to use AI for the Perfect Content Marketing Strategy with Jeff Coyle # 144
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Jeff is the Co-Founder & CSO at MarketMuse, an AI-Powered Content Marketing service that collects and analyses your content and prioritizes the best opportunities based on Authority & ROI, and helps you build topic models for you to write and create the best content for your strategy. Prior to starting MarketMuse in 2015, Jeff was a marketing consu…
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SaaS District
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How to Build Your SaaS without Coding, SaaS Product Design Best Practices with Neil Shah # 143
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Neil Shah is CEO and co-founder at ThinkNimble, a software development and design agency focused on helping founders scope their tech builds and plan their strategy alongside a strong product plan. During this interview we cover: 00:00 Oribi.io Smarter Data-Driven Data & Analytics Decisions 01:02 - Intro 01:51 - Neil Background & Building Your Visi…
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How MicroAcquire is disrupting the M&A industry & a smarter way to exit your startup with Andrew Gazdecki # 142
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Today we have our guest, Andrew Gazdecki joining us once again in SaaS District. If you don’t know the backstory of Andrew and his past success, check out episode #31. Andrew Gazdecki is a serial entrepreneur, mentor, and founder of Microacquire, a StartUp acquisition marketplace that connects buyers and sellers and gets them into the right convers…
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SaaS District
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How to Nail Your Product and Marketing with Customer Research with Aggelos Mouzakitis #141
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Aggelos Mouzakitis is a serial entrepreneur currently running his latest venture, Growth Sandwich, a Customer-led growth agency and product-growth lab helping B2B SaaS companies sell better, retain more, and avoid 6-figure GTM mistakes. His knowledge and expertise comes from 10+ years of consulting to global companies. During this interview we cove…
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How to Make Smarter Data-Driven Marketing Analytic Decisions For Your SaaS with Iris Shoor #140
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Iris is a serial entrepreneur currently running her third startup Oribi.io, an all-in-one marketing analytics tool that empowers businesses of all sizes to make smarter and data-driven decisions. Iris is passionate about simple & powerful products, data-driven marketing, and leveling up creativity in the marketing process. During this interview we …
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High-Level SaaS Growth Challenges & Why Product and Help Content is Important with Akis Laopodis #139
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Akis is a serial entrepreneur, revenue and growth operations advisor, and founder at HelpfulDocs where they create knowledge base, help, videos, product, guides, and all the help documents users need. Akis is an expert on customer needs and designing impact solutions to the existing problems of the B2B and tech industries. During this interview we …
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Top Reasons Why Your SaaS Startup Needs People Analytics Today with Ian Cook #138
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Ian Cook is the VP and Head of workforce solutions at Visier, people analytics and workforce solution that helps businesses with the best practices and enables HR professionals to answer the most relevant questions about your workforce strategy. Ian has been involved in driving forward the datafication of HR and is a speaker and blogger on the subj…
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S3E5 An interview with CEO of Wonderschool, Chris Bennet
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Wonderschool CEO and co-founder Chris Bennett saw too many parents who were anxious and scared about finding child care, as well as educators who couldn’t afford care for their own children while they were at work. He knew that there had to be a better way to address this issue for families and teachers alike. Chris’s appreciation for education g…
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The Dark Side of SaaS, SaaS Management, Security & Control #137
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André is the Co-founder and CEO at LeanIX, a SaaS for managing enterprise architecture and multi-cloud environments for better and faster, data-driven decision-making. André is passionate about enabling companies to build better products and transition to a modern IT architecture. He’s experienced as a management consultant and during his studies o…
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S3E4 Founding Gigster and Made Renovation, an Interview with Roger Dickey
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Roger Dickey is the Co-Founder of MADE. Roger is a serial entrepreneur & active angel investor based in San Francisco. Roger's first company was an AirBnB for tutoring started in Austin in 2006.He entered the games industry in 2007 with a Facebook app startup, launching 19 apps with the largest generating 300M+ page views per month. After an acquis…
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Top Reasons to Start a Podcast for Your Business #136
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Just Start! The podcasting industry continues to grow and you should jump on board, long-form content, all the benefits of content marketing and more personal relationships with potential customers are a few of the benefits of having a podcast, no need to break the marketing budget and can be lucrative too!. This episode is taken from the “Behind t…
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SaaS Value Generation & Maximizing Your Exit Value with Jim Barnish #135
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Jim Barnish, has spent the last two decades as serial entrepreneur, operator, investor and M&A expert. He runs Orchid Black, a boutique growth services firm complete with serial entrepreneurs and growth experts, who are all accomplished operators and consultants with an investor mindset and a history of value creation and exits. Orchid Black’s busi…
