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We are fans of Back to the Future The Musical ⚡️Join over 3200 other BTTF The Musical fans in our Facebook group: https://www.facebook.com/groups/bttfmusicalfans ⚡️Follow @bttfmusical.fans on Instagram: https://www.instagram.com/bttfmusical.fans/ ⚡️Follow @bttfmusicalfans on Twitter: https://twitter.com/bttfmusicalfans ⚡️Subscribe to our YouTube Channel: https://www.youtube.com/bttfmusicalfans
 
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Disney For Scores

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Disney For Scores

Disney Music Group, Treefort, Jon Burlingame

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In For Scores, host Jon Burlingame takes listeners on a magical journey into the world of film and television composers, revealing never-before-heard special moments behind many of today's most beloved scores. This season, you'll hear personal stories from the composers of Marvel Studios Avengers and Pixar's Toy Story films, Captain Marvel, Coco, Ralph Breaks the Internet, and so much more!
 
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show series
 
How do you find that elusive product-market fit? In this episode, we talk to Andrew Reifman, co-founder and chief product officer at Makeswift. You'll learn why you need to get your product out there as early as possible, how to follow your gut feel in finding the fit, why you should focus on your core product, and more. Visit our website for the d…
 
How do you conduct a survey-based research project? In this episode, we talk to Becky Lawlor, founder of Sparkifico. You'll learn about the benefits of doing research content, how to identify the angle for your research, what to include when identifying your audience, tools that you can use for conducting the survey, and more. Visit our website for…
 
How do we make the most of our data in Google Analytics? It’s free and extremely powerful, but also intimidating. In this episode, we talk to Julian Juenemann, founder of MeasureSchool and a Google Analytics expert. You'll learn how Google Analytics has evolved over the years, the benefits of organizing your data, tips when using Google's entire su…
 
Rosanna Hyland is one of the original cast members from the multi-award-winning Back to the Future The Musical. She developed the role of Lorraine Baines during the original workshops, performed during the World Premiere at the Manchester Opera House, and is now appearing at the Adelphi Theatre in London’s West End. Rosie generously gave up some fr…
 
What are the unique challenges in building two-sided marketplaces? In this episode, we talk to John Doherty, a serial entrepreneur and founder of Credo and EditorNinja. You'll learn why you should first focus on the supplier side, how to reduce friction for all parties, tips for scaling marketplaces, and more. Visit our website for the detailed epi…
 
Marketing attribution remains the biggest “black box” for SaaS people. What’s the right way to think about it? In this episode, we talk to Steffen Hedebrandt, co-founder and CMO of Dreamdata. You'll learn about the typical customer journeys in B2B SaaS, which channels are the easiest to measure, tips for running marketing experiments, and more. Vis…
 
Where shall SaaS companies direct their SEO efforts? In this episode, we talk to Pawel Grabowski, SEO strategist and founder of Smashing Copy. You'll learn why SEO strategy and content strategy are interchangeable in the context of SaaS, how to approach keyword research, practical tips for improving your content, and more. Visit our website for the…
 
Does link building have to be haphazard, or can there be a more systemic approach? In this episode we talk to Alan Silvestri, founder of Growth Gorilla and expert in link building. You'll learn how to keep up with your SEO competitors, how to estimate the quantity and types of links you will need, strategies for link building outreach, tools of the…
 
How can copy work alongside design to increase SaaS website conversions? In this episode, we talk to Chris Silvestri, copywriter, designer, and founder of Conversion Alchemy. You'll learn the strategies to increase conversions on landing pages and blog posts, the power of heatmaps and usability testing, resources for further CRO learning, and more.…
 
What are the marketing benefits of sharing your progress in public? Are there any drawbacks? In this episode, we talk to Noah Bragg, founder of Potion. You'll learn about the benefits of building in public, practical tips for producing video content, strategies for posting on social media, and more. Visit our website for the detailed episode recap …
 
As it’s been two years since the opening of Back to the Future The Musical in Manchester, we thought we’d take you back in time with a little bonus episode… Fresh from attending the World Premiere at the Manchester Opera House on 20th February 2020, Daz Chadderton was invited to the XS Manchester studio the very next morning to interview Bob Gale, …
 
Is copy more important than design for our SaaS businesses? In this episode, we talk to Ekaterina Howard, a conversion copywriter and strategist. You'll learn about common SaaS copywriting crimes, how to be consistent with your messaging, how to research for the voice of the customer, how to utilize long-form content, and more. Visit our website fo…
 
What can we do to create impactful content for our SaaS? In this episode, we talk to Nicole Kow, a B2B marketing consultant and content strategist. You'll learn how to avoid a common content strategy pitfall for many companies, tips for content research, resources for improving writing, and more. Visit our website for the detailed episode recap wit…
 
Grammy® nominated music producer and supervisor Matt Sullivan sits down with host Jon Burlingame to discuss his role as executive music producer on Steven Spielberg’s newest film, “West Side Story.” Sullivan explains how he worked with legends like John Williams and Stephen Sondheim to coordinate music’s unique role in the rehearsal and filming pro…
 
Host Jon Burlingame speaks with conductor and Academy Award® nominated film composer David Newman about his role in translating Leonard Bernstein’s original music to Steven Spielberg’s “West Side Story.” Newman explains how the team’s respect for the classical music canon and Broadway traditions led them to preserve as much original score as possib…
 
How can we edit our content better? Can editing make a difference? In this episode, we talk to Kieran Tie, founder of Chatty, the editorial service. You'll learn the different types of editing, negative writing habits to avoid, how to make niche technical content more appealing, and more. Visit our website for the detailed episode recap with key le…
 
Hugh Coles is one of the original cast members from Back to the Future The Musical, who took on the role of George McFly for the original workshops, performed during the World Premiere at the Manchester Opera House, and is now appearing at the Adelphi Theatre in London’s West End. Hugh took a short holiday in December and generously stopped eating …
 
Can you position your SaaS in a 90-minute call? In this episode, we talk to Marc Thomas, head of growth at Powered by Search. You'll learn why positioning is crucial for your SaaS business, the step-by-step framework for defining your positioning statement, some examples of SaaS positioning, and more. Visit our website for the detailed episode reca…
 
Mark Oxtoby is one of the original cast members from Back to the Future The Musical at the Manchester Opera House and the Adelphi Theatre in London’s West End. He regularly plays the parts of Strickland, Mayor Red Thomas, Lou Caruthers, and the bum… but he also understudies for the role of Doc Brown, which he performed for the first time at the mus…
 
What are the best practices for producing technical content? In this episode we talk to Karl Hughes, founder of Draft.dev. You'll learn how to scale content for different goals, the editorial process he follows at his agency, tips for content promotion, and more. Visit our website for the detailed episode recap with key learnings. Cassidy’s Twitch …
 
In this special episode, Host Jon Burlingame sits down first with award-winning composer, lyricist and actor Lin-Manuel Miranda to discuss how his large family, The Little Mermaid and Colombian musician Carlos Vives influenced his work on Disney’s latest animated film, Encanto. After Lin reveals the inspirations behind his songs, Jon talks with com…
 
Need a crash course on how to approach live streaming? In this episode, we talk to Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more. Visit our website for the detailed episode recap with k…
 
What’s the best way to teach people email marketing automation? In this episode, we talk to Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more. Visit our website for the de…
 
What does a go-to-market strategy look like for an early-stage B2B SaaS? What resources exist for marketers driving these strategies? In this episode, we talk to Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction c…
 
What tasks are worth automating in our businesses? What tools shall we use? In this episode, we talk to Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more. Visit o…
 
Music legends Alan Silvestri and Glen Ballard kindly joined the admins of the Back to the Future The Musical Fans Facebook group to have a chat and answer questions about writing the music and lyrics for Back to the Future The Musical and recording the upcoming Original Cast Recording album. Recorded: 7th October 2021 Originally released to YouTube…
 
How can we approach customer experience holistically to enable effective email marketing? In this episode, we talk to Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, a…
 
How can we make the integration process smooth for different email automation platforms? In this episode, we talk to Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more. Visit …
 
In the second episode of a two part series, legendary eight-time Oscar-winning composer and songwriter Alan Menken continues his conversation with host Jon Burlingame. Together, they discuss Alan's transition to new writing partners after Howard Ashman’s early death with films like Aladdin and Tangled, Disney’s Broadway takeover, and other favorite…
 
What are the best ways to segment our marketing lists and nurture subscribers toward conversion? In this episode, we talk to Jason Resnick, email automation and marketing consultant. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more. Visit our …
 
In this interview my buddy Daz from Back to the Future The Musical Fans Facebook page and I interview movie music legend Alan Silvestri. Alan is currently working on the stage musical version of everyones favourite time travel movie. In this chat he tells us about the process of getting the show from concept to stage, the bumps along the way and th…
 
How should membership-focused companies think about marketing automation? In this episode, we talk to Blair Wadman, an email automation consultant specializing in membership-focused companies. You'll learn about the similarities and differences of these companies compared to the traditional SaaS model, the tools used to run these businesses, tips f…
 
In the first episode of a two part series, legendary eight-time Oscar winning composer and songwriter Alan Menken sits down with host Jon Burlingame to discuss his career. Alan takes the audience back to his beginnings as a musician in a family of dentists, his love of Fantasia, and his life-changing writing partnership with Howard Ashman; which wo…
 
What pitfalls should we avoid in cold email outreach? In this episode, we talk to Andy Cabasso, co-founder of Postaga. You'll learn technical setup tips, ways to stand out, the best practices for follow-up sequences, and more. Visit our website for the detailed episode recap with key learnings. Postaga — Andy's automated email outreach product Prod…
 
What should we think about when selecting an email automation platform? In this episode, we speak with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. You'll learn the advantages of using custom fields over tags for segmentation, methods for email person…
 
How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence…
 
How do we lower churn? In this episode, we talk to Baird Hall, co-founder of Churnkey. We discuss the experiences that led Baird and his co-founders to start Churnkey and how to best think about churn in your business. You'll learn how to collect feedback from customers as they churn, the options you have to minimize your churn rate, the mistakes t…
 
How does a product stand the test of time? In this episode, we speak with Scott Tyburski, co-founder of MenuPro and iMenuPro. We discuss the product transition of desktop-based MenuPro to the SaaS, web-based iMenuPro. You'll learn how Scott positions their product differently than competitors, how he approaches customer support, the lessons learned…
 
How do we design products to help users feel like they are making progress? In this episode, we speak with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers. Visit our website for the detailed episode recap with …
 
What if being successful with your product requires consistent effort? In this episode, we speak with Ashutosh Priyadarshy, founder of Sunsama. You'll learn the story behind their productivity tool, how they define customer success, qualify new customers, and more. Visit our website for the detailed episode recap with key learnings. Show notes Suns…
 
How does a personal touch help your SaaS stand out? What can we learn from SaaS companies that navigate massive growth spurts? In this episode, we speak with Frank Barry, COO of Tithe.ly. Frank shares why Tithe.ly has been successful during the pandemic, and why church management software was ripe for improvement. You'll learn how they survived exp…
 
Composer Raphaelle Thibaut tells host Jon Burlingame how she used home-recorded music to illustrate the majesty and complex emotional lives of whales in Disney+ and National Geographic’s new four part series, SECRETS OF THE WHALES. Raphaelle also talks about how her unique childhood experiences, such as partial deafness and exposure to French cinem…
 
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