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Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
 
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show series
 
This week on the eCommerce Braintrust podcast, we’re sharing with you key points from the report of profitability in eCommerce. Digital has gone from a relatively small percentage of a brand's sales to a larger percentage. While profitability might not have been an issue when the eCommerce channel was small, it most certainly is now back under the …
 
This week we’re back with Mindy Fashaw of Pacvue to discuss more topics around digital retail media. We are digging deeper into retail media channels and how to measure performance according to actual business objectives, and not just the legible metrics. Make sure you tune in to find out more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Co…
 
This week we are joined by Mike Ferone of Full Circle Brands. We will discuss some of the costs/overhead that Amazon places on brands that don’t exist in other channels or are more legible in other channels, like co-op fees, chargebacks, and prep fees. Do you want to know what kind of things your 3PL does or how to identify partners in the marketpl…
 
In today’s episode, we are joined by Mindy Fashaw of Pacvue. Mindy spent over 10 years at Amazon in various cross-functional roles, including Finance, Third-Party Account Management, Instock Management, and Vendor Management. We’re going to talk about retail media measurement, how much to spend, and what's a good number? We will find out more about…
 
This week we are joined by Rick Watson who spent 20 plus years as a technology entrepreneur and operator exclusively in the eCommerce industry. We’re here to discuss what’s next for retail and eCommerce, how to make an eCommerce channel more profitable, and how to choose the right marketplace. We’ll wrap this episode with advertising and a halo eff…
 
We’re back with the most recent news and trends in the Amazon and Marketplace ecosystem! Today we’re talking about last-minute prep for Prime Day, which is for agencies like Bobsled Marketing, one of the busiest times of the year. Want to know more about Prime Day's major points such as inventory, PPC, promotion strategies, and promoting your deals…
 
Today we’re joined by Calvin Lammers, a Vice President of eCommerce & Digital at Health-Ade. Calvin and Kiri are talking from the brand perspective about how to make sure your Amazon channel is performing effectively in terms of media spend, allocating investment towards innovation, but also the underlying operational infrastructure required to be …
 
Today we’re joined by Todd Hassenfelt of Simple Mills to discuss his eCommerce journey. In this conversation, you'll see why Todd talks about managing up internal stakeholder engagement and his continuous learning journey, where he has his finger on the pulse of eCommerce and retail trends, and continually serves up his insights into what current e…
 
This week on the eCommerce Braintrust podcast we’re joined by Jeremy Bodenhamer, best-selling author of “Adapt or Die”. This book is your survival guide to modern warehouse automation, and gives us insight into order fulfillment, not as an afterthought, but as a strategic moat for your company and how you can compete with marketplace giants like Am…
 
Today we’re sharing some knowledge about the latest book from our guest Brad Stone - “Amazon Unbound”. The book is a story of a hard-hitting CEO who created such a fertile corporate culture that even at massive size, it repeatedly shocked its own bureaucracy to invent exhilarating new products. It's also the story of how a leading technology compan…
 
Today we’re joined by Christina Vail of Profitero to discuss the most recent report Building a High-Performance eCommerce Organization. We’ll also analyze why there are so many brands saying that they intend to reorganize their internal teams, maturity curve, P&L, and key principles to effectively speak to the C-suite. Make sure to tune in to find …
 
After a series of Ads episodes, we’re back with the most recent news and trends in the Amazon and Marketplace ecosystem, together with Kiri Masters. Kiri is hosting Doug Stephens, international best-selling author, and futurist. In today’s episode, you will find out more about Doug’s most recent book, Resurrecting Retail, which provides a vision of…
 
The last episode of our Ads Series with Stefan Jordev is bringing you a very insightful talk with Melissa Burdick, the president of Pacvue. This episode is all about the high adoption of Instacart, as well as new tools, services, and reports within Amazon, and Pacvue. Make sure to tune in to find out more! Connect with Stefan Jordev Connect with Me…
 
The ADS SERIES with Stefan Jordev continues! This week we are joined by PPC Manager Brad Kempfer to discuss the new reports available within Amazon: The Search Term Impression Share report, and the Brand Category Benchmark report. Make sure to tune in to find out more! Brad Kempfer is an ex-Amazonian and a PPC Manager here at Bobsled Marketing. Wit…
 
Today your host will be Stefan Jordev, Director of Marketplace Strategy & Insights at Bobsled Marketing and he is talking with Ross Walker. This will talk about how to get the most out of the Amazon sponsored ads efforts, and Bobsled’s PPC Philosophy. Ross is team lead with PPC background at Bobsled Marketing. He has been in Bobsled for about two y…
 
Today we’re starting out a new AD SERIES on the Ecommerce Braintrust podcast! And we asked Bobsled’s Director of Marketplace Strategy & Insights and Amazon PPC mastermind Stefan Jordev to guide you through some exciting topics. Stefan’s first guest is Bobsled’s Sales Executive, Ken Beemer, and this episode is all about Calculating Your Investment i…
 
Today we will share some knowledge about the ever-changing climate that we face in eCommerce and especially on the supply chain side of things. Our guest is Kyle Gustafson from Simpactful and recently he has done a few studies on high-impact areas, including things like trade terms with retailers, sales, organization design, management, and data ma…
 
I received a question on LinkedIn: “I just finished Instacart for CMOs and ordered Amazon for CMOs. Thanks for the great primer - it was a really helpful framework and I found the various perspectives, challenges, and considerations you shared very helpful to grasp the full landscape of the channel. If you are open to sharing, do you have any other…
 
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