show episodes
 
The Legal Road Map™ podcast teaches creative entrepreneurs how to protect your rights and stay out of legal hot water, so you can confidently build your dream business. Host Autumn Witt Boyd, a lawyer for creative and online businesses, gives you the answers to your copyright, trademark, and business legal questions. Like having an attorney in your back pocket. What contracts should you have? What the heck is a website privacy policy or terms and conditions? What should you protect with a co ...
 
Wisdom for Kingdom-Bringers & Entrepreneurs. theForge is the place where limiting beliefs, low self-esteem, and the status quo aren't allowed and where we believe that you are MORE - not because you can "pull up your bootstraps" and "follow your heart" but because Jesus came, died, and rose to give you freedom. Join Lilah and Zac Higgins, their friends, and some incredible guests as they help you uncover, excavate, and build your legacy through getting unstuck, overcoming your fears, and fol ...
 
Heather Hubbard is a former partner and practice group leader at an AmLaw 200 law firm. She’s taking you behind-the-scenes and giving you unfiltered advice about how to succeed in the legal industry. Not only does she want to help you rise to the top, she wants to help you get there in an authentic and deeply satisfying way. Each week she addresses a topic related to “hustle” (such as marketing, business development, confidence, leadership, negotiations) or “flow” (such as mindfulness, balan ...
 
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show series
 
Today, we're talking with Annie Schuessler from Rebel Therapist. Annie helps therapists and other healers move their businesses beyond private practice. She has her own podcast—also called Rebel Therapist—and we talk about how hosting her show has helped to use her voice. But we also dive into how Annie has been borrowing other people's audiences a…
 
Navigating the world of LLCs, bookkeepers, and legal can be tough when you’re new to the business world. But doing it in the middle of Covid? That’s a lesson in patience and perseverance! Boudoir and personal branding photographer Layra Marte shares how she navigates the world of online business and in-person connections to grow her photography bus…
 
I'm all in on curating. And I think it's something that most small business owners should consider as a potential way to use their voice and highlight their perspective. So to take things really meta, as I was curating this month's Speak Up theme, I knew I wanted to include a curator. Jessica Williams came to mind. Jessica is the curator behind #je…
 
It seems there are more ways than ever to grow a thriving photography business. Mini-sessions, branding photography, wedding and events, to name just a few. But each of these revenue streams presents its own unique set of considerations to make sure you and your photography business are protected legally. While the barrier of entry to the photograp…
 
Oftentimes, when we decide to start a business, we dream of the hustle. We see our future filled with work sessions in the coffee shop, spending time in networking events, and dedicating our time and energy to our clients and customers. There's a catch, though- hustle can lead to burnout, and a lot of us don't consider just how much time (years!) w…
 
Suzanne Chadwick is so good at showing up and connecting with people. In fact, she does it every week day morning—a habit we talk about during this conversation. Suz is a bold branding, business, and speaker coach who helps women create businesses that fit their lifestyle. Her coaching helps female entrepreneurs show up in bold ways and share their…
 
There’s an online course for just about everything these days. And for good reason. More people are learning online than ever, and online courses can be wildly profitable if you play your cards right. Jacques Hopkins is a bit of an anomaly in the online course world because he took a subject he’d never taught before (piano) and turned it into an ex…
 
In today's episode, Kiva and I have a super interesting conversation about overwhelm and the "Fix This Next" method. About Kiva: Kiva is a Certified Online Business Manager and Certified Fix This Next Advisor specializing in strategy, management, systems and development. She partners with business owners who are ready to grow to the next level by g…
 
My guest today is Hillary Rea, the founder of Tell Me A Story. Hillary helps entrepreneurs, leaders, and change makers identify that personal narratives that create powerful communication. Now, you might think Hillary had this whole speaking up and taking a stand thing under control. She did, too. In fact, in episode 226, Hillary shared how she's f…
 
Online courses are quickly becoming one of the most popular points of entry to the online world. They can cover nearly any topic and the online format makes them accessible to a broader audience. Online courses can be a lot of work to put together with many moving parts ranging from copywriting to video editing, which is all the more reason you wan…
 
This is our 300th episode of What Works! To celebrate, What Works host Tara McMullin and top podcasters, Emily Thompson (Being Boss), Elsie Escobar (The Feed, She Podcasts), and Jessica Kupferman (She Podcasts) came together for a live podcast recording. We looked back at 2020 and shared what we’ve learned about ourselves, our shows, and […] The po…
 
Is there something in your life RIGHT NOW that you're running away from? What would happen if you decided to run TOWARDS it instead? Recently, Zac and I were having a discussion about homeschooling, which was prompted by this book I read. The conversation was SO good, I decided to hit record so we could examine the larger meaning behind our words: …
 
If you’re a service provider -- like a web designer or copywriter -- you might feel like you’re tethered to a single revenue stream: designing websites or writing copy. But the online world now offers more opportunity than ever to diversify your revenue streams. A mix of affiliate marketing, memberships, and online education can all be perfect comp…
 
CHANGE. In this current season, we're seeing a lot of change. It's in our schools, our work, our healthcare system, the churches we're going to... and it all reflects on our emotional state. In today's episode, I'm speaking to all of you who feel stressed or insecure about what's happening in the world right now, and how stress can actually help yo…
 
This week, I've got 4 more stories to share with you from small business owners who have intentionally done things their own way when it comes to sales and selling. They've found what truly works for them--even if it bucks the prevailing wisdom or would make a bro marketing expert role his or her eyes. These stories come from business coach Ashley …
 
Web design is one of the most collaborative creative service relationships we see at the AWB Firm. Because of this unique relationship, it can be especially easy to find yourself dealing with things like scope creep and delays caused by your client. The best way to avoid these issues altogether is… you guessed it… to use a rock solid client contrac…
 
This show is called What Works for a reason. Sometimes it's a declaration: this is what worked for this small business. And often, it's a question, "What works?" Today's episode is very much a question, many questions, really: What works when it comes to selling when you want to avoid manipulative or exploitative practices? What works when your val…
 
Losing sleep worrying over your business is no fun. But Britt Seva, founder of Thrivers Society, found herself in that exact situation before she decided to take care of the legal blindspots in her business. Learn how Britt has built an extremely successful membership business model by starting small and growing smart. In this episode, we’ll cover:…
 
Tune in to listen to Rebecca, Martha and I speak about the history of Flodesk and their journey as entrepreneurs. These two ladies are so inspiring, and I'm honored to have them as guests in theForge this month. In their training, they're going to discuss how to launch a list, design your first email, create your first opt-in form, connect your wor…
 
Today's guest is Katie Hunt—who is a member of the former group and serves the latter group. Katie is the founder of Proof To Product, which helps creative entrepreneurs run and grow thriving product-based businesses. She works with designers, illustrators, and artists to help them develop in-demand product lines and get them sold in stores all ove…
 
Membership sites and online communities are some of the most popular business models in the online world. They allow your business (and consistent revenue) to grow quickly and reach more people without necessarily adding more work to your plate. But to anyone who’s ever seen a discussion around social issues turn ugly, or found your own resources p…
 
Since 2016, I've been running a marketing and branding agency with my husband. In our agency, we serve our clients by providing high-end services with a large amount of personal touch. This means that our services are generally higher-priced. In today's episode, I'm breaking down how I find clients who are able to pay for high-price services, and h…
 
Today, I'm talking with my friend Autumn Witt Boyd, the founder of The AWB Firm, which specializes in helping online business owners protect what they've built. Autumn and I talk about why she started tinkering with her sales process in the first place, the speed bumps she experienced along the way, why her sales process ended up too automated, and…
 
Interior design can transform the dullest of spaces in your home into an inspiring retreat. But there’s a lot more to a gorgeous design concept than meets the eye. Managing client expectations, coordinating countless vendors, and even a little marriage counseling from time to time. A designer’s work is complex and requires a lot of focus on process…
 
The market is constantly changing. New technology, new trends, new players. We can either treat the constant changing and uncertainty as a threat… …or we can treat it as an invitation to see everything we do as a work in progress. All this month, we’ve been looking at the process of value creation–how we wind […] The post EP 295: It’s Always A Work…
 
To an outsider, interior design or decorating can seem like a fun and easy gig. You pick paint colors, recommend a few pieces of furniture, top your vision off with a few accessories. Done! But actually, interior design and decorator contracts are some of the more complex contracts we work on at the AWB Firm, with moving parts like who’s responsibl…
 
Hey, it’s Tara McMullin, and this is a special bonus episode of What Works, the show that gives you a behind-the-scenes look at how small business owners take decisive action to build a stronger business. This is the third and final episode in a series on how I’ve approached creating and delivering value through the […] The post BONUS: Refining How…
 
Refining the product or service you already offer can be as good—or even better—for giving your business a shot of energy as offering something new. When you refine or repackage your offer, new people might notice it who passed it by before. New methods of delivery might give you back some serious time. A new price point might unlock a new level of…
 
Copywriting can be intimidating to a lot of online business owners. It seems like an elusive yet necessary skill to running your business successfully and increasing sales. But copywriting genius Ashlyn Carter joined us in this episode to give a behind-the-scenes peek at what starting and growing her agency/curriculum-based business looks like, inc…
 
In This Episode: Why Sean and Tara McMullin chose to “productize” their full-service podcast production offer at YellowHouse.Media… and what productized services actually are What’s included in the package they offer–and why they don’t often custom or a la carte services How the productized service model allowed them to quickly create a small group…
 
Offer development is an incredibly important part of running a service-based business. Without a careful strategy and thoughtful process behind how you create value, you are likely to get stuck in the trap of trading time for money or wind up overwork & overwhelmed. That’s why I wanted to make sure we included a bespoke service-based business in th…
 
The words you write help business owners sell their products or services like hotcakes. Word of mouth is starting to do its thing and you’ve got a waitlist of people dying to have you write copy for their emails, sales page, or website. So how do you make sure you grow your copywriting business legally? Do you really need to form an LLC or get busi…
 
In today's episode, Valerie and I have a super interesting conversation about stress and it's role in our life, as well as how to identify your stress response and how that can help you better manage how it impacts your life. About Valerie: Valerie is an iPEC Certified Professional Coach and Energy Leadership Master Practitioner with a background i…
 
This is a special bonus episode of What Works--the show that takes you behind the scenes of how small business owners take decisive action to build a stronger business. This is the first episode in a three-part series taking a closer look at what's worked for me as I've developed a new ways to create and deliver value over the years, both here at W…
 
This month, we’re focusing on how small businesses create & deliver value. How do we develop new offers? Put together new packages? Build new products? We’ll be deep diving into 3 businesses and how they create & deliver value. I’ll also be sharing a series of short bonus episodes looking back at how I’ve created & delivered value over the years—an…
 
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