show episodes
 
The ABM Conversations Podcast is the no.1 podcast for marketing and sales professionals in the B2B SaaS industry. The ABM Conversations Podcast is focused on helping B2B marketers and sales professionals in exploring strategies, tactics and real experiments to drive revenue, customer engagement, retention and more. It is a rare marketing podcast that promises to stay away from fluff and vanity metrics. Each podcast episode deconstructs marketing tactics and strategies used by world-class per ...
 
We take a look at some of the unstoppable, but sometimes unseen, forces at work in our society. By making sense of advances in technology, investigating the things we could easily take for granted and uncovering fascinating human stories, we’ll be seeking inspiration in some unlikely places.
 
This podcast is dedicated to helping the Enterprise Fintech industry navigate the threats and opportunities of the 2020s. Each episode features an interview with an executive or thought leader, discussing topics such as marketing, growth, sales, culture, career and more. If you’re looking to overcome your growth challenges and discover new ideas to engage with your prospects and clients or learn best practices from B2B Fintech experts, this show is for you.
 
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If You Market

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If You Market

Sky Cassidy (CEO) of MountainTop Data

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B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
 
What story are you telling yourself? Are you acting as the narrator of your life? Whether you're a C-Suite leader or the PTA president, achieving your marketing milestones and defining your personal brand starts with you. Join hosts Bart Simpson and Matthew Nutt of Flywheel Brands on their journey to learn what tactics can create the kind of momentum needed to reach your potential. Through guest interviews and debated discussions on topics like servant leadership and viral videos, this weekl ...
 
(Previously The Client Catching Podcast) The B2B Growth Think Tank is hosted by Adam King "The Captain" of London based Growth Consultancy Think Like a Fish. The mission of the podcast is pretty simple.. To uncover answers to the BIG QUESTION every B2B business leader needs to ask… “With so many things needing improvement in my business, where should I focus my efforts to get maximum growth in the shortest possible time?” No hype. No false promises. Just real strategies that work! Join Adam ...
 
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show series
 
Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz About the Book: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are be…
 
Have you ever thought about what would happen if you couldn’t go to work for a week, or a month, or even two months? How would you deal with it? Would things be able to continue without you, or would things grind to a halt? I've only ever really considered this question as a "thought exercise"... Until it actually happened to me in July when I was …
 
What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through to the sale. Pieter is a small business systems & automation expert and the co-founder and CEO …
 
In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative.He talks about:--> How does a narrative really work especially when you are competing with a better product?--> The process to identifying you…
 
I'll Be Back: How to Get Customers to Come Back Again & Again by Shep Hyken About the Book: How do you build a business that thrives during good times and bad? Is there a strategy that can set your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers and turn repeat customers…
 
In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning.She talks about:--> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it?--> How positioning is diffe…
 
Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence by Roderick Jefferson About the Book: Sales enablement is both an art and science. There are no magical silver bullets or single approach that will guarantee that you will be successful. There is, however, a formula just like any other success process, program, or tool that requires…
 
Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Simon Severino. Simon has a pretty impressive skill set that he uses to help business owners in SaaS and services to double their revenue in just 90 days. In fact, he not only helps, he GUARANTEES it! He’s the CEO and founder of Strategy Sprints…
 
“My challenge is that as a digital agency, we have a menu of things we can do for clients, and this means that everything we do is customised to each client. This makes both the sales cycle and delivery of services longer and unpredictable. It also means that we are often price compared against other agencies, resource heavy and our margins are tig…
 
This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more. Dan is a MarTech expert, CXL instructor, award-winning entrepreneur, speaker, CEO of analytics and marketing technology consultanc…
 
In this episode, Raul Galera, the Chief Advocate at ReferralCandy, joins us to discuss how you can leverage referrals and partnerships the right way for customer acquisition. Raul has been leading ReferralCandy's partnership efforts for the past five years, working alongside marketing agencies, media and tech companies.He throws light on:--> How lo…
 
Winfluence: Reframing Influencer Marketing to Ignite Your Brand by Jason Falls About the Author: Jason Falls is a leading digital strategist, author, speaker, and thinker in the digital and social media marketing industry. An award-winning strategist and widely read industry pundit, Jason has been noted as a top influencer in the social technology …
 
In this episode, Brett McGrath, VP of Marketing at The Juice (a curated discovery platform for B2B content), joins us to share his insights and experience on reducing friction in B2B content experience and earning prospect’s trust.He talks about:--> What is frictionless content, it’s anatomy and how one can leverage it--> 1:many content vs 1:1 cont…
 
Every single marketer has content marketing on his radar. Why? Because it is deeply connected to the ability to deliver (or not...) modern, appropriate and sustainable B2B marketing strategies. I am proud to welcome Robert Rose, a recognized B2B content marketing expert and strategist, founder of the Content Advisory Agency and Chief Strategy Advis…
 
Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages. He is the author of Pre-Suasion: A Revolutionary Way to Inf…
 
Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Stefan Smulders, founder of Expandi.io. Now Stefan is someone who I know is going to blow your mind a little by sharing some of his most powerful, practical and ready to use strategies to improve your LinkedIn game. Using these strategies he’s h…
 
“I’ve developed a SaaS software that helps businesses generate more social proof by automating the way they capture, generate and publish customer success stories / case studies using an AI powered “Virtual Agent” to interview customers. It then creates multiple sales, marketing and content assets that they can use throughout the entire buyer's jou…
 
How much marketing is too much marketing? This week on the If You Market podcast we talk with Jeff Pedowitz about the importance of experimenting in your marketing and how turning off some of your marketing from time to time can be good. Jeff, is the author of “F The Funnel: A New Way To Engage Customers & Grow Revenue, and President/CEO of The Ped…
 
In this episode, Nir Eyal, most known for his book 'Hooked' and 'Indistractable', joins us to discuss some interesting facets of Consumer psychology, product engagement, and ways to keep yourself away from distractions. Nir talks about: --> How tech and social media are not necessarily 'addictive.' --> How shows like 'Social Dilemma' are selling yo…
 
The Whole Marketer: How to Become a Successful and Fulfilled Marketer by Abigail Dixon About the Author: Abigail Dixon is an award-winning marketer with over 20 years of practical marketing experience that spans multiple sectors and markets and includes many global household brands, initially on the client-side and then in her capacity as the found…
 
In this episode, Hiten Shah, the founder of Nira, who also co-founded CrazyEgg and Kissmetrics, joins us to share his observations and insights on "How user research can help your product become more relevant to your customers and sometimes even pivot to a new direction?"He talks about:--> What should one look for in user interviews?--> Why did he …
 
Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar About the Author: Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice. She has worked…
 
Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Roland Vanbuchin. Roland is a disruptor, serial Entrepreneur and Author of the Dream Selling Business. He’s executed go-to market strategies, digital selling and sales enablement activities for Fortune 100 companies like Dropbox Business, BMC So…
 
“Our biggest growth challenge is consistently finding the right podcasters for our service. It's tough to narrow down a prospect list to separate the hobby podcasters from those using it as a lead gen channel and investing in the resources to produce a professional quality show. It's more difficult to find qualified leads vs say a B2B professional …
 
We're great at entrepreneurship in America, right? This week on the If You Market podcast we talk with Elizabeth MacBride and Seth Lavine about their new book "The New Builders: Face to Face With the True Future of Builders". We talk about the problems entrepreneurs face today, the infatuation with unicorns vs small business, who the modern entrepr…
 
In this episode, Andrei Zinkevich, the co-founder of Fullfunnel.io, joins us all the way from Croatia to share his insights on the misconceptions around Account Based Marketing and some of the mistakes we can avoid.He talks about:--> What ABM is and isn’t, and the fundamental misconceptions--> The common mistakes in B2B, when it comes to demand gen…
 
Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn About The Author Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agenci…
 
In this episode, Eddie Yoon, the founder of Eddie Would Grow, the world's leading expert on super consumers and the co-creator of Category Pirates joins us to share his insights on 'How to identify your super consumers and also be thoughtfully aggressive?'He talks about:-->Who are super consumers and how are they different from what we call ‘power …
 
Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narra…
 
Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Martin Lucas. Martin excels in making the complex simple. And I mean REALLY complex, as he has decoded the brain mechanics, (the science, psychology and mathematics), of decision-making. He spent four years of research and development to figure …
 
“We’ve decided to start running some paid ads, probably mostly Facebook to start with, but it’s pretty overwhelming trying to figure it all out. It’s just as overwhelming knowing who’s actually good at doing this. I don’t know if I should have a staff member learn and pay for their training, or pay an agency. What would you advise?” This is today's…
 
Is your company on Instagram? This week on the If You Market podcast we talk with Neil Patel about Instagram for B2B Marketing. Neil believes Instagram is currently undervalued as a paid platform and can give great reach with it's live streaming. We take you all the way from my non existent knowledge of Instagram to Neil's expertise. Neil Patel is …
 
In this episode, Anco Scholte her Horst, the CEO of Freedom Internet, joins us to discuss how to build a marketing organization that has customer privacy embedded in their DNA.He shares his insights on:--> Building privacy by design--> The kinds of information that companies collect about their customers that aren't actually necessary--> The balanc…
 
Social Media For Small Business: Marketing Strategies for Business Owners by Franziska Iseli Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur F…
 
In this episode, Nemanja Zivkovic, the CVO of Funky Marketing joins us on the show, to discuss how to best leverage LinkedIn for demand generation and growth.He talks about:--> How he used LinkedIn to go from a solopreneur to the fast growing Funky Marketing team they have today--> Their approach to content creation and distribution on LinkedIn--> …
 
Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsen Webster You have a terrific idea. It’s so powerful that it could change a life, a market, or even the world. There’s just one problem: others don’t see its power—yet. If you truly value the possibility of your idea, then you’re ready to find your Red Thread—the throughline that connec…
 
Joining me today to talk business growth and help out a fellow business leader on The Virtual Hotseat is Araks Nalbandyan. Araks has a pretty impressive background in “growth hacking”, and is the Director of Digital Marketing at 10Web which helps freelance developers and web/marketing agencies cut costs and increase revenue, find and manage more cl…
 
How much time a week do you spend on social media for business? This week on the If You Market podcast we talk with Meg Atteberry about reevaluating your business relationship with social media (quitting social). What do you get from social, maybe it's now for everyone? Meg is a full-time content writer and SEO queen at Copywriting with Fox. Her mi…
 
In this episode, Dennis Yu, the CEO of BlitzMetrics, who also has held leadership positions at Yahoo! and American Airlines, joins us to break the myths around personal branding.He talks about:--> What a personal brand means, and more importantly what it is not--> How perceived authority is not equal to 'fake-it-until-you-make it'--> The myths arou…
 
The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman What’s the secret to driving demand, and generating leads and revenue online? What’s a digital transformation, and why do some companies succeed while others fail? And how do you stage a winning digital pivot? In this book, Eric Schwartzman, bestselling author of Social Marketing to…
 
What's the most fun you've ever had at a business event? From wine tasting and succulent maintenance to drag queen bingo and drunk yoga, this week on the If You Market podcast we talk with Jonathan Conelias about pulling off awesome micro events and how it can be a big win for your company. Jon Conelias is the CEO of ReElivate. Jon has been a CFO a…
 
The Sh*t They Never Taught You: What You Can Learn From Books by Adam Ashton and Adam Jones Have you ever stumbled upon a piece of life-changing knowledge that made you think: why the hell didn't someone tell me this sooner?! Millions of people have listened to Adam and Adam on the What You Will Learn podcast, where they have spent tens of thousand…
 
In this episode, Matt Johnson, the founder and CEO of Pursuing Results, a Done-for-You podcasting agency for business coaches, consultants and thought leaders joins us to share his insights on how can introverts channel their energies into marketing effectively and not get drained by being on social media all day.He talks about:--> How you can cut …
 
The Language of Global Marketing: Translate Your Domestic Strategies into International Sales and Profits by Wendy Pease A domestic strategy and only one language mean lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing…
 
Joining me today to talk business growth, and help out a fellow business leader on The Virtual Hot Seat, is none other than Mark Schaefer. Mark is a globally recognised author, speaker, podcaster, and business consultant whose work sits at the intersection of marketing, technology, and humanity. And when I say globally recognised, I REALLY mean it……
 
"How Do I Generate Leads and Clients From My Content?" This is today's listener question Adam King and his guest Mark Schaefer brainstorm and mastermind solutions to on The Virtual Hotseat section of The B2B Growth Think Tank. Grab Your Free Revenue Multiplier Calculator Connect with Mark on LinkedIn Mark Schaefer’s website The acclaimed marketing …
 
In this episode of The Fintech Files, we are exploring the alternative data universe with Mark communications director of Exabel, and host of the alternative data podcast. Listening options: https://pod.link/the-fintech-files Video: https://youtu.be/O72DaHOD0VQ In this episode 00:00 What is Alternative Data? 04:49 Types of Alternative Data 09:23 Ho…
 
What MarTechs actually make your job easier? This week on the If You Market podcast we talk with David Campbell about the maturing of MarTech and how it's actually starting to simplify marketers jobs instead of just giving more platforms to learn and toil with. David believes the core of MarTech is consolidating but the peripheral MarTech is all in…
 
In this episode, Pierre Custeau, the CTO at MRP, the only enterprise class predictive ABM platform, joins us to share his insights on how to execute ABM the right way for enterprise accounts.He talks about:--> What is enterprise ABM and how the execution differs compared to SMBs--> What piece of the ABM puzzle does predictive analytics solve for-->…
 
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