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Why is it so crucially important to choose a well defined audience for your business? Why is it critical to have a clear idea of your ideal client? How should you go about choosing a niche? In this podcast I am joined by marketing expert and author, Mike Killen from Sell Your Service. He explains how choosing a niche can radically transform your la…
 
According to studies, MORE people would rather take a dip in shark infested waters than speak to a crowd of strangers. And yet, if you are trying to establish yourself as an authority in your niche, then at some point you will need to produce original videos or other media to support your claim to expertise. That can sound like a daunting prospect,…
 
The last 2 years have been nothing short of turbulent for the global online ESL market, first with the COVID pandemic and then with the shut down of several big platform companies in China. In this episode I make some predictions about trends which will impact independent online teachers in 2022 and how they can profit from them.…
 
If you are just starting out as an independent ESL coach, you are probably used to recruiting students one at a time and collecting payments from them individually. But what if there were a way to recruit not just one student, but SEVERAL students at once ... and have their company pay for your lessons? Welcome to the world of B2B clients! In this …
 
If you’re an independent ESL teacher who is struggling with lesson materials for young learners, then this podcast is going to interest you. I am talking today with Miranda Crowhurst, who is the ESL Segment Manager at Twinkl Educational Publishing. Twinkl is a subscription service offering a collection of English as an additional language teaching …
 
In this podcast I talk with Chris Rush from OFF2CLASS about the benefits and disadvantages of pursuing an ESL tutoring career through online teacher marketplaces such as iTalki, Preply and Verbling. We discuss and compare the options: Working for a company directly Working fully independently Working semi-independently through one of the marketplac…
 
With the recent changes to Chinese regulations concerning after school tutoring services, a lot of independent freelance ESL teachers are wondering what opportunities still exist in that market. In this podcast I am joined by Cheri Gibson who runs a Facebook group for teacher-entrepreneurs and Minji Xu who also runs a service to help teachers reach…
 
Instagram now has over ONE BILLION monthly active users, making it the 6th most popular mobile app in the world. In this episode I am joined by Instagram marketing expert, Joanne Kaminski, who specializes in helping online tutors launch independent careers. We examine the different kinds of Instagram content, plus how to increase your account reach…
 
Today I talk with Kristian de Groot about opportunities for ESL professionals in the field of language proficiency exam coaching. All over the world, there are millions of English learners who want to do well in the IELTS, TOEFL and Cambridge tests. This represents a potentially lucrative business opportunity for ESL tutors who are looking to pivot…
 
Yoshua Reece talks with me about his research into the ways in which independent ESL language coaches can get paid by Chinese clients. We discuss the challenge of getting paid from China and look at his own web project which offers payment page solutions to independent teachers, MyTeacherShop.com BabelTEQ can offer a sales funnel oriented website p…
 
In this episode I talk with frequent guest on the podcast, Rich Tweten, about how we can add value to our ESL teaching brand by building a community for our students. We discuss some things to be aware of when creating Facebook Groups and touch on some other options for making your students feel like they are part of your "tribe".…
 
Liz Bigler, the owner of Bigler English Coaching, explains how she has grown her business by teaching Japanese students, at first through face to face teaching but now online. She talks about how remote teaching methods have changed her business and explains some things ESL teachers should be aware of if they are targeting English learners from Jap…
 
Are there any common trends, patterns or behaviors which seem to connect successful freelance ESL teachers? This week's podcast is an interview with Bryn Bonino who has interviewed more than 20 freelance teachers as part of her "Make a Leap" research project. She shares some interesting findings about common themes emerging from her analysis of the…
 
This podcast is for ESL teachers who feel frustrated with traditional teaching methods or who are interested in alternative strategies for helping students achieve language skill results. My guest is professionally certified coach, keynote speaker, neuroscientist, creator of the NeuroLanguage Coaching program and author of "Neurolanguage Coaching: …
 
Zsuzsanna Bekesi Smith returns to the podcast to give advice for any independent ESL teachers who might be struggling with developing lesson plan material for their niche. We talk about some of the mistakes that can easily be avoided when planning your curriculum. Zsuzsanna talks about when and why you might wish to develop video based course mater…
 
Today, I talk with Steve Krajewski about how ESL teachers can help English language learners who get "stuck" at the intermediate plateau in their skill development. We discuss the successful tactics and approaches that Steve has used in his independent online English teaching career to deliver value for his intermediate students.…
 
Apple and Facebook are locking horns. This podcast examines how the planned iOS privacy updates will impact on the Facebook Ad platform. Any ESL teachers who are currently relying on FB Ads need to understand what is happening and how Apple's privacy changes will affect them. I list three of the ways that your Ad strategy will be impacted and sugge…
 
In this episode I explain why many independent ESL teachers are missing an opportunity if they don't target advanced level students. I look at two of the main misconceptions which teachers have about the advanced student market. I also list five ways that freelance ESL teachers can deliver exceptional value to their online students and justify high…
 
I'm joined by Angie Herrera, owner of First Class Language School. We discuss how she used her background as a native Costa Rican to grow her online English school into a rapid success. Angie explains the ways that non-native speakers can utilize their familiarity with the language and culture of the target niche audience to build a successful bran…
 
Today we are joined by two guests, Zsuzsanna Bekesi Smith and James Green. They are co-founders of a new service The Teaching Community which aims to assist solo online teachers. Our discussion today is around the issue of "Imposter Syndrome", a state of mind which studies how shown affects a large majority of people at some point of their professi…
 
We are joined by online ESL business owner and Facebook Group Administrator, Rich Tweten. We do a deep dive into the challenges of starting your own freelance online ESL service. In the podcast we discuss: Factors to consider when choosing a niche. Planning your business model. The two "P's" that get in the way of a lot of new business owners. How …
 
In this podcast I'll explain why I think online ESL is on the cusp of a DECADE LONG BOOM I'll also explain what you need to do NOW to take advantage of that. In the podcast I talk about: The factors driving future demand for ESL teaching. Why vocational English training demand is set to take off. The ESL segment that is effectively "recession proof…
 
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