show episodes
 
Barry Moltz gets small businesses unstuck. He has founded and run small businesses with a great deal of success and failure for more than 25 years. Barry knows the formula for taking your company to the next level! This is a business radio show where we talk about all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.
 
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show series
 
What you'll learn . . . Why it's hard to make changes [hint: it's all in your head] What needs to happen to make a change Where to start with very, very small changes What role does social media marketing play in a company Lessons learned in 13 years of podcasting How to be a good podcast guest Where to find sponsors Trends shaping business now and…
 
Are you brave enough to admit it’s time for change? Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable. Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business out of ruts. For a sm…
 
Thinking about writing a book? The first question to ask yourself: why? There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle. Setting appropriate intentions and expectations is key to making your book project successful. …
 
Starting a business while holding down a 9-to-5? It’s one of the smartest ways to get started. That said, it’s not the easiest. To actually make progress, you’ll need to give up significant amounts of free time. How significant? Well, that’s what this episode is all about. It’s one thing to “start a business.” It’s quite another to start and grow a…
 
SEGMENT 1: What can climbing Mt. Everest teach you about leadership and vulnerability? A lot! Vivian shares his experience on Everest and offers an extraordinary window into what it takes to succeed in any circumstance. (with Vivian James Rigney, starting at 0:00) SEGMENT 2: We are used to providing customers with an incredible experience. How can …
 
Ready to find your crowd on Twitter? Take it slow. Too many new entrepreneurs put too much focus on social media. And of course, that’s exactly how social media platforms like it. But that doesn’t mean you can’t use Facebook, Insta, Twitter, and the rest to your advantage. Today, we explore how. It’s Q&A Wednesday, and one of our listeners is an ex…
 
Luck doesn’t happen by accident. No, this episode is not about witchcraft or “manifesting” success. It’s a simple lesson on how the things you can control put you in a better position re: things you can’t control. Fate can’t be controlled, but odds can be raised or lowered. Today, we share a few key things that — no matter what kind of business you…
 
What do you really need to start and grow a business? Today’s marketplace has lowered the barrier to entry for entrepreneurship. Given the tools available, the average person can start a profitable, scalable business with way less capital — and less experience — than ever before. Today’s Must-Read explains how. The Minimalist Entrepreneur is a road…
 
What we covered . . . How social media has evolved and why Allan thinks it's going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today's top communicators reveals about the profession. Marketing and PR jobs have changed, so what skills do you need to succeed? T…
 
The “freemium” model is everywhere now. And it makes sense! Consumers are picky, more wary than ever, and in need of more proof before opening their wallets. But what if freemium isn’t feasible for you? Giving away your product or service is pretty costly, after all (we know — our software platform offers a free plan). If you’re not yet at a point …
 
We can all agree that networking is vital to getting anywhere in business. But you might be surprised to learn that networking is something you can outsource. Wait, what? How can you outsource building relationships with people? With a little ingenuity, that’s how. From helpful tech to helpful employees, you can develop systems to initiate and main…
 
You have an awesome idea for an app. You’re sure it would address a real need in the marketplace. You’re ready to do the work of marketing and selling it. …but you couldn’t code your way out of a wet paper bag. It’s Q&A Wednesday, and we’ve got a listener with a fairly common question: to engineer or not to engineer? Theoretically, anyone can learn…
 
Ready to dive into video marketing? Here’s what you need. Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement. But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s never been easier for a no…
 
SEGMENT 1: Can TikTok be a good marketing and relationship building tool for your business? (with Austin Armstrong, starting at 0:00) SEGMENT 2: What are the top challenges that female and minority small business owners face? What resources are available and what can be done to help? (with Liz Sara, starting at 18:15) SEGMENT 3: With employees leav…
 
Don’t just send a message. Send a video. Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different. Video has a better chance of being consumed, and scoring you a conversion. Plus, they’re easie…
 
As they say, “the money’s in the list.” But more list does not mean more money. Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses. If you’re throwing lead magnets around the whole wide Internet, you’re probably raking in contacts — and th…
 
More people will sign up for your course if they can sign up whenever they want…right? Not necessarily. It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off ‘till tomorrow what t…
 
For a brand-new business, is a VA (virtual assistant) worth it? When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs. It’s Q&A Wednesday! This listener is only weeks into a new business, and wants to know if a VA is really, truly a wise…
 
Are paid ads a money pit? Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it? More importantly, can your business thrive without it? Lots of businesses do jus…
 
SEGMENT 1 with John Lee Dumas, starting at 0:00: Who knows what makes entrepreneurs tick more than JLD, the host of Entrepreneurs on Fire? He shares what it takes to reach uncommon success based on his own experience and interviews with thousands of entrepreneurs. SEGMENT 2: When it comes to keeping your employees this year, you have to do more lis…
 
Thinking about starting an e-commerce business? Listen to this first. Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way. Today, let Omar’s experience be your guide! F…
 
For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable. Better yet, it’s super-scalable. But how do you get those clients in the first place? To sustain a group coaching business, you need to ensur…
 
Blogging: it’s still one of the best ways to start a business! All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs. It’s Q&A Wednesday, and we’ve got a well-traveled listener who wants to start a blog, with the ultima…
 
Never go to market without a strategy. A launch is never as simple as just putting your product or service in front of people. Before you attempt the first sale (whether it’s a new business, a pivot, or a product launch), you have to decide exactly how to make your “entrance” into the marketplace. Today, we break down exactly how to plot your debut…
 
It’s another incredible book from the 4-Hour legend. Today, we review the inimitable Tim Ferriss’ Tribe of Mentors. Ferriss is the original life-hacker, a seeker of new solutions for everything from making money to getting in shape. With Tribe, Ferriss surveyed successful innovators and game-changers to see how they managed to make waves where othe…
 
SEGMENT 1: The biggest problem for most small businesses this year is to fill the open positions they have in their company. What is the best way to do this? (with Evan Sohn, starting at 0:00) SEGMENT 2: We are going to cover a topic that we have never covered on the show: Bitcoin. What relevance does it have to small business, their customers, and…
 
Don’t let holidays sneak up on you! Having SOPs (Standard Operating Procedures) for holiday breaks is a crucial part of managing your team — and your customers’ expectations. From communicating with customers to giving your employees time off (while still keeping the business running), holiday management takes a little preparation. It gets even mor…
 
There’s (way) more money in people than in products. One of the hardest early lessons new entrepreneurs have to learn is to stop chasing the best product idea. Almost all of us start with some version of the thought: “If I come up with the right product or service, I can build a business.” Or, we build a business because we thought of a product or …
 
First released in 2007, The New Rules of Marketing and PR spent six months on the BusinessWeek bestseller list. Over the various editions, New Rules sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese. In the book, David provides a step-by-step plan for leveraging the power of technology to get your…
 
For a startup, paid ads can be a game-changer…or a complete bust. It’s Q&A Wednesday, and we’ve got a listener who runs a small SaaS business in need of more traffic. Our listener has been sinking money into paid digital advertising for months — and has exactly $0 to show for it. So how long should you lose profit on paid ads, before finally tappin…
 
Redefine your “why.” Most of us get into business hoping to make a certain amount of money. But a radically different approach is gaining steam, helping entrepreneurs totally rethink what they’re really working towards. Spoiler alert: it’s not money. Today, we explore the concept of a “time billionaire.” That’s a specific term for a specific reason…
 
SEGMENT‌ ‌1 with Bernard Mayer and Jacqueline N. Font-Guzmán,‌ ‌‌starting‌ ‌at‌ ‌0:00‌:‌ ‌Open conflict has become a part of our everyday lives. Whether it’s at work, on tv, or on social media, conflict surrounds us. How do we navigate this? SEGMENT‌ ‌2 with Shea Horovitz,‌ ‌‌starting‌ ‌at 20:00‌:‌ ‌Can a business have primarily a philanthropic mis…
 
What’s the point of starting a business? Is it to earn money, or what money buys? Probably the latter. And the most important, valuable thing money can buy isn’t real estate or caviar — it’s time. Free Time by Jenny Blake takes a different approach to entrepreneurship. Rather than trying to win the game of Who Can Make the Most Money, Blake decided…
 
How many company newsletter emails do you really read? The email newsletter goes all the way back to the beginning of the Internet. But needless to say, times have changed. With stuffed inboxes and the invention of the ‘Promo’ tab, does anyone give a hoot about your newsletter now? Well, that depends on you. Today, we share 3 strategic approaches t…
 
Creating a course? Listen to this first. Our intrepid host Omar wasn’t always a SaaS entrepreneur. Before that, he was a professional educator for over a dozen years. And since then, he’s created (and taken) dozens of online courses. In other words, we know what makes a good course…and what makes a bad one. Today, we share 5 essential elements ever…
 
Key Points Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-El…
 
How risky are money-back guarantees? Can they hurt your business more than they help it? It’s Q&A Wednesday, and we’ve got a coach whose potential clients want some reassurance, in the form of a guaranteed refund if they don’t get results. But quite reasonably, our listener is hesitant to commit to not being paid for their time and effort. So what’…
 
When software tools pile up, they’re no longer solving problems — they’re creating one. Every business picks up excess tools along the way. Software for marketing, project management, analytics, design, and more come and go. But inevitably, too many come and not enough go! Today, we explore how to give your business a little tool audit. We did our …
 
Stage fright? Get nervous before a big talk, meeting, or pitch? We’ve got you covered. Caroline Goyder is a celebrated author and presenter who knows exactly how to approach speaking with cool, calm, and confidence. Today, she’s here with 5 specific exercises you can use as often as you need to develop the kind of poise that makes speaking a breeze…
 
SEGMENT 1 with Benajmin Alexander, starting at 0:00: Most of the medals for the Winter Olympics are won by Nordic countries or other wealthy nations. What is it like to compete in the Olympics where you have no realistic chance of winning a medal? We are speaking with two Olympic athletes that competed in the Beijing Winter Olympics from two unlike…
 
Sometimes, the best way to push forward is to simplify. For a new business, a million shiny objects can become distractions disguised as goals. As legitimate as these goals may be, you can’t take your eyes off the most important prize of all — the one that’ll ensure your business’s long-term future. Today, we explore exactly what that goal is (and …
 
Looking for traction on social media? Need to work the ol’ algorithms a bit? We’ve got a strategy for you. Actually, we’ve got 3 strategies. Today, Omar shares the “3 S’s,” a simple framework for creating social posts specifically to drive engagement. Whether you’re looking for likes, shares, or comments, the 3 S’s have you covered. Remember: marke…
 
About Ted Gregorek . . . As the CEO of T. Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Producing large-scale integration, wiring, and project management for multi-million dollar projects, clients include the Indiana State Museum, Indianapolis Children’s Mu…
 
You have a great idea for an app. That doesn’t mean you have a business. So how can you possibly tell if your idea has legs? It’s Q&A Wednesday, and we’ve got a listener with a banger of an idea for a business app, but who isn’t willing to start throwing money around to develop it just yet. Wise decision! Today, we explain how to get some reliable …
 
That’s not hyperbole. If you run a business, the most important thing you can do is figure out how to get back some of your most precious, irreplaceable resource: time. As we like to say, time is infinitely more valuable than money. One of the biggest obstacles to taking time back is insisting on doing everything yourself. Just as dangerous (but a …
 
SEGMENT 1 with Josh Landan, starting at 0:00: How do you stand out in a saturated industry? Josh Landan is here to share his story about how he started a craft brewing company that he sold to Coors for $100 million. SEGMENT 2 with Desmond Attmore, starting at 17:15: One of the best ways to make progress toward racial equality in this country is to …
 
Forget the Oscars thing for a second. Before the…incident, we planned to review Will, the powerful autobiography Will Smith co-authored with Mark Manson (the guy behind The Subtle Art of Not Giving a F*ck). And we couldn’t be happier we decided to stick with that decision. This book is penetrating, insightful, and valuable — recent drama aside. Tod…
 
Act now! As consumers, we’re told this all the time by people trying to get sales. If you don’t buy ASAP, you’ll miss out on a great deal, or even the chance to buy altogether. But is it…bull? Is scarcity just another manipulative tool used by unscrupulous salespeople? More importantly, is scarcity a tool you should use? FOMO (Fear of Missing Out) …
 
TikTok: it’s all the rage. But does it matter to your business? In our case…no. So why don’t we use this powerful platform, where millions of potential customers are engaged? It all comes down to time, priorities, and defining your goals. When you know what kind of company you are, you can be comfortable with “opportunity costs” — the things you ha…
 
Your business is profiting. You’re making a living. But what’s in store for the long term? It’s Q&A Wednesday, and we’ve got a listener who’s seen what can happen when you only give yourself a paycheck, and nothing more. Even long-standing businesses can fall — and when they do, the founders can walk away with next to nothing. Which raises the ques…
 
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