show episodes
 
It is possible that you are missing opportunities because the relationship you have with your consumers is not at its full potential. Which emotions and behaviors cause your consumer to commit to a purchase? Why? Do you understand the art of clicksuasion? Clicksuasion is a rapidly growing community of marketers, researchers and thought leaders who seek to enhance their relationship with consumers through demand generation. Understanding the behavior of clicks and purchases is more valuable t ...
 
This is my podcast about business development, entrepreneurship, side hustling and whatever else you want to call it. You will be hearing from me and many young CEOs and entrepreneurs about their businesses and life.
 
"Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!" How do you know if this show is right for you? You own a business or you're in charge of growing it. You're a startup or looking for an exit and improving your profits is priority #1. You love hot new ideas, proven marketing campaigns, expert advice and out of the box thinking almost as much as you love a plate of hot bacon. Brad Costanzo, entrepreneur, business owner, digital marketing consultant, bacon-lover and business ...
 
How do coders become consultants? They specialize, develop a point of view, and market based on their ability to move the needle for clients. This podcast explores the transition from coder to consultant through interviews with those making and enjoying the results of this transition, and occasional audio essays from your host Philip Morgan. This journey takes time, so why don't you join us now?
 
Welcome to Deathground Marketing's Retail Podcast. The Mobshow. In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have multi million pound revenues each year and if I can do this, then you can achieve your own entrepreneurial dreams too. With the ease today of setting up a website, social media profil ...
 
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show series
 
If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer? If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to…
 
How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard? As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hire…
 
According to the Construal-Level Theory of psychological distance (Trope and Liberman 2010), hypothetical distance refers to the likelihood of an event and having access to or possessing an object. Hypothetical distance is a customer-centric measurement. The reference point is a customer’s current situation and the previous experiences associated w…
 
Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a …
 
Are you selling lipstick? You should be. When consumers are strapped for cash, they tend to splurge on small, indulgent items in place of the big-ticket items they are unwilling or unable to buy. During the Great Depression and WWII, women treated themselves to premium lipstick. The trend became known as the lipstick effect. Over time, lipstick has…
 
It's not the *best* summary of this episode, but it might be the most interesting: Stephen Warley of Life Skills That Matter talks about running weird businesses. We talk about a lot more — including how Stephen built a 2-sided marketplace that sold training to the broadcast industry and generated ~$600k/year in revenue. This interview was original…
 
Recorded at the Consumer Uncertainty Conference, Dr. Samanthika Gallage shared research about consumer decision-making and coping during the COVID-19 pandemic. The COVID-19 pandemic has forced consumers to change their consumption behaviours swiftly. More than 200 countries are on lockdown and consumers are living and consuming in their own confine…
 
Fear-based messages are likely to be persuasive; however, “full-fear” could backfire and damage the message’s impact. Hurricanes are also fearful, but most people prefer to remain in their homes when a named-storm is approaching. During this episode, Hurricane Deathtron 3000, Dr. Michael Barbera, and Clicksuasion contributors Cara Cuite and Rebecca…
 
Jay Clouse is a writer, host of Creative Elements, and the creator of Freelancing School. He is also the founder of Unreal Collective, a community for creatives. We had a surprisingly delightful conversation. I'm not surprised because I suspect anything about Jay, just that it's rare to encounter someone in the advice-to-freelancers game with such …
 
George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast. He has helped hundreds of the largest companies in the world and …
 
Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify s…
 
Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized …
 
Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. List…
 
With my clients, marketing is this extra burden. It's this other business function that requires work, learning, investment, and discipline. It's this extra job above and beyond service delivery, there's nobody to delegate it to, and even if there was it would be a multi-year apprenticeship rather than a simple task delegation. But what if it wasn'…
 
Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high. But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come wit…
 
The question: "My biggest challenge is connecting the dots between what I want to do and then finding companies who are interested in those services." This is such an important question. To turn it around on you, dear reader, are you happy following the market (building the specs that your client hands you) or do you want to lead the market in some…
 
In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level. For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/ If you've…
 
5 Easy Ways Your Offline Shop Can Beat Online Competition If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. The reality is much more nuanced than that. In truth one statement can't talk about an enti…
 
Read more of Jim's writing at https://contentaudience.com/blog/ More on Super Aggregators: https://stratechery.com/concept/aggregation-theory/ REMINDER: I'm running an 8-week online workshop on specialization, starting May 15. The price is $700 per seat, and attendance is capped at 20 (4 seats are available on a reduced price scholarship basis). My…
 
The upcoming workshop on specialization, starting May 15, is this kind of experiment. You'll spend 2 weeks figuring out what kind of specialization seed you want to experiment with planting, and then you'll spend the rest of the workshop getting and interpreting feedback from the market. Depending no how you look at it, this workshop is both high a…
 
Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/ In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change the…
 
REMINDER: The first step towards valuable expertise is specialization. I'm running an 8-week online workshop on specialization, starting May 15. The price is $700 per seat, and attendance is capped at 20 (4 seats are available on a reduced price scholarship basis). My workshops teach you what you need to know, and then push you to take action. Most…
 
Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice. Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure…
 
Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to ema…
 
Frank "The Legend" Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion. He is a success…
 
Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem…
 
Transcript Unknown Speaker 0:05 Go Phillip Unknown Speaker 0:08 Graham, it is good to see you in the cabana. Unknown Speaker 0:13 As for those listening on radio, this is my my world headquarters my my winterize cabana office. So, Philip and I have known each other now I think for three, maybe four years. Philip, Unknown Speaker 0:27 that sounds ab…
 
We are in the middle of a pivotal moment for business owners, consumers and entire countries. There's a lot of confusion about what to do, what to avoid and how to pivot. In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn... Dry Cer…
 
So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ? Do you think "Damn right it does!" or "How arrogant you are?" These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the wor…
 
Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced…
 
This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefren Bonus #2: Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword: BACON to unlock the vault. Rich Schefren is the fo…
 
Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself). I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your fee…
 
This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it. The fact that this show, without direct monetization has produced over a half million dollars in profits in the past f…
 
Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast. For feedback, please email askbrad@baconwrappedbusiness.com or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air.…
 
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