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Welcome to the podcast that takes the mystery out of growing your business. — BusinessMadeSimple.com Past guests include Matthew McConaughey, Seth Godin, Rachel Hollis, Patrick Lencioni, Daymond John, Ken Blanchard, Mel Robbins, Dave Ramsey, Scott Hamilton, Auntie Anne, Charles Duhigg, Daniel Pink, Blake Mycoskie and hundreds of others.
 
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You may take pride in wearing your heart on your sleeve when interacting with your team, feeling it comes across as transparent and honest. The trouble is even though you may have the best intentions, your impact could be leaving team members feeling judged or dismissed. And, even more troubling, it could be holding you and your company back! Today…
 
Solopreneur- we applaud you. You’ve worked hard, started a business, and grown it to where it is today. Now you’re ready to take the next step! ... Except you’re stuck. And because you alone continue to act as the “secret sauce” powering everything inside your business, you never see the light of day. To take the next step in scaling your business …
 
Over the last year, podcasts have exploded in popularity, becoming a powerful marketing tool. Podcasts are a great way to engage with and build your customer base, but starting one can seem like a huge undertaking. That's exactly why we invited Hala Taha, host of the Young and Profiting podcast and founder of YAP media, back to the show. She joins …
 
You know your business is supposed to be on social media, right? So you keep showing up there, posting randomly, spending time and money trying to connect with customers. But if you’re honest, all of your social media efforts don't seem to be leading to more customers or more revenue. It doesn’t have to be that way. It’s possible to use social medi…
 
How can you build your business when you have nothing? Nothing in the bank, nothing left in your fuel tank and nothing much to work with. Believe it or not, there’s a way. That’s why we invited Mignon Francois, founder and CEO of The Cupcake Collection, to share her story of how she started a business at one of the lowest points in her life and gre…
 
With the holidays just around the corner, is your business ready to make the most of it? In this week’s conversation, Joshua DuBois, co-founder and CEO of Gauge.ai, returns, packing a powerful punch with his top three predictions for quarter 4. He’ll coach you on how to best position your business so it’s ready to take on your customer’s problems h…
 
Are your employees always busy, but your business still doesn’t seem to move forward? Do you feel like you’re always stuck micromanaging? Without a management and execution system, this is the arena you can expect to play in. But if you want employees who are focused, productive, and happy in their jobs, then today’s conversation is for you! Donald…
 
Creating and nurturing customer relationships is key to growing your business. You must know where they are in their journey to buying your product so you can easily guide them to the sale. But managing it all can be overwhelming and exhausting which is exactly why you need a Customer Relationship Management (CRM) system. Speaking from experience, …
 
Growing your business can feel like a constant and overwhelming guessing game. That's exactly what this week's guest, Sheri Rowney, owner of Harmonized Brain Center, was facing when she came to us for help. Sheri is a brilliant business owner with a great business model, but like many of you, she's hit a roadblock when it comes to growing and scali…
 
Over 95% of Americans are considering quitting their jobs right now. Are you one of them? This week, we’re continuing our deep dive into how you can escape feeling redlined at work and follow your true passion instead. We talk with Cathy Heller, host of the Don’t Keep Your Day Job podcast, who coaches you through how to get out of your own way and …
 
Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivi…
 
Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the …
 
Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success. They’ll coach you through …
 
Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful …
 
Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week’s conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn ex…
 
Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framewor…
 
Hiring and managing top talent to grow your business can be overwhelming. Without a clear process to thoroughly qualify potential hires, you could find yourself on-boarding your uncle’s best friend’s cousin as your new sales director solely based on the fact that “they sold stuff at a job they had in college one time”. Not okay. If you never want t…
 
A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure secti…
 
When running a growing team, developing your employees is no small feat. Today’s conversation with Tennessee Governor Bill Lee offers guidance and a solid example of how you can educate and strengthen your workforce to position your business for massive growth! -- At Business Made Simple we help you understand what’s wrong with your business and sh…
 
In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action,…
 
When one of your team members decides to leave your company, even for the best reasons, it is crucial to conduct a great exit interview. Without one you are missing an opportunity to collect valuable feedback for improving how you hire and retain top talent. Today Don, J.J. and Koula discuss exactly what’s needed in an effective exit interview and …
 
You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t h…
 
We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are constantly bombarded by our news and social feeds, there are proven steps you can follow allowing you to plant the seeds of transformation to create change within your business, community and even your wo…
 
Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! Th…
 
The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business plann…
 
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