show episodes
 
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to inform and inspire listeners. Each podcast consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we cons ...
 
Loading …
show series
 
As the world begins to adjust to the short and long-term impact of the COVID-19 pandemic, many companies are seeking ways to preserve cash on their balance sheets while simultaneously raising funds to ensure a continuation of operations and a growth of their business and customer base. In particular, the sudden drop in revenues created acute liquid…
 
What does being innovative mean for legal professionals, in relation to work quality, client relationships, responsiveness, proactiveness, cost efficiency? Firoz Dattu, the Chair and Founder of AdvanceLaw, based in Washington D.C. and present in several countries, shares his views on the legal market dynamics and the changes–including the impact of…
 
Considering small- and medium-sized enterprises (SMEs) from an intellectual property (IP)perspective, it is all the more critical that SMEs don’t play by the same rules as larger businesses. Indeed, SMEs and larger firms in the European Union perform very differently with regard to their ownership and use of IP rights (IPR). The European Patent Off…
 
With computer-generated artwork, streaming platforms licensing models, artificial intelligence tools in need of an increasing amount of input data to deliver better predictions, copyright law and protection seem as challenging as trademark law these days, if not more. These challenges are unfolding in a period marked by acute political, social, and…
 
It is well-known that intellectual property (IP) has become the life blood of most markets and companies over the last decades, with the generalization of the knowledge economy, the all- encompassing digital transformation, and the increased dependence of businesses on intangible assets. With that, IP has taken a critical place in the way businesse…
 
Companies need to be innovative to get their brands noticed – among customers, partners, employees – and ultimately to thrive from a business perspective. And this concern for innovation shows, at least on paper. In 2012, a report by The Wall Street Journal that remains relevant and cited today reported interesting infographics: over 250 books publ…
 
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust foo…
 
On September 18, 2020, Ruth Bader Ginsburg passed away at age 87 after serving as an Associate Justice of the United States Supreme Court for over 27 years. The U.S. Supreme Court’s second female judge, Justice Ginsburg—or the Notorious RBG, as she was fondly called—left her mark as a women’s rights activist and a legal icon, including a robust foo…
 
Historically, the digital world emerged as a threat for the luxury retail industry – mostly by giving customers access to counterfeits. Also, the way business is often done online seemed to contradict the mere identity of luxury brands and the exclusive shopping experience they intend to offer. In other words, the digital world was perceived as a m…
 
We’re bringing back our interview with Cristina Carvalho, managing partner of Arent Fox LLP, a law firm based in Washington, D.C., USA—in honor of International Women’s Day, March 8, 2021, and to mark the newly released INTA’s The Women’s LeadershIP Report and Best Practices Toolkit. In this episode, which originally aired March 31, 2020 as part of…
 
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE. TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Intellectual property (IP) law is engineered to foster innovation and creativity. In some countries, the way IP applies to traditional forms of creativity such as m…
 
In a departure from previous episodes that focus on IP or technology, Karen Clemens and Diane Ridon, both leadership coaches who contribute to the Executives Education Program at Harvard Business School, Boston, Massachusetts, center their conversation on humans—the qualities and skills, from emotional intelligence to critical thinking, that make a…
 
THANK YOU FOR LISTENING TO THIS PODCAST. WE VALUE OUR AUDIENCE . TO HELP US ENRICH YOUR EXPERIENCE, PLEASE COMPLETE THE FOLLOWING SHORT SURVEY: https://www.surveymonkey.com/r/BrandandNew Born 1997 onward, Gen Z is the world’s largest group of consumers, wielding hundreds of billions of U.S. dollars in spending power. But whereas lots have been said…
 
There are multiple stories about entrepreneurs who beats the odds and launch their own companies and successful brands. They are a source of inspiration, showing how they made their own marks in doing business distinct from everybody else. Think of a food company that decided to build its whole business model on fair trade and inclusion, the statem…
 
With families home for the holidays, presenting an opportunity to connect in various ways with household members of all ages, we’re bringing back one of the most-watched episodes of Brand & New: Intellectual Property for Kids! In this episode, which originally aired on April 28, 2020, Audrey Dauvet uniquely shares hosting responsibilities with Eli,…
 
Video conferencing and social media apps like Zoom, Houseparty, and TikTok have exploded in popularity during these times of global social distancing. While these apps have become much more popular among regular users, they also have attracted potential hackers, raising opportunities as well as risks to a brand-new scale and prompting some platform…
 
Welcome to this special episode of Brand&New in Boston, Massachusetts recorded during INTA’s 2019 Annual Meeting. This unique event, a must for education and networking, is attended each spring by more than 10,000 members of the IP community and beyond, from over 150 countries. So Brand&New could not miss it! Counterfeiting is no less than one of t…
 
Following the recent wave of protests around the world centering on racial injustice and police brutality, many brands using offensive racial stereotypes have taken a stance, either voluntarily or due to social pressure. In the United States, in particular, consumers and media organizations have pinpointed brands like Uncle Ben’s, Aunt Jemima, and …
 
Many brands publicly support good causes, but it’s much less common for brands to build their core identity on the idea of "giving back." That is what makes the TOMS brand pretty unique, as its message, offer, and customer base were all from the outset based on philanthropic principles, notably with their famous “One for One” shoe-giving program. W…
 
Our social lives have been turned upside down over the last six months, to say the least. While we have all appreciated first-hand the consequences of the COVID-19 pandemic on our personal life, it has also impacted our professional relationships and daily interactions. Remote work seems to be here to stay with an estimated close to 30% of the work…
 
Climate change is one of the greatest challenges of our times. Its interactions with IP are multifaceted, from « green » tech innovations to adapt or mitigate global warming to new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse C…
 
Aside from the COVID-19 pandemic and its gripping effects, 2020 will most likely be remembered for the series of police brutalities leading to the deaths of several African Americans in the United States and a subsequent wave of protests all over the world. These movements for racial justice led to a surge in initiatives in favor of black, indigeno…
 
First holding several executive posts at IBM—the world's largest patent holder-- during more than 25 years, then serving as Director of the U.S. Patent and Trademark Office (USPTO), and now in private practice, Dave Kappos has pretty much sat on all sides of the "IP table" over his career. Dave is widely recognized as one of the world’s foremost le…
 
RECORDED BEFORE THE CURRENT SANITARY CRISIS Major brands regularly experience crises and make the news for alleged fundamental rights violations or similar breaches with high social stakes. Think racial discrimination, privacy and data breaches, sexual harassment at the workplace, or even life-threatening health hazards such as food poisoning. This…
 
In these trying times, innovation has never been so essential for brand owners, to adjust to new environments. That’s why we decided to rebroadcast the Brand & New episode (originally posted May 18, 2019) which interviews one of the marketing world’s most inspiring and powerful women, Shelly Lazarus, Chairman Emeritus of the global creative agency …
 
While most, if not all lawyers thrive for excellence and success with their clients, cases, or projects, not everyone manages to really reach and more importantly remain at the top of their game throughout their careers. Our guests today offer two different but similarly stunning examples of successful careers in the intellectual property world. Mo…
 
With the spread of the COVID-19 pandemic, countries worldwide have been implementing more or less stringent social distancing and lockdown measures, and the operations of intellectual property (IP) offices have been impacted just as any other businesses or institutions. Many IP offices around the world have implemented emergency policies to limit t…
 
When security breaches make news headlines, they tend to be about nefarious hackers in another country or a catastrophic failure of technology. However, employees occasionally make mistakes that can pose grave dangers to the organization’s cybersecurity, from emailing valuable data to recipients to misconfiguring assets that enable unwanted access …
 
News reports have never been as science-oriented as they tend to be these days due to the COVID-19 pandemic. Testing capacities, hospital medical equipment, potential treatments, and vaccine research are front and center, and it seems it is going to stay that way for some time given the direct and tangible stake that the public has in all those dis…
 
A frightening new threat cascades around the world, upending familiar routines, disrupting the global economy, and endangering lives. While all multi-layered impacts of the Covid19 pandemic have yet to unfold, we already know that we are experiencing a major health crisis with significant global economic and social fallouts. Our guest today, Peter …
 
General Counsel no longer are limited to a reactive role overseeing legal operations farmed out to law firms, but instead are key members of the corporate decision-making team. This is a major shift that has occurred over the past decades: General Counsel are leaders, innovators, decision makers at the highest levels, far beyond being technicians i…
 
The 2020 Global Gender Gap Report, published by the World Economic Forum, shows that gender parity will not be attained for 99.5 years. In the intellectual property (IP) industry, even though genders are similarly creative and innovative, it is not a secret to say that the field is predominantly male-oriented. Women are, for instance, underrepresen…
 
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Intellectual property (IP) rights have always been challenged by new technologies and new market trends, but the pace and depth of these challenges have increased over the last decade or so. In…
 
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. Repeat of earlier interview conducted prior to announcement of Daren Tang's candidacy "Innovation, technology and digitalisation are now key drivers of global economic growth, and enterprise va…
 
This episode is part of a special series of interviews with candidates for the position of Director General of the World Intellectual Property Organization. The fundamental goals of the intellectual property (IP) system, as designed for the industrial era about 100 years ago, have always been to foster creativity and innovation, by granting monopol…
 
Trademark law and the First Amendment to the U.S. Constitution seem from the outset to have a complex and conflicted relationship. Indeed, while protection of the right to freedom of expression can encourage the creation and dissemination of ideas and information, government protection of trademarks can suppress and punish expression that incorpora…
 
Over the last decades, the domain of trademark law and the scope of trademark protection have grown exponentially, and a wide variety of nontraditional marks, including color, sound, smell, and shape marks, can now be registered in many jurisdictions. However, this continuous extension of trademark protection has led to debate and controversies abo…
 
Even though Africa seems like a late bloomer when it comes to the adoption of cryptocurrencies, this continent is widely converted to mobile money, representing over 50 percent of the world’s mobile money services. For instance, Google search trend shows that the region showing the highest interest in the term "bitcoin" is Africa, and particularly …
 
Canada legalized the use of cannabis for recreational purposes on October 17, 2018. The country became the first major world economy to legalize it, starting a national experiment representing major cultural, social, public policy, and legal challenges for this nation. The comparison between Canada and its southern neighbor, the United States, is o…
 
There is not a week that goes by without a privacy-related topic hitting the news—from data breaches affecting millions of people to social network marketing strategies, targeted advertising, or geolocation tracking technologies. Since the adoption of the EU General Data Protection Regulation (GDPR) in 2016, privacy issues have become critical for …
 
Intellectual Property law as we know it has been shaped by technology evolutions over the last century, today’s tech innovations seems to have a higher disruptive effect on traditional IP legal concepts. Think AI, algorithms, data science, connected objects, or even life science new techs. Is our IP legal system outdated? How should we, as lawyers,…
 
Europe has been experiencing political turmoil over the last few years, from the Catalonia referendum on independence to Brexit (the abbreviation for “British exit” referring to the United Kingdom’s decision in a June 2016 referendum to leave the European Union). No surprise, Brexit is expected to have consequences on the intellectual property (IP)…
 
What can’t you find on Amazon? As the most global retail store ever, Amazon has become a unique platform where customers can literally find any product they wish and sellers have concomitantly found a marketplace broader than anything they used to operate on. Unsurprisingly, Amazon's commercial success has led to an increased risk of counterfeit pr…
 
Intellectual property remains one of the most valuable assets in the Digital Age. In Africa, few countries, Kenya, South Africa, and Nigeria, are credited for having IP standards in place. International businesses are already present, operating in areas such as telecommunications and banking. But what are the main opportunities and challenges faced…
 
With a steady GDP growth over 5% last year, Kenya is one of the leading economic forces not only in East Africa but on the entire continent. In this context, it’s no surprise that intellectual property issues are at the forefront of most national institutional projects. From legislative amendments to update the main laws in light of new challenges …
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login