show episodes
 
The world of brand and agency marketing is constantly changing. The best way to keep up? Listen in as Paul Dyer, Nick Taylor and other members of Lippe Taylor sit down with marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, advertising, social media, influencer marketing, technology and consumer buying beha ...
 
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show series
 
Jen Sey is the global brand president at Levi Strauss & Co., where she is responsible for marketing, design, merchandising, and brand experience. Jen has been with Levi Strauss & Co. for more than 20 years, holding a variety of leadership positions within the Marketing, Strategy, and Ecommerce teams. In 2013, Jen became the global chief marketing o…
 
I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my g…
 
John Galloway is chief marketing and innovation officer for Godiva Chocolatier, the 95-year-old Belgian maker of premium chocolate. He joined the company in 2018 after nearly 30 years in marketing, including substantial stints at Pepsi and Hard Rock. John came to Godiva from a position as CEO of Beautiful Day, where he worked for three years to rol…
 
Let’s talk about podcasting and the power of long form audio… Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast? Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast? We’ll find ou…
 
Jeremy Parker is the Co-founder and CEO of Swag.com, the eCommerce platform for purchasing promotional materials that people actually want to keep. When you think of the promotional products industry, you might think of cheaply made items you pickup conferences only to eventually throw away. Or, god forbid you've ever had to order promotional produ…
 
Whether you are the entrepreneur or owner of your business or working for an employer - either way. What’s holding you back from being where you want to be, achieving what you want to achieve or having the impact that you want to have? It’s not an easy question… but it is one that we’ll be addressing in today’s episode. Rick Mulready is an online m…
 
How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a rug? Or perhaps you’re handpicking a few bits of data that you can make sense of, a…
 
Jordan Silbert is the founder and CEO of Q Mixers, the premium brand of cocktail mixers. The idea for the company came to him while he was drinking top-shelf gin mixed with low-quality tonic with friends and asked himself, “Shouldn’t my tonic be as good as my gin?” Next came years of experimenting before he devised the perfect blend of high-quality…
 
In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers. The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing that we can really discover true insight into a …
 
The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate our industry, and build relationships with…
 
Ray Kerins is senior vice president of corporate affairs for Bayer US. Ray’s current position is the latest in a string of senior communications jobs in the pharmaceutical and life sciences industry. Before joining Bayer in 2013, Ray was with Pfizer, serving as chief global spokesperson and overseeing global internal and external communications as …
 
What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first? In today’s interview we’ll be exploring just that. My guest today is a video strategist (and an awesome student of the Online Video Strategy B…
 
As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business. You wouldn’t board a train if there are no tracks laid, right? Or if the tracks were heading in the wrong direction! The purpose of …
 
In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically fit the same mold? My guest today is Guy Bauer…
 
Diane Gomez-Thinnes is Worldwide President at Mentor, one of the world’s biggest makers of breast implants for aesthetic and post-surgical breast reconstruction. Diane has been with the Johnson & Johnson company since 2016 and held the title of vice president for U.S. marketing and global strategic marketing before ascending to the role of presiden…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy which is… production. The final element to consider as part of an effective online video strategy is the actual production of th…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy which is… metrics. The only real way to gauge the success or effectiveness of an online video strategy is to measure it. This is…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy which is… optimisation. Optimisation of video content is the process of ensuring that the content is found and engaged with onli…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy which is… distribution. Without distribution of your video content, your strategy will, quite simply, reach no one. Distributio…
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy which is… content. This is where you need to start brainstorming ideas for the actual pieces of video content that are going to …
 
In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of achieving success. In fact, without clear goa…
 
Matt Furman serves as the Chief Communications and Public Affairs Officer at Best Buy, where he’s been since 2012. He’s responsible for communications--internal and external--as well as government affairs, CSR, and community relations. In addition, Matt manages event planning and Best Buy’s in-house production studio. Before joining the Minneapolis…
 
Let’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these 7 elements and you’ll be on your way to becoming a vi…
 
Paul Cohen joined Visa as Senior Vice President and Chief Communications Officer in 2017, coming from a similar role at PayPal. At PayPal, he spent two years setting up the company’s first corporate communications function and overseeing communications about its separation from eBay. Before that, he’d been with Visa for more than a decade, serving …
 
Jeffrey Kuhlman is Chief Communications and Marketing Officer at Bentley Motors, Inc. Jeff was serving as communications chief for the U.S. arm of the British luxury automobile brand when he added marketing responsibilities in 2016. He reports to the president of Bentley USA as well as the U.K.-based global communications director. Jeff is an auto …
 
In this episode of the Engage Video Marketing Podcast, I’m excited to share my interview with Matt Johnston as we discuss the world of viral video. Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others. He produced and oversaw over 2,000+ …
 
In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success. Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization. An e…
 
In this episode of the Engage Video Marketing Podcast, we will be unpacking the power of story in business with a focus on the Storybrand framework in a video context. My guest in this episode is the Chief of Teaching and Facilitation of StoryBrand as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is a PhD …
 
In this episode of the Engage Video Marketing Podcast, I’ll be sharing with you what one single important trait should every video marketer possess in order to be successful. The good news is that it comes naturally to some. The even better news? … it’s a skill that can 100% be taught and practised. Listen now to find out more.…
 
Chris Chiames is the Chief Communications Officer of Carnival Cruises. As CCO, Chris reports directly to Carnival Cruise Line’s President, Christine Duffy. He oversees the company’s internal and external communications, reputation and issues management, and executive communications. Before joining Carnival in 2018, he worked as a senior communicati…
 
In this episode we’re going to be exploring the idea of monetising your video strategy, diversifying your income and what it looks like to build passive income streams off the back of your video content. My guest today has built her business over the last 4 years doing exactly that, and I’m stoked to dive in deeper for you in this episode. Jessica …
 
The Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah. In this series, we invite the industry's most accomplished and respected leaders to provide mentorship and guidance for the industry's rising stars. At a time when PR professionals — esp…
 
In this episode of the Engage Video Marketing Podcast we’ll be exploring the idea of having a lead generation machine working for your business. A system for your marketing and sales and building a sustainable business with the right clients coming to you. My guest today is Tim Jarvis from UK based Film & Content. Tim has 15 years of experience wor…
 
In this episode of the Engage Video Marketing Podcast, we’ll explore the idea of a personal brand, the role that video plays, and how you can get started the right way with whatever video tools you already have. Amanda Horvath is a Video Strategist, YouTuber and Course Creator who teaches business owners how to leverage the power of video without b…
 
In this week’s episode of the Engage Video Marketing Podcast we’re jumping into the strategies and tactics when it comes to smart video repurposing and in particular how my guest today repurposes YouTube videos so her (and her clients) can show up on more platforms and grow their reach way faster. As a Youtube strategist, Trena, who has a Master’s …
 
For today’s episode, I sat down for the second time with Greg Galant, co-founder, and CEO of Muck Rack. A lot has changed in the year since we last spoke. Muck Rack was already important to PR specialists and journalists, but with the onset of the pandemic, they’ve seen their use by journalists explode, with their online portfolio tool now being us…
 
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