Join us as we share what it's like to build and launch a bootstrapped startup while working for yourself full-time. Benedikt is working on Userlist with two other co-founders, Brian is running solo, and Benedicte is establishing herself as a Gatsby expert while spinning up POW! on the side.
A podcast for people building early-stage startups. Join me each week as I talk to entrepreneurs, product people, designers, and marketing pros about their experiences during the early days of their startup.
Join me each week as we discuss lesson plans and ideas, hilarious or embarrassing stories from the classroom, management tips and more!
Benedicte is anxious about an inbound lead for new Gatsby work. Benedikt is almost done with the new signup flow implementation. Userlist — Now Hiring: Community Advocate Write Useful Books by Rob Fitzpatrick Web Scraping with Pierre of ScrapingBee ScrapingBee — a web scraping tool React Norway Benedicte has an inbound lead for some potential Gatsb…
Benedikt closes in on a major feature implementation. Benedicte gets some feedback on 1:1 calls and POW! Rails Autoscale DataCater Using DataCater to connect your app to Userlist Smashing Magazine Person of the Week POW! Reddit thread Gatsby Webinar on Plugins (2019) Unified.js Benedikt and the Userlist team are getting pretty close to finishing th…
Anna Maste is the founder of Subscribe Sense, a business she started after exiting Boondockers Welcome. Subscribe Sense — Anna's new business Boondockers Welcome Music video fun Follow Anna on Twitter Smart Subscriber — Shai Schechter's email tool RightMessage — Brennan Dunn's & Shai Schechter's email tool Deploy Empathy — a book by Michele Hansen …
Benedikt is working on a new signup flow for Userlist. Benedicte has fun at MicroConf. Adam McCrea of Rails Autoscale Andrew Culver of Bullet Train Dr. Sherry Walling Michael Christofides of pgMustard Llama Life has raised a pre-seed funding round! Benedicte returns from MicroConf ending several weeks of travel. Physically, she's tired. Mentally, s…
Benedikt and Benedicte chat with Steve Ruiz about tldraw, art, and slicing pizzas 11 ways. Steve's website Steve's artwork perfect-arrows perfect-freehand globs.design Cuttle Follow Steve on Twitter Steve Ruiz combines art, design, and tech. In his career, he transitioned from an artist to a designer that coded, and then to working with algorithms …
Benedikt's productive week included migrating to Google Workspace. Benedicte heads to MicroConf in Minneapolis. Steve is coming soon! tldraw — Steve's app Gatsby ImageCDN stream MicroConf Growth Benedicte is feeling frustrated. While Steve will still be coming on in a future episode, she yearns for more time and energy to do all of the things! Know…
Benedicte returns to the show from Athens. Benedikt tackles some complexity in a new feature. The War of Art — a book by Steven Pressfield Seth Godin on "the resistance" pgMustard — review Postgres query plans MicroConf Growth After checking in with Brian last episode, Benedicte is back on the show. Her travel isn't slowing down just yet — after sh…
After taking a three month break from the podcast, Brian joins Benedikt for an update episode. After ending their year on the road adventure after seven months, Brian and his family are back in their hometown in Colorado. In a couple of weeks they'll finally be able to move back into their house. Brian's board game project is in the pipeline with t…
Benedicte's app, POW!, turns two years old on International Women's Day. Benedikt enjoys the ability to pair program again. Benedicte's app, POW! Done for you Demo on queen.raae.codes Benedicte has worked on POW! for two years and she brings some exciting news this week — the team will be expanding! After being more of a back burner project last ye…
Benedicte enjoys a serene winter wonderland. Benedikt adds an unexpected integration. Userlist's Better Done Than Perfect podcast UI Breakfast Podcast. Episode 233: Demystifying Product Funnels with Rachel Obstler (of Heap) Benedicte and Benedikt are feeling calm. Benedicte has been staying in the woods outside of Oslo on vacation. Her cell phone a…
Marie joins Benedicte and Benedikt to discuss building Llama Life, a productivity app centered around focus and fun, in public. Follow Marie on Twitter Llama Life — work through your to-do list with focus and fun First version of Llama Life www.fidgetpage.com — a small project that drives Llama Life traffic Llama Life is a web-based productivity to…
Benedikt asks some tough comparison questions. Benedicte leans on the "engine" and has some fun. Hacker News, Date Comparison Zach Holman: The Kobayashi Maru of Comparing Dates with Times Benedikt's date and time comparison tweet Slow & Steady, on YouTube! Done-for-you Demo Draft You're basically a house plant... Have you weighed in on Benedikt's d…
Benedicte shares some positive feedback. Benedikt moves forward with a suite of integrations. Queen Raae, testimonial tweet An embarrassed Queen Raae on stream Userlist Integrations page Benedicte is feeling flattered, is receiving praise online, and saving this kind of feedback for the future in a "brag folder". She recommends starting one of thes…
Time flies for Benedikt at Userlist. Benedicte will save you from your Gatsby emergency. TinySeed: an accelerator for SaaS bootstrappers How to Start a Podcast in 2022 – Beginners Podcasting Guide with @mijustin Emergency Gatsby Call Sales Page Syntax - Tasty Web Development Treats with @wesbos and @stolinski Llama Life - calm, focused productivity…
Benedikt and Benedicte chat with Lesley about her product Newsletter Glue. Lesley's website Follow Lesley on Twitter Newsletter Glue — Lesley's product WordPress Gutenberg Benedicte's Tree Top Hut getaway POW! Lesley Sim, co-founder of Newsletter Glue and fan of unique top-level domains, discusses product pivots, finding co-founders and freelancers…
The third Monday of January may be a downer, but not for Benedikt and Benedicte! Blue Monday The Great Gatsby with Queen Raae - REACT 168 Benedikt: Tree data structure thread Smashing Magazine Benedikt is bathing in artificial light, exercising, and staying focused thanks to the new frontend developer, Leo, at Userlist. These factors, combined with…
Benedicte celebrates her birthday and Benedikt dives into backend work. Latest stream with Mirjam The Great Gatsby with Queen Raae - REACT 168 While Benedicte enjoys a birthday tradition, the momentum from last week has slowed down. Not to fear — the Gatsby "engine" is proving a valuable way to keep things moving along. Routine, systems, and daily …
Welcome to the new year! Benedicte and Benedikt report on their year-end breaks and share a few goals for the coming year. YearCompass — reflect on the year and plan the next one Benedicte enjoyed a great Christmas holiday and New Year's celebration. Between a trip to the mountains, sledding on toboggans, and watching the fireworks over Oslo, she f…
In his last episode before taking a break, Brian gets some great news about his game, Backpack. Benedicte recovers from a few sick days. Benedikt shares some hiring lessons from Userlist. Let's help Mirjam settle on a Data Model #ConferenceBuddy v2.0 with Benedikt Deicke Podcast: The Business of Authority BoardGameGeek — online resource and communi…
The gang is all here! In addition to updates, they discuss the "sawdust" metaphor — packaging the byproducts of your primary service and putting them to good use. Brian announces he will be taking a break from the show. Blogging For Devs Community Go Rails — learn Ruby on Rails Benedicte's new plugin Yoga accountability Twitter thread Conference Bu…
Not sponsored, but Benedikt and Benedicte rave about Stripe a little. The Userlist team grew by one while Benedikt was on vacation. Benedicte gets a small POW! win. Conference Buddy — an app by Mirjam Aulbach Stream: Use a plugin to accept Stripe donations of any amount Stripe — making payments easy, NOT sponsored :) Smashing Magazine — for web des…
Brian is back! He returns from the Grand Canyon trip and reflects on his time spent while disconnected. Benedicte gives a progress update on her Gatsby work and her plans for streaming in the coming months. Queen Raae GitHub: gatsby-plugin-let-it-snow Conference Buddy — an app by Mirjam Aulbach Stream: Use a plugin to accept Stripe donations of any…
Benedikt and Benedicte pair up for another week without Brian. Benedikt continues to interview at Userlist which offers learning opportunities. Benedicte shares both a change in plans for the end of this year and a broad goal for 2022. Queen Raae GitHub: gatsby-plugin-let-it-snow "Let it Snow" in action Now Hiring: Frontend Developer (Ember.js) at …
With Brian away, Benedikt and Benedicte discuss the nuances of why hiring can be difficult. Benedikt shares how the search for open roles at Userlist is going. Benedicte is scheduling the remaining Gatsby bootcamps and is open to experimenting with offerings and formats in the future. The two discuss valuable aspects of different educational conten…
Brian starts his role at GitLab and continues to make progress on outsourcing development with JTBD.app. Benedikt recaps the email marketing feature launch and shares open roles at Userlist. Benedicte prepares for the Gatsby mini bootcamp kickoff, discusses pricing strategy, and wonders, "Don’t we all want a successful SaaS?" JTBD.app Now Hiring: C…
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Launching a Userlist Feature with Matt Wensing
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Matt Wensing joins Benedicte, Brian, and Benedikt to talk about Userlist's new marketing email feature. Brian enjoys vacation and finds development help. Benedicte launches her first bootcamp. Check out Userlist on Product Hunt Matt on Twitter Matt's company, Summit Userlist's Marketing Email feature Benedicte's Gatsby Bootcamp…
Big news this week as Brian announces that he's taking a full-time job. Why now and what does it mean for JTBD.app? Gatsby Func Jam Benedicte’s Submission Art of Product with Penelope Phippen of Stripe Rob Walling's Stairstep Approach to Bootstrapping How Not to StairstepBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian Casel joins Benedicte, Brian, and Benedikt to talk about ZipMessage, selling businesses, hiring contractors to collaborate with, and how becoming a developer makes you worse at marketing. ZipMessage Brian’s Productize & Scale course Brian’s Website AudienceOps FounderGigsBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Benedicte got nominated for The Jammies Awards. Brian is feeling a bit overwhelmed by too many things on his plate. Benedikt realized why they are procrastinating a bit on the new marketing feature. Vote for Benedicte at The Jammies Awards pgMustard The Gatsby FuncJam Challenge TildeBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Benedikt has an epiphany, Benedicte is back in POW!, and Brian is all over the place. Peak Performance Sprint Hard, Rest HardBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian decides to cut the year on the road short, Benedicte is now focusing on building a Gatsby training business, and Benedikt is cleaning up Userlist's front-end code base. Live Pair Programming with Adam McCrea Queen Raae Codes Real PythonBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
We're all three together again and Benedikt has a couple of exciting milestones to share about Userlist's financials! Brian is still getting early access interest for JTBD.app and Benedicte is anxious to get back to coding on POW.By Brian Rhea, Benedikt Deicke, and Benedicte Raae
While Brian is struggling with his internet connection, Benedicte is thinking about productized offerings for Gatsby, and Benedikt is back from vacation. Userlist Website Call Paul with BenedicteBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
While Benedikt is still on vacation, Benedicte wonders about the pros & cons of teaming up with a close friend, and Brian continues to roll out updates to JTBD.app.By Brian Rhea, Benedikt Deicke, and Benedicte Raae
Benedicte and Brian are back to talk about affiliates, guesting, and building an audience. Also! Backpack made it through the first stage of the boardgame design contest! @raae's Norweigian Horseback VacayBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Benedikt is joined by Daniel Alm, founder of Timing, to talk about Daniel's recent learnings from his time tracking app for MacOS. They talk about coming up with new product features, marketing strategies and work-life-balance. Timing Daniel on Twitter AudienceOps PostagaBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
While Brian is exploring the streets of New York City, Benedicte and Benedikt talk about their weeks and how to take vacations as an entrepreneur. Benedicte's workcation Benedicte on Twitter Benedikt on TwitterBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian answers a listener question about Headlamp and shares some updates about Backpack. Benedikt deployed the new sign-up forms for the marketing feature and is thinking about hiring a developer. Benedicte talks about her recent launch of Gatsby Summer Functions and the learnings so far. Headlamp Securing Your Gatsby Gatsby Summer Functions Tablet…
To celebrate the 100th episode of "Slow & Steady," we take some time to tell our backstories and reflect on the paths that brought us to where we are today. Queen Raae on Twitter Benedikt on Twitter Brian on Twitter POW! Userlist HireBrianRhea.com from the Wayback Machine The whole HireBrianRhea story…
Benedicte talks about the launch of her upcoming Gatsby Functions course. Benedikt is talking about the recent live streaming experiment. Brian is starting to enjoy the year on the road and is working on the JTBD app. Gatsby Summer Functions Slow & Steady wins the race Sidekiq jtbd.appBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian manages to join for an entire episode and share some updates on the JTBD app. Benedikt deployed double opt-in and got a kitchen all in the same week! Unfortunately, Benedicte was unable to join this week, but we promise, one of these days we'll have all three co-hosts on for an entire episode :P…
Brian is back (joining from Bar Harbor, Maine) and sharing his progress on the JTBD app as well as stories from the road. Benedicte is taking a quick break from her vacation to launch Gatsby Summer Functions. Benedikt is scared to deploy the double opt-in implementation and fighting with email rendering in Outlook. Benedicte’s on-brand vacation Gat…
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Summer Functions, Zapier, and Double Opt-In
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While Brian is having trouble with his internet connection Bar Harbor, Benedicte talks about her upcoming Gatsby Summer Functions course. Benedikt shares his recent progress on Zapier and Double Opt-In for Userlist. Jonathan Stark Gatsby Summer Functions Userlist on ZapierBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Benedicte Raae joins Brian and Benedikt to talk about their updates of the week. Brian is still getting used to the life on the road, Benedicte is working on a new side project, and Benedikt is still figuring out how to implement double opt-ins. Gatsby Summer Functions with Queen Raae and the Nattermob Pirates POW! — the privacy-first menstrual cyc…
Benedikt has some exciting updates and Brian joins from the road for the first time!By Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian is kicking off his year on the road, so Benedikt invited Benedicte Raae to talk about live streaming on YouTube. They chat about how to get started, what formats work, and the benefits of using live streams to "build in public". Benedicte on Twitter POW! Benedicte on YouTube Snuti Streamyard OBS Elgato Wave 3 Elgato Keylight Air…
Benedikt is almost done with moving to a new home while Brian is almost ready to leave for a year on the road.By Brian Rhea, Benedikt Deicke, and Benedicte Raae
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Productized Services with Special Guest Brian Casel
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Benedikt is out this week, so Brian chats with fellow Brian, Brian Casel, about exploring paths to productizing the JTBD consulting service I've been offering. Brian Casel ProcessKit Example of the JTBD Analysis SoftwareBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian thinks through some possible paths toward productizing the JTBD traction he's seeing and Benedikt is chipping away at small tasks while the upcoming home move chips away at his energy. Aurelius TinySeed EnjoyHQ @happytrailsfamily Golden Game Guild Visa trial subscription requirementsBy Brian Rhea, Benedikt Deicke, and Benedicte Raae
Brian is preparing for a camper test run this weekend. Benedikt is drained from a weekend of moving boxes and furniture. Tuple Matt Swanson on TwitterBy Brian Rhea, Benedikt Deicke, and Benedicte Raae