show episodes
 
Every industry has its influencers - why shouldn't it be you? Hosted by personal brand expert Brittany Krystle, Beyond Influential is a deeper look at the power of influence by talking to the thought leaders, entrepreneurs, and creatives who exercise that power. You will hear no-fluff conversations with the experts, who get us to consume both on and offline, to unlock the secrets of industry influence. Every episode is designed to give you actionable tips, tactics, and takeaways that you can ...
 
Welcome to Cobranded with Brittany Krystle and Andrew Medal, two branding experts with high-level industry experience and unique perspectives. Each week we’ll take you behind the scenes with successful entrepreneurs, influencers and thought leaders, as well as share our own experiences working in the world of branding, social and growth. Our mission is to share exclusive insider tips, industry knowledge, and actionable takeaways to help you grow your business, influence, and personal brand. ...
 
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show series
 
Naomi Genota is a lifestyle content creator based in LA. With just over 30,000 followers, Naomi has harnessed the power of her tight-knit Instagram community and her incredible pitching skills to work with brands like Amazon, GoDaddy, Target, and 7 For All Mankind. Plus, she’s secured over $7,000 in brand collaboration income in October alone. Did …
 
Building a sustainable (and successful!) business is a labor of love and it requires a deep sense of purpose to make it through those inevitable difficult times. It is very common for entrepreneurs to create their businesses based on offers, services, and solutions they wish existed for themselves. Often your ideal client or customer looks like you…
 
Michelle Gonzalez is an LA-based travel creator that prioritizes both the journey and the destination by sharing aspirational flights, properties, and experiences on her TikTok and Instagram. Not only is Michelle a TikTok expert and travel hacking genius, but she’s also educating travel brands on the benefits of having a presence on TikTok. In this…
 
If you’ve noticed the changes to the Instagram home screen in the last week–specifically its focus on Reels and Shopping–you’re not alone, and if you haven’t seen them yet, you probably will soon. To put it lightly, the overall user and creator reactions to the changes have not been positive. This week’s new solo Beyond Influential episode is not o…
 
Ally Pintucci is a photographer, brand expert and founder of Agency-ish. After working in the old school agency world, she decided it was not for her and she created her version of an agency! In this episode, we have an honest conversation about what it feels like to run an influencer business. Ally opens up about her feelings about where the influ…
 
If you’ve ever spent time feeling “behind,” comparing yourself to others online, letting fear get in the way of your goals, struggling with burnout… you are not alone. Mental hurdles and mindset issues are something that all entrepreneurs encounter at one point or another, regardless of how “successful” you are (and they show up at every level). Ev…
 
Grab a notebook and settle in—you’re going to want to take notes from this week’s episode of Beyond Influential. I’m excited to welcome back my friend and returning Beyond Influential guest, Mikhail Alfon, for a candid and wide-ranging conversation full of valuable insights you won’t want to miss. Mikhail is the Orange County-based entrepreneur beh…
 
If you’re wondering “How can I make money with my personal brand?” – you’re not alone. One of the most common questions I get asked when it comes to personal branding is how to monetize your brand and influence. While it may be easy to think that influencers with large follower counts are making a killing (insider secret: most aren’t), and that you…
 
If you have any interest in online marketing strategies, creating digital courses, selling with webinars, or growing your email list… you KNOW the name Amy Porterfield. I don’t think I’ve met anyone in the business of online education who hasn’t actively listened to (and taken notes from) her Online Marketing Made Easy Podcast and/or taken one of h…
 
Are you prepared for the success you say you want? Going viral is something a lot of entrepreneurs wish for, but when it actually happens, they aren’t prepared for the potential highs and lows that come with it. Even if you have been working for years as a pro in your industry, virality and extreme audience growth overnight can bring with it unfore…
 
Erin Sullivan is a travel photographer and writer specifically focused on sharing culture, wildlife, and the outdoors through the lens of social responsibility. Not only is she a TED speaker, but she’s worked with brands including Adobe, Sony, and many more. Erin has recently created a viral image series called the Great indoors, where she recreate…
 
Ciara Johnson is a solo female travel blogger, full-time content creator, occasional freelance writer, and founder of Hey Ciara, a travel blog that empowers women to seek meaningful experiences through travel. Since quitting corporate HR back in 2017, Ciara has been solo-traveling the world and works with well-known brands like Airbnb, Bumble, Chas…
 
Have you ever written a piece of social media content, agonizing over every word, just to delete it all and start over (possibly more than once)? Or just save it in your drafts because you don’t think it’s “good” enough? If you just said yes, you’re not alone. Mental roadblocks during the content creation process—everything from perfectionism to im…
 
Gloria Chou is a US diplomat turned PR guru who helps early-stage thought leaders get recognized through earning them press placements. Her mission is to make PR more accessible so that everybody can learn how to gain traction and build credibility for their businesses without hiring an agency to do all of that pitching for them. In this episode, G…
 
We’ve all been there…when the words just aren’t coming to you. You’re staring at the blinking cursor in a word doc... Drawing a blank in an empty caption box...Or maybe hitting “compose message” with good intentions but no good ideas for what to put in an email to your list... Copywriting is a necessary skill no matter what you do for a living. Whe…
 
Mae Karwowski is the Founder and CEO of Obviously, an influencer marketing platform that connects brands with influencers. Obviously has over four million influencers on its platform and works with brands like Uniqlo, Google, Ulta, Jimmy Choo, Amazon, and Coca-Cola. In this episode, we discuss the evolution of influencer marketing to what it means …
 
Are you ready to take the (now) virtual stages with confidence? Now that life has largely moved to the online space, being able to present and communicate your message in a compelling and engaging way to your audience is more important than ever. This week’s Beyond Influential is one I intentionally wanted to re-release, not only for those who migh…
 
Are you capitalizing on your personal brand to grow your business? Today’s episode is from the #GetHired Summit, where I participated on a recent panel as a personal brand expert. This summit was presented by Mentorli, an app designed to help diverse talent get hired through mentorship with the goal of matching underrepresented talent with amazing …
 
You likely already know the name Brittany Krystle from past episodes of Her Life, By Design. But if you don’t, Brittany is not only a personal branding queen, successful entrepreneur and host of the top rated Beyond Influential podcast, she is also someone that I’m blessed to call a great friend. Earlier this year, Brittany and I recorded an episod…
 
Whether intentional or not, influencers in the online space often make their lives look aspirational and effortless. Whether it’s gaining followers or making money, the lifestyle may appear “easy,” but while the job does come with some exciting highs, it also brings with it behind-the-scenes lows. We see so many bloggers, content creators, coaches,…
 
Frances Tang is the founder and CEO of come&gone by Awkward Essentials, an after sex cleanup product that helps solve a problem that all women have. Frances has scaled her e-commerce company from a one woman venture into a massive business that just closed investor funding in March. In this episode, we discuss the entire process Frances went throug…
 
Are you currently running ads to grow your business on Facebook and Instagram? If you are not, or you’re on the fence, this Beyond Influential episode may change your mind. (And if you are, you’ll likely learn something new like I did!) Some popular reasons you might not be running ads include not knowing where to start, being intimidated by the Fa…
 
Adriana Carrig is a founder, CEO and podcast host. She is the CEO of Little Words Project, a company that creates beaded bracelets each with an inspiring word on them. Adriana has created a much deeper meaning behind her company than just selling beautiful bracelets. Her mission is to encourage collaboration over competition amongst women and to en…
 
Have you ever freaked out about a mistake you’ve made in your business and had to call on your business besties to get you through it? There is no “perfect” in entrepreneurship and you need to have people you trust around you who will give it to you straight (and also hype you up when you need it!). Let’s face it, it’s not a matter of will a mistak…
 
In this episode, I talk about all why having a blog is more important than ever - even in the social media crazed world we live in. I’ll also go through three of the first steps that you should take when wanting to start your blog and 4 reasons why blogs are still just as relevant today as they’ve ever been. [1:56] Is blogging still relevant? [3:26…
 
Do you feel like it’s time to hire a team for your business but have no idea how all these other entrepreneurs online are making it look easy? Maybe you see your favorite business owner announcing that they have brought on yet another team member to help them scale and raving about the value of “outsourcing,” while you‘re having a tough time managi…
 
Today’s episode is really special because I’m bringing on two of my best friends that also happen to be in the online business world as well, Brittany Krystle and Jen Morilla. Brittany Krystle is a Personal Branding & Growth Expert. She is also the host of the top-rated Beyond Influential Podcast. Jen Morilla is an Impact Travel Blogger and Mentor …
 
Charlotte Williams is the founder of SevenSix Agency, a diversity focused influencer marketing agency that she founded out of a need she saw in the industry. She is also the host of The Sustainably Influenced podcast, a show focused on conscious, responsible living and how we as individuals can do our part to make a difference. In this episode, Cha…
 
As an entrepreneur, you always need to know enough to be dangerous. You are never done learning and evolving as a business owner. Whether you’re just starting out on your entrepreneurial journey, or you’ve been at it a while, there are going to be areas where you can improve and uplevel your skills, especially when it comes to the foundational elem…
 
Suneera Madhani is the founder and CEO of Fattmerchant, a payments processor that was deemed the Netflix of credit card processing by fast company and to date has processed over $5 billion in payments. Suneera is a regular contributing writer for Forbes, Fortune and Inc. magazine as well as a keynote speaker for conferences such as Money 2020, Coll…
 
Dr. Lisa Orbé-Austin is a licensed psychologist and executive coach. She's also the co-founder of Dynamic Transitions Psychological Consulting, where she works with high potential managers and executives. In doing this work over the years, she’s become extremely interested in the concept of imposter syndrome and began to see patterns in the high pe…
 
There’s more than one way to “sell” and you can find a way (or many ways) that works best for you. Whether or not you are interested in buying the Business Bundle that is currently back for a very limited time (ends Saturday!), checking it out is a great way to see other entrepreneurs' sales processes. By looking at their products and funnels, you …
 
Before we get to this week’s episode, I have some very exciting news to share. The Business Bundle (which was 70+ courses for $100!) is officially coming back very, very soon, and it’s an even better deal than before. I’m talking 90+ biz courses for ONLY $100! Total. Over $21K in programs! (And for those of you who already purchased the Bundle, you…
 
Jordan Becerra is the founder of Influencer SEO, an SEO agency that provides search engine optimization services for bloggers and influencers to help them get more traffic organically. Jordan joins Her Life By Design to talk about why bloggers should care about SEO and why focusing on it will make you more money. She outlines the exact steps you ne…
 
Alyssa Duffy is the founder of a-listed studio, where she offers content creation, influencer marketing, and branding services for her clients. Prior to starting her own agency, she’s worked with Intermix, Harper's Bazaar, Rent The Runway and Marie Claire. Alyssa joins Her Life By Design to discuss her experience starting her own agency, how to cre…
 
Business has not been business as usual and I wanted to give you a very real-time, candid look behind-the-scenes of my business, and share my decision-making process over the last few weeks. No one said being a business owner was easy and usually we think of long hours of “hustle,” but that’s just a small part of what it takes to build a meaningful…
 
Sam Vander Wielen is an attorney, and the founder of Sam Vander Wielen LLC, a company that sells DIY legal templates for coaches, bloggers, course creators and influencers. Some of her templates include privacy policies, terms and conditions, collaboration contracts, testimonial releases, and so many more. Sam‘s customers are the type of go-getter …
 
I always talk about the importance of making investments in your business in order to grow your impact & income. Whether it's paying for a more expensive email marketing platform with more functionality, an online course or a business coach, making SMART investments is what will get you to the next level. In this episode, I’m discussing why investi…
 
The Business Bundle is Coming Back for a Limited-Time (and it's going to be even better than it was before)! Subscribe here to be the first to know! I waited until Monday to release this episode for two reasons…. I think it’s the perfect way to get you motivated to build your personal brand for the rest of your week! And two, in the last episode on…
 
Taylor Loren is a strategic marketer with over 10 years of experience in social media and content marketing. As the Director of Content Marketing at Later, the #1 Instagram marketing platform, Taylor teaches brands how to grow their business using Instagram. In 2016 Taylor was named a LinkedIn top voice of social media marketing and awarded best st…
 
The Business Bundle is Coming Back for a Limited-Time (and it's going to be even better than it was before)! Subscribe here to be the first to know! I’m going to try to be as specific as I can without giving away too many details…. (only because I am not allowed to give you all the details yet!). But what I can say is... I can officially spill all …
 
Kat Gaskin is the founder of The Content Planner, the first and only physical planner for planning online content. When Kat first launched her company in 2016 she made $0. The next year? $12,000. 2019? Over $100k. These days, The Content Planner is in the hands of thousands and thousands of women. Kat is now also running powerful online workshops f…
 
If you started out the year with big plans for 2020 that have been thrown off track, you are not alone. Goal setting usually isn’t the most popular topic in May, but it felt like the right time to bring it up with all of the shifts and changes going on for everyone at the moment. This week’s Beyond Influential isn’t about making you feel guilty abo…
 
Keira Rumble is a travel and wellness influencer, CEO of Krumbled foods and the creator of Beauty Bites, Australia's first and only collagen bars that combine five age defying and beautifying ingredients to help women feel and look their best. Keira’s wellness products can be found in Kohl's Australia and are coming soon to Urban Outfitters in the …
 
Ever wonder how the right words seem to come so effortlessly for some people? You open their emails and you actually want to keep reading… an email! You click on their website and now you want to buy a product or service you didn’t even know you were interested in. (Do you need it?! It doesn’t matter!) If you’ve ever agonized over writing copy, whe…
 
Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram ads agency helping female entrepreneurs amplify their impact and income. In this episode, we discuss what you can actually achieve by using ads and what specifically to use them for. We talk about the most important things to keep in mind when writing copy and concep…
 
Is this number one personal branding mistake what’s holding you back from getting the results you want? On last week’s episode of Beyond Influential on Why Your Personal Brand Is Important: How to Make Yourself Recession-Proof, I touched on it briefly, but I wanted to dive deeper into this topic because it is often the difference between an audienc…
 
Over the last few months, I’ve been seeing a lot of influencers jumping on the bandwagon and starting to post on TikTok. To see what the platform is all about and to learn more, I created an account about 2 weeks ago and within 4 days of posting, I gained 10,000 followers. Since telling my Instagram followers about the growth, there’s been a lot of…
 
On last week’s Beyond Influential Episode 119, I gave my thoughts on how to pivot without panic so you can adjust your brand strategy in a way that grows your business with integrity. I also gave the caveat that if you aren’t ready to hear advice right now - that is totally understandable. Right now, many people are dealing with very real situation…
 
Amy Seder is a travel social media influencer and content creator who specializes in creating lifestyle and travel films and images for some of the largest brands in the world, including Hard Rock Hotels, Hilton and St. Regis. Amy is the co-founder of Away Lands, a blog and production company specializing in photography and creating short films abo…
 
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