Best CRO.CAFE / Guido X Jansen Podcasts (2022)

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Friction and Momentum in Brazil vs EU vs USA 57:58

23d ago57:58

57:58

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.By Guido X Jansen

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Understanding the "Why" 25:23

28d ago25:23

25:23

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.By Guido X Jansen

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How you can practically optimize your forms 1:16:31

1M ago1:16:31

1:16:31

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.By Guido X Jansen

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Optimizing for Customer Lifetime Value 26:59

5M ago26:59

26:59

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?By Guido X Jansen

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CRO Automation & building your (de)centralized CRO team 31:56

5M ago31:56

31:56

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO teamBy Guido X Jansen

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User research: Qual versus Quant 33:01

5M ago33:01

33:01

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?By Guido X Jansen

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Chatbots & retention campaigns 24:03

5M ago24:03

24:03

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.By Guido X Jansen

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CRO and SEO are dead 27:35

5M ago27:35

27:35

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?By Guido X Jansen

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Localizing translations for international audiences 28:47

5M ago28:47

28:47

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.By Guido X Jansen

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Selling your CRO agency 23:56

5M ago23:56

23:56

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!By Guido X Jansen

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Visitor and customer survey insights for high-impact CRO 42:19

6M ago42:19

42:19

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.By Guido X Jansen

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Experimentation values & culture at scale: Linkedin 57:04

8M ago57:04

57:04

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.By Guido X Jansen

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Supercharging the customer journey with analytics data 41:52

8M ago41:52

41:52

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.By Guido X Jansen

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Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31

8M ago34:31

34:31

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.By Guido X Jansen

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Where to start when the company needs CRO, but doesn't know they do. 28:16

11M ago28:16

28:16

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.By Guido X Jansen

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Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23

11M ago44:23

44:23

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?By Guido X Jansen

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Using text messages to improve conversions and retention 42:37

11M ago42:37

42:37

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.By Guido X Jansen

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Bayesian expected loss: Telling a complete story with data 46:39

11M ago46:39

46:39

We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.By Guido X Jansen

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Experience as UX designer in a very data driven company (Booking.com) 36:55

11M ago36:55

36:55

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.By Guido X Jansen

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CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29

1y ago44:29

44:29

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.By Guido X Jansen

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Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43

1y ago1:09:43

1:09:43

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.By Guido X Jansen

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Remote growth hacking from Nigeria 43:08

1y ago43:08

43:08

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.By Guido X Jansen

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Browsers, cookies & server-side testing with SiteSpect 40:42

1y ago40:42

40:42

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testingBy Guido X Jansen

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Optimizing the user experience for an art shop/marketplace 32:13

1y ago32:13

32:13

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filtersBy Guido X Jansen

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600+ psychological principles for driving behavior? Not even close... 1:14:15

1+ y ago1:14:15

1:14:15

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behaviorBy Guido X Jansen

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Why humanizing data is so important, with Eltine van der Veer 46:25

1+ y ago46:25

46:25

We learn how EEG data can give you behavioral insights and why it's important to humanize your data.Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-importantBy Guido X Jansen

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B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 48:13

1+ y ago48:13

48:13

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platformBy Guido X Jansen

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Unleash Your Primal Brain, with Tim Ash 55:03

1+ y ago55:03

55:03

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.Shownotes: www.cro.cafe/podcast/unleash-your-primal-brainBy Guido X Jansen

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Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 50:20

1+ y ago50:20

50:20

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.By Guido X Jansen

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The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 46:09

1+ y ago46:09

46:09

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.By Guido X Jansen

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CRO Salaries: Agency vs Client-side vs Freelance 14:27

1+ y ago14:27

14:27

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out t…

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Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 40:33

1+ y ago40:33

40:33

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.By Guido X Jansen

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How to run copy experiments & why you should differentiate, with Peep Laja 46:29

1+ y ago46:29

46:29

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiateBy Guido X Jansen

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How to embed experimentation into Agile product development, with Jonny Longden 59:23

1+ y ago59:23

59:23

Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product developmentBy Guido X Jansen

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Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 58:02

1+ y ago58:02

58:02

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!Shownotes: https://www.cro.cafe/podcast/kasperskyPodcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.comBy Guido X Jansen

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Book launch: Online Influence, with Bas Wouters 45:02

1+ y ago45:02

45:02

Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.Shownotes: https://www.cro.cafe/podcast/book-launch-online-influenceBy Guido X Jansen

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Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr 58:02

1+ y ago58:02

58:02

Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us.Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplacesPodcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com…

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Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) 33:56

1+ y ago33:56

33:56

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-trafficPodcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com…

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Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) 53:35

1+ y ago53:35

53:35

This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them.Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clientsPodcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com…

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How to become a better CRO professional, with Abi Hough & Craig Sullivan 31:28

1+ y ago31:28

31:28

Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professional Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) 47:06

1+ y ago47:06

47:06

Shownotes: https://www.cro.cafe/podcast/cro-in-a-post-cookie-world Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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The 6 soft skills that CROs need to master, with Elise Maile 50:32

1+ y ago50:32

50:32

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) 42:03

1+ y ago42:03

42:03

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) 50:10

1+ y ago50:10

50:10

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Copywriting for Conversions, with Joel Klettke 49:47

1+ y ago49:47

49:47

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Make creativity a priority in your CRO process, with AJ Davis 36:56

2y ago36:56

36:56

Shownotes: cro.cafe/podcast/make-creativity-a-priority-in-your-cro-process Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal 44:31

2y ago44:31

44:31

Shownotes: www.cro.cafe/podcast/why-empathy-is-probably-the-most-important-skill-for-any-cro-pro Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev 43:52

2y ago43:52

43:52

Shownotes: cro.cafe/podcast/why-statistical-knowledge-is-still-crucial-when-running-experiments Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com) 30:20

2y ago30:20

30:20

Shownotes: www.cro.cafe/podcast/datascience-can-do-what Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden 30:15

2y ago30:15

30:15

Shownotes: cro.cafe/podcast/things-that-are-always-broken-in-analytics Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlBy Guido X Jansen

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