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Tips For SEO Success From Our Click Cast Team

1
Tips For SEO Success From Our Click Cast Team

Clickthrough SEO Team

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Weekly SEO success tips that help you expand your knowledge of digital marketing and learn from our qualified specialists. We are SEO professionals with over 10 years of digital marketing experience helping and training people throughout New Zealand. Each week we will tackle a new topic that can help you boast your online rankings so don’t forget to subscribe!
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer & Jason Rothman: Pay Per Click (PPC) Search Engine Marketing Experts

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Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
322: Recent Google Ads Surprises 52:04

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Google Ads has changed a lot in 2022, so in this episode, we're taking a look at some surprises we've discovered regarding br…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
321: How to Get to the Top of Google Ads 54:46

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: New advertisers often ask how they can get to the top of Google Ads, but is that really what's best for their account? In thi…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
320: 3 Ways to Improve Quality Score 45:01

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: 5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130 Show Notes: Quality…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
319: The 3 Rules of Google Ads Management 1:00:43

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: There are a lot of distractions in Google Ads but in this episode, Chris and Jason discuss prioritizing what you should do fi…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
318: Interesting Experiments to Run in Google Ads Right Now 57:46

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We are both big fans of running experiments in Google Ads, so in this episode we’re taking a look at six interesting experime…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
317: What’s the Best Bidding Strategy in Google Ads? 58:59

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one …
 
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The Assorted Digital Ramblings Podcast

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#10 – Proud – Pride Month Marketing, Rainbow Washing and Inclusivity 1:01:42

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Hosts Chris and Olivia are joined by special guest Jordan in the latest episode of The Assorted Digital Ramblings Podcast to talk all things Pride Month marketing. There's talk about why Pride content matters, rainbow washing, inclusivity in campaigns, and much more.Timestamps: [0:00] - Introduction [5:45] - Introducing our guest [10:20] - What is …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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316: What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account? 45:22

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: The good news is your broad keywords are working amazingly; the bad news is that you don't know what to do next. This is the …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
315: The Second-Best Google Ads Q&A We’ve Ever Done! 31:07

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with our second-best Q&A yet answering questions about using the same keyword in two campaigns, running ads on Bin…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
314: Week 1 Checklist for New Google Ads Campaigns 49:03

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Whether you're a new advertiser or a seasoned Google Ads professional, we all add new campaigns to our accounts. In this epis…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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313: How to Improve Your Clickthrough Rate in Google Ads 1:01:55

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Quality Score - https://support.google.com/google-ads/answer/6167118 Clickthrough rate definition - https://support.google.c…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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312: How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage 1:02:41

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We've talked about getting more leads, but this week we're discussing how to get better leads. Conversions are one thing, con…
 
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The Assorted Digital Ramblings Podcast

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#9 - The Culture Club - HR, Staff Culture and Nurturing People 1:06:46

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Hosts Chris and Olivia are joined by special guest Debbie in the latest episode of The Assorted Digital Ramblings Podcast to discuss all things Human Resources and Operations. Expect talk on mental health, hybrid working, part-time contracts and "happiness highs", as well as much more. Timestamps: [0:00] - Introduction [3:00] - Introducing our gues…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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311: Click Share Column Deep Dive 54:37

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 Show Notes: Chris and Jason are diving deep into somethin…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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310: The Secrets to Getting More Leads from Google Ads 55:01

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: So, you've got good campaigns that are getting good results, but you want more leads. In this episode, Jason and Chirs walk y…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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309: How Small Businesses Should Think About Advertising on Google Ads 53:24

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: A lot of small businesses know they need Google Ads, but they’re nervous to get started. In this episode, we're teaching you …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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308: The Best Google Ads Q&A We’ve Ever Done 1:01:15

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: We're back with our best Q&A yet answering questions about getting great results with deeper optimizations, spending Google A…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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307: Exciting Updates to Conversion Tracking in Google Ads 53:03

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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306: Call Extensions Deep Dive 1:04:54

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Link: About call extensions - https://support.google.com/google-ads/answer/2453991 Show Notes: We both agree that call extensions are a g…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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305: Performance Max Campaigns in Google Ads 46:29

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've heard a lot of buzz lately about performance max, so this week we're doing a deep dive into performance max campaigns s…
 
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The Assorted Digital Ramblings Podcast

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#7 - Social Butterflies - Paid Social, Platforms and Common Mistakes 1:07:38

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Hosts Chris and Olivia are joined by special guest Amy in the latest episode of The Assorted Digital Ramblings Podcast. There's discussion around Paid Social Media, social media platforms and common mistakes by brands, the importance of quality assurance and toxic traits, as well as much more in this Digital Marketing podcast.…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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304: How to Eliminate Google Ads Stress 54:41

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: There are a lot of things that can cause stress when you're managing a Google Ads campaign including new competitors, Google …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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303: Two Really Interesting Things That We’re Finding Out About Responsive Ads 52:28

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843 About location insertion for re…
 
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The Assorted Digital Ramblings Podcast

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#6 - Convert Us - Conversion Rate Optimisation and Data-Led Design 1:04:07

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Hosts Chris and Olivia are joined, later than planned, by special guest Al in the latest episode of The Assorted Digital Ramblings podcast. There's discussion around Conversation Rate Optimisation, Data-Led Design and UX, as well as much more. Expect topics like conversion killers, website pain points, and Al's history in the world of Drum & Bass.…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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302: Amazing Google Ads Q&A Episode 45:25

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're back with another Q&A with some amazing questions from our listeners about targeting a national campaign for good resul…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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301: Beginner's Guide to Google Ads 57:25

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Continuing to delay your start on Google Ads is a huge opportunity cost and you’re also letting your competitors take market …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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300: The State of Google Ads (What's Changed and What's the Same) 57:15

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re a…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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299: What Kind of Results to Expect from a YouTube Campaign in Google Ads 47:37

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In the last episode, Jason and Chris discussed how to build a YouTube campaign In Google Ads. This week they're discussing wh…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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298: How to Build a YouTube Campaign in Google Ads 45:06

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45:06
 
Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: YouTube is a powerful tool but is typically underutilized with people focused on search. The good news is that if you have ex…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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297: 5 Data Columns in Google Ads You Must Understand! 48:35

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: About optimization score - https://support.google.com/google-ads/answer/9061546 Relative CTR - https://support.google.com/google-a…
 
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The Assorted Digital Ramblings Podcast

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#5 - Influence - Digital PR, Backlinks and Media Relations 1:04:01

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Hosts Chris and Olivia are joined this month by special guest Jennie, in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital PR and Outreach, influencers, backlinks and their benefits outside of PR, relationships with journalists and much more. Expect discussion about Jennie's Swedish heritage, PR gaffes a…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More! 58:24

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About click share - https://support.google.com/google-ads/answer/6299696 About negative keywords - https://support.google.com/goog…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions 1:02:06

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: Choose your bid and budget - https://support.google.com/google-ads/answer/2375454 About average daily budgets - https://support.go…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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294: Responsive Search Ads Deep Dive - Part 3 53:45

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Preview ads on Opteo - https://opteo.com/ad-preview Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/768…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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293: Responsive Search Ads Deep Dive - Part 2 47:51

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Preview ads on Opteo - https://opteo.com/ad-preview Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/768…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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292: Responsive Search Ads Deep Dive - Part 1 52:08

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101 About cross-campaign asset reporting for …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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291: What Worked Awesome in Google Ads This Year 56:51

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worke…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022 1:02:09

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match typ…
 
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The Assorted Digital Ramblings Podcast

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#4 - Cost Per Christmas - Festivities, Paid Media and Peak Periods 1:10:43

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Hosts Chris and Olivia are joined this month by special guest Sarah in the latest episode of The Assorted Digital Ramblings podcast. There's discussion about Digital Paid Media, which includes PPC, Social Media, Display and Amazon, peak periods like Christmas and Black Friday and more. Expect topics covering yuletide, user psychology and... favouri…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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289: How to Trust Your Instincts with Google Ads 35:09

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways o…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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288: What is Going on with Phrase Match Keywords? 45:06

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to reca…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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287: B2B Campaigns in a B2C World 43:36

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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286: Google Ads Q&A With Some Awesome Questions 50:29

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing con…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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285: The Places Where Your PPC Campaign Could Be Leaking 49:13

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to chec…
 
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The Assorted Digital Ramblings Podcast

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#3 - King Content - Content, Integration and Black Friday 1:07:04

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Hosts Chris and Olivia are joined by special guest Stef in this latest episode of The Assorted Digital Ramblings podcast. There's talk about why content is so important and why it should be integrated across all channels. There's also discussion surrounding Black Friday, and how early in the year planning should commence. Prepare for lots of conten…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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284: Longtail Keywords Are Dead 52:02

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
283: Simple and Essential Questions for Improving Your Google Ads Results 52:02

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering …
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

1
282: Google Ads Q&A 38:57

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, t…
 
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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

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281: The Two Things That Happen When You Launch a New Google Ads Campaign 41:42

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Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Two things happen when you launch a Google Ads campaign – either you get too much traffic or not enough traffic. In this episode, we're giving actionable steps that you can take whether you’re getting too much or t…
 
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