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We’ve received a lot of cold emails for link building, and in this teardown we want to reformulate some of the value propositions of those emails, turning them from features into benefits. Emails we teared down: 1 > I have some recently created content and was wondering if I can send it over and maybe share it with your audience. 2 > I was thinking…
 
Hello outbounders! Today we’re going to reveal how to go from 0 to 1000 LinkedIn connections in a very short period of time. Say you are looking for influencers in your field to give you life career advice. Here is what you can do to get to a meaningful network of the right people on LinkedIn in 3 steps: Start small Use low hanging fruits Make your…
 
In this episode we’ll go over three emails in ten minutes. Takeaways from this episode are: cut it down, keep it clear and try out some images to personalize. If you have received some interesting cold emails and you would like us to do a quick teardown on them, email us and we’ll be happy to take a quick look at them. Also check out https://course…
 
In this episode we’ll go over five unfair advantages that you have when you do outbound sales. What We Cover: Handpick clients Zero delay Low risk Bigger pool Own the conversation The biggest advantage you have is that outbound can make an entrepreneur’s dream come true very fast - if you find the segment of the marketplace that needs what you have…
 
Today we are going to define what Lead Generation is - short and clear. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: What it means to win interest from qualified prospects Job titles that involve lead generation as a primary role Inbound and outbound paths to lead generation How to qualify leads What personalization is and how it can benefit y…
 
Today, we’re facing a challenge - 10 minutes to find Jordan Belford’s email address and send a cold email to him. This is what we came up with: Jordan, I’ve taken a straight line 2 times and have already seen 3x more sales because of your training. But that’s not actually the reason I’m contacting you today… I see Oracle has sponsored your Youtube …
 
In this watercooler episode we’re talking about the four types of campaigns that were getting 40-60% reply rate in 2020. Let’s see what they are! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How the pandemic affected reply rates Why it was a good year for campaigns that are inquiring about purchasing a company The advantages of re-engaging you…
 
Today we have a sales outreach rapid fire. Here are the questions: Should I reach out during the holiday season? How would you cold email for competitor research? How can I follow up with people who replied “not interested” six months later? What is the future of B2B prospect data? What should I do with the prospect who opened my email, clicked on …
 
In this growth chat we are talking about well established entrepreneurial businesses proposing great lifetime deals for their cool products to a huge audience. If you’re dealing with a well established company, you need to be careful about how you do outreach, because you can tarnish a brand that’s been doing nicely for a while. We’ll use the growt…
 
If you are trying to find the best way to ramp up sales, you must be wondering if that involves an agency, or you should focus on the internal sales team. Let’s see what are pros and cons to either of the choices. HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Questions to ask yourself when planning next year’s sales The risk of outsourcing outb…
 
Today we are talking about the action on leads who were interested enough to visit the sales page, but not enough to purchase. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: How to use both inbound and outbound mindset for a successful nudge campaign How to generate insight and act based on what the people click on How to use links in you…
 
We all know about a lot of easy marketing outbound stuff that we could do, but we are just not acting on it. So let’s see how we can take action and avoid losing low-hanging-fruit prospects. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: What to do when your prospect is interested in your offer, but not at that moment How to automate remi…
 
The reality is that most of your market will not buy from you. So wouldn’t it be nice to spend your time and effort with the people who are more responsive and truly need what you have to sell? HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: Why you would want to cut down your list Where to find the hottest leads How to contact prospects WHEN the…
 
We are excited about tweaking profiles lately! A couple of guests we had on the show have said that your prospects are going to check you out. So you have to consider having an updated profile that doesn’t look like a CV, but more like a sales page. Today we are tearing down three LinkedIn profiles that we have a lot to learn from. Enjoy! LINKEDIN …
 
Today we’re tearing down cold sms messages. We’ll discuss what we like, what we don’t like and see if those messages could be used in other mediums. Maybe the most interesting thing in this case is to realize what you can do within 160 characters. To learn how to face this and other kinds of challenges in the cold email world, check out https://cou…
 
Jack found some old cold email from 1902 selling natural gas products to businesses, and we've had a blast at tearing it down. There are so many solid elements of cold email in that letter, that we've thought it's definitely worth taking a second look in 2020. You will learn how it could be easily adapted from a direct sales letter to today’s cold …
 
Here are the newest questions from our cold emailers, let’s dive right in: Rapid Fire Questions: What's the best source to learn from about cold emailing? What are the best ways to improve the response rate for "cold" emails? Are cold emails becoming less effective? What's one thing I should stop doing with cold email? How many links can I have in …
 
Hey folks, today we are welcoming Greg Mccallum, a high performance executive leader with extensive B2B & B2C Commercial, Startup Consultancy and Change Management experience. We talk about the right way to build remote sales team, and challenges that are coming in this arena. Enjoy! HERE’S‌ ‌WHAT‌ ‌WE‌ ‌COVER‌ ‌IN‌ ‌THIS‌ ‌EPISODE: What typical re…
 
Today we talk about the cases when it doesn’t make sense for your company to do outbound marketing. We have seen a pattern where certain brands are more successful in outbound than others, so we are revisiting the topic that we’ve discussed a couple of years ago. Jack’s Outbound Cons: Your product has a very long buying cycle It’s a “bleeding neck”…
 
Today we have three more of your emails to learn from. Let’s dive right into them! We are happy to share knowledge, so keep sending us emails and questions, so we can have more valuable lessons. And let us know how you like our new episode format. Happy cold emailing! Jeremy and Jack RESOURCES: CTA swipe file Building a StoryBrand, a book by Donald…
 
Can you run an A/B test if you have a few hundred prospects in a campaign? Ask any data scientist or savvy marketer, and they’ll tell you “no”. Why? You need lots of data to have confidence that you’re actually picking the real winner. So what’s a cold emailer to do? In this episode, we explore this question and leave you with a reliable process fo…
 
Today we are talking to Brian Massey, the founder of the Conversion Sciences, which is a data-driven conversion optimization agency with lab coats. Brian is also the author of the Amazon bestseller Customer Creation Equation. He is joining us today to talk about data behind messaging, and metrics that can help us perform better with emails. Enjoy! …
 
Let’s see what’s bothering you most these days in the world of cold email. Rapid Fire Questions: What A/B test should I try out right now? Is it worth sending a cold email when you can send personalized LinkedIn invites in the B2B area? List building aside, what part of my email should I spend most effort on? How can I send 10000 cold emails per da…
 
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