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The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here. If you want to grow your online business, this is the show to follow! Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth. Check ...
 
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show series
 
If your site is currently on page 2 of Google ranking, it means that you are doing something right with your page, however, it does not mean that you have to be content being on page 2. Remember that Google wants to make searchers happy and your goal is to provide the best user experience to them. There are things that you can do to analyze what yo…
 
People go to Google or other search engines because they are looking to find a solution to their problem or get some answers to their questions. It is, therefore, important to find the right strategy to improve your lead magnet in order to increase your prospects, conversion rates, and revenues. In this episode of SEO Leverage Podcast, you will get…
 
Take a look at the visual of the bubbly champagne flowing seamlessly from glass to glass down to the bottom. This is the same concept for the links that flow through your site, following the pathways created by internal links. Like most websites the majority of the inbound links should be pointing to your home page. That means you need to ensure th…
 
Many efforts to generate leads through SEO are done incorrectly. One of these is through email marketing strategies that are too salesy and pushy, which oftentimes turn people off. That is why emails with this kind of content just sit in the inbox of email recipients. When used in a nurturing approach, email can be a powerful marketing strategy. Th…
 
If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer, or buttons across the article, people want to feel connected to the lead magnet in order for them to take the next step, to say yes, or to want t…
 
People don't want the feeling of being pushed into purchasing something. They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and tha…
 
In order to get our sites ranked in Google, we should optimize them according to the searcher task accomplishment. People really want results that satisfy the query or be fulfilled when they have learned how to do what they're trying to do. It is important to have this in mind in the content creation process to ensure that the users arriving at you…
 
Is it really necessary to publish or do an update to your blog posts on a weekly basis? In this episode of SEO Leverage Podcast, Gert outlines how to determine when to refresh or prune your already published articles. If your concern is to drive more traffic to your website by publishing more often, that is wrong. In fact, Google doesn't really car…
 
The importance of link building in every SEO campaign cannot be overstated. They always go hand-in-hand, but you need to ensure that the links are of high quality or originate from relevant, trustworthy sites. When you add link building into your SEO campaign, you should be ready to continue link building after you start doing it, so that it will e…
 
The length of an article depends largely on what will make Google users happy. Imagine if the search or the query is just for the conversion of centimeters to inches or perhaps, asking for the actual height of Eiffel Tower, people don't need a full article on that information. Those are transactional queries. In contrast, if the search is more in-d…
 
Choosing the right marketing strategies can be quite confusing for someone who is just starting out. What will you focus on first to get better results? Or the better question is, which is better SEO or Google Ads? SEO is often the first thing people try because unlike Google Ads or Facebook Ads, it's free. But if you really aren't aware of how SEO…
 
Creating engaging video content for social media is a very good marketing tool business owners are incorporating to their marketing strategies these days. It’s an effective form of marketing strategy that can lead and convert people to become ideal clients. It sets you apart from your competitors, in that you create an authority figure to yourself …
 
Even if your content does not have ranking pages linked to it, you may still find your content come up in the first 10 or 20 pages in Google, BUT having backlinks is equally as important if not more so. In fact, you have a better vantage point in having relevant backlinks that will point to your site. The more relevant a link is, the more weight it…
 
A content hub is like a centralized destination for all your ideas, information that you have researched in advance, high-quality content that you can structure or organize to topics and subtopics, and contains words and phrases that will rank according to Google's metrics. There are definitely significant SEO benefits to creating a content hub suc…
 
In order to gain traffic to your podcast, it all starts with the end in mind. Your goal is really for people to find the information they are looking for and consume it as quickly as possible. Much work is needed in research and into creating the content even before you hit record. Not only do you want your podcast to gain traffic from various stre…
 
SEO is definitely one of the main pillars behind a successful and balanced digital marketing strategy. Search Engine Optimization done with the most strategic approach will bring more traffic to your website and the higher your ranking is, the more searchers will trust that your website is a credible source. As the landscape of digital marketing ch…
 
The out of the box WordPress Builder has been a very popular website building platform, but it’s interface is really not user-friendly when editing for layouts and themes. It is for this reason why new page builders were developed, to help with the visual functionality of the website and into making the website faster. Whether you are choosing to b…
 
SEO is definitely one of the most important tactics if you want your website to rank in Google search or any other search engines. To begin with, the question of whether it is a necessary evil seems quite out of place. Better yet, strike out the word evil because SEO really does more good than harm. To some extent, we see that SEO even outweighs pa…
 
The use of artificial intelligence is already being used in some industries like banking and finance, retail, telecommunications, so it is no surprise that it is now inching its way into copywriting. So how does this come into play for copywriters and content creators? Is AI going to replace their jobs soon? Whatever tools there are, you really CAN…
 
Writing SEO content is very different from writing content for social media or other platforms. Your goal in writing SEO content is to attract visitors to your blog, to your website, and to actually rank on Google. There should be a conscious effort to understand how users will behave on your site, what they need, and how fast they got what they ar…
 
The importance of SEO to e-commerce has proven evident over the years, and membership sites have been one of those to benefit from it. When your business relies on membership, your next step should be to strategically focus on SEO in order to send traffic to your website. There is a greater possibility of converting visitors to paying members versu…
 
Blogging is a popular way for businesses to capture prospective clients' attention. Most of them, though, are unaware they are losing traction and getting less traffic to their websites because of the recent Google algorithm update. In order to drive traffic to your website, you must stay on top of your game and start leveraging SEO for your blogs.…
 
A website that appeals to visitors correlates with high search engine rankings. Without SEO, it’s hard to say how we would ever find websites, businesses, or the information we seek on a daily basis. If your business has a website, SEO is important and based on the way search engines are developing, it’s unlikely that SEO will lose importance any t…
 
While SEO is only a part of the overall marketing campaign, its importance cannot be understated, as it helps propel the campaign toward its goal. We must understand, as well, the difference between strategy and tactics, since most of the time, these two concepts are confused. Which is the blueprint and which is the implementing tool? We'll dive in…
 
The long hours it takes to implement an SEO campaign will determine the success of your business. SEO involves many roles working in sync, so if you attempt to do it alone, you are wasting time that you could be using to focus on your expertise and further develop your business. In this episode of SEO Leverage, you will learn about the importance o…
 
Calculating for the Return of Investment in SEO is much more complicated than computing for your annual financial statements. You have to consider several attributes like conversions and the timing element. It is measured over a long-term period; it is a long-term strategy unlike in regular financial statements where it is computed on an annual bas…
 
Publishing an article should be an activity that should have a focused consideration of many things in order for it to rank. Content that rank is very important for a website in order to secure the traffic that will convert readers to either buying your products and services, become a loyal customer and cause them to keep coming back to your websit…
 
Content writing is not really for your own consumption, you don't write because you think it is interesting. You create content for your website because you want to bring in more traffic to your site and for it to RANK. Traffic is very important because it can mean more people to inquire about your products and services and then eventually end up a…
 
Looking into our competitors' website does not mean we are going to copy what's working for them, but more of analyzing what they have been doing. It's called competitive research and included in it is to look for their weak points, as well. From the information you have gathered you can come up with a game plan, and leverage on it for better proce…
 
Success in life can be measured in so many ways. Depending on what your goal is, success is being able to achieve that goal. It's the same thing with SEO success. It can also be defined in so many ways, but in order to know if the SEO campaign is successful or not, it depends largely on your goal. It is important for your SEO agency and for your en…
 
Justin Meadows is back on this episode, this time sharing with us his recommendations to give optimum user experience when prospects are on their mobile phones. More and more people are on mobile phones because of easy access and faster speed. Most are multi-tasking in between errands and do not have time to spend on a content, as when they are in …
 
In order to generate leads to your offer, you need to have the right messaging medium that will cater to the three categories of audiences - the wanderers, the seekers and the explorers. Your message should be able to catch the attention in order that it can be embedded in the reticular activating system of a person's brain. Tom Poland, our guest i…
 
How sure are you that Google understands text? Well, we know that Google understands text to some degree but not everything. Google has been changing its algorithm in the last few years and for sure will constantly change based on new developments. Think about it, one of the most important things Google has to do is match what the user types into t…
 
When businesses use paid traffic to get more SEO conversions, they have to make sure that they will have a good return of investment. Paid traffic is a cost, an expense that needs to be taken in consideration. Understanding how it works is also key to the success of the marketing effort, whether it is through advertising or remarketing via the soci…
 
People think that every piece of content that's on the website is intended for Google, and this is not the case. What really happens on a website is that when you put out content, it might be content intended for social media, it might be content for people who want to know more about you and your thoughts about certain things. But if something is …
 
The success of SEO to provide the best user experience and have fast access to a website depends on the solid technical foundation of who is running your website, someone who has a very good control and a trusted process. This is where Justin Meadows and his team at tunedwp.com comes in as an expert to fix things up and give solid recommendations. …
 
I'm sure you've heard the saying, "Behind every great man is a great woman." Well, we'll have to amend that to read "behind every successful business is a team of amazing people." Let’s face it, nobody can run a successful business on their own. Nobody can do everything on their own and still provide an outstanding service. In today's episode, Gert…
 
Marketing is the rocket fuel of every business and you need to have a good marketing plan so that it can bring in new prospects and sustain customers to your business. Creating a marketing plan is very daunting and seems so complex, but with the innovative and simple marketing plan framework of Allan Dib, your marketing plan can literally be conden…
 
How often should you hit the gym? Once, twice, thrice? While there isn’t a magic number or a one-size-fits-all approach, very often we get confused and would rather hire a personal trainer to guide and train us to achieve our fitness goal. In this episode, Gert's talks about ERICA consulting and why it is similar to hiring a Personal trainer. Podca…
 
Ever thought of buying someone's website and cut short the 'start from scratch' process in business creation? This is very interesting and when you come to think of it, buying an existing website is a new and viable strategy to grow a business. You save time in the planning stage, creating your initial content and the waiting period for Google to s…
 
Showing expertise, authority, and establishing trust is essential for building a successful business. In today's episode, Gert talks about the importance of E-A-T, (Expertise, Authoritativeness and Trustworthiness) to your website and some practical tips you can use to improve user experience. Podcast Highlights: 00:00 Prologue 01:06 Introduction o…
 
If you are on a tight budget or if you don't have that big budget like the big agencies and big brands have, then the way to go is go for local SEO. Any business that has a physical location or serves a geographic area can benefit from local SEO. Local SEO strategies with its strength on proximity can work better for you compared to other advertisi…
 
Google core algorithm is based on links but when toxic and nasty links get into your site, it is very painful. When there’s a problematic link attack from either your competitors or from automated schemes like the globe spam, you get penalized for it. If you think that Google’s penalty is painful, think about the pain of getting your website off th…
 
We all know that sleep is a vital, often neglected, component of every person's overall health and well-being. In today's episode, Gert talks about a story of one of his client’s 70% traffic drop on his website. This sudden drop can put you out of business fast, and it also resulted in their client’s sleepless night. Tune in and discover how Gert a…
 
We all know that tools these days are paid monthly via subscription. So you want to be sure that you know how to use it and you're going to need it. In today's episode, Gert will introduce 3 SEO tools that he and his team personally used to get ahead of the SEO competition. Podcast Highlights: 00:00 Prologue 00:49 Introduction of the podcast topic …
 
When we say myth, it is a widely held but false belief of idea. This can be said about the “Evergreen Content” because it is an idea that does not work anymore. It is impossible to not to go back to the content you have published some time back and not update it. Especially with the fast technology and the rise of users of mobile phones, you have t…
 
What is the user experience that you want to get when browsing on the internet particularly on Google? Google is the most popular search engine in the world, with over 70% of the market share and this is because Google has the capability to calculate a site’s relevance according to the number of pages and links that points back to the original site…
 
If you are just starting out, or don't have the budget to spend on ads, or don't yet have the domain authority to bring your website on the first page, working with third-party sites is the best option to build brand visibility. To give more insight into this new way to approach search engine strategy, Gert is going to talk to Chris Dickey of Visab…
 
Why is it important to look into the monthly Google algorithm updates? This is what Gert will be discussing in this episode 9 of the SEO Leverage podcast. As you know Google is the widely used search engine and a trusted one at that because it releases the most comprehensive, sophisticated, and detailed list of Google search ranking algorithm updat…
 
Having a good content strategy helps businesses attract an audience and create new leads. In this episode, Gert talks to Anfernee Chansamooth on how to design and create an effective content strategy. Anfernee is the Learning and Community Lead for Bean Ninjas, and also a content strategist, copywriter, and public speaker for Simple Creative Market…
 
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