show episodes
 
Listen to Indy-based entrepreneurs and business-people, their experience and expertise. Have some laughs and learn along the way on this episode of Off the Circle. Your hosts are Douglas Karr and Ryan Grimes. We're sharing motivating stories, newly discovered businesses, exceptional leaders, and other topics associated with the great city of Indianapolis.
 
True visionaries in technology focus on enabling positive human progress. We invite you to meet exceptional technology leaders from our analyst, partner and customer communities as well as from the Dell Technologies family of IT companies. Hosts Mark Schaefer and Douglas Karr will be your guides on an expedition plotting the paths of IT transformation and business growth.
 
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show series
 
In this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately. Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management…
 
In this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world whe…
 
In this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: Why video and audio are critica…
 
For almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview, we…
 
In this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performa…
 
In this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: Why do companies inve…
 
In this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with …
 
In this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand. Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catchin…
 
In this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional marketi…
 
In this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers a…
 
In this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video. Owen shares how he's developed his own popularity …
 
In this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing. Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies. While B2B buying behavior has changed over the years where co…
 
In this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making. Tyler discusses what decision science is, the conn…
 
In this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation an…
 
In this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need v…
 
In this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all im…
 
On this episode, we interview Michael Reynolds of InnovateMap. His firm's expertise has been in assisting businesses to develop digital products and experiences. The pandemic has forced a transition of virtually every business to go digital with every aspect of their business. Whether it's their marketing efforts where in-person meetings and confer…
 
On this episode, we interview Julie Kratz. Julie is the founder and CEO of Next Pivot Point, an accomplished author, and public speaker. Julie is passionate about assisting business leaders focused on diversity and inclusion in the workplace to improve business results and workplace culture. Julie is an amazing, positive force in the workplace for …
 
On this episode, we interview Randie Dial of CLA (CliftonLarsonAllen) and Michael Kelly of FullStack PEO about the importance of financial auditing, taxation, consulting, and wealth advisory services to privately held businesses. In May, CLA and FullStack PEO have teamed up to ensure that FullStack PEO customers had access to great financial adviso…
 
In this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with …
 
In this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides…
 
On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times: Ho…
 
On this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times: Ho…
 
In this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based…
 
In this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via vide…
 
In this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience busin…
 
On this episode, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support. Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesforce fashion, t…
 
In this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support. Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesf…
 
On this episode, we interview Julie Kratz. Julie is a speaker, author, and leadership consultant who assists leaders with driving business results with proven strategies to pivot to the next level with diversity and inclusion. Despite the best of intentions, very few organizations are reaching their equality goals, even those deeply committed to di…
 
In this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels. A b…
 
In this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given t…
 
In this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction. Talent optimization is …
 
In this episode Douglas interviews Indianapolis Entrepreneur, John Qualls. John has had an incredible career launching and leading several technology startups here in the city. His most recent company is Purposely, a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction…
 
On this episode, we interview Alison Barber Bell, Chancellor of WGU Indiana, and Jacob Brown, Graduate of WGU's Master's in Business Leadership and Vice President of Fifth Third Bank. We discuss WGU's unique non-profit, accredited online degree program... from WGU's new Indiana offices downtown. WGU Indiana is an online, competency-based university…
 
On this episode, we interview Keaton Hendricks, founder of Sky Outfitters. Sky Outfitters is an online e-commerce company headquartered in Indianapolis. Since inception in 2016, Sky Outfitters (formerly known as Sky Footwear) has partnered with over 30 different homeless shelters across the Midwest and donated over 30,000 socks as a component of it…
 
In this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services. Marc leads a team comprised of data scientists, design thinkers and progra…
 
On this episode, we interview Chef Ben Hardy and Larry Dickerson on Indiana's Culinary Crossroads Initiative. Team Indiana is a talented and diverse group of Hoosier chefs and home cooks headed to Dallas, TX to compete in the World Food Championships October 16-20. They are representing the State of Indiana as part of the Culinary Crossroads initia…
 
On this episode, we On this episode, we interview Sean Hendrix, the Director of Emerging Technology Partnerships for the Purdue Research Foundation and the managing director of the Indiana 5G Zone. We're discussing the latest public private initiatives to drive 5G implementation and innovation here in Indiana, the Indiana 5G Zone. The Indiana 5G Zo…
 
In this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts. CallRail is the leading provider of marketing software to bu…
 
On this episode, we interview Jeffrey Smith. Jeffrey researched and identified a franchise opportunity and landed on janitorial services and commercial cleaning. City Wide Maintenance continues to grow and retain clients at phenomenal success and Jeffrey shares his experience here. City Wide is a management company in the building maintenance indus…
 
Listen In To Learn: How volumetric video and virtual reality could revolutionize medicine, education, and more How virtual sets are helping the film industry reduce environmental impact How these technologies can democratize storytelling, helping underrepresented populations tell their own stories Hollywood's Alternative Soundstage Imagine shooting…
 
Listen In To Learn How to reduce risk and get buy-in for digital transformation How to identify the right starting point to begin the process The guiding principles of leadership during transformation and beyond How to address the four most significant barriers to transformation The Human Element of Digital Transformation “The shoemaker’s children …
 
Listen In To Learn: How data-driven instruction can accelerate learning How virtual reality can promote diversity in a recruitment process How “vertically integrated training” can solve labor shortages The Looming Crisis in the Aviation Industry Pilots must retire at 65 by federal mandate, and there aren’t enough new pilots coming in to balance the…
 
Listen In To Learn How blockchain can streamline financial transactions A long-term investment plan for blockchain implementation Practical use cases for blockchain technology The Australian Securities Exchange Is Getting Real with Blockchain Of all the exciting new technologies on every business leader’s mind, blockchain may be the most discussed …
 
In this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines. Audelia Boker is an expert who works in the customer experience space and provides an ov…
 
Listen In To Learn: How to choose durable, reliable technology for years of use How to build more efficient data centers How creativity and technology combined to create a $330 million science center Creativity and Technology Combine to Power a $330 Million Science Museum Brooks Weisblat started his career with a degree in biology and an interest i…
 
**Listen In To Learn: ** How McLaren diversified into Health and Human Performance How breakthrough innovations come from the intersection of art and computer engineering How big data is sparking innovation in health care How to build credibility in a an established industry Formula 1 Is More Than Just Winning Races Sure, winning Formula 1 racing i…
 
Listen In To Learn: How robotics is connecting customers to the perfect cup of coffee Why having a sustainable supply chain is important to Briggo Why the future is not filled with robot workers but a human-machine partnership How to use data to create a better customer experience How diversity and inclusion helps Briggo to be an innovative technol…
 
**Listen In To Learn: ** The evolution of a multi-cloud world Why adopting a multi-cloud model requires significant organizational culture change What the cloud announcement at Dell Technologies World 2019 will mean for customers Why clarity is required to pick the best cloud platform to meet your modernization goals How to remain relevant in techn…
 
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