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Welcome to the DS Without The BS podcast from Dstillery, the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. In each episode, our data scientists will help cut through the hype of AI and machine learning, demystifying these concepts for marketers through the lens of politics, sports sponsorships, and more. Enjoy!
 
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Can the data that brands use to discover new customers and drive growth be used to accurately predict where travelers are heading on vacation this summer? Alyssa Bianco, Data Analyst and Peter Lenz, Senior Geospatial Analyst, join Caroline Allen for a conversation on summer travel trends and the differences in the personas of travelers who are look…
 
Each year, brands budget huge sums of money for sports team sponsorships, but few methods exist to validate those expenditures. Peter Lenz and Peter Ibarra join Caroline Allen for a conversation on how brands and sports teams can use data and insights to measure sponsorship effectiveness and ensure that their advertising is hitting a home run.…
 
In our first episode, Peter Lenz, Senior Geospatial Analyst, and Peter Ibarra, Senior Analyst, Data Science and Analytics team boldly predicted the outcome of the PA-18 Special Election that happened on Tuesday, March 13th. In episode two, Caroline Allen, Marketing Manager and Peter Ibarra, are joined by John Pham, the Analyst who built the voter e…
 
Can the same data used by brands to discover new customers and drive growth also help political candidates discover new supporters and drive voter turnout? In our series Dstillery Predicts, we intend to find out.Peter Lenz, Senior Geospatial Analyst, Peter Ibarra, Senior Analyst, Data Science, and Caroline Allen, Marketing Manager, talk about why D…
 
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