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Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!
The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
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The Productpreneur Podcast
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75. Is your Copy Selling or Repelling? - Sara Vartanian
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Do you struggle with what to say when it comes to describing your brand and products on your website, in ads, in emails, or in general? Many business owners pay a lot of attention to the visuals, but don’t pay as much attention to copy. However, effective copywriting can be the difference between attracting or repelling your customers. And so, this…
Marketing Strategies and Topics Covered in this Episode: Is email marketing still effective? How to write great marketing emails Best practices for growing a subscriber list The variables that affect the success or failure of an email marketing campaign
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74. Create a Love Story with your Brand - Marine Gargadennec
34:50
34:50
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“If the sale is a date, then the branding is the reason they would say yes.” - Marine Gargadennec, branding designer In this episode, we speak with Branding Designer Marine Gargadennec about building an outstanding brand. Marine is a Branding Designer who helps product-based entrepreneurs create brands & packaging that make them go from zero to sol…
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eCommerce Marketing Podcast
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How to Generate Hundreds of Subscribers per Day with Giveaway Campaigns - with Josh Coffy
28:49
28:49
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Marketing Strategies Revealed in this Episode: Why giveaway campaigns so effective and are they appropriate for any ecommerce business Tools and resources that are needed to manage your giveaway campaigns How an optimal tech stack help increase your ecommerce sales Examples of businesses that have successfully set up and managed giveaway campaigns…
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The Productpreneur Podcast
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Get Ready for Q4 - Let’s Develop Your Plan Together
26:49
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Q4 is ahead of us - are you ready for the biggest season for product businesses? Recently, we hosted our first ‘Coffee and Cocktails’ session (our weekly live workshop) in the Productpreneur Community, and we chatted about creating your best Q4. I wanted to share this with you as we head into Q4 so you can be confident that you’ve got everything in…
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eCommerce Marketing Podcast
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Building Out Your eCommerce Tech Stack - with Jen McFarland
34:05
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Marketing Strategies Revealed in this Episode: When building or optimizing your eCommerce Tech Stack what is the most important thing to keep in mind? The components of an optimal tech stack and the recommended tools and resources that comprise this optimal stack How an optimal tech stack help increase your ecommerce sales Examples of businesses th…
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72. One of the Most Powerful Tools in your Marketing Toolkit - Email
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In this episode, we dive into something that is super important but we don’t talk a lot about in the podcast - email marketing. It is critical to your business success, considering the return on investment in email marketing is over 4000%! If you think email is a thing of the past, think again! You’ll learn about: The many reasons why you need to f…
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eCommerce Marketing Podcast
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How to Get an Explosion of Sales in 24-Hours Using the Gated Launch Method - with Jordan West
26:10
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Marketing Strategies Revealed in this Episode: What exactly is social selling and what are some stats from the past few years to prove that it is something every ecommerce brand should explore What exactly is the gated launch method Can the gated launch method be used by any ecommerce brand and if so, what are all the steps to making it happen? Bra…
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eCommerce Marketing Podcast
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B2B Content Marketing - with Marti Sanchez
27:05
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Marketing Strategies Revealed in this Episode: How to build a B2B content marketing strategy How content helps generate leads How to choose the right content types How to to track and report on the performance of content
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eCommerce Marketing Podcast
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Advertising to Generate Brand Awareness - with Naira Perez
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Marketing Strategies Revealed in this Episode: What is the primary goal when advertising The checklist and framework that should be followed to get the most out of your ads Common mistakes committed in advertising Businesses that have been successful with their advertising campaign
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eCommerce Marketing Podcast
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Press Release Marketing - with Mickie Kennedy
36:34
36:34
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Marketing Strategies Revealed in this Episode: What is press release marketing How you write a press release for marketing purposes What tools can be used for this press release marketing strategy The Do’s and Don'ts for press release marketing Businesses that have been successful with press release marketing…
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71. You are One Thought Away from your Next Breakthrough - Jarrod Haning
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We have got an exciting show today where we are going to dive deep into how changing the way we think can have a massive impact on our life and business. You know how when you’re in the corn maze and you’re not sure if you should go left or right? But, when you step on a ladder suddenly the maze is no longer a mystery? That’s what our guest, Jarrod…
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eCommerce Marketing Podcast
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Personalization and SMS Marketing - with Dan McGaw
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Marketing Strategies Revealed in this Episode: Why SMS Marketing still the best strategy today The best approach to an SMS marketing strategy How do you measure the success of SMS marketing Examples of businesses that have successfully with personalized SMS marketing
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70. How SEO Can Help You Get More Customers, More Time and More Money - Jessica Morrison
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SEO is a mystery to many entrepreneurs. Lots of business owners talk about social media and paid ads but not about Search engine optimization. But did you know that if you do it properly, you can rank on the first pages of Google searches and get free leads? Do I have your attention now? In this episode, we speak with SEO expert Jessica Morrison wh…
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eCommerce Marketing Podcast
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How to Sell More by Creating Product Bundles - with Kristin Ostrander
26:48
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Marketing Strategies Revealed in this Episode: Wholesale bundle pricing strategy and why is it effective Wholesale bundling vs retail bundle How to implement a bundling pricing strategy Examples of businesses that have been successful with product bundling
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69. Grow your Revenue Streams through Amazon - Verity Sewell
1:02:32
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Have you thought about expanding your business to Amazon but you’re not sure if it’s right for you? Listen up because in this week’s episode, we speak with Amazon expert, Verity Sewell, who’s going to answer all of your questions. Verity is the founder of Smart Little Space. She works with Product Brand Owners to help them set up and launch their b…
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eCommerce Marketing Podcast
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AI-Powered Messaging - with Amber Armstrong
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Marketing Strategies Revealed in this Episode: What is AI-Powered messaging How AI-Powered messaging along with top customer care helps bring new customers and retain current ones Tools and resources that help an ecommerce business generate and manage AI-Powered messaging Examples of businesses that have successfully set up and managed AI-Powered m…
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The Productpreneur Podcast
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68. Launching and Growing a Product Business
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Launching and growing a product business can be really intimidating, so it’s my aim to make it more accessible to everyone. I was recently interviewed by Verity Sewell, Amazon expert and coach, in her Facebook group and the conversation was so interesting that I thought this podcast audience could also benefit from it. Don’t worry - if you’re wonde…
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eCommerce Marketing Podcast
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How to Hire the Right Marketing Person - with Chris Toy
23:21
23:21
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Marketing Strategies Revealed in this Episode: The most crucial marketing role to fill when your ecommerce business is just starting out Marketing roles to fill when your ecommerce business is looking to scale revenue The most crucial marketing role to fill when your ecommerce business is looking to retain and convert more existing customers Exampl…
We become entrepreneurs to be able to have more freedom in our lives - to have a flexible schedule, to answer to ourselves, not to ask permission to go on vacation - but often we find that our schedule is even busier than before. We’re now doing ALL of the things- marketing, legal, PR, accounting, shipping, etc. And plus, we’re building a business …
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eCommerce Marketing Podcast
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Content & Influencer Marketing - with Irene Moore
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31:10
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Marketing Strategies Revealed in this Episode: Specific trends that have been seen in the world of influencer marketing within the past year Actionable strategies that brands can use to connect with the right influencers Is influencer marketing a sustainable strategy for years to come? Well known brands that have been successful with influencer mar…
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66. Working with the Circular Economy for a Better Planet and Business - Lindsey Boyle
59:35
59:35
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It is no secret that climate change is upon us and we need to act now in order to save our planet. According to the United Nations, 2010 to 2019 was the warmest decade ever recorded. Weather patterns are changing, sea levels are rising, and weather events are becoming more extreme. But what can we as business owners and consumers do about this horr…
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eCommerce Marketing Podcast
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eCommerce Marketing Automation - with Kaitlyn Study
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26:26
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Marketing Strategies Revealed in this Episode: Recommended marketing automations for service-based companies How do you leverage these automations to improve ones overall eCommerce marketing strategy The tools/methods and resources that can be used to implement these automations Examples of businesses that have been successful with these automation…
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The Productpreneur Podcast
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65. Getting Your Products Into the Hands of Celebrities - Sarah Shaw
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Getting your products into the hands of celebrities is going to catapult your brand visibility. I have the pleasure of introducing you to Sarah Shaw, who helps product business owners get publicity through celebrities. Sarah is a fashion entrepreneur, product designer and business coach. With her 20 years of experience - and 6 companies under her b…
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eCommerce Marketing Podcast
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Social Media Marketing - with Toccara Karizma
28:30
28:30
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Marketing Strategies Revealed in this Episode: How an ecommerce business knows if social media paid ads on Facebook and Instagram are right for them Some effective ways to come up with the right messaging and targeting the right demographics on social media What an average ecommerce business creates a Facebook group about that makes sense Examples …
How do you really get inside the heads of your consumers? You need to speak to them and get feedback from them. We think we know them but we may be guessing or going off our own preferences. Leveraging market research for your business is critical to understanding your consumers. Otherwise, you’ll be shooting in the dark or throwing spaghetti on th…
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63. Building a Joyful Business - Lianne Kim
40:10
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Looking to add more joy to your business? I am thrilled to introduce you to an amazing business coach who is helping women have a more joyful and impactful business. Lianne Kim is a Business Coach and the founder of Mamas & Co. - a community for mama entrepreneurs. She is the host of the wildly popular podcast 'The Business of Thinking Big' and the…
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eCommerce Marketing Podcast
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Lead Nurturing Using Text Message Marketing - with Craig Klein
31:23
31:23
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Marketing Strategies Revealed in this Episode: Ways that an ecommerce business can get leads and start the nurturing process How you can effectively nurture leads using text marketing and SMS communication The specific tools and resources that are required for nurturing leads through text marketing? Examples of businesses that have been successful …
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The Productpreneur Podcast
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62. Leveraging TikTok for your Product Biz - Samantha Vlasceanu
53:08
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Well you might have heard about a little thing called TikTok. Maybe you cringe at the thought of doing a dance video. You might think it’s just for your teen kids. But actually, we’re going to talk all about WHY you, as a Product based business owner, should be using TikTok and how you can use it to market your products. Today we speak with Samanth…
Marketing Strategies Revealed in this Episode: What is performance marketing and how do you build a process to drive growth What tools can be used to help manage performance marketing Key performance indicators to monitor and measure effectiveness Businesses that have been successful with their performance marketing…
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61. Creating the Girl Gang Marketplace for Women Entrepreneurs - Jenni Bourque and Katie Conliffe
29:11
29:11
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In this episode, we hear from two fabulous ladies who are on a mission to help small, women-owned businesses thrive. Jenni Bourque and Katie Conliffe founded the Girl Gang Canada, an online collective of small, women-owned Canadian businesses. Their mission is to encourage shopping local, shopping Canadian and to help you see that your purchases ha…
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The Productpreneur Podcast
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60. How this B-Corp Certified Fashion Company is Changing the Industry - Kristi Soomer
41:16
41:16
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Sustainability in the fashion industry is uncommon but highly necessary. In this episode, we speak with an incredible product-preneur who is changing the fashion industry with innovative and sustainable ideas. Kristi Soomer is a former management consultant turned fashion entrepreneur. She is the founder and CEO of Encircled, a B-corp-certified fas…
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eCommerce Marketing Podcast
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Creating a Product Review Strategy for Your eCommerce Business - with Jameela Ghann
29:20
29:20
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Marketing Strategies Revealed in this Episode: What is a specific product review strategy and how does it help e-Commerce businesses How can you get more reviews and generate more content from customers How to measure the success of your strategy What businesses have been successful with this strategy…
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eCommerce Marketing Podcast
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Content Marketing and Search Engine Optimization - with Jeff Coyle
29:58
29:58
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Marketing Strategies Revealed in this Episode: What is content marketing How is traditional marketing different from content marketing? The various uses of content marketing What is an ideal content marketing strategy
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59. Grow your Visibility and Gain Credibility through PR- Susanne Fox
44:44
44:44
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Leveraging Public Relations or Earned Media is one of the best ways to build awareness and instant credibility for your brand. In this episode, we speak with an expert on this topic who is going to blow your mind with her advice for how you can get PR for your business. Susanne Fox is a former journalist, broadcast news anchor and marketing directo…
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58. Launching a Smart Wearable Tech Product - Adrien Beyk
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“Idea is maybe 3-5% of the success of a company. The rest of it is just execution”. - Adrien Beyk, Founder & CEO of Quanta Vici If you’re thinking of launching a tech product, this episode is for you. In this episode, we chat with an entrepreneur who launched a very cool and successful smart wearable tech line. Adrien Beyk, founder & CEO of Quanta …
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eCommerce Marketing Podcast
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How to Increase Customer Lifetime Value - with Will Laurenson
32:46
32:46
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Marketing Strategies Revealed in this Episode: What elements comprise the customers onsite experience? Ways to optimize the onsite experience Ways to improve the customer's post-purchase experience and why is this essential for increasing the customer's lifetime value Businesses that have been successful with providing an awesome customer experienc…
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57. Do THIS and Grow Your Company’s Value
18:31
18:31
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What is the ONE thing that you can do to increase your company’s value? It’s not just launching a product. It’s building a BRAND. A brand is one of your most important assets. It is the thing that delivers value above anything else. Yet, many founders don’t spend as much time on their brand development as their product development. I work on brand …
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eCommerce Marketing Podcast
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YouTube Influencer Marketing - with Brian Ayers
34:21
34:21
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Marketing Strategies Revealed in this Episode: What is YouTube influencer marketing? How to find influencers that are right to market your products/services How to measure the success of YouTube influencer marketing Specific things that Ayers Naturals and African Fly have done to be successful with YouTube influencer marketing…
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56. The Power of Intuition in the Creative Process - Katherine Earl
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49:51
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I have the pleasure of introducing you to Katherine Earl. Katherine and I met at a business group for moms and she reached out because she wanted some direction in her business. We had a ½ day strategy session and I fell in love with her product and business. I just knew she was onto something big. Katherine Earl has spent twenty years designing cu…
Marketing Strategies Revealed in this Episode: What are the eCommerce trends in 2021 How can businesses prepare for these trends? What are some of the practices that should be discontinued / continued to adapt to these trends? Businesses that have been successful with their change management to keep up with the latest trends…
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55. How this Founder Grew her Food Startup to $100 Million in 3 Years - Suzie Yorke
52:59
52:59
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I’m excited to introduce you to this founder who launched a rocket ship food start-up brand, Love Good Fats, that just exceeded $100mil in Revenue in a little over 3 years! Suzie Yorke is on a mission to bring healthy fats back. A mom, eleven-time Ironman competitor and yoga enthusiast, Suzie spent years adhering to a low-fat diet only to hit a wal…
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eCommerce Marketing Podcast
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Is the Importance of Link Building Coming to an End? - with Neil Patel
21:58
21:58
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Marketing Strategies Revealed in this Episode: What is back linking and why is it so important in the eyes of Google? Link building strategies that any ecommerce business can get started with The changing need for building links Do’s and Dont’s when it comes to link building
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54. The Secrets to Building a Youtube Audience - Amber Lykins and Olivia Heyward
55:17
55:17
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Have you ever thought about leveraging Youtube to grow your business and whether it would be worth your time and investment? Today we answer that question for you, as we chat with two Youtube experts, Amber Lykins and Olivia Heyward. Amber and Olivia co-founded the Create Content Academy and the A and Oh show on Youtube, where they teach female ent…
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eCommerce Marketing Podcast
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Creating a Cross-Sell Marketing Strategy to Drive eCommerce Sales - with Liat Karpel Gurwicz
35:01
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35:01
Marketing Strategies Revealed in this Episode: What is cross selling and why is it essential when looking to increase the Average Order Value from each customer What are basic tactics to cross promote and sell additional products and services How does a business know when to draw the line when deciding how many products and services to cross promot…
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53. How to Rank on Google Without Paying for Ads - John Vuong
44:43
44:43
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If you’ve wondered how to rank better on Google Search without even paying a dime on ads, this episode is for you. Today we hear from an SEO expert who shares his secrets to building strong SEO. John Vuong is the owner of Local SEO Search, a boutique agency from Toronto. He helps small and medium sized businesses rank on Google for keywords that th…
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eCommerce Marketing Podcast
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How to Get a Product Off-the-Ground Using Crowdfunding - with Dan Demsky
35:29
35:29
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Marketing Strategies Revealed in this Episode: What is crowdfunding and how does it work? How to get a product off-the-ground using crowdfunding How to plan a crowdfunding campaign strategy Examples of organizations/businesses that have been successful with crowdfunding
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52. Money Money Money! Become the CFO of Your Business - Melissa Houston
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It’s tax season and so many of us are looking at our finances from the past year, some of us for the first time. So there is no better time than now to discuss finances. We are going to hear from a Finance expert who doesn’t hold back when it comes to talking money and finances. Melissa Houston is a Chartered Professional Accountant (CPA), a Busine…
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eCommerce Marketing Podcast
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How to Build a Marketing Department - with Casey Stanton
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35:43
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Marketing Strategies Revealed in this Episode: The competencies that are needed when hiring for a marketing team The key functions performed by marketing team in order to be effective The tasks/activities that should be assigned to this department for optimal performance How to measure the individuals and teams performance…
