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The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.
Welcome to the Productpreneur Podcast where we help you launch and scale your product business. Learn from and get inspired by successful product entrepreneurs and the experts who help them. In each episode, we’ll share the latest trends, proven strategies and inside secrets of the product world – all designed to help you kill it with your own venture!
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The Productpreneur Podcast
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106: Redefining Womens’ Age and Healing Pain through Cannabis Products with Shauna Levy
43:38
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Shauna Levy is redefining womens’ age and helping them to heal their pain through her cannabis products. She gives us an in-depth look at how her products help women, and also debunks myths around CBD and THC in products. Shauna Levy is a Canadian cultural visionary and entrepreneur. She is the founder and CEO of MADGE AND MERCER MODERN APOTHECARY,…
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eCommerce Marketing Podcast
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Content Marketing and SEO - with Farzad Rashidi
31:36
31:36
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Today's guest is Farzad Rashidi who is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity. He also runs the marketing efforts at Visme, where he helped the company gain over 12.5 million users and pass 2M monthly organic traffic. Since then, he’s been helping other com…
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The Productpreneur Podcast
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105: Pivoting after falling out of love with your product business with Kathy Fernandez
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34:40
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Did you start your product business and have since fallen out of love with it? It’s okay to pivot and start over with something new. My guest, Kathy Fernandez, is a former client and product business owner. In this episode, she shares how she fell out of love with her first product business, and how she pivoted and started a new product business th…
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eCommerce Marketing Podcast
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Using Influencers, Creators and Celebrities to Become Direct Sellers of Your Brand- with David Perry
48:53
48:53
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Today's guest is David Perry who is the CEO of Carro, a new e-commerce partnership network used by over 30K Shopify brands. GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network. The goal is to keep users on your store, adding all the things they need directly into your cart. Carro provide…
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eCommerce Marketing Podcast
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How to Increase Sales through Affiliate Programs and Content Partners - with Dustin Howes
33:14
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Today's guest is Dustin Howes who is an affiliate program growth consultant that has helped dozens of businesses to 10x their affiliate program revenue. He also provides an extensive library of affiliate program growth tips and consultations at his website dustinhowes.com. In this episode, you will learn What are the key things that need to be in p…
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The Productpreneur Podcast
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104: Growing your product business using organic social media marketing - Charlotte Smith
35:04
35:04
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How do you grow and market your products in an organic way? We can leverage Facebook groups, other social media platforms, and email marketing. My guest, Charlotte Smith, shares how she scaled her business to 75k in sales in 2021 using these exact strategies. Charlotte is a mother of 3, master of chemistry, and maker of soap. She started her own jo…
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The Productpreneur Podcast
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103: Gear for Girls+Women in a World of Male-Dominated Sports - Deb North
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The best products are those that target an unmet need in the market. I’m excited to share this episode with Deb North, founder of Yes! Athletics. Deb North is a serial entrepreneur. She has owned the successful executive search firm True North Consulting since 2011. She launched Yes! Athletics in 2020 after discovering that there were no wrestling …
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eCommerce Marketing Podcast
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How to Grow Your Customer Base Using Live Video - with Kirk Nugent
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Today's guest is Kirk Nugent Expert live stream coach and accomplished content creator, Kirk has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise …
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The Productpreneur Podcast
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102: Leadership Lessons - on the Female Founder Friday Podcast with Lindsay White
29:56
29:56
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Have you thought of yourself as a leader? If you’re an entrepreneur, you are by default a leader. You lead your team, you lead your suppliers, and you lead yourself. I was recently on the Female Founder Friday podcast with Lindsay White who is a Leadership coach. We had an interesting conversation about leadership and what it means to be a leader. …
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eCommerce Marketing Podcast
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Using First and Zero-Party Data to Improve Customer Lifetime Value - with Valentin Radu
26:17
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Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet …
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The Productpreneur Podcast
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101: A Financial Product to Unlock the Market for First-time Homebuyers - Alex Kjorven
43:57
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It's no secret that it's becoming more and more difficult for first-time homebuyers to enter the housing market without the help of the 'bank of mom and dad'. Now, there is a 'product' that helps solve this challenge... It is my great honor to introduce you to Alex Kjorven, a changemaker and senior executive of a revolutionary startup called Ourbor…
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eCommerce Marketing Podcast
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Promoting Your Brand across Amazon and Other Online Marketplaces - with Onn Manelson
30:47
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Today's guest is Onn Manelson who is a serial entrepreneur and the founder of RevenueWize, an AI-based Amazon advertising platform. Prior to RevenueWize Onn founded MarketYze, a leading retail price optimization solution working with leading retailers such as Best Buy, Staples, eBay, Sears which was acquired by Revionics. He currently focuses on he…
Today we’re celebrating our 100th episode and to celebrate, I wanted to share 5 clips of interviews from some of our most popular episodes. It’s so hard to choose, as I loved every episode. I can’t believe it’s been 100 episodes already. It was only a seed of an idea when I started this podcast on Nov 4, 2019, and now here we are. The podcast is in…
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eCommerce Marketing Podcast
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How to Run Profitable Paid Ads Campaigns - with Michael Lisovetsky
28:57
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Today's guest is Michael Lisovetsky who is the co-founder of JUICE, an integrated digital marketing agency. Lisovetsky started his first company at the age of 14, and has since founded, advised, and sold various businesses. He applies that first-hand experience to his work at JUICE, helping to build and grow brands through efficient campaigns that …
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The Productpreneur Podcast
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99: Creating a Military-Grade Bag for Moms - Jillian Coburn
39:15
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Today we meet a really interesting guest who invented a new product because she couldn’t find anything like it. You’ll hear her story of how it wasn’t as straightforward as she initially thought but it was so worthwhile in the end. Jillian Coburn is an entrepreneur, inventor, writer, outdoors-woman, and mother of three, who is passionately committe…
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eCommerce Marketing Podcast
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Why WhatsApp is the Ultimate eCommerce Marketplace - with Cesar Martin
31:08
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With the ever-growing popularity of WhatsApp, many businesses are using it as an excellent way to engage with current and potential customers. In this episode, Cesar Martin from chatwith.io enlightens us with crucial strategies to tie into this growing global marketplace.
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The Productpreneur Podcast
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98: Creating Breakthrough Advertising for Your Business - Lauren Schwartz
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If you’re trying to figure out the secret sauce to breaking through with your advertising, this week’s episode is for you. As our guest explains, you have a few seconds to grab the attention of your audience, so you’ve got to make sure your creative breaks through. I’d like to introduce you to Lauren Schwartz, owner and Creative Director of The Lof…
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eCommerce Marketing Podcast
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Retargeting to Increase Customer Engagement and Sales - with Kyle Duford
31:35
31:35
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Marketing Strategies and Topics Covered in this Episode: What is retargeting and why is it so important today Recommended retargeting strategies that a business should follow The tools and resources that can be used to help with retargeting strategies The key performance indicators that should be monitored to measure the effectiveness of retargetin…
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The Productpreneur Podcast
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97: Creating a Smart Tech Product Inspired by Rituals - Kate Bouchard
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I’m so thrilled to welcome this amazing female founder who decided to reinvent a very dull product and create something that is not only functional but also inspiring and extraordinary. Kate Bouchard is a unique mix of creativity, and business savvy. She is the founder of Loba, a smart pill organiser, and Armature Collective, a marketing and brandi…
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eCommerce Marketing Podcast
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Improving Site Performance to Increase Sales - with Shane Bishop
31:12
31:12
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Marketing Strategies and Topics Covered in this Episode: Why site performance so important when it comes to reaching more customers and generating more website traffic and sales The first step an ecommerce business should take when assessing their site performance and the benchmarks that should be measured against The specific strategy that should …
Whether you’re an entrepreneur, aspiring entrepreneur, employed or a parent…whatever you do, it never fails that we live full lives. Being connected 24/7, there are infinite things we can do and somehow, not enough hours in the day. That’s why I thought it would be fun to share my own productivity hacks with you. These are things that I do or I’m m…
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eCommerce Marketing Podcast
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eCommerce SEO and Transformation to Drive Growth - with Luke Carthy
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33:40
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Marketing Strategies and Topics Covered in this Episode: Customer retention vs. customer winback strategies The main aspects of SEO that an ecommerce business should focus on Specific SEO strategies that should be used specifically to drive growth Examples of businesses that have implemented successful SEO growth strategies…
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The Productpreneur Podcast
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95: Serial Entrepreneur Couple Reinvents the Stamp to Create Custom Packaging - Rebecca & Simon McIntyre
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I’m so thrilled to share this episode with former friends and colleagues of mine - Simon and Rebecca McIntyre, a husband and wife duo from Australia who are making waves with their business. We used to work together at Coca-Cola in Australia and when I discovered that they started a business serving small businesses, I knew I had to have them on th…
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eCommerce Marketing Podcast
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Growing a 7-Figure DTC Brand through Micro-Influencers - with David Morneau
26:44
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Marketing Strategies and Topics Covered in this Episode: What are micro-influencers? Why focussing on micro-influencers a sweet spot rather than trying to focus on any influencer Lessons learned from mistakes made while growing a brand and actionable strategies that were learned that are still relevant today. Examples of businesses that have been s…
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The Productpreneur Podcast
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94: Making the Most of your Product Photography - Joanna Wojewoda
34:03
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In this episode, we chat about something very important to product businesses…one of the most important things you’ll need to create a high converting ecommerce site… High quality product photos. Your ecommerce site needs to sell itself and if you don’t have high quality images, you might just lose the costly lead you just brought to your site. I h…
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eCommerce Marketing Podcast
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Why Accelerated Mobile Pages Email Format is the Future - with Aquibur Rahman
24:23
24:23
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Marketing Strategies and Topics Covered in this Episode: What exactly is AMP email? How ecommerce businesses can use AMP emails to improve the engagement with their customers and prospective customers. The specific tools and resources that are required to set up and manage AMP email campaigns Businesses that have been successful with AMP emails…
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The Productpreneur Podcast
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93: How this Skincare Business is Changing the World - Lily Yang
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If you’re just starting your product business, you’re going to love this episode. This is a story of a former corporate executive who wanted to start her own brand to make a difference. She is making a difference and helping to fight human trafficking through her products and her nonprofit. Meet Lily Yang, founder of Lord & Lily skincare. She is a …
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eCommerce Marketing Podcast
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How to Use Simple Quizzes for Email List Building - with Adam Pearce
31:05
31:05
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Marketing Strategies and Topics Covered in this Episode: Why quizzes are more effective for email list building rather than traditional pop ups The Klaviyo nucleus approach Why email marketing is the brain for all marketing channels Examples of businesses that have been successful using quizzes and the Klaviyo Nucleus approach…
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The Productpreneur Podcast
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92: How a Quiz can Rock Your Biz - Josh Haynam
32:10
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In past episodes, you may have heard me speaking about building your email list using quiz building tools. The main platform I recommend is Interact. Well, I was thrilled when the co-founder of Interact reached out to me to be on this podcast. All through the power of digital marketing, he saw that I linked to their site in one of my blog posts, an…
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eCommerce Marketing Podcast
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How to get an Explosion of Sales with Influencer Marketing - with Luke Lintz
34:19
34:19
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Marketing Strategies and Topics Covered in this Episode: How does an ecommerce business get started with Influencer marketing How does an ecommerce business select the right influencer for them? How to determine the correct incentive to offer influencers to promote your brand Examples of businesses that have launched successful influencer marketing…
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The Productpreneur Podcast
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91: From Welfare to Millionaire - Sandy Forste
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Have you heard about ‘manifesting wealth’, abundance, the Secret, and wonder if this is all just too good to be true or if it can work for you? I had the honor of speaking with Sandy Forster, the money mindset mentor for women world-wide who are ready to experience more abundance and freedom in their life. Sandy went from welfare to millionaire, ha…
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eCommerce Marketing Podcast
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How to Empower Customers to Assist in Product Creation - with Sean Tepper
29:50
29:50
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Marketing Strategies and Topics Covered in this Episode: Ways in which you can empower your customers to create your product for you Why it is so important that your product / service creation is a collaborative process between you and your customers and prospective customers The tools and resources that are needed for getting feedback from custome…
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90: Creating a Greater Good - Madeleine Shaw
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This next guest is so impressive and a pioneer in many ways. She thinks differently, she questions the status-quo, and she goes through uncharted territory. Madeleine Shaw is an award-winning serial social entrepreneur based in Vancouver BC. She founded and co-founded multiple for- and non-profit organizations, and she is best known as the co-found…
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eCommerce Marketing Podcast
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The Right Accounting Principles to Grow Your eCommerce Business - with Andrew Warner
25:43
25:43
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Marketing Strategies and Topics Covered in this Episode: The most important accounting tasks for eCommerce businesses The tools/resources needed to accomplish these accounting tasks The challenges and success factors of eCommerce development in our current third millennium era Businesses that have done a great job managing their accounting tasks fo…
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89: The Not-so-Lost Art of Letterpress - KJ Blattenbauer
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I love interviewing entrepreneurs, especially those who are new to their business and might be going through the same challenges and opportunities that you’re facing in your business. Today, we’re chatting with KJ Blattenbauer. KJ is the creator of Pretty Peptalks, a high-end letterpress stationery brand based on the belief that life is better when…
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eCommerce Marketing Podcast
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Google Ads for eCommerce Stores - with Sandeep Kumar
27:00
27:00
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Marketing Strategies and Topics Covered in this Episode: The different types of Google Ads that are available for ecommerce stores? How a brand determines which type of ad is best for their brand The rule of thumb when it comes to coming up with a cost per click amount and budget Examples of businesses that have been successful with Google Ads and …
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88: Starting your Side Hustle - Carrie Bohlig & Craig Clickner
48:09
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It’s not every day that I get to interview a power couple. I loved this interview with Carrie Bohlig & Craig Clickner. They are just the most down to earth entrepreneurs but I learned how impressive they are - that they have 8 income streams and teach people how to start their own side hustles. Carrie and Craig are a Midwestern husband & wife duo, …
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eCommerce Marketing Podcast
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Customer Retention Strategies to Increase Revenue - with Dawn Sinkule
29:19
29:19
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Marketing Strategies and Topics Covered in this Episode: What is customer retention and how does it differ from winback strategy What are the different customer retention strategies How do you measure the success of customer retention strategies The do’s and don’ts of customer retention
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The Productpreneur Podcast
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87: Maximizing your eCommerce Business - Chloë Thomas
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38:54
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Welcome to the PP podcast and happy new year! I hope that 2022 brings you so much joy, prosperity and good health. It’s the first episode of the new year and we have some exciting guests for you this year. I’m thrilled to introduce this week’s guest, Chloë Thomas - Best selling Author, International Speaker, and host of both the Award-winning eComm…
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eCommerce Marketing Podcast
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How to Create an Evergreen Marketing Channel - with Jonathan Baldock
29:11
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Marketing Strategies and Topics Covered in this Episode: Why exactly is Evergreen Marketing What are the benefits of Evergreen Marketing What specific marketing efforts can you implement for evergreen marketing Businesses that have been successful with evergreen marketing and the specific things they have done to be successful…
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86: The Art of Tea and Personalized Experiences - Prati Bhatt
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This show is just a perfect introduction to 2022, as we reflect on who we are and who we want to be. According to this week’s podcast guest, “The greatest risk you'll take is not risking anything and playing safe. Organised audacious risk can lead you to greater good.”I’m excited to introduce you to Prati Bhatt, founder of Teaphoria and sustainable…
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eCommerce Marketing Podcast
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Conversational SMS Marketing - with Lisa Popovici
29:17
29:17
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Marketing Strategies and Topics Covered in this Episode: Why exactly is Conversational SMS Marketing How to implement a strategy to recover abandoned carts in real time with customers using SMS marketing Other types of conversations that ecommerce businesses can have with their customers using SMS without being overly aggressive Businesses that hav…
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85: Leadership Starts from Within - Lindsay White
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When you have a small business, you may think that leadership is not as important or as valuable, but that couldn’t be farther from the truth. As we learn from this week’s podcast guest, leadership is just as important when you’re starting out as it is when you have a large company. In this episode, we hear from Lindsay White, a sought-after leader…
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eCommerce Marketing Podcast
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Why Word of Mouth Marketing is Here to Stay - with JP Clement
26:03
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Marketing Strategies and Topics Covered in this Episode: What is word-of-mouth marketing and what are the latest practices and tactics to help promote businesses What are the key metrics when measuring success of a word-of-mouth marketing campaign What are the advantages/disadvantages of word of mouth marketing vs other types of marketing Companies…
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84: Strategies for Getting Started on Amazon - Kristin Ostrander
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If you’ve wanted to get started on Amazon, we’ve got the perfect guest for you. Kristin Ostrander is an author, serial entrepreneur, speaker, podcaster, and eCommerce expert. She founded MommyIncome.com and hosts a weekly podcast, The Amazon Files, where she helps others start and grow businesses online. Her grit, hard work, and business savvy have…
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eCommerce Marketing Podcast
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How to Achieve Success with Amazon Pay Per Click - with Travis Zigler
31:55
31:55
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Marketing Strategies and Topics Covered in this Episode: What is Amazon Pay-Per-Click The different Amazon pay per click ad types and which ones are right for you How to increase visibility and sales Examples of businesses that have been successful with their Amazon Pay-Per-Click
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How Customer Engagement can be your Secret Sauce - Cheryl Mason
37:09
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Did you know that it costs five times as much to attract a new customer, than to keep an existing one? But most businesses focus on acquiring customers rather than nurturing current customers, thereby losing out on some low hanging fruit. This is why we are so excited to speak with Cheryl Mason, CRM expert and founder of The Business within CRM. Ch…
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eCommerce Marketing Podcast
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Why Conversion Rate Optimization is the Key to Ecommerce Success - with Joris Bryon
27:38
27:38
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Marketing Strategies and Topics Covered in this Episode: What is Conversion Rate Optimization Ways to improve your conversion rate Tools that you can use to improve your conversion rate The Key performance indicators used to measure conversion rate improvements
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The Productpreneur Podcast
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82: The Secrets to Getting Listed at Retailers
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One of the most common questions I hear is ‘how do I get listed at the major retailers’? For many people, getting listed at retailers, especially the large ones, seems daunting. Approaching buyers and pitching to them can feel scary. I feel you and I’ve been there. I faced my share of rejections from buyers but I also managed to get into the larges…
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eCommerce Marketing Podcast
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Upselling and Bundling Products to Grow Your Business - with Aazar Shad
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Marketing Strategies and Topics Covered in this Episode: What are upselling and cross-selling techniques How do you do upselling What is an example of cross-selling Other metrics that should be measured to determine the efficacy of upselling and cross-selling
