show episodes
 
This is your Digital Marketing School! Each week we will break down complex marketing strategies into bite-sized steps you can take immediately to reach your most profitable audience online. Join Liquis Digital founder and your marketing maestro of 13+ years, Brad Ball, as he discusses topics in the realm of organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and much more.
 
As a business owner, you’d probably rather have a tooth pulled than sit down and write emails to your list or copy for a sales page. Each week, Rob Fortier, content marketing coach, will bring you inspiring insights or motivating guests to help you go from a blank page to a completed project. If you’re a coach, consultant, or solopreneur, and you aspire to grow your business using email, social media, blogging, video, or any other form of marketing that uses the written word, then this is th ...
 
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
 
Email Marketing Insiders is a weekly podcast hosted by Mike Eyo (Max Your Sales) and Jason Webb (Emailforce). The duo share cutting edge email marketing strategies that will grab your reader's attention and compel them to click...You will also hear from today's most successful online entrepreneurs, which means you can get ACTIONABLE ADVICE on what’s working RIGHT NOW. Each episode features golden nuggets of knowledge, internet resources, and action steps. Learn little-known email copywriting ...
 
Hey! Welcome to the Product Powerhouse Podcast, my name is Erin Alexander, I’m the host of the show. I’m the founder of Alexander Design Company, a Shopify web design and marketing agency for e-commerce businesses. I believe that running a shop is a completely different ball game than other types of online businesses and I created this podcast to bring you the support and inspiration you need to make your shop a success!
 
The Community & Conversions Show helps leaders grow their audience, impact, and business using a community as the foundation - and conversion strategies to maximize your efforts! I’m Arne Giske and after building a group to 80,000 and selling 7 figures from it - I’ve learned the tricks of the trade and got to work with over 3,000 clients. Grow your community, grow your business, and grow your impact by tuning into “The Community & Conversions Show” weekly! We’ll have interviews with top lead ...
 
You have a biz vision in your heart that you want to share with the world. But, when it comes to communicating that with your audience, you don’t know where to start. You want to be wildly successful, but the limiting stories you tell yourself hold you back from shining your light. It’s time to create your soulful brand on your terms. Alison Barker, a brand strategist and copywriter for female-founded wellness brands, discusses how you can create your soulful brand with mindset, messaging an ...
 
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with ...
 
dattrax is Jim and Dat, Best Friends for over two decades, DJ Duo and fanatic House Fiends! From Toronto, Ontario, Canada! We only listen to, play house music or anything that would sound good mixed with it. Come enjoy our passion and please comment after listening. You are the inspiration. from DJ Bio: "...I was in love with house and DJing when I realised that it wasn't music in the sense of Mozart, but a form of self expression- participating in making a musical collage. Like a musical cu ...
 
The Black Swan Group has 10+ years of experience working with companies and individuals to take their negotiation skills to the next level. Our approach provides specific, actionable skills for navigating the negotiation process. Based on emotional intelligence and human nature, these skills transcend culture, build trust, and uncover the other side’s value system. By identifying the ‘Black Swans’ in a negotiation, you can effectively influence the other side’s decision making. Our simple ye ...
 
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show series
 
Email sequences are so important for marketing and for building rapport with your customers, yet it’s usually the most daunting task of a new business owner. Myself, and my team, do email sequences for our clients all the time, so this material is always fresh and center of mind. That’s why episode 72 of the Product Powerhouse Podcast is about 3 ba…
 
Most companies using marketing automation outperform their competitors. Implementing marketing automation in your business will not only boost your conversions, it’s going to save you a ton of time, create consistency in your messaging, build trust, and nurture relationships with your customers. In this episode, we’re going to give you the step-by-…
 
How To Convert Group Members Into Customers With Amazing Email Sequences W/ Rob & Kennedy! #ArneGiske #CommunityandConversions The Community & Conversions Show aims to inspire people to live the life they want to live, via entrepreneurship. Arne's mission is to inspire, empower, and educate the next generation of business leaders through the power …
 
Email is not dead. When you’re selling products online, you always need a few different tools in your marketing kit. You’ll use advertising so people hear about your products in the first place. Then you’ll need some way to move those leads from lukewarm to interested in buying to paying customers. And most businesses, from small local retailers to…
 
This edition we dive into:• HubSpot Payments announced• HubSpot Roadmaps• Using Analytics Views in Traffic Analytics reports• How to send internal notifications when a new blog post is published• How to optimise channels versus optimising ads in a channel• How to use the Knowledge Base searched for terms to drive content ideas• An example of a terr…
 
Want your company to be seen as an industry leader? Wondering how LinkedIn can help? To discover how to begin building thought leadership on LinkedIn, three types of content that will help, and how to choose the face of your company, I interview Mandy McEwen. Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor: Jo…
 
In this episode, we’re getting nerdy on Google Analytics so you can find out what’s working and what isn’t. If you're like most businesses, you probably have no idea what people are doing once they get to your website… Or how they are even getting there! If you’re doing any sort of marketing, how do you really know what’s working and what isn’t? Th…
 
The most adept negotiators work to bring about an agreement in the most organic way possible—by engaging in a conversation and listening, communicating, and responding to their counterpart in an emotionally intelligent way. In this video, Brandon Voss outlines the negotiation process and shares how to mix in Black Swan techniques to achieve Tactica…
 
The pop up is almost always the number one way my clients get the most sign ups on their opt in offers. However, on average the pop up only converts 3% of those exposed. So how do you make sure your pop up is converting the most it can? That’s why episode 74 of the Product Powerhouse Podcast is about perfecting your pop up! In this episode of the P…
 
When you’re thinking about creating a digital product, there are a lot of decisions to make. Should you create a course or a membership site? Write a book or provide one-on-one coaching? There are so many options, and each one has its own nuances, benefits and challenges. Whatever product you decide to create, you’ll have to make choices about stru…
 
There are a lot of rules out there on how to run your biz. One of the big ones is consistency and showing-up. There is a lot to be said for both. People need to see your message many times to become familiar with it. Some studies suggest it’s 7 times. But, showing up and consistency are yours to own and manage in your soulful biz. The thing is, wom…
 
Developing your ability to use 'no' is critical to being a successful negotiator. In fact, every negotiator who is successful has learned how to say no, and has learned how to do it in a way that not only makes them appear completely calm and rational, but it allows the other side to feel like a hero.In this video, Brandon Voss breaks down the phas…
 
This edition we dive into:• Is the online event format over?• Saved Sections in Emails and Pages• HubSpot Deal Splits • XML Sitemaps for your Knowledge Base articles• HubSpot Clear Property Action in workflows• Facebook fallout• The cutest video of a goat and a monkey eating berries• Are you interested in HubSpot Coaching?Full show notes available …
 
Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest ads? To learn which types of products work best with Pinterest ads and how to create your first Pinterest ad campaign, I interview Lindsay Shearer. Sponsor: Visit Wix.com/Partners and reimagine what your agency can accomplish. | Sponsor: Join Mark…
 
Having this ONE page on your website can automatically generate more sales without lifting a finger. Yes, your website has many functions like building credibility, making it possible for referrals or organic traffic to learn more about you, and even creating an opportunity for people to connect with you in some way. But what if your website could …
 
Speaking with confidence is one of the ultimate challenges that most people face. Why? Because it is only when you know what you are talking about that you can speak with confidence. Brandon Voss and Sandy Hein share how you can speak with confidence no matter how intimidating it may be, and why you should always walk into negotiations with genuine…
 
Sometimes you need a complete overhaul of redesigning your Shopify experience, which is where we come in. But sometimes, you just need to do small updates and tweaks here and there to make the experience better without a complete 180 change, and that is where Ilana Davis comes in. Ilana Davis is the owner of JSON-LD and helps Shopify users make sma…
 
When you set up email marketing for your business, it can completely change the way you market your business overall. Being in someone’s inbox is a totally different game than showing up in their social media feed. There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list th…
 
It’s so easy to fall into this trap when you craft copy for your sales or services page. You’re proud of your offering. You want to tell your soulmate clients all about what they get. I get it. But, they are not *really* interested in the pdf workbooks and the coaching calls. I mean, that is important and needs to be included in your sales or servi…
 
Do emails have tone? Give your emails a friendly and welcoming nature by taking the time to add in specific words and punctuation, or what we like to call, email softeners. Email softeners make sure that your message is received in a nice tone to help eliminate the likelihood that the other side reads your message in an aggressive or hostile tone.R…
 
Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts? To discover why data is important, what data to look at, and how to use data to inform your strategy, I interview Brie Anderson. Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Sponsor: Join Marketin…
 
How’s your social media marketing going? Are your social platforms driving new leads to your business? Are you forging new relationships and connections? When you check your follower count or engagement, is it as good as the other platforms you follow? Or do you feel like you are spending a ton of time, putting in a ton of work, and nothing is happ…
 
How to Gain Social Media Followers Organically 2021 (Grow from 0 to 1000 followers FAST!) #ArneGiske #CommunityandConversions The Community & Conversions Show aims to inspire people to live the life they want to live, via entrepreneurship. Arne's mission is to inspire, empower, and educate the next generation of business leaders through the power o…
 
So you’re thinking about starting a podcast. Maybe you want to expand your audience, or maybe you want to build an audience and create authority to support your online business. Both are great reasons to get into podcasting. So what’s holding you back? In today’s episode, Melissa Guller of Wit & Wire joins me to talk about strategies for starting a…
 
Most people think the About page of their website is about them. Well, it is. But, it isn’t. This is why writing your About page can feel confusing. How much do you write about yourself? How do you get the right tone? What is the purpose of the About page? I have got you covered. I talk about all of this, and more, in this week’s episode. I also sh…
 
This edition we dive into:• Breaking down big goals• HubSpot Ads sequences• HubSpot Meetings overview• HubSpot Workflow Action to add contacts to an Ads Audience • Knowledge Base Support Forms• Engagement Progressions • Bookmarks in Google docsFull show notes available here: www.hubshots.com/episodes/episode-261Recorded: Monday 27 September 2021 | …
 
Sandy Hein shares the definition of the Fairness Audit. This tool can be especially helpful when entering into negotiations for the first time, or for those who have experienced negotiation failures in the past. Learn more about the Fairness Audit here: https://blog.blackswanltd.com/the-edge/5-methods-of-persuasion-to-help-you-get-what-you-wantSand…
 
Want to turn more Instagram followers into customers? Have you considered combining Reels and Stories to attract and convert? To discover a strategy to sell with Instagram Reels and Stories, I interview Chalene Johnson. Sponsor: Start your FREE 14-day trial by visiting ActiveCampaign.com/sme. | Guest: Chalene Johnson | Show Notes: socialmediaexamin…
 
The top question I get asked is “what tools do you recommend I purchase for my business?”. But this can be so difficult to answer because each business is unique and thus, has different needs and desires than another business. That’s why episode 71 of the Product Powerhouse Podcast is about paid tools I use for my own business! In this episode of t…
 
dattrax: Hello Fello House Fiends!! Excited to share this new mix with you! A few classic house vocal tracks and a few old house labels with new tracks! A ton of new tracks from Traxsource. Hope you're all well and staying positive in the country that you're in! Not much on this end. Been working from home for the past almost 19 months and going ba…
 
Sandy Hein gives a refresher on when to use labels to get a better understanding of your counterpart's perspective.When used effectively, labeling becomes one of the most powerful communication skills available as they help us to uncover factors that drive our counterpart's behavior.Get a better understanding of labels here: https://blog.blackswanl…
 
Anyone who has been around these parts for a while, you’ll know I’m all about allowing your words to do the hard work so you can drop the struggle and the hustle. That is why automations in your biz are your friend. They allow moving parts of your biz to happen behind the scenes. With a little work and input from you at the beginning to set it up, …
 
How you say something is 5x more important than what you actually say. Derek Gaunt shares why tone of voice is critical when crafting your message, the benefits of face-to-face conversations, and why voice conversations are superior to emails. Derek Gaunt | Expert Trainer, Coach, Author | The Black Swan Group With 29 years of experience, Derek has …
 
Want to start a podcast that helps you grow your business? Want to avoid the common mistakes and create a show that builds a loyal audience? To discover what you need to do to successfully launch a business-building podcast, I interview Paul Colligan. Sponsor: Start your FREE 14-day trial by visiting ActiveCampaign.com/sme. | Guest: Paul Colligan |…
 
According to a study done in 2021 by Litmus – Email Marketing has a return on investment of $42 for every $1 spent. To quote marketing guru Neil Patel, “Out of all the channels I’ve tested as a marketer, email continually outperforms.” Building an email list is one of the best ways to cultivate a loyal customer base for your business. What are you …
 
A lot of people don’t realize the value in their mission statement, but imagine what would happen if you fully embraced yours? What kind of an impact could you contribute? If everyone gave a little, it would have an overwhelming amount of impact. That’s why episode 70 of the Product Powerhouse Podcast is about mission-driven business practices, wit…
 
If you’re running an online business, at some point you’re going to have to build a funnel. And of course, you don’t want to spend your time and effort creating a funnel that doesn’t work. Today, to get into the nitty-gritty, full-nerd details of building funnels that actually make you money, I’m joined by Christie Mims, founder of Coach Pony. Chri…
 
You work hard to create something in your biz. You’re proud of it. You’re excited about it. Then what? In this week’s show, I discuss the next step which many people overlook. It can feel uncomfortable at first, yes. But, you *can* move through this and come back to your intention and purpose. The result? You can free yourself to make the impact yo…
 
An Accusation Audit is a great tool for taking the authority away from the other side. In essence, you want to say all the negative things your counterpart is likely thinking about before they beat you to the punch and verbalize them.Derek Gaunt shares how Accusation Audits can help you take the first step toward developing trust-based influence to…
 
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