show episodes
 
Marketing has its good points and bad points and depending on how it’s used can either build or destroy brands and companies. May the Best Brand Win will look at what’s happening each week in marketing, branding and public relations and discuss the good, bad and the really, really ugly. Guests will include marketing executives from leading companies, agencies and even some celebrities. Marketing is an ever-changing topic and you’ll want to be sure to tune in so you know the very latest and b ...
 
Sound Experience explores the vast world of audio production through the ears of your host, mixing engineer and producer Tim Dolbear. Tim explores every aspect of music production while hanging out with professional audio engineers, musicians, and manufacturers who shape today’s music. Sound Experience is an interactive audience driven show that answers your questions and helps us all strive for excellence while creating our works of art.
 
JACKIE’S GROOVE is all about Jackie Bertone’s world and the people who inspire him and those who he’s inspired. He talks with the player’s, players about the Music Biz ‘s “REAL “as only Jackie does. Prepare to journey through the rhythm of the music business with Jackie Bertone!Mondays @ 2:00PM PSTinterviews@JackiesGroove.comwww.JackieBertone.comhttps://www.facebook.com/jackiebertoneSkype: jackiesgroove (Jackie Bertone)
 
Going To Get Loud centers around the challenges faced by emerging artists and how to get to the next level in a rapidly changing industry. We’ll tackle a diverse array of topics from getting gigs and marketing to putting a band on tour and creating a profitable business as a pro performer. Host Paul Nikolas is an avid musician and the founder of ShowSlinger, an app that connects venues, artists and fans with powerful booking and promotional tools. Paul is an original artist that has toured f ...
 
The Vinyl Night radio show features some of the best and most influential people in the music industry. Each week will feature an intimate, candid and in depth one on one interview with drummers, guitar players, bass players, keyboard players, recording engineers, singers and producers. All of these great artists contributed to music that changed the world. JOHN “JR” ROBINSON has become the most recorded drummer in history. Some of the hits are, We Are The World, All Night Long, You Are and ...
 
INTERSECT is a radio interview program that showcases interviews with musicians who were once/or still are prominent Christian music artist, discussing how their encounter with Christ not only influenced the direction and intent of their music, but also the direction and intent of their individual lives. The shows will be interesting, entertaining and inspirational as we learn how these musicians started, their experiences along the way and where they are now as artist and people. Aaron “The ...
 
About The Show The Light Warrior Podcast explores spiritual and energetic practices of Qigong and Neigong, healing using Qi energy, as well as topics related to Taoism, shamanism, plant medicine, alternative health, bodywork techniques, Traditional Chinese Medicine, martial arts, psychedelics, the nature of consciousness and more. About the Host Paul Berezetsky is a qigong practitioner, musician, and co-founder of EnterTalk Radio, a media/marketing company focusing on technological and busin ...
 
Wood. Metal. Circuitry. Speakers. The base components of the equipment that translates the melodies in your head and hands to the audience. From checking out the latest innovative designs to finding out the backstory behind legends and classics, join hosts Paul Berezetzky and Eric Lucero as they explore the ever-growing world of guitar and bass gear. They will review gear on-air and interview artists about the sounds that inspired them in the first place and how they created their signature ...
 
Welcome to “Making It With Terry Wollman”, the show that explores the secrets, successes and strategies for making it in the music biz. In the studio, the classroom, and in my travels, I so often get questions about the creative process, so I created this show to focus on what it takes to have a lasting career in the ever-changing landscape of the music business. You’re really in for a treat, as I have invited my friends, some of the best and brightest in music, to share their stories. I gua ...
 
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show series
 
Today a brand is only as good as its stories and its content. That bodes extremely well for my guest, Rick Smith, the Founder and CEO of NewsUSA a leader in the syndicated content space. We’re going to talk about content and what brands can do to tell a better story and amplify that story to reach audiences around the world. Join me for another Pea…
 
The currency of marketing has always been how interesting a particular product, service or company could be. Today it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld. In fact, a new study by Microsoft says that humans n…
 
Is it me or have things gotten really fake in the world lately? I mean, marketing has always been full of it, but lately it seems much worse. As communicators, we are we supposed to do? Should we accept the fake nature of the world today as it is or can we fix it? We’re gonna dive into this area on another Golden Globe worthy edition of May the Bes…
 
Marketing has to be about generating leads. But how far are some companies willing to go to do it? How many “targets” will they bother to get one “conversion.” There’s a better way and I will show it to you on the next truly epic edition of May the Best Brand Win on Entertalk Media.By EnterTalk
 
Rick Rodriguez served as the Mayor of Downey California in 2018. He is founder of RMI International, an international security firm that operates in 18 states and three countries. Rodriguez founded the company in 1996 after a lengthy career in private security. Rick is a past president of the Downey Chamber of Commerce and current president of Gang…
 
Shelly was born Mashelle Clark in Brooklyn, New York. An original member and cofounder of The Honey Cone, Shelly has had a remarkable career. Beginning as a child star at the age of seven she headlined at the renowned Apollo Theatre and the Palace Theatre before making her Broadway debut with Pearl Bailey and Diahann Carroll in the celebrated hit m…
 
Ron Walters Jr is a keyboardist, composer, arranger, producer, and conductor. This Chicago native began his musical journey at an early age singing and playing drums in church. Heavily influenced by the music of Walter Hawkins, Andrae Crouch, Duke Ellington and Count Basie, Ron fell in love with the piano and never looked back. He went on to study …
 
Ron Powell is an accomplished musician, clinician, author and educator with over 40 years of performance experience. In addition to touring with Sergio Mendes for 20 years, as well as with Kenny G and Diana Ross for the past 30 years; Ron has recorded and performed with renowned artists including Black Eye Peas, Santana, Madonna, Maria Carey, Stevi…
 
She thought she could and so she did. This California radio personality, concert event producer and global music innovator has been on the radio since she was 15 years old, starting her career on John Steinbeck's Cannery Row in Monterey, California in 1979. She has worked her way up and down the Coast to broadcast on many respected FM frequencies i…
 
Since arriving in California in 1988 from his native land of Sri Lanka, Hussain has become a first call bass player in Los Angeles. His feel, versatility and joyful attitude has kept his phone ringing for over thirty years. His presence is a joy to behold on the bandstand and in the studio, raising the level of musicality and inspiring both the aud…
 
Eddy Pham is a legend in direct response world. Starting with his invention of the George Foreman Grill to the Snuggie, to the Comfeet Blanket — Eddy listens to the market and gives it EXACTLY what it wants. That’s marketing. Eddy joins us on the show today to talk about his incredible career and what he’s working on next! Eddy will also give you a…
 
A founding member of the chart-topping contemporary jazz group Fourplay, East was 16 years old when he got his first break and found himself on the road with Barry White. The next time the phone rang, Quincy Jones was on the line. The calls kept coming and for the last forty years, East has been churning out hit songs with artists as legendary as E…
 
No matter what you sell, it probably comes in a box. And marketing has ways of making that box sell, sell sell. But joining me on the show today is musical entrepreneur and good friend Dave Craver whose new company Living Image has a way to make those boxes come to life via Augmented Reality (AR) and REALLY creep people out. Dave will be here to ta…
 
Happy wife, proud mother, avid cook, lazy gardener. Certified Horticulturist. As a musical actress, Linda Griffin was an original cast member of Broadway shows Something Rotten! and The Drowsy Chaperone and can be heard on both Grammy nominated cast albums. She performed the role of Mrs. Shroeder/Narrator in Anyone Can Whistle at New York’s City Ce…
 
If you’ve shopped or eaten at a mall or strip mall in your life, you’ve seen Sheldon Pont’s work. As a master of real estate for retail operations including Morton’s Steakhouse, Polo Ralph Lauren, Kenneth Cole, Cartier, Dunkin Donuts, Baskin Robbins and Little Caesar’s Sheldon manages huge real estate projects and is frequently quoted in the media …
 
Here we sit in 2020 and we have no flying cars, no instant meal preparation machines, no space age clothes with matching boots. But we still have marketing…and man is it awful. Why is marketing SO bad, so pointless so easily trashable? We’re going to look at some examples and explore the issue a bit on what’s sure to be another Nobel Peace Prize wi…
 
Dave Pearlman has been playing pedal steel and guitar since 1968 and has performed with such notable artists as Dan Fogelberg, Phil Everly, Bill Medley, The Lovin’ Spoonful, Chuck Berry, Hoyt Axton, REO Speedwagon, Bobby Womack, Leslie Gore, Pat Boone, Michelle Shocked, Joe Walsh, Richie Furay, Al Jardine, Jesse Colin Young, Albert Lee, Terry Reid,…
 
Well it happened. CES — canceled. NAMM Show — canceled. But YOUR company ISN’T canceled and YOU still have important marketing work to do. But NOW you’re going to be minus some really big events that helped you in the past. Fear not, where there’s a will, there’s a way and I have a few tips and tricks to help you out on this episode of Ryan Reynold…
 
Dr. Linda Spilker is a planetary scientist at NASA’s Jet Propulsion Laboratory who has participated in NASA and international planetary missions for over 40 years. Spilker’s mission roles include mission leadership as well as design, planning, operation and scientific data analysis. As Cassini Project Scientist Dr. Spilker leads a team of over 300 …
 
The Seventh Son in a family of musicians, Vail was blessed with wildly diverse influences. His professional career began straight out of high school headfirst into the club circuit around Seattle, west coast region, then national to international travel with dozens of different bands. Connecting with Kenny G in Seattle early1986 set Vail on a unima…
 
The career of Bob James is long, varied and continues to evolve at every turn. From his childhood in Marshall, Missouri to present day, the music of this artist has captivated audiences throughout the world. Discovered by Quincy Jones in 1963, James recorded his first solo album “Bold Conceptions” that year for Mercury Records. Fifty-eight albums a…
 
Conductor and choral arranger ALEXANDER LLOYD BLAKE is the Founder and Artistic Director of Tonality (www.ourtonality.org), a new choral ensemble focused on spreading a message of unity, peace, and social justice through a culturally diverse choral setting. Blake also serves as the Principal Associate Conductor of the National Children's Chorus (ww…
 
They say entrepreneurs are unemployable because they’d rather MAKE a job than TAKE one. Well our guest on today’s program certainly fits that bill. He’s a visionary fitness trainer known around the world for training pro soccer stars — turned actor who worked alongside of Will Ferrell and Robert Duvall — He’s a documentary filmmaker - turned invent…
 
Crip Camp: A Disability Revolution is a 2020 American documentary film, directed and produced by Nicole Newnham and James LeBrecht. Barack and Michelle Obama serve as executive producers under their Higher Ground Productions banner. "In the early 1970s, teenagers with disabilities faced a future shaped by isolation, discrimination and institutional…
 
I was in a conversation recently with some business owners and the question of “what is your most effective marketing advice” came up. Almost all of them said “yeah, we don’t do much marketing,” which I found strange. Upon further examination many of them engaged in plenty of marketing-related activities but they just didn’t “call” them marketing. …
 
This is how virtuoso guitarist Oz Noy describes his intoxicating blend of jazz, funk, rock, blues, and r&b. Born in Israel, Oz started his professional career at the age of 13. By age 16, he was playing with top Israeli musicians and artists. By age 24, he was one of the most established studio guitar players in the country. Oz was also a member of…
 
Math was not my favorite subject mostly because you couldn’t BS your way through it. There’s a process, an order to how you do it and there isn’t any room for improvisation. Well, after studying thousands of marketing campaigns from b2b and b2c companies, I can tell you there’s a order of operations for marketing too. We’re gonna talk about it and …
 
Episode 160: Making Sure Your Price is Right With Science If you study marketing, you know about the four P’s. One of those P’s is PRICING. And with us today is an expert in pricing, Per Sjofos, the CEO of market research company, Atenga. Per does price specific market research also called Predictive Demand Analysis(TM) and is an expert in what thi…
 
Rose Schindler (1929-) Born and raised in Czechoslovakia, Rose was deported to Auschwitz along with her parents, aunt, five sisters and two brothers when she was just 14 years old. Max Schindler (1929-2017) From Cottbus, Germany, Max and his family were deported to Poland and sent to a forced labor group in 1942. Over a three year period, Max was s…
 
Why are some of the world’s most successful people NEVER late to meetings? Because time is the one thing which you cannot buy more. In my business, a common objection to improving marketing is time. I just don’t have TIME to do any marketing. Well, that is pretty shortsighted and dumb. So I’m going to show you WHY you should make time for marketing…
 
Most of the danger of Cv-19 is fear. Fear is an emotion that requires a stimulus in the human brain. Now the mass media have tried their very best to keep us afraid, but we’ve dealt with them before. I believe the Cv-19 crisis got all of its fear muscle from social media. We love liking, sharing and posting SO much that kinda got played by our own …
 
Most website really, really suck. They are old, outdated, unclear and full of so much marketing crap you have to run a mental marathon of calories to figure out what they say. And of course, most people won’t do that. So we’re gonna discuss how it happened and more importantly the three things you can do RIGHT NOW to fix yours. We’ll also dive into…
 
Saxophonist Boney James, whose style falls on the R&B and pop side of jazz, is a Soul Train award-winner and four-time Grammy nominee who has sold over three million albums. Born in Lowell, Massachusetts; he grew up in New Rochelle, New York before moving to Los Angeles with his family at the age of 15. In 1985, James went on the road as a keyboard…
 
One of the un-advertised powers of public relations has always been our ability to form and shape public opinion. And if you truly knew what PR could accomplish, it would be outlawed immediately. This latest coronavirus situation makes a nice case study about public opinion. So join me as we look deeper into it and determine how this whole thing ha…
 
Born into a musical family, Joe Vitale is a veteran musician and drummer whose career has spanned over forty-five years of touring, recording, song writing, and producing with legendary and Rock ‘N Roll Hall of Fame artists. Along with vocals, he also plays percussion, keyboards and flute. His drumming encompasses all styles of music. A dedicated p…
 
You may not know this but HOW a news story gets covered by the media often determines the takeaway value for the audience. Words matter. Putting them together one way leads to a logical calm decision-making public. Doing it another way, results in stores being cleaned out and people walking around on the street looking like walk-in extras for Doogi…
 
Screenwriter Robert McKee once said “True character is revealed in the choices a human being makes under pressure - the greater the pressure, the deeper the revelation, the truer the choice to the character's essential nature.” Well, 2020 has been quite a story so far, huh? And what have we seen? Also, why is knowing people SO darn useful in market…
 
Roger Brown - President of Berklee College… on whimsy, being fearless and leaving a legacy Roger H. Brown is the president of Berklee. Since his appointment in 2004, he has led Berklee during a period of unparalleled expansion that has included the launch of several pioneering institutes, such as the Berklee Global Jazz Institute, Berklee India Exc…
 
Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times) If you’re managing marketing for a company during the COVID-19 quarantine, you’re out of things to say. You know it, we know it. You’ve already sent out the “We’re Here for You” email and that’s all you had left in the tank. But fear not, because I’m going to show…
 
Peter Erskine has played the drums for sixty years. He appears on 700+ albums and film scores, has won 2 Grammy Awards plus an Honorary Doctorate from Berklee. Fifty+ albums have been released under his own name or as co-leader. He’s played with Stan Kenton, Maynard Ferguson, Weather Report, Steps Ahead, Joni Mitchell, Steely Dan, Diana Krall, et a…
 
As good marketers, we know that the message/story and strategy come first, followed by design. But design is extremely important as long as it follows and supports the story. So many emotions get tied up in design and that can serve a brand and it can hurt as well. Join me as we discuss the emotional side of design and how to stay on the right side…
 
As the US deals with 270 deaths and 12K cases of coronavirus, while promoting the story with the power of 25 or 30 Super Bowls, the business world has been left wondering what to do next. Well every storm eventually ends and that will be the case with this one too. So I’d like to get us really focused on what happens AFTER the virus and we get back…
 
“I believe in journalism.” Yeah, when Walter Williams wrote that as part of The Journalist’s Creed, it was true of himself and most people. However, today it’s a different story. Actually it’s more of a narrative being pushed as propaganda rather than “news.” Has journalism betrayed the public trust? Why? And is there any way back? As marketers, wh…
 
Born in Montreal, Gino Vannelli grew up in a family headed by his cabaret-singing father and a ‘keen-eared’ mother. Instinctively drawn to jazz as a child, Vannelli studied drums and music theory for five years before adding guitar and piano lessons to his musical journey. The urge to compose words and music followed not long after and at fourteen,…
 
Everything in marketing starts at the same place — words. Not logos, not photos, not videos, not anything but words. But the words we use can bring either confusion or clarity to our audience and CAN mean the difference between growth and a “going out of business" sign for a company. In this episode, we’re going to talk about words and why they sti…
 
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