show episodes
 
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 million downloads and 1,400 episodes, you're sure to find something that will help you grow faster. If you're interested in being a gues ...
 
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show series
 
In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is a LinkedIn Following Worth Chasing? [00:27] Unless you’re going after B2B or ente…
 
One Tool to Make You Write Well And Efficiently In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: One Tool to Make You Write Well And Efficien…
 
In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely? [00:33] Since becoming a father, Neil doesn’t care how he dress…
 
In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites [00:30] #1: Make sure that you …
 
In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing [00:30] #1: The rule of seven; why it’s important to …
 
In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following [00:30] #1: Ask a q…
 
5 Reasons Why Branding Is So Important In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons…
 
In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing. [00:29…
 
In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use [00:28] You can target a direct competitor and the people who …
 
In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thi…
 
In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC. [00:28] The strategy you use depends on…
 
In episode #1860, Neil and Eric talk about how to maximize your Twitter engagement. There are multiple, accessible ways you can boost your engagement, so be sure to tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on Twitter [00:33] There are lots of smart and powerful people who hang out on …
 
In episode #1859, Neil and Eric talk about how to maximize your LinkedIn engagement. Admittedly, this is not easy, but it is not impossible. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Maximize Your Engagement on LinkedIn. [00:42] Over the years, organic reach on LinkedIn has been dying down. [01:00] Build a netwo…
 
In episode #1857, Neil and Eric talk about whether to quit when you are feeling overwhelmed. This is a very subjective decision, and only you know what’s right for you. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Quit When You Feel Overwhelmed? [00:29] If you love what you are doing, you shouldn’t quit. [01:…
 
In episode #1857, Neil and Eric talk about how to gather customer insights. While numbers are important, hearing from the customers themselves is equally important, so get talking to them when you can! Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Customer Insights. [00:27] Numbers only tell you half th…
 
In episode #1856, Neil and Eric talk about places to find inspiration for your creatives. Despite how important creative is in marketing, it often gets overlooked. Tune in to hear how you and your team can stay inspired. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Find Inspiration For Your Creatives. [00:26] Creative is going to people…
 
In episode #1855, Neil and Eric talk about how to know when it’s the right time to start your ads on a new platform. If you do diversify too soon, you could land in hot water, so getting the timing right is so important. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is the Right Time to Start Advertising On A New Plat…
 
In episode #1854, Neil and Eric talk about the top skills needed to run a digital marketing agency. From culture to recruitment, there are certain attributes that will help you succeed at running an agency every time. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Skills You Need To Run a Digital Marketing Agency. [00:19] N…
 
In episode #1853, Neil and Eric talk about setting goals across your business. From those on the leadership team down to your entry-level positions, everyone should have a clear plan. So tune in today to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Set Goals Ranging From Entry Level to the Lead Team. [00:28] How Neil approa…
 
In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the …
 
In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Mar…
 
In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term. TIME-STAMPED SHOW NOTES: […
 
In episode #1849, Neil talks about the quirky TV ad campaign he has been running and the benefits of branding. Often in marketing, we have to make choices that don’t generate immediate ROI, and branding is one of them. Tune in and hear how this branding move from Neil has influenced perceptions around the size of his company and the effects this wi…
 
In episode #1848, we share our thoughts on whether it is best to buy or build a business. While buying businesses is typically easier to do, this is only true if you know how to run one, which requires building one. That being said, building businesses is very risky! Tune in to hear how to work out which one to do first. TIME-STAMPED SHOW NOTES: [0…
 
In episode #1847, we give you our top strategies for vetting marketers before hiring them. People often aren’t willing to spend the extra money on a solid vetting process, but the fact is that making a bad hire costs more. Tune in to hear how to use strategies like testing and extreme reference checking to optimize your hiring process. TIME-STAMPED…
 
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