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If you’re a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they o ...
 
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If you haven't listened to Part 1 last week, definitely go listen so you'll understand the context for today's episode. Erin takes the mic at our live event to discuss her super vulnerable moment, what it's like to hang out with people you've looked up to for awhile, and how to manage transitions within your company. Topics Include: - Slut Shaming …
 
We are just coming off of an absolutely incredible weekend at our Fit Biz Mastermind Event that we hosted in Scottsdale. Thank you so much for all those that were able to attend in person and virtually. For those who didn't attend, we wanted to share our opening speeches because this was a pivotal moment not only in our relationship but as business…
 
Part 2 of investment talk is are you investing your time wisely? Are you in constant motion or are you actually taking action on the things that will push your business and mission forward. Super short but hopefully super valuable episode to change your perspective on action vs motion. Time Stamps: (0:20) Last Episode (1:21) Action vs Motion (5:50)…
 
I might be a little biased for this episode but… I see it everyday. IFCA students struggling with money mindset issues but took a chance on themselves and have made back their investment plus a whole lot more in some instances. Warren Buffett even says the best investment he's ever made is in himself. Take a listen to what I'm talking about when it…
 
Dr. Kelsi DeMelo is back on the show solo this time and I (Erin) get to ask her some selfish questions because, if you did not know, I am pregnant! Going on 14-15 weeks now and I find pelvic floor health even more fascinating now and Kelsi is one of the smartest teachers I know in the space. We talk about how to setup your initial assessment better…
 
Part 2 with Amanda Bucci is all about the tactical Entrepreneurial Archetypes. These 4 Archetypes are huge to know for your self awareness and could be the difference between being stuck and having a thriving business. We get into each Archetype, how energy management plays a huge role, and Amanda's new EA Universe platform! Topics include: - Entre…
 
Amanda Bucci is back with us to discuss the reality of growing a business. She is someone that did it all from 1-1 coaching to group to a membership site, a podcast, a mastermind, and more. Through this trial and error, she discovered how she best operates and began exploring different archetypes of characters that stood out in the business world. …
 
Are you letting the opinion of others stand in your way of your dream? Opinions that, if you really think about it, don't have the validity you give them. Are they where you want to be? Making as much money as you want to? Probably not because the ones that are don't have time to be haters. If you're lucky, that criticism coming from them is meant …
 
Our live event is just around the corner and we have an opportunity you can't pass up. Not only are we giving away a free ticket to the event but giving you a $1000 to cover airfare and hotel. Even if you don't win, if you learn something and sign up just one client, you'll 2x your investment and trust us, you'll learn a shit ton. Take a listen as …
 
Not only has our guest today been with us for going on 4 years, she's one of my closest friends. Allie Baker (finally) joins us on the Fit Biz Podcast to talk about her coaching journey first as a client of mine, then being hired as a coach for Transform2gether, ultimately becoming a rockstar coach on team T4E. She also has a PHENOMENAL retention r…
 
Most people quit before reaching their goal and it's because they refuse to ask for help. There are people that have walked the path before you and can tell you the exact steps and mistakes to avoid so you're not venturing off aimlessly. Super short but hopefully perspective episode on this powerful concept. Topics Covered: - Asking for Help - Stor…
 
If you've been thinking, "Can I do this?" when it comes to going all in with online coaching, today's episode is exactly the motivation you need. IFCA student Jess Kleinhenz joins us today to talk about her IFCA journey, the community and support she received throughout the process, how she got her husband to buy in, and her success since joining. …
 
Feel like sometimes wasting your time with content? Don't feel like you're engaging with your ideal client the way you want? Today's episode aims to change that as we talk about 3 easy hacks within your content to truly connect with people interested in your coaching service. Topics include: - What You’re Missing in Your Marketing - Woods Analogy -…
 
Are you doing busy work or real tasks that will drive your business forward? Are you letting other people's wants and needs affect your ability to prioritize? If so, this is the podcast episode for you! I want to explain the 80/20 rule to you very practically in how I use it to determine the 1 thing that needs to be done. Time Stamps: (0:22) Why Yo…
 
Is business coaching a scam? Can you Youtube or Google your way to 10k+ months? Obviously, we don't think so and we'll explain exactly why. Certain external expectations are set by some people when they hire a mentor or business coach and what you need to realize if you've been on the fence about IFCA is… you still need to do the work. We'll give y…
 
Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, a…
 
We talk about sales a lot on this platform and in our private Facebook group bc it's THAT IMPORTANT! So many newer coaches come to us having trouble selling because their mindset on the actual process of selling has been warped by used car salesmen and old marketing ploys. We are different and providing a service that truly changes lives so in toda…
 
Today's Part 2 will be jam packed with value but definitely go listen to Part 1 for context if you haven't already. In this episode, I want to share with you the 6 most helpful strategies to a successful relationship from someone who has had a shitty one and is now in a great one. Let us know what your favorite strategy was! Topics include: - Part …
 
I recently shared a very tough but transformative part of my life at the Higher Standard Event hosted by Kaylin Pyles recently and I felt it was something I needed to share on here too. I've talked bits and pieces of my divorce but I haven't told the whole story so I want to take you back to that time, when I started recognizing patterns when it ca…
 
Facts tell. Stories sell. If you've listened to this podcast for awhile or if this is your first episode, there's no denying the importance of effective communication through storytelling. There's science to back this up and today in a short but valuable episode, we'll discuss how to talk about the conversations happening inside of people's heads, …
 
Marissa has been an absolute rockstar since starting with us in IFCA and we think you'll resonate deeply with her story. At only 24, she had solid 7k months in her business but wanted to take it to the next level. She joined IFCA and in 3 short months, contracted 99k! Incredible and we dive into her story, her biggest breakthroughs, and her biggest…
 
How is price affecting your business right now? Deep down are you wanting to charge what you're worth but feel like you won't sign any clients at that rate? Today's episode will alleviate those fears and you might even want to charge more than you think you're worth. We'll talk about how pricing impacts your business, the concept of value, and how …
 
Jordan solo today sharing with you something I've struggled with all my life and have recently been battling and that is my mental health challenges. They stem from early childhood and while I will share with you a few stories, I want to share a powerful book I go back to and some practical tips and strategies if you find yourself in the same situa…
 
Are you suffering from adrenal fatigue and not sure what to do? Have you heard this term thrown around a lot on the internet but not really sure what it entails? Today's episode is a deep dive all on this topic with T4E Systems Registered Dietitian Sarah Sobotka. We discuss diagnosis, lasting consequences if you keep digging yourself deeper, nutrit…
 
Wrapping up our 14 days to 10k months 3 part series, today's episode is all around what should be your number 1 focus. Sales. We'll talk about our 7 step sales process, why you need to come with energy and confidence to every single sales call, and much more! Time Stamps: (0:20) Recap (1:48) Vetting People (4:05) 7 Step Sales Process (6:04) Energy …
 
Part 2 of the 14 Days to 10k Months Online Fitness Coaching Simplified (definitely go back and listen to Part 1 if you haven't yet) will be covering mainly your content strategy, the 3 types of content, where most coaches miss with their content, and how to improve your content to generate high quality leads. Time Stamps: (0:25) Content and Convers…
 
We might be crazy giving away this much value for free. This is part 1 of a 3 part series teaching you and simplifying the process of how to get to a 10k month in 14 days and consistently generate 10k+ months. Our systems are undeniable because our coaching company T4E (Transform4ever Systems) uses these frameworks and has served over 5,000 clients…
 
Flashback to a few years ago, Soraya and I (Jordan) actually worked together on her fitness when Duggaesthics was a thing. Now, after IFCA, she's absolutely crushing it, hitting consistent 17k+ months, and joining Legacy. All without a large social media following. Wanna find out how she did it? Listen in! Time Stamps: (1:30) Soraya and Nursing (3:…
 
This one area of business is where you need to spend the majority of your time if you want consistent 10k months and make your first million. It's that important. Driving sales might sound common sense but so many coaches fuck around with other things that don't actually drive the business forward. Take a listen to our advice and how to structure y…
 
We recently looked over our business expenses over the past year and… we spent 3 million dollars. The two of us a couple years ago would have shit our pants if we even thought about spending that amount of money but evolution has allowed us to play a bigger game and getting out of the middle class mindset was a huge reason why. We have 5 money mind…
 
As an online coach, gone are the days where you could say you help people lose weight and gain muscle. Our industry has evolved and the market sophistication has increased. Implementing today's episode will ensure you'll stand out in an ever growing market. Time Stamps: (1:00) Upgrading Your Offer (2:15) In the Game Since 2013 (4:58) Why You Need T…
 
Long term goal setting is a waste of your time and energy. This goes against most of the personal development industry with setting 10 year and 5 year plans but what these don't take into account is the ever evolving nature of business and your own curiosity. If you just stick to the long term plan, A) it could become outdated and B) you'll miss on…
 
Continuation of last episode (definitely go back and listen to that one first if you haven't), in today's episode, I want to explain the 4 parts of your business, what areas you need to be constantly evolving and innovating, and how to develop your unique selling proposition to stand out from the competition. Time Stamps: - Last Episode - Areas tha…
 
There are 4 barriers or reasons why your coaching company will not continue to grow. We know that sounds crazy but hear us out. Today's episode is the first of a two part series covering what to do when your coaching business stops growing and how to develop that awareness to get to the next level. Time Stamps: - The Only Reason Your Coaching Busin…
 
Erin here with another solo episodes all around asking better quality questions to become rich. This is an episode I could have used 5 to 6 years ago and Jordan really brought out the inquisitiveness in me but asking great questions whether it's in your relationships, sales calls, or your team is going to dramatically improve your life and bottom l…
 
We recently had our first big team retreat in Nashville, Tennessee and we gained a lot of clarity as a collective whole. One of the exercises we did I want to share with you today and explain the 6 reasons businesses exist. If you take time to sit down and go through this process, you're going to gain massive clarity about why you exist and other k…
 
Another tremendous story you're about to hear today with Brandon Beyer AKA Papabearbeyer. Brandon came into IFCA after his career in the military, put his head down, did the work, and his results speak for themselves. Find out what Brandon would avoid if he did it all over again, what contributed to his success, and what's next for Brandon. Time St…
 
Should you marry for love? Or money and great sex? Why not all 3! We wanted to share our story that started back in 2018 till now because we receive a lot of questions about bringing people's spouse on full time and while it's been rewarding for us, we don't think it's for every couple. We'll explain why along with some laughs and thoughtful reflec…
 
As someone who opened and closed a gym along with being in the online space since 2013, I think this is one of the topics I (Erin) am most suited to discuss. A gym had it's perks at times but to truly be profitable in this space, online is where it's currently at and where it's heading. The online space isn't as saturated as you think if you do it …
 
This episode is a behind the scenes coaching call we did within Impact Fitness Coaching Academy on sales, specifically how to pitch your prices after you've built rapport and understood the potential client's pain points. You'll learn the importance of engaging both the logical and emotional side of the potential client, why you should talk about t…
 
What if you had a system that cut your client drop-off's in half, increase the quality of your testimonials, and increased referrals that gives your current client's a very compelling reason to participate? Today's episode will give you all 3 in this short but powerful episode and explain how to receive this SOP (standard operating procedure) for f…
 
The nightmare situation as an online coach is to scale your company, hire assistant coaches and a staff, have your staff make more money than you, and you become a minimum wage entrepreneur with all the stress and risk that comes with owning your own business. We don't want that to be you so today's episode is all about profit margins, common mista…
 
Are you feeling scattered with your business? Are you spending most of your time in your inbox or 10 different apps when you'd rather be coaching? Today's episode is all about how to seamlessly streamline your backend systems from the moment someone knows you're a fitness coach to when they say goodbye as a satisfied and successful former client. E…
 
This is a podcast to help beachbody coaches. It’ll seem like we are just shitting on them but it’s really in an effort to show them a better way to help people and a MUCH EASIER way to actually make a real living and not just one based off false promises by the 5% on BB individually who have success. We talk about Yolanda's health and coaching jour…
 
Leslie Lindsay's (@Leslie.l.lindsay) story is absolutely incredible… from absolutely zero to 56k in six months with her social media before consisting of only her children. She went all in with IFCA, went part time with her medical job as a physician assistant, and in a few short months was able to quit that job and make a true impact on her client…
 
The fitness coaching industry is becoming saturated but there's hope for the coaches who want to stand out to their ideal client avatars. Today's episode is all around how to frame your offer as a coach, stand out above the crowd, and have your ideal clients flock to you. Time Stamps: (0:25) Prepping for the Apocalypse (1:20) Specialist Mindest (11…
 
If you've found yourself slacking or falling short when it comes to marketing your coaching business, you might need a new way to view marketing. This episode is from Jordan's presentation at the Impact Accelerator Live Event and it's about making an actual connection with your potential clients who are excited to hear from you. We'll teach you the…
 
Money is the #1 reason couples get divorced… we get why. We've come from two very different mindsets when it comes to money. Jordan didn't believe he could make a lot of money so didn't value it the same and Erin believed she would make any amount she ever wanted so the dichotomy has been a learning curve but one that, with work, has allowed IFCA a…
 
If you've ever struggled with infertility, not exactly sure what's next in life, or giving yourself permission to try and fail, you'll really enjoy today's episode. Jasmine Shea or Jazzythings on Instagram, is here today to talk about her journey through infertility and now days away from giving birth! We also talk about business decisions, seasons…
 
Tired of procrastinating on shit you know you should be doing? Constantly worried about your business but not sure how to get yourself up and motivated like when you first started? Jordan here with a simple but extremely powerful framework I use to constantly get shit done while lessening my anxiety in the process. Time Stamps: (0:59) State, Story,…
 
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