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Branch-Out: The Digital Media & Marketing Podcast Everything you need to tell your and your company's story in order to engage, empower & educate! Tatiana and Evin dive into all subjects that will assist you in telling your story and increasing your audience engagement. They also bring in thought-leaders, entrepreneurs and trailblazers that are changing how we market and use digital media. Such interviews include Dave Gerhardt (Tech in Boston and Drift), Dan Shure (EvolvingSEO, MOZ, Experts ...
 
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“Effective marketing isn’t just about conveying a message explicitly. It’s visceral, it hits you at a gut level. You connect to it.” - Patrick ValeJoin us as we talk about the human condition, building communities, and global domination! Or at least… global marketing. Learn how to market effectively internationally by leveraging values and culture …
 
Ever work on a project and have hours of slaving over it and it gets deleted? Most of us have had this thanks to technology and we are prone to it too. We were originally going to give you an interview on Agile Marketing but then our editing computer decided to consume the interview whole! So instead, we wanted to put together a quick fun episode o…
 
Hello from Los Angeles!Thank you for joining us once again on Branch-Out. Tatiana and I are currently in beautiful L.A. working on a few projects but we wanted to make sure we got this special episode out for you today. We’ve taken the Words of Wisdom segments from each of our most recent interview episodes and compiled them into this one episode. …
 
Get your free chapter of Tom’s book “Rethink Your Marketing” -https://rethinkyourmarketing.com/branchout/“If you want to fight through all the noise and break through and get noticed, you have to deviate.” - Tom ShapiroIn this episode we get emotional! We speak with Tom Shapiro, CEO of Stratabeat on Neuromarketing and the relationship your brand ca…
 
In today’s episode, we discuss the pros and cons of using different type of media for Facebook Ads. And whether you choose to use video or photos as your media option, it's important to have great copy and a good link to send your audience to. And don't forget to experiment! -- Love this podcast? --Make sure to subscribe and rate us!-- More informa…
 
“The Second Industrial Revolution is coming to the end of its lifecycle. Now the Third Industrial Revolution is the combination of renewable energy and communication through the internet.” - Dan TefftIn this episode, we speak with Dan Tefft, Social Entrepreneur and CEO of Clime-IT. Learn more about the growth of the Renewable Energy Industry, new w…
 
In today’s episode, we're going to help you as a marketer or business owner better understand how to utilize voice-over. As the saying goes, “Content is king.” and you want to make sure you understand how to properly utilize all of the content at your disposal. We breakdown some of the expectations you can have for the voice-over artist (and why th…
 
“This is not a Get-Rich-Quick! scheme… like most of the other small businesses, you have to have passion, and social entrepreneurship.” - Charles SmithIn this episode we spoke with Charles Smith, a cannabis regulatory & compliance consultant and New York attorney.Learn about the cannabis industry, and the obstacles those companies face as they get …
 
Learn about different types of content formats you can share on your blog. Useful information for bloggers across all industries, as well as content marketers or social media managers.-- Love this podcast? --Make sure to subscribe and rate us!-- Want to be the next person featured on Branch-Out? --Contact us today: branchout(at)WaverleyKnobs.com-- …
 
“If you listen first, often you’ll have a better response that resonates with your audience." - Larry YuToday we chatted with Larry Yu, Co-Founder and Managing Director of Kite Global Advisors.Learn about what thought leadership truly is - you may be surprised to find a hidden side to it that you never thought about before! - and how to leverage it…
 
“You want to show your best stuff. It gets people more excited about who you are, and what you do.” - Brad PowellToday we chatted with Brad Powell, a communication coach and video marketer from Awesome Videomakers.Listen to this episode to learn how to use Facebook Live for your business, and put what you’re talking about right in front of your aud…
 
Start your own podcast! It's 2017 and everyone can do it. But how do you do it successfully and -- just as important -- consistently? You sit down with yourself and have a strategy session before you even begin.In this episode, we cover the questions you first need to answer before you start comparing microphones and other studio equipment. Aside f…
 
"Sales is very much like dating. Build that engagement & interaction, and trust & relationship with the customer." - Chad ReinertsonToday we interviewed Chad Reinertson, CEO of Uproar Marketing Group, and author of "5 Hour MBA" and "Don't Start Your Own Business."Listen to this episode to learn how to woo your customer, starting from the first inte…
 
Life for everyone recently has been crazy. From personal events and duties to holidays and the elections. We are right there with you! Things have been fairly crazy on our end but we wanted to make sure to bring you another episode that can hopefully help take you away from some of the chaos! We have gotten a lot of people wanting information on ho…
 
Trump. Clinton. Jill. Gary. Bernie. You think you know who they are... but have you looked at their logos to see what their campaigns are trying to tell you?In this episode, we analyse the 2016 presidential candidate logos. What their branding reveals may surprise you.-- Love the podcast? Thanks! --Make sure to 'Like' and Subscribe!-- More informat…
 
You're ready to rebrand your company. Well, how ready are you? In this episode, we touch on a summary of items to consider when you're ready to unveil your rebrand.When you create your rebranding strategy, make sure to think about all the different elements: digital media assets, such as your website and social media platforms, as well as off-line …
 
Photoshop, Illustrator and InDesign - they're a graphic designer’s best friends, and they can be yours, too! Here’s a quick and dirty intro to what they are and how you can work with them, even if you don't have a graphic design background.1 - Have a passion for creating.2 - Understand the basics of your tools.3 - Be bold. Think outside of the prov…
 
"It's important to be comfortable in discomfort." - Bill NeidlingerToday we interviewed Bill Neidlinger, Digital & Content Marketing Consultant with BVX Media and Digital Marketing Manager at Zemcar. Listen to this episode to learn how the new media industry evolved and influenced the digital media culture as it exists today, and how video can elev…
 
This is part two of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Organic Marketing --- Have a good story to tell (so media outlets will want to share your story!)- Submit to event calendars and event apps (niched about events in the specific …
 
This is part one of “Event Marketing” - specifically tailored ideas and things to consider when you are putting together an event that has little to no marketing budget! -- Branding, Collateral and Operations --Think about overall design and feel of your event before you even start planning it, so that people get an immediate sense of what your eve…
 
Weeeeeeee'rrrree Baaaaaaaack! We took a month long hiatus as we were consumed by this year's Boston Film Gala (BostonFilmGala.com)! It is great to come back and finish up our 5-part series on Demystifying The Video Production Process for you all! Today we help you to better understand the post-production process. This episode will help you better u…
 
Here is part four of our five part series on Demystifying The Video Production Process. Today we help you to better understand the production process whether it be filming or voice-over recording! Filming: - moving from location to location- making sure everyone knows what is happening- keeping track of actors, props, wardrobe etc. - unloading and …
 
Here is part three of our five part series on Demystifying The Video Production Process. Today we help you to better understand picking the right location (location scouting), the video equipment you will need, some general points of wardrobe/set decor/make-up and creating/using a shot list! Location: What locations will best represent your visual …
 
Here is part two of our five part series on Demystifying The Video Production Process. Today we dive into scripting, storyboarding and finding the right talent and crew for your video. In scripting, we discuss the concepts of not strictly telling the story verbally but also visually, finding the right plot for your video, taking risks during the br…
 
We hope you had a fantastic July 4th weekend! We took last week off but we are back with a force! Today's episode is a first of 5 part series that delves into demystifying the video production process. Today's episode is the "Discovery" portion of the process. In episodes 32 and 33, we will be breaking down the pre-production process. In episode 34…
 
"There is no better time to start a media venture because you no longer need the approval of some executive somewhere or pass a Myers Briggs personality test in order to get a show. You can just start it." - David Pakman (Host of The David Pakman Show)Today we interview David Pakman, Host of The David Pakman Show; a multi-platform politics and news…
 
"Have patience. Especially with a new business. It is very rare to be successful overnight." - Chris Kavakian (CK Realty Group) Today we interview Chris Kavakian, Owner/Broker of CK Realty Group in Watertown, MA. Make sure to listen to this interview to learn more about Boston's Development Boom, digital media assets you need to stay competitive an…
 
How To Make an Eye-Catching eBook What is an eBook? Very obviously it is a version of a printed book that can be read on a computer or handheld device.Two of the most important factors you will need to think about before making an eBook is, the purpose and how can your target market gain access to it. Here are a few options for purpose (many of the…
 
Thank you for listening to episode 27 of Branch out with Evin Charles Anderson. The past few weeks have been filled with some amazing guests, so Tatiana and I wanted to create a special for you all. We have taken the words of wisdom segment from each of our recent interviews and have compiled them all together for you. We have Dave Gerhardt of Drif…
 
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