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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

Daniel Lohman

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How To Profitably Launch And Scale A Natural Food Business In 2021 And Beyond, The Complete Retail Solved Blueprint. Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? Y ...
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 265 Leverage Local Resources To Get A Competitive Edge - Michael Bevis With City County Of Denver 41:37

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Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their success This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confident…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 264 Effective Deduction Management Strategies To Maximize Cashflow Grow Sales Scale Your Brand - Yuval Selik With Promomash 43:56

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Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to grow & scale This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Co…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 263 Ron Karr - Velocity Mindset - Strategies To Explode Sales And Eliminate Risk 52:44

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There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confid…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 262 Why A Data Driven e-Commerce Strategy Is Critical To Your Success - AMZ Advisers With Mike Begg 46:57

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Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want! This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Co…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 261 Plant Jammer - How To Build A Connected Community Gain Loyal Shoppers With Michael Haase 1:05:20

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Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To C…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 260 Seth Greene - Market Domination Begins With Knowing Your Ideal Customer With Market Domination & Sharkpreneur Podcast 53:02

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Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share your brand This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Conf…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 259 Doug Brown - Explode Sales By Unlocking Your Profitability - Win-Win Selling With Business Success Factors 54:27

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Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strategies. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confid…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 258 Proven Strategies To Drive Sales Growth At Retail, Enzymedica CEO Scott Sensenbrenner 1:09:33

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Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confid…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 257 Conclusion You Are Now A Category Leader - 30 Days To Prosperity 9:19

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There is a better way to grow & scale your brand that doesn’t include the tired ineffective & broken strategies other brands rely on. Want to save valuable time & money while giving your brand the edge it deserves! Take the 30 Day To Prosperity Challenge This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To C…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 256 Help Your Retail Partners - What Retailers REALLY Want 12:47

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Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the favor 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow And Scale Your Brand? Use t…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 255 Look For And Close Category Gaps And Opportunities 10:02

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Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximize sales This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Con…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 254 How To Create A Sustainable Advantage For Your Business Know Your Competitors Strategies 12:58

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Become an expert in your competition. Stop using the same cookie-cutter tactics your competitors rely upon & give retailers the support they deserved & want. Leverage strategies from 30 Days To Prosperity to give your brand the edge it deserves. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confidentl…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 253 Master Story Telling The Power Of A Unified Voice 12:58

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Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your success relies on its impact & resonance - the consistency, passion, enthusiasm, and authenticity as originally shared by the founder. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Con…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 252 How To Develop Performance Indicators To Maximize Results 9:24

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KPI’s (Key Performance Indicators) act as the guard rails that keep everyone on track. They help ensure flawless retail execution when combined with scorecards. KPI’s benchmark & make uniform all-important customers facing success elements of your brand This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Co…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 251 How To Ensure Flawless Execution Using Scorecards 9:42

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Scorecards map out objectives in bitesize manageable chunks that keep you on track and focused. Use them to delegate responsibility with a measurable timeline. They help you achieve your goals - they can be the difference between success and failure. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 250 How To Use Management By Objective To Maximize Sales 9:15

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MBO’s (Management By Objective) break strategic business objectives into bitesize chunks making them easier to digest & more attainable. Individual MBO’s rollup to organizational objectives driving the business forward creating high-performance teams This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 249 Be Laser Focused Say No to Distractions 9:18

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Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow A…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 248 Maximize Productivity Prioritize Important Tasks And Block Time 11:42

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Surround yourself with talented subject matter experts to give you the freedom to focus on what you do best - to innovate. Join groups that educate, inspire, and hold you accountable. This will give you the sustainable competitive edge that you deserve This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Con…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 247 How To Know The Value Of Your Promotions - Prioritize Trade Marketing 13:39

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The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your brand. Don’t rely on cookie-cutter strategies This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 246 Knowledge Is Power How To Win At Retail 12:50

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Knowledge is power - especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve. Don’t rely on the cookie-cutter strategies others rely on - stand out on the crowded shelf This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Co…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 245 How To Become An Expert In Your Retail Partner 14:15

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No two retailers are the same. They deserve to be respected and valued. Their success is your success. Personalizing your relationship will pay huge dividends and give you the edge you deserve. Savvy retailers may reward you with incremental opportunities This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To …
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 244 How To Make And Sell Products Your Customers Want To Buy 11:11

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Natural is the R&D for total CPG. Natural products are driving the profitable trends. Co-creating with your loyal tribe can dramatically improve new item launches while streamlining innovation giving shoppers products they are eager to buy This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 243 How To Use Fact-Based Selling To Give Your Brand A Sustainable Edge 13:51

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Fact-based selling is advanced storytelling - what I call true category management. Fact-based storytelling includes actionable recommendations with measurable results to give you the edge you deserve - not the cookie-cutter strategies others use This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confident…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 242 How To Use Data Analytics - The Roadmap To Future Sales And Profits 13:54

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Knowledge is power - especially in this industry. If you want to compete at a higher level you need to adopt the advanced strategies big brands rely on. This is how you level the playing field and even gain the edge you deserve! Make this a commitment! This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Con…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 241 How To Become A Trusted And Respected Retailer Partner - A Category Leader 16:44

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Retailers want and need your help! You hold the key to giving them a huge competitive edge. Become an indispensable trusted resource and partner and savvy retailers will reward you with incremental opportunities. Give your brand the edge you deserve! This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 240 Identify Your Ideal Retail Partner Including On-Line 14:52

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Just like every customer is unique, so is every store. Use what you have learned in the 30 Day To Prosperity Challenge Series to find and identify your dream shopper and focus all your efforts there. Build sales in stores your customer shop in first! This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 239 Use Clarity And Consistency To Amplify Your Message 17:04

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Confusion pushes shoppers away. The customer journey needs to be simple and straightforward. Help lead shoppers to the resolution of their problem and you will win them for life. Make it easy for them to find and buy your products wherever they shop. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 238 How To Make It Easy For Shoppers To Find And Buy Your Brand 10:10

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Shoppers cant buy your products if they can’t find them. Make it easy for them to find and buy them anywhere they shop. Include complementary products in their shopping journey. The cornerstone of every brand's success is happy engaged customers. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confidently …
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 237 How To Become A Great Story Teller - Engage Customers 13:05

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Become a consistent and impassioned master storyteller. Shoppers want personalization which begins with a human focus. Stories that resonate and connect with shoppers inspire brand evangelism and fierce loyalty - How To Future Proof Your Brand This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confidently Gro…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 236 How To Create A Thriving Engaged Community Around Your Brand 11:48

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Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. They are the lifeblood of your brand. Invite them to co-create new products & be part of your brand. This is how you future-proof your brand, make it irresistible. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Con…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 235 How To Convert Your Dream Customers Into Loyal Evangelists 11:15

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Shopper insights provide your greatest competitive advantage. You need to own your customers! They are your most valuable asset. Build a thriving connected community to engage and nurture them - how you convert your dream customers into loyal evangelist. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Conf…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 234 How To Master Your Why - What Problem Do You Solve 12:01

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Know your why! How does your mission (your why) align and resonate with your customers? Communicate in a single voice with the same passion, enthusiasm, and authenticity as the founder. Build a connected community, a loyal tribe of your ideal customers. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 233 How To Know The True Cost Of Your Products 13:57

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Accuracy Matters! Knowing the true cost of your products will give you a significant edge as you plan, forecast, and promote giving you more runway to grow and scale. It protects your cash flow, gives you better evaluations and protects retailer margins. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Conf…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 232 How To Hire Wisely To Fill Strategic Skill Gaps 10:17

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The real strength of an effective leader is measured by the people they surround themselves by & how they empower them to succeed on behalf of the organization. Encourage advisors to identify skill gaps & recommend talented experts to elevate your brand This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 231 How To Develop Strategic Goals With Accountability 14:47

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Don’t Be Afraid To Have Audacious Big Dreams. Disruptive Brands Are Leading Key Growth Trends. Use SMART Goals To Remain Focused And On Track. Surround yourself with mentors and advisors that will push you and hold you accountable to reach for the sky! This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confid…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 230 How To Set Yourself Up For Success In Business 11:11

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Focus on growing your business rather than constantly putting out fires. Your Energy & Your Persona Are Reflected In Your Brand & Amplified Through Your Messaging & Your Brand Story. Set Yourself Up For Success In Business By Making YOU A Priority. FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI Download the show not…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 229 Surround Yourself With Trusted Advisors and Experts 12:39

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You are not alone. Find a trusted mentor and/or advisor. Join mastermind groups that educate, inspire, and hold you accountable. Surrounding yourself with the right people is going to give you the sustainable competitive edge that you deserve This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confidently Grow…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 228 Understand How Your Business Works - 30 Days To Prosperity Day 2 14:35

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Commit to learn and appreciate the different roles in your business. This will keep you grounded and help you better understand how your business works. Once you understand how the game is played, then you can get creative & leverage advanced strategies This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Confi…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 227 How To Launch And Scale A Profitable Food Business - Begin With A Solid Foundation 12:58

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You need to begin with a solid foundation. Your go-to-market strategy should be as innovative as the ingredients in your package. Building a solid foundation today will support explosive growth tomorrow and beyond. Get the edge you deserve. Day 1 Welcome to day 1, How To Launch And Scale A Profitable Food Business. You need to begin with a solid fo…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 226 30 Days To Prosperity - How To Profitably Scale A Food Business In 2021 And Beyond - Introduction 6:12

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As we transition into 2021 & given how challenging 2020 was, I decided to address the specific questions & challenges listeners sent in. They're organized into a masterclass, 30 Days To Prosperity. How to confidently grow, scale & get the edge you deserve. This episode's FREE downloadable guide 30 Days To Prosperity Workbook Wish You Know How To Co…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 225 Creative Strategies To Grow Sales And Improve Shopper Engagement, Karen Frame with Makeena 57:42

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The secret to growing a successful brand is making it easy for shoppers to discover, find, & buy your products wherever they like to shop. Retail is pay to play & natural brands have always had a significant competitive disadvantage - but not anymore! This episode's FREE downloadable guide Nothing happens until someone buys your product and shopper…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 224 Can Shoppers Trust Your Brand?, Jaclyn Bowen with Clean Label Project 58:29

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Shoppers want quality products they can trust. These trends are fueling sustainable growth across most every category. Like ripples in a pond, natural is where these trends are born. Early adopters have a unique competitive advantage to win over shoppers Want To Future-Proof Your Brand? Start With Trust And Transparency! Turn shopper trust into sus…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 223 How To Boost Shopper Engagement And Explode Sales, Oli Bridge with Bonjoro 1:01:38

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Stop working to reacquire the same customer as most brands - why promotions are expensive & ineffective. There is a better way to boost shopper engagement & grow sales. It begins with building a connected community - future proof your brand & get an edge. This episode's FREE downloadable guide Wish You Could Easily Convert Occasional Customers Into…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 222 Distributor Horror Stories, How Can We Fix Our Broken Food System, Lois & Bob Gamerman With Soft Stuff Distributors 1:07:03

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Distributors play an important role in delivering your favorite brand to retailers. The challenge is that some use outdated broken models that favor their success at the expense of brands and retailers - why big brands avoid using distributors. This episode's FREE downloadable guide Promotions are the lifeblood of your brand. They increase sales, i…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 221 How To Explode Sales With Authentic Gratitude, Daniel Lohman With Brand Secrets And Strategies 11:32

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There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them. Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers - why promotions are so expensive and ineffective. …
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 220 How Are Shoppers Navigating The New Normal, Jessica Malach With Social Nature 1:02:52

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Covid has radically changed how & where you sell your products. Your ability to remain relevant is critical to your success & it beings with how well you meet your customer's needs. Your customers want your healthy products. Make it easy to buy your brand This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? …
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 219 How A Committed Community Can Help You Explode Sales While Fighting Hunger, Amanda Rodriguez With Startup CPG 58:10

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Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger, and much more FREE Trade Promotion ROI Calculator: BrandSecretsAndStrategies.com/PromotionROI 30 SECRETS To Prosperity Workbook…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 218 Retail Horror Stories - How To Avoid Problems That Derail Brands, Dan Lohman With Brand Secrets And Strategies 19:36

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All brands struggle and go through growing pains, even established big brands. Hear about real-life brand marketing & execution failures. Learn how to avoid the pitfalls & dangers to give your brand a significant sustainable competitive advantage. 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow And Scale Your Brand? Use this…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 217 Strategies To Help Natural Brands Grow And Scale Globally During A Pandemic, Charlie Knight with Mr Lee’s Noodles 1:00:55

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Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. Helping retailers unlock potential opportunities unknown to other brands is the key to success. This episode's FREE downloadable guide Wish You Had Blueprint To Maximize Your Promotion ROI? N…
 
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BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

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SECRETS 216 How To Build A Thriving Natural Brand With Limited Resources, Mark Samuel With IWON ORGANICS 1:00:33

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Retail is pay-to-play. Traditional strategies are incredibly expensive & ineffective - a huge reason so many brands fail. Let’s fix that! The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks This episode's FREE downloadable guide New product innovation is the lifeblood of every brand.…
 
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