show episodes
 
Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real ...
 
Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying exp ...
 
For business owners who don't want to jump up and down on social media all day, nor get their picture taken next to Lamborghinis just to update their profile picture. For business owners who still want to grow their business by using proven strategies and not working overtime every day. The 'CraigMarty.com Podcast' is for you. Tune in to hear more about who I am and what I stand for in the first few episodes. Connect with me here: https://craigmarty.com and https://facebook.com/mrcraigmarty
 
Looking to get on the social media marketing fast track? The Casual Fridays Podcast is your go-to podcast for what's working today in digital and social media marketing. Each week, Tyler Anderson gets up close and personal with top brands and leading experts to discuss the latest in social media, content marketing, and more. Discover what's working and what's not working across Facebook Marketing, Instagram Marketing, YouTube Marketing, and more. Learn actionable strategies and tactics that ...
 
It's not always easy running a massage business when you need to balance client time against "on the business" needs. In this podcast you'll hear stories from successful massage therapists that have been there before you... and a bunch of free tips and tactics for marketing, advertising, systems, mindset and growth of your massage practice so you can really thrive!
 
Alan Cheng of the Marketing Interrogation Podcast brings you marketing strategies, tips and tricks so you can be ahead of the competition. Alan shares his secrets and many years of experience on how to get clients, how to grow your professional service business and he interview experts regularly to take your business to the next level. Alan's goal is to give you simple strategies that you can implement quickly into your business.
 
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show series
 
You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position…
 
If you are wondering how to grow a successful business as a one-woman show, this is the episode for you. Today I’m talking with Lisa Steele from Fresh Eggs Daily. She started a successful business around raising chickens. Her Facebook page turned into a blog. Her blog got her a book deal (she's coming out with her fifth book in 2022) and a TV show.…
 
Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brut…
 
Today I'm talking about what's working in social media right now with Jeff Sieh, social media expert and second time returning guest. We talk all about: What's working on Pinterest now and why you should lean into Idea Pins Why you should also lean into Reels Why video is so important to your social media strategy Why you want to repurpose as much …
 
You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google …
 
Today, Paula Rollo and I are sharing how to get more traffic with these new SEO tactics we outline. Paula is my friend and SEO expert, who loves nerding out on how to have success on Google. In this episode we talk a lot about "search intent," thinking about what problem someone is having and how to make your content the exact right solution for th…
 
In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and ho…
 
Have you ever wondered how to exert your power as a micro influencer? Did you know micro influencers can have a big impact, and brands are looking to work with them because of their deep connection to their audience? Today, I’ve got Mia Voss on the podcast, from Mia Voss Live. Mia understands the buying influence of women and works with brands that…
 
William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right. In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what mak…
 
Are you wondering how to start selling on Amazon Live? Have you been shopping on Amazon and seen people selling like they've got their own QVC shows? Today, I've got Nicole Carr, from the blog Take It From Nicole, on the podcast. She's been selling on Amazon Live for about six months and she's been making a six-figure income doing it. If you want t…
 
Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel. In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burn…
 
Want to learn how to grow a successful membership by loving your members? This is exactly what Amy Sadler, from Amy Sadler Designs, has done. She started her business painting kitchen cabinets, but after having another child, took her interior design business online. Then, with an expertise in color mixing, and an understanding of resin, she began …
 
Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and …
 
Do you need to pivot your Pinterest strategy? Yes! This new episode with Jennifer Priest, from Smart Creative Social, is about aligning yourself with Pinterest so Pinterest continues to drive traffic to your site. We talk about why things that worked on Pinterest previously, might not work now. We talk about where Pinterest is focused, so you can f…
 
Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is i…
 
Wondering how to keep your blog safe legally? For example, how should you disclose affiliate links on your blog and on social media? What does ADA compliance mean? What is copyright, and how can you protect your work? Do you really need an LLC? How do you stay GDPR compliant? These are just some of the topics I cover today with Maria Spear Ollis, a…
 
Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes. YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. Learn why (and where you should start instead) along with the ins and outs of Y…
 
Ever wonder if you could make real money teaching online classes? Do you feel like you've got something to share but don't know where to start? I'm interviewing Cynthia Samanian from Hidden Rhythm. Cynthia teaches culinary professionals how to teach online cooking classes, but her strategies work for any niche. She breaks down her framework into fo…
 
We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t…
 
Episode 14 As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it. However the accurate way to put this is that our future relies on us selling the thing that customers really want. It’s not our customers that buy things from us, it’s more about us having the right th…
 
Ever wonder how to write a killer blog post with ease? What do you need to do to grow your blog? This is why i recorded this solo episode. I wanted to go through creating a blog post step-by-step. And I even have a free blog post checklist PDF I recommend you download and use as your guide when you are writing posts. In this episode, I talk about w…
 
When it comes to getting traffic for your business, it’s obviously ideal to have a lot of money to invest in ads. But that’s not always realistic, especially for people just starting out. In this episode, Ralph Burns and Kasim Aslam give hope to those entrepreneurs who don’t have extra money for paid advertising just lying around. The bad news? You…
 
In this episode with my friend and SEO expert, Paula Rollo, we talk about how to know exactly what to blog about by using your Google Analytics. Before you listen to the episode, grab my Google Analytics Cheat Sheet. Google Analytics can be confusing. But with this cheat sheet, you will know exactly how to find the 4 most important pieces of info. …
 
In this era of working remotely, companies have an entire globe as their talent pool. How (and when) do you hire the very best people to work for your business? On this episode, Ralph Burns and Kasim Aslam discuss their different philosophies on which comes first: putting processes in place or hiring people. Then they dive into how and where to fin…
 
Yes, smart SEO strategies can get you more traffic. This is a rebroadcast of one of my most popular Blogger Genius Podcast episodes. I'm interviewing SEO strategist, Casey Markee, all about how to optimize your blog and posts for more organic search traffic. In this interview, we cover: The best long tail keyword strategy for creating posts How to …
 
How are Apple’s iOS 14+ updates going to affect your ads on Facebook and Google? Does increased privacy for users mean less sales for you? On this episode, Ralph Burns sits down with two of the smartest social advertising people on the planet, Angela Ponsford and Kasim Aslam, to pick their brains about all things Facebook, FLoC, and fundamentals of…
 
Amanda Da-Silva is an oncology massage therapist who specialises in breast cancer recovery. She supports people during their treatment and recovery journey by using manual lymphatic drainage and other message techniques. In this innterview Amanda recounts her transition from studying archeology to massage and manual lymphatic drainage, and how she …
 
I'm talking with Heather Sager about how best to do live video and why you must! This is advice for doing Facebook Lives, Instagram Lives, and any other place you could show your face on video. If you want to stand out from other bloggers, I can't think of a better way. Live video helps you build deeper relationships with your audience. It's a the …
 
Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. Not surprisingly, they want to grow and scale. Ralph Burns chatted with Kasim, Founder and CEO of Google Ad…
 
Believe it or not, before becoming a massage therapist Brooke Allen was a DJ, audio engineer, and corporate finance banker. His journey of discovery lead him to begin bodywork after training in martial arts throughout Asia, so it's not surprising that his practice integrates massage and Eastern therapies. Being at the connection of these different …
 
If you are ready for a fresh start with your online business, the best thing you can do is test your new idea to make sure your audience is interested. The question to ask is: Does your new offering connect with your community? In Part 2 of my interview with Laura Fuentes, she shares how she was able to test her new idea of teaching wellness by hos…
 
Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that…
 
Karen Robertson is an experienced massage therapist as well as a practitioner and trainer in myofunctional manual lymphatic drainage (Myo-MLD). She has a big passion and heart for this technique itself and for the benefits it has for a wide array of clients. Listen to Karen's story of how she started in massage and then began her work with Myo-MLD,…
 
Many of you are wondering how to find new solutions for your audience now! Things are changing. We're feeling it as the world opens up. So how do we stay fresh and help our audiences in new ways? I've got my good friend, Laura Fuentes on the show to talk about how she's expanding her business from focusing on meal planning and recipes, to wellness …
 
157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign. We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance s…
 
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